---
title: 'Director of Revenue Marketing at Aiven'
canonical: 'https://feeny.ai/job/director-of-revenue-marketing-aiven-ireland-yaxfj3dnrp87'
type: 'job'
last_seen: '2026-09-10'
---

# Director of Revenue Marketing at Aiven

- **Company:** Aiven
- **Location:** Ireland
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-10
- **Apply:** https://aiven.io/careers/job/4951386101?gh_jid=4951386101

## Job description

## The Role

The Director of Revenue Marketing is a commercially-minded leader responsible for building and scaling Aiven’s global revenue engine. This role is responsible for driving top-of-funnel acquisition, nurturing leads, and accelerating deal velocity. You will lead a high-performance team of field marketers, demand generation managers, and digital specialists to drive aggressive net-new logo acquisition and customer expansion. This is a high-velocity role that requires a deep understanding of how to balance a frictionless PLG motion with a sophisticated, high-touch SLG enterprise sales cycle. You are an expert at breaking through the noise, thinking outside the box, and delivering measurable revenue impact.

## Key Responsibilities

- Develop and execute comprehensive demand generation strategies to drive signups and trials for the PLG motion and high-value pipeline for the SLG sales team.
- Ensure a seamless handoff to the Growth team for activation and monetization and close alignment on revenue outcomes to optimize top of funnel efforts.
- Develop and launch integrated, multi-channel campaigns that target both technical users (developers/engineers) and senior executive audiences (CTOs/VPs). You will own the strategy from initial awareness through to mid-funnel sales plays.
- Work in lockstep with Sales leadership to develop and amplify sales plays, ABM strategies, and field marketing initiatives that accelerate deal velocity and increase win rates.
- Maintain a relentless focus on data. You will own the revenue marketing budget and be responsible for optimizing marketing contribution to pipeline and revenue and ROI. You must be able to translate complex data into actionable growth strategies.
- Establish robust reporting and attribution models to track campaign performance, pipeline and revenue contribution.
- Act as the connective tissue between Sales, Product Marketing, and the Content & Community teams to drive revenue. You will ensure that Aiven’s technical thought leadership is effectively weaponized into demand-driving campaigns.
- Recruit, mentor, and lead a world-class team. You are a high-energy coach who sets a high bar for excellence, fosters a culture of experimentation, and drives a fast-paced work environment.

## Requirements

- 8+ years of experience in demand generation or revenue marketing within a high-growth B2B SaaS company, with a proven track record of managing hybrid PLG/SLG motions.
- You think in terms of ARR and pipeline, not just clicks and leads. You have a deep understanding of sales cycles and how marketing can best support account executives and inside sales.
- Deep understanding of both PLG and SLG funnels and how they intersect.
- Strong analytical skills and a master of the marketing tech stack to prove marketing’s impact. .
- You have a "growth hacker" mindset and are constantly looking for unconventional ways to differentiate Aiven and break through the noise in a competitive market.
- You thrive in fast-paced environments, possess high energy, and have a bias for action. You are an exceptional communicator and a natural builder of high-performing teams.

## About Aiven

## Company Overview
- **One-liner**: Aiven provides an AI-ready, fully managed open-source data platform that lets organizations stream, store, and serve data across major cloud providers.
- **Entity Type**: Private (Series D; total funding $420M)
- **Headquarters**: Helsinki, Finland
- **Founded**: 2016
- **Founders**: Oskari Saarenmaa, Hannu Valtonen, Heikki Nousiainen

## Core Business
- **Primary industry/industries**: Cloud data infrastructure – open-source managed services (PostgreSQL, Kafka, Valkey, etc.)
- **Target customers**: B2B – from startups to Fortune 500 enterprises across over 60 countries
- **Mission statement**: To make open-source databases, search, streaming, and application infrastructure easily accessible to everyone on any cloud.

## Products & Services
- **Aiven Platform**: Unified control plane to deploy, manage, and govern open-source data services across AWS, GCP, and Azure (SaaS).
- **Managed Open Source Data Services**: Fully managed Apache Kafka, PostgreSQL, Valkey (Redis), OpenSearch, M3, and more – deployable in over 100 regions.
- **Security & Compliance**: End-to-end encryption, dedicated VMs, ISO 27001, SOC2, GDPR compliance.
- **DevOps-friendly tools**: API, CLI, Terraform provider, Kubernetes operator for infrastructure-as-code.
- **Observability**: Built-in integrations with Prometheus, Grafana, and third-party monitoring tools.
- **Aiven Startup Program**: Up to $100,000 in credits for early-stage startups.

