---
title: 'Director of Product at Tenna'
canonical: 'https://feeny.ai/job/director-of-product-tenna-nationwide-yt09st600x8b'
type: 'job'
last_seen: '2026-10-17'
---

# Director of Product at Tenna

- **Company:** Tenna
- **Location:** Nationwide
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.lever.co/tenna/8026e1c1-98fb-49f8-9640-e5572aac90bb

## Job description

Why Tenna? We take pride that our roots are in the construction industry. With this experience and knowledge, we have built a platform revolutionizing construction equipment fleet operations. We provide innovative solutions to customers looking for competitive ways to better manage and track their assets, such as heavy and light equipment, large fleets, tools, and materials. At Tenna, we believe the best is right in front of all of us and that each day holds more potential than the one before. We believe every new discovery can lead to something better than we thought possible. When we boil it down, the top five qualities that define the Tenna Team are quality-obsessed, gritty, continuous learners, collaborative problem solvers, and just plain awesome. Sound like you? Join usas we empower our customers to control their mixed assets on one comprehensive platform anytime, anywhere.

Position Description Tenna is searching for a Director of Product to translate our product vision and strategy into clear, actionable plans that drive execution across multiple product teams. This leader will manage and develop a global team while remaining closely involved in the day-to-day work required to deliver sophisticated B2B SaaS, mobile, and hardware-enabled products. The ideal candidate is a practical, low-ego product leader who can move easily between setting direction and ensuring work gets done. You will partner closely with Engineering, Design, Sales, Customer Success, and executive leadership to establish priorities, communicate progress, remove obstacles, and deliver products that solve meaningful problems for customers. This is not a strategy-only position. You will stay connected to execution, regularly assess product progress, use data to inform decisions, and hold teams accountable for delivering high-quality outcomes.

## Your Responsibilities

- Lead, coach, and develop the Product team, establishing clear expectations and creating accountability for results.
- Turn product goals and business priorities into clear roadmaps, requirements, timelines, and executable plans
- Partner with Software Engineering, Hardware, Design, and other cross-functional stakeholders to develop coordinated solutions across products.
- Communicate product priorities, performance, risks, dependencies, and delivery timelines clearly to executives and cross-functional leaders.
- Synthesize customer feedback, product usage data, market insights, and business needs into informed product decisions.
- Engage directly with prospective and existing customers to understand their workflows, challenges, and needs related to current and future product offerings.
- Develop and maintain product requirements, roadmaps, supporting documentation, and executive-level reporting using tools such as Jira and Confluence.
- Use product, project-management, analytics, and reporting tools to organize work, monitor progress, and make timelines and performance visible.
- Partner with Design to create intuitive product experiences; provide thoughtful feedback on user flows, concepts, prototypes, and mockups.
- Balance long-term product direction with near-term business needs, technical realities, customer commitments, and delivery deadlines.
- Support products deployed at scale across thousands of users and complex customer environments.
- Promote a culture of strong listening, clear communication, analytical decision-making, collaboration, and continuous improvement.

## Qualifications

- 8+ years of experience in Product Management, with a proven track record of success in launching and scaling B2B technology products in a fast-paced environment.
- 5+ years of experience leading Product Managers
- Experience managing the entire product lifecycle from ideation to launch and beyond.
- A record of translating product vision and business strategy into practical plans that teams successfully execute.
- Experience supporting native mobile deployments across large user populations, ideally using technologies such as Swift and Kotlin.
- Working knowledge of Agile product development practices, multi-tenant systems, cloud-based platforms, and microservices architecture.
- Strong experience directly engaging prospective and existing customers regarding current and future product offerings.
- Proven ability to creatively solve problems, influence product improvements, and interpret business/technical requirements.
- Strong understanding of user-centered design principles and methodologies.
- Strong analytical thinking and decision-making abilities.
- Sufficient technical fluency to collaborate effectively with engineers and understand how technologies and languages such as JavaScript, Java, and Python support product development; direct coding experience is not required.
- Excellent communication, collaboration, and leadership skills, with a proven ability to communicate effectively with both technical and non-technical audiences.
- Experience within the construction technology industry or IoT is strongly preferred.
- Bachelor's degree in Engineering, Computer Science, Design, Information Technology, Economics, or a related STEM degree program is required or equivalent.

