---
title: 'Director of Product at Niural'
canonical: 'https://feeny.ai/job/director-of-product-niural-new-york-rwhxz7a4eb1t'
type: 'job'
last_seen: '2026-09-13'
---

# Director of Product at Niural

- **Company:** Niural
- **Location:** New York, NY
- **Compensation:** $180k–$250k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-27
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.ashbyhq.com/niural/9cc4deed-2a1c-458a-b10c-9120484135a1

## Job description

## About Niural

Niural is the AI-native global PEO for the modern workforce. Our mission is to give every growing company enterprise-grade payroll, benefits, and compliance without the enterprise overhead. Built from scratch rather than retrofitted onto legacy systems, Niural combines payroll, PEO/ASO, global EOR, benefits, and vendor payments into one intelligent platform. Powered by EMMA, our AI coworker that executes end to end operations. Niural runs payroll and compliance across 150+ countries. Backed by a $52M Series A and $200M+ in annualized gross revenue on our PEO product alone, we're building the financial infrastructure that companies run their businesses on.

## About the role

We are hiring a Director of Product to own the end-to-end product experience at Niural. This is a player-coach role reporting directly to the CEO: you will set product strategy alongside the founders, lead and grow a unified team of PMs and designers, and stay hands-on enough to prototype, critique, and ship.

## What you will do

- Own the product vision and roadmap across payroll, PEO/EOR, benefits, and payments as a single, coherent experience
- Set the taste bar for the company: every screen, every interaction, every word in the product reflects your standard
- Define the interaction model for agentic software: how users hand work to EMMA, watch it happen, and come away feeling the product is magical rather than opaque
- Use AI-native building as your default workflow: prototype in hours, test with real users in days, and expect the same velocity from your team
- Lead, hire, and develop a unified product and design team where PMs have design sensibility and designers think in product outcomes
- Run tight discovery loops with customers, from founder-led startups to enterprise HR and finance leaders, and turn insight into shipped product
- Partner closely with engineering on prioritization and quality; make tradeoffs explicit and decisions fast
- Own delight and correctness together, including the edge cases in tax, compliance, and money movement where the details are the product
- Contribute to the company narrative: your work will show up in fundraising, sales, and how the market understands AI-native payroll

## What we are looking for

- 5+ years across product management, with 2+ years leading teams; you have shipped complex B2B or fintech products at scale
- True dual fluency, not adjacency: you can pressure-test a PRD and give a substantive design critique in the same meeting, because to you they are the same conversation
- Demonstrated taste: a portfolio or shipped work that makes people say "this feels different," even in an unglamorous domain
- You build with AI daily. You have shipped or prototyped with modern AI tools and believe the leverage they create raises the standard for craft rather than lowering it
- Strong opinions about what makes agentic and LLM-powered products feel trustworthy and magical rather than gimmicky
- Experience in payroll, HR tech, fintech, payments, or another regulated, correctness-critical domain is a strong plus
- Comfort operating with ambiguity, owning outcomes, and communicating crisply with founders, customers, and investors
- Track record of hiring people with taste and helping them get better

## Nice to have

- Founding design or founding product experience at an earlier-stage company
- Global product experience (localization, multi-country compliance, cross-border payments)
- Enterprise and SMB dual-audience experience

## Why Niural

At Niural, we're building the future of global workforce management with a relentless focus on innovation and impact. Join a collaborative, mission-driven team in the heart of NYC, where you'll work alongside visionary leaders and top talent shaping how AI transforms benefits and underwriting. We offer competitive salary, attractive equity, comprehensive health, dental, and vision benefits, 401(k), and access to an unparalleled network of founders, investors, and industry events in NYC. --- Niural AI is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

## About Niural

## Company Overview
- **One-liner**: Niural provides a unified, AI-powered global HR, payroll, compliance, and payments platform for businesses to hire, manage, and pay workforces worldwide.
- **Entity Type**: Private (Series A)
- **Headquarters**: Lewes, Delaware, United States (with offices in New York, San Francisco, and Bangalore)
- **Founded**: 2022
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Global HR Tech, Payroll, Fintech, Compliance
- **Target customers**: B2B, specifically mid-market and enterprise companies with global or remote workforces looking to scale internationally.
- **Mission or purpose statement**: To modernize the outdated HR and payroll industry by bringing all the tools needed to hire, manage, and pay global workforces into one intelligent, cohesive platform.

