--- title: 'Director of Retention at Alphalion' canonical: 'https://feeny.ai/job/director-of-retention-alphalion-remote-8harh8h53ffx' type: 'job' last_seen: '2026-11-10' --- # Director of Retention at Alphalion - **Company:** Alphalion - **Location:** Remote - **Work type:** remote - **Posted:** 2026-10-06 - **Last confirmed live:** 2026-11-10 - **Apply:** https://job-boards.greenhouse.io/alphalion/jobs/5445352008 ## Job description ## Role Summary Alpha Lion is looking for a Director of Retention to own our retention engine end-to-end. You'll be the person who deeply understands our customers — their goals, behaviors, and why they stay (or leave) — and turns that understanding into a real competitive advantage. This is a hands-on role: you're not just setting strategy, you're in the data, in the platforms, and in the details of the post-purchase journey, identifying and executing the highest-impact ways to grow Customer Lifetime Value. Your work directly fuels how aggressively and profitably Alpha Lion can acquire new customers. ## Responsibilities - Own the retention calendar end-to-end — offers, incentives, LTOs, launches, cross-sell, and reactivation — partnering with Brand and Growth on GTM strategy. - Own subscription performance and economics: take rate, churn, reactivation, subscriber LTV/LTR, and contribution margin. - Build and scale a world-class subscription and loyalty experience, from onboarding through offboarding, in partnership with Product and Operations. - Lead lifecycle and CRM end-to-end (Email, SMS, Push) — strategy, segmentation, automated journeys, and continuous testing across messaging, offers, and timing. - Build a customer intelligence engine: leverage behavioral data, cohorts, NPS, reviews, and zero-party data to uncover the highest-impact opportunities across the customer journey. - Build and develop a lean, high-performing retention team, with clear ownership, KPIs, and operating cadences. What Success Looks Like - Returning customer revenue, LTV, and contribution margin materially exceed targets, making Retention a real driver of company growth. - A subscription program that consistently improves adoption, cross-sell, and longevity — not just maintains the status quo. - A loyalty program with measurable, demonstrable impact on repeat purchase and customer value. - Customer and cohort insights that don't just live in a report — they translate into concrete actions across Retention, Product, Brand, and Acquisition Who You Are: - You think like a business owner — you prioritize based on incremental revenue and LTV impact, not just channel-level metrics. - You combine consumer psychology with hard behavioral data to find opportunities others miss. - You're proactive — you bring solutions to the table before they become fire drills. - You're comfortable being hands-on while simultaneously building the team and systems needed to scale. - You build strong cross-functional relationships — Brand, Growth, Product, CX, Data all trust you and work well with you. Experience & Skills: - 7-10+ years in Retention, Lifecycle/CRM, or Subscription growth within DTC e-commerce, including several years in a senior or leadership capacity. - Proven track record managing a subscription book of 25,000+ active subscribers, or a clear, defensible reason your trajectory doesn't fit that exact benchmark (e.g., took a brand from 0 to meaningful scale, or ran retention for a high-LTV/lower-volume premium brand). - Demonstrable retention impact — a specific, defensible track record of moving NRR, gross churn, or LTV by meaningful points, and generating $25M+ in retention-driven revenue. - Deep, hands-on expertise across the modern retention stack: Klaviyo (email), Attentive or equivalent (SMS), Recharge/Skio/Stay or equivalent (subscription), Shopify, and the data infrastructure that connects them. Nice to have: - Background in health, wellness, supplements, beauty, or premium lifestyle DTC. - Track record designing and executing loyalty programs at scale. Why Alpha Lion: Alpha Lion is a fast-growing, performance-driven brand focused on helping people unleash their Superhuman potential. We are building scalable systems, raising the bar on execution, and creating long-term competitive advantage in our category. This role offers the opportunity to work on high-impact initiatives, learn rapidly, and grow alongside a company that values ownership, curiosity, and results. If you’re excited by optimization, experimentation, and building systems that scale, Alpha Lion is a place where your work will matter. Application Process - Apply: Submit your resume + a brief note explaining why you’d crush it in this role. - Screen: TA team reviews for skills and cultural alignment. - Cultural + Behavioral: In this step, you will take a personality assessment to see how you will perform in the role, then review it on a call with a cultural specialist here. - Interview: Conversations with the hiring manager and team. - Final Round: Case study or work simulation (role-specific). - Decision & Offer: We move fast — typically within 2–4 weeks. Compensation: We believe in competing at a high level — and that includes how we approach pay. This is a remote-first role, open to candidates in the US or LATAM. The expected base salary range for this position is $130,000–$150,000 USD. Your offer will reflect your experience, skill