Benefits, Perks, & Additional Information:

- Full-time opportunity.
- Opportunity is remote – nationwide.
- Competitive compensation package.
- Travel is required, up to 20%.
- Robust, low-cost benefit packages.
- Benefit coverage begins the first date of employment.
- Dependent Care.
- 401k match.
- Employee referral bonuses.

As an Equal Opportunity Employer, Tenna is committed to building a diverse team. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.

## About Tenna

## Company Overview
- **One-liner**: Tenna provides a construction operations software and technology platform that goes beyond basic equipment tracking to connect every aspect of fleet management—from field to shop to office.
- **Entity Type**: Private (listed as a subsidiary of Deere & Company on LinkedIn) [linkedin.com](https://www.linkedin.com/company/tennaco)
- **Headquarters**: New Hope, Pennsylvania, United States (with an additional office in Edison, New Jersey) [linkedin.com](https://www.linkedin.com/company/tennaco) [builtin.com](https://builtin.com/company/tenna)
- **Founded**: 2015 (originally founded as BuildSourced, later renamed Tenna) [tenna.com](https://www.tenna.com/about-us/)
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industries**: Construction technology, IoT/telematics, equipment fleet management, safety & compliance
- **Target customers**: B2B — mid-size to large-scale construction contractors, equipment fleet operators, and firms managing mixed (owned + rental) fleets [tenna.com](https://www.tenna.com/about-us/)
- **Mission/purpose**: To help contractors gain control over their mixed fleets through integrated hardware and software solutions that reduce costs, drive productivity, and increase profitability [tenna.com](https://www.tenna.com/about-us/)

## Products & Services
- **Tenna Platform (Software Suite)**: Cloud-based construction fleet management platform with modules for Equipment Maintenance, Safety & Compliance, Construction Resource Management (requesting, planning, dispatching), Cost Codes, Mechanic Time Cards, Parts Inventory Management, and a Reporting Engine with construction-specific reports [tenna.com](https://www.tenna.com/about-us/)
- **TennaMINI GPS Tracker**: Ultra-small GPS hardware for tracking heavy equipment, replacing older TennaGO hardware [tenna.com](https://www.tenna.com/about-us/)
- **TennaCAM 2.0 (Heavy Equipment Camera)**: Dual-facing dash camera with AI technology for mitigating risk and monitoring driver behavior on construction jobsites; includes a first-to-market Safety and Operations Scorecard (launched May 2025) [tenna.com](https://www.tenna.com/about-us/)
- **TennaINTEL Smart Equipment Tracker**: Tracks equipment and also reads surrounding BLE-tagged assets [tenna.com](https://www.tenna.com/about-us/)
- **TennaBLE RT1 & Steel Puck SP2**: BLE beacons for tracking tools and miscellaneous small assets; SP2 launched April 2025 [tenna.com](https://www.tenna.com/about-us/)
- **Integrations & Ecosystem**: Integrations with Procore, Viewpoint Vista, Sunbelt Rentals, Boom & Bucket, and OEM telematics systems per ISO 15143-3 (AEMP 1.2/2.0) standards [tenna.com](https://www.tenna.com/about-us/)
- **Action QR**: Feature that shortcuts field workers directly to forms or screens to speed up daily recurring tasks [tenna.com](https://www.tenna.com/about-us/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual revenue estimated at $3.5M (per LinkedIn company data) [linkedin.com](https://www.linkedin.com/company/tennaco)
- **Notable Investors/Partners**: Deere & Company (listed as parent company), Sunbelt Rentals, Procore, Viewpoint Vista (Trimble), Boom & Bucket [linkedin.com](https://www.linkedin.com/company/tennaco) [tenna.com](https://www.tenna.com/about-us/)
- **Growth Signals**: 
  - Serving 650+ customers [tenna.com](https://www.tenna.com/about-us/)
  - Headcount: 124 employees, up 16.7% YoY (+23 people) [linkedin.com](https://www.linkedin.com/company/tennaco)
  - LinkedIn followers grew 34.9% year-over-year [linkedin.com](https://www.linkedin.com/company/tennaco)
  - Continuous product launches: Safety & Operations Scorecard (May 2025), Steel Puck SP2 (April 2025), TennaINTEL, Action QR, enhanced Reporting Engine — all in 2024–2025 [tenna.com](https://www.tenna.com/about-us/)
  - Expanding OEM integrations and rental house partnerships [tenna.com](https://www.tenna.com/about-us/)