## Products & Services
- **Global Payroll**: Automated payroll processing for both US and international employees, handling tax calculations, filings, and remittances.
- **Employer of Record (EOR)**: Hire employees in 150+ countries without setting up local entities.
- **Contractor Management**: Manage and pay contractors compliantly worldwide, including localized contracts and compliance documentation.
- **Payments**: Pay employees, contractors, vendors, and invoices in 100+ currencies and supported stablecoins.
- **Niural Wallet**: A multi-currency wallet for funding payroll and global payments with faster settlement and better FX rates.
- **HRIS**: Centralized HR platform for managing timesheets, PTO, expenses, onboarding, and HR workflows.
- **US PEO**: Professional Employer Organization services for US-based hiring.
- **AI-Powered Automation**: Automates HR admin tasks, invoice processing, and compliance updates.
- **Integrations**: Connects with accounting and ERP systems like QuickBooks and NetSuite.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total funding raised is **$62.07M** (across multiple rounds), with a **$21M Series A** raised in mid-2026.
- **Notable Investors/Partners**: Not publicly listed on major databases, but the significant funding suggests backing from top-tier VCs.
- **Growth Signals**: Raised a substantial $21M Series A in June 2026; actively hiring across multiple offices (New York, San Francisco, Bangalore); growing headcount in engineering, product, sales, and finance.

## Competitive Advantages
- **Unified Platform**: Combines PEO, EOR, global payroll, contractor management, and payments—all in one system, eliminating the need for multiple vendors.
- **Native AI Integration**: Uses AI to automate administrative tasks, compliance updates, and invoice processing, a differentiator in a traditionally manual industry.
- **Enterprise-Grade FX**: Offers enterprise-level foreign exchange rates on international payments, a significant cost-saver for global businesses.
- **Crypto-Native Payments**: Supports stablecoin payments alongside fiat, appealing to modern, tech-forward companies.
- **Scalable Architecture**: Designed to grow with a company from its first hire to IPO, with no need to migrate platforms.

## Strategic Focus
- **Global Expansion**: Deepening its EOR capabilities in 150+ countries to capture the growing demand for remote and global hiring.
- **Product Integration**: Continuing to unify features (payroll, HRIS, payments, compliance) to be a single source of truth for global workforce management.
- **AI-First Automation**: Investing heavily in AI to reduce manual work for HR and finance teams, positioning itself as a next-generation platform.
- **Fintech Depth**: Expanding the Niural Wallet and payment capabilities to become a core financial operations hub for clients.

## Why Work Here
- **High Growth Trajectory**: A well-funded startup (Series A, $62M+ raised) in a massive market, offering significant career growth opportunities.
- **Innovative Tech Stack**: Opportunity to work on a modern platform integrating AI, global payments (including crypto), and complex compliance systems.
- **Hybrid & Remote Culture**: Roles are available as hybrid, on-site, and remote (e.g., a night-shift AI Product Operator role is remote), indicating flexibility.
- **Global Impact**: Work on products that directly enable companies to hire and manage talent anywhere in the world.
- **Ambitious Team**: The careers page describes the team as having "massive ambitions," suggesting a fast-paced, high-expectation environment.
- **Office Locations**: Presence in major tech hubs (NYC, SF, Bangalore) provides options for location preference.

## Sources
1. [niural.com](https://www.niural.com/)
2. [niural.com/careers](https://www.niural.com/careers)
3. [cbinsights.com](https://www.cbinsights.com/company/niural)
4. [linkedin.com](https://www.linkedin.com/company/niural)
5. [help.niural.com](https://help.niural.com/articles/8373249848-about-niural)

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