set, and where you live — we calibrate pay to ensure fairness and alignment with local markets. Beyond base pay, team members may be eligible for performance bonuses, growth incentives, and benefits built to support their health, wellness, and professional goals. ## About Alphalion ## Company Overview - **One-liner**: Alpha Lion is a performance nutrition brand that produces high-performance supplements for men over 30, focused on making fitness fun and accessible through innovative products and a strong community. - **Entity Type**: Private (Bootstrapped) - **Headquarters**: Miami, Florida, United States - **Founded**: 2017 - **Founders**: Troy Adashun and Jordan Fares ## Core Business - **Primary Industry**: Wellness and Fitness Services (supplements, performance nutrition) - **Target Customers**: B2C – primarily men over 30, fitness enthusiasts, and anyone seeking high-quality pre-workout and recovery supplements. - **Mission / Purpose**: “Inject the world with motivated SuperHumans ready to give back” – the company aims to turn boring workouts into daily celebrations and make fitness fun while improving global health. A portion of every purchase goes to The Karma Foundation, a non-profit that supports various causes. ## Products & Services - **Superhuman Pre-Workout**: A top-selling pre-workout energy formula designed to enhance performance and make workouts enjoyable. - **Stacks & Bundles**: Curated combinations of supplements for specific goals (e.g., muscle building, fat loss). - **Recovery Products**: Post-workout supplements, protein powders, and sleep aids. - **Health & Wellness**: General health supplements, vitamins, and hydration products. - **Lifestyle Content & Community**: Workout motivation, educational content, and a tightly-knit online community. All products are available via the company’s ecommerce site (alphalion.com) and through select retail partners. ## Market Standing - **Valuation / Market Cap**: Not publicly available (private company) - **Key Metric**: Total funding not disclosed – company appears to be bootstrapped. - **Notable Investors / Partners**: No external investors identified. Notable partner: Vitamin Angels (nutrition charity). The Karma Foundation is the company’s own non-profit. - **Growth Signals**: - Described as “one of the fastest-growing performance nutrition brands in the US.” - Employee headcount: conflicting reports – LinkedIn states ~36 employees (11-50 range), while the jobera.com careers page lists 125 employees. - Operates in 6 countries (Colombia, Argentina, Philippines, Mexico, Australia, and the US). - Open positions include Director of Growth Marketing, Market & Consumer Insights Lead, Accounting Manager, Creative Strategist, and Growth Marketer (as of June 2026). ## Competitive Advantages - **Strong Brand Identity**: “SuperHuman” ethos and community-driven marketing differentiate from traditional supplement brands. - **Innovative Formulations**: Focus on clean, fully-dosed ingredients with transparent labeling. - **Direct-to-Consumer Ecommerce Model**: Allows for rapid iteration and deep customer relationships. - **Fully Remote Global Team**: Ability to attract top talent without geographic constraints, fostering diverse perspectives. - **Non-Profit Integration**: The Karma Foundation builds goodwill and aligns with customer values. ## Strategic Focus - **Scaling Ecommerce & Paid Acquisition**: Active hiring for growth marketing roles (Meta, Google) indicates a push to scale customer acquisition. - **International Expansion**: Already in multiple countries, likely increasing global footprint. - **Product Innovation**: Continued launch of new supplement formulations and lifestyle products. - **Strengthening Brand Community**: Emphasis on content, engagement, and the “SuperHuman” identity. ## Why Work Here - **Culture**: Emphasizes a “big dreams, small team” mentality where every voice matters. Values include creativity, excellence, bold ideas, and speed. Described as a “fast-growing, high-volume ecommerce environment.” - **Remote Work**: 100% fully remote company with team members across 12+ countries and 4 continents. No office commute. - **Perks**: - 15 days PTO + birthday off + qualifying life event off - 10 paid holidays (dependent on location) - Monthly product allowance for free Alpha Lion supplements - The company fosters friendly, relaxed collaboration despite physical distance. - **Hiring Process**: Application → Recruiter screen → Interview(s) → SuperHuman onboarding → Offer (tech assessments for some roles). - **Example Compensation**: Accounting Manager (LATAM) – $2,000–$2,500/month; Growth Marketer (US) – $120k–$150k/year. ## Sources 1. [Alpha Lion Careers Page](https://www.alphalion.com/pages/careers) 2. [Alpha Lion About Page](https://www.alphalion.com/pages/about-us) 3. [Alpha Lion LinkedIn Profile](https://www.linkedin.com/company/alphalion) 4. [Greenhouse Job Board for Alphalion](https://job-boards.greenhouse.io/alphalion) 5. [Jobera.com – Alphalion Careers Summary](https://jobera.com/employer/alphalion/) ## Other roles at Alphalion - [Freelance Creative Strategist / Copywriter](https://feeny.ai/job/freelance-creative-strategist-copywriter-alphalion-medellin-3tnrmsc58876) — Medellin, Colombia - [VP of Brand & Product Marketing](https://feeny.ai/job/vp-of-brand-product-marketing-alphalion-united-states-tme612pxe14c) — United States