## Competitive Advantages
- **Deep industry roots**: Over 100 years of combined construction experience on the team — building technology as insiders, not outsiders [tenna.com](https://www.tenna.com/about-us/)
- **Integrated hardware + software suite**: Covers tracking, safety cameras, BLE asset tracking, maintenance, and resource management in one platform — beyond pure telematics [tenna.com](https://www.tenna.com/about-us/)
- **OEM-agnostic mixed fleet support**: Works with diverse fleets including owned and rental assets, with standards-based OEM integrations (AEMP 1.2/2.0) [tenna.com](https://www.tenna.com/about-us/)
- **First-to-market innovations**: Recent releases like the Safety & Operations Scorecard and the dual-facing heavy equipment camera demonstrate product leadership [tenna.com](https://www.tenna.com/about-us/)
- **Hands-on customer partnership**: In-house customer success teams travel onsite; strong communication and follow-through are core to their model [tenna.com](https://www.tenna.com/about-us/)

## Strategic Focus
- **Expanding AI and safety capabilities**: Continued investment in AI-driven dash cameras, safety scorecards, and risk mitigation tools [tenna.com](https://www.tenna.com/about-us/)
- **Deepening integrations**: Growing partnerships with rental houses (e.g., Sunbelt Rentals) and OEMs to provide unified visibility across owned and rented assets [tenna.com](https://www.tenna.com/about-us/)
- **Enhancing operational planning tools**: Building out Construction Resource Management with scheduling, cost codes, and robust reporting [tenna.com](https://www.tenna.com/about-us/)
- **Extending asset tracking ecosystem**: Launching next-gen BLE beacons and trackers for tools and small assets to complement heavy equipment tracking [tenna.com](https://www.tenna.com/about-us/)

## Why Work Here
- **Remote-friendly**: Many open roles are listed as Remote – Nationwide across the U.S. [tenna.com](https://www.tenna.com/careers/) [jobs.lever.co](https://jobs.lever.co/tenna)
- **Impactful mission**: Opportunity to directly improve construction safety, efficiency, and profitability through technology used in the field, shop, and office [tenna.com](https://www.tenna.com/about-us/)
- **Multifaceted team**: Roles span software engineering, product management, customer success, design, and more — with an emphasis on collaboration and industry expertise [tenna.com](https://www.tenna.com/careers/)
- **Commitment to DE&I**: Partnering with local community organizations and focused on building a diverse, equitable, inclusive team [tenna.com](https://www.tenna.com/careers/)
- **Benefits & support**: Competitive benefits including 401(k) and HSA, plus discount programs [tenna.com](https://www.tenna.com/careers/)
- **Culture & ratings**: LinkedIn employer rating of 3.1/5 (44 reviews) with compensation at 3.9/5, work-life balance 3.1/5, culture 3.0/5, and career growth 3.2/5 — best rated for compensation, with candid feedback from employees [linkedin.com](https://www.linkedin.com/company/tennaco)

## Sources
1. [tenna.com — About Us](https://www.tenna.com/about-us/)
2. [tenna.com — Careers](https://www.tenna.com/careers/)
3. [jobs.lever.co — Tenna](https://jobs.lever.co/tenna)
4. [linkedin.com — Tenna](https://www.linkedin.com/company/tennaco)
5. [builtin.com — Tenna](https://builtin.com/company/tenna)

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