## Market Standing
- **Valuation**: Unicorn status (valuation > $1B implied), last funding round in 2021 – exact figure not publicly disclosed.
- **Key Metric**: Annual revenue ~€65.1M (latest available), total funding $420M.
- **Notable Investors**: Lifeline Ventures, Earlybird Venture Capital, IVP, Atomico, World Innovation Lab.
- **Growth Signals**: 374 employees (+7.9% YoY); operating in 26 countries; acquired Klaw (2022) to add schema registry capabilities; strong hiring across engineering, sales, and product roles.

## Competitive Advantages
- **Open-source foundation**: Avoids vendor lock-in; community-driven innovation.
- **Multi-cloud native**: One platform works on AWS, GCP, and Azure – customers can choose or switch.
- **AI-ready platform**: Built to support streaming, storage, and serving for modern AI/ML workloads.
- **Developer experience**: API-first, CLI, Terraform support, and extensive documentation.
- **Enterprise compliance**: SOC2, ISO 27001, GDPR – trusted by regulated industries.

## Strategic Focus
- Accelerate the “AI-ready open source data platform” narrative.
- Expand geographic presence (new hubs in Austin, Toronto, Singapore, etc.).
- Deepen product ecosystem – managed Valkey, better analytics and search services.
- Scale go-to-market through partnerships and startup programs.

## Why Work Here
- **Culture**: Open-source ethos – “Think Sideways”, “Invent and Impress”, “Get it done, together”. Described as a “Cast of Crabs” – diverse, curious, and collaborative.
- **Work model**: Hybrid-friendly with offices in Helsinki (HQ), Berlin, Paris, London, Amsterdam, Singapore, Sydney, Auckland, Austin, Toronto.
- **Benefits**: Stock options for permanent employees, private health & dental, individual learning budget, access to e-learning platforms, coaching, and a company library.
- **Perks**: Free drinks, treats, and fruit in offices; flexible working hours.
- **Engineering culture**: Open source contributions, SRE excellence, autonomy with accountability.

## Sources
1. [aiven.io/about](https://aiven.io/about)
2. [aiven.io/careers](https://aiven.io/careers)
3. [linkedin.com/company/aiven](https://www.linkedin.com/company/aiven)
4. [crunchbase.com/organization/aiven](https://www.crunchbase.com/organization/aiven)

## Other roles at Aiven

- [Fullstack Software Engineer, Kafka](https://feeny.ai/job/fullstack-software-engineer-kafka-aiven-helsinki-jjzq55v4ynjp) — Helsinki, Finland
- [Senior Software Engineer, Aiven Context](https://feeny.ai/job/senior-software-engineer-aiven-context-aiven-helsinki-5qrbqb54qgs2) — Helsinki, Finland
- [Senior Software Engineer - ClickHouse](https://feeny.ai/job/senior-software-engineer-clickhouse-aiven-helsinki-s9mbpek0gcg9) — Helsinki, Finland
- [Pricing and Packaging Manager](https://feeny.ai/job/pricing-and-packaging-manager-aiven-helsinki-kddvt7qrpzvx) — Helsinki, Finland
- [Talent Acquisition Partner - GTM](https://feeny.ai/job/talent-acquisition-partner-gtm-aiven-austin-texas-52rcbk6jrtn0) — Austin Texas, United States / Ireland
- [Senior Software Engineer, Database OEM](https://feeny.ai/job/senior-software-engineer-database-oem-aiven-helsinki-9eve3d1483wj) — Helsinki, Finland
- [Senior Solutions Architect](https://feeny.ai/job/senior-solutions-architect-aiven-north-1wfrvjs5d21k) — North, United States
- [Staff Product Security Engineer](https://feeny.ai/job/staff-product-security-engineer-aiven-helsinki-d8xtpkpx36ae) — Helsinki, Finland
- [Manager, Sales Operations](https://feeny.ai/job/manager-sales-operations-aiven-ireland-px8svm8r6bev) — Ireland
- [Lead People Partner](https://feeny.ai/job/lead-people-partner-aiven-helsinki-sqa60amrb47z) — Helsinki, Finland