---
title: 'Director of Sales, Asia-Pacific at Paddle'
canonical: 'https://feeny.ai/job/director-of-sales-asia-pacific-paddle-singapore-95zwk4awtf3k'
type: 'job'
last_seen: '2026-09-14'
---

# Director of Sales, Asia-Pacific at Paddle

- **Company:** Paddle
- **Location:** Singapore
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-05-19
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/paddle/b4893c42-d4ca-44c0-835f-8acd33447929/application

**Skills:** SaaS Sales, Payments Industry Knowledge, B2B Sales, Pipeline Management, Territory Strategy, Contract Negotiation, Payments Industry Experience, AI Sales, Mobile App Sales, Stripe, Braintree, Chargebee, Zuora

> The APAC Sales Leader acts as the first regional sales executive, driving revenue growth and building the commercial team from the ground up. This role involves managing strategic accounts, recruiting and coaching AEs and BDRs, and establishing territory strategies for the Asia-Pacific region.

## Job description

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 300+ territories globally.

The Role: As we formalise our expansion into the Asia-Pacific region, we are looking for a Director of Sales to act as both the lead revenue generator and the architect of our regional team. This is a high-impact, hybrid role designed for a senior, hands-on leader who thrives in "scale-up" environments. As Director of Sales, you will own Paddle’s regional commercial expansion: converting strategic opportunities into revenue while building the sales organisation and operating model needed to scale across APAC. Initially, your focus will be weighted towards direct revenue generation, with ownership of high-value, complex sales alongside establishing the territory strategy, team structure and cross-functional foundations for sustained regional growth.

## What You’ll Do

- Own and grow a strategic portfolio of APAC opportunities, managing the full sales cycle from qualification through negotiation, close and successful customer activation.
- Exceed regional and personal revenue targets by leading complex, multi-threaded sales processes with founders, CEOs, CTOs, CFOs and other senior decision-makers.
- Define and execute the APAC territory strategy, prioritising high-fit segments including B2B SaaS, AI and mobile app companies, while identifying adjacent opportunities for growth.
- Build the initial APAC sales pod by recruiting, onboarding and managing Account Executives and Business Development Representatives, setting clear expectations and creating the foundations for a scalable regional organisation.
- Coach the team through live opportunities, pipeline reviews, deal strategy, procurement challenges and executive engagement while remaining directly involved in strategic deals.
- Establish the operating cadence and standards for the region, including pipeline generation, forecasting, territory planning, CRM discipline, qualification and mutual action plans.
- Represent Paddle with founders, C-suite executives, partners and industry communities across APAC, travelling regularly to build relationships, progress strategic opportunities and strengthen the company’s regional presence.
- Partner with Product, Marketing, Solutions Engineering, Partnerships and other teams to address regional product requirements, develop localised market activity and turn customer insight into action.
- Build a repeatable APAC sales and market-entry playbook, using performance data, customer feedback and competitive insight to inform investment, hiring and go-to-market decisions.

We’d Love to Hear From You If You Are

- An experienced enterprise sales leader with a strong track record of closing high-value, multi-threaded deals and exceeding targets in SaaS, payments or a related technology market.
- Experienced in building teams and markets from the ground up, including hiring, onboarding, mentoring and managing individual contributors while establishing effective sales processes and operating rhythms.
- Deeply familiar with the APAC software landscape and able to adapt territory, account and go-to-market strategies across different markets and customer segments.
- A consultative seller with the commercial, technical and financial fluency to engage founders, CEOs, CTOs and CFOs, connecting Paddle’s value to their growth and global expansion goals.
- Customer-oriented and commercially rigorous, able to anticipate challenges, build executive trust, manage complex negotiations and drive opportunities through to go-live.
- An entrepreneurial and collaborative leader who can operate with autonomy, build the playbook while executing it, and align Product, Marketing and other teams around regional growth.

Everyone Is Welcome at Paddle? At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together.

Why You'll Love Working At Paddle? We're a diverse, growing group of Paddlers who pride ourselves on our transparent, collaborative and respectful culture. We live and breathe our values, which are:

- Paddle for others
- Paddle together
- Paddle simply

We offer a full suite of benefits, including attractive salaries, stock options, flexible holidays, enhanced parental leave, retirement plans, private healthcare and well-being initiatives. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

## About Paddle

## Company Overview
- **One-liner**: Paddle provides a complete payments, billing, tax, and compliance platform for SaaS and digital product businesses, acting as a Merchant of Record to simplify global selling.
- **Entity Type**: Private (venture-backed)
- **Headquarters**: London, England, UK
- **Founded**: 2012
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Fintech / Payments
- **Target customers**: B2B SaaS companies, mobile app developers, and digital product businesses (SMB to Enterprise)
- **Mission**: “We help digital product companies operate and grow, automatically.” [careers page]

## Products & Services
- **Paddle Billing**: Fully managed subscription billing, payments, localized checkout, sales tax and regulatory compliance across 300+ markets (Merchant of Record model).
- **ProfitWell Metrics**: Real-time subscription, retention, and growth analytics for digital businesses.
- **Retain**: Automated revenue recovery – recovers failed payments, reduces cancellations, and optimizes subscriptions to protect revenue.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Over 10,000 customers using Paddle; $6B+ in transactions processed; $130M in sales taxes remitted globally last year; 94% average payment acceptance rate [paddle.com]
- **Notable Investors**: FTV Capital, Kindred, Notion, 83North [builtin.com]
- **Growth Signals**: Rapid expansion across global tech hubs (UK, US, Canada, Portugal, Ireland, Philippines); headcount growing (355 total employees per Built In, with many open engineering and commercial roles); customer base growing from 3,000 (earlier) to over 10,000.

## Competitive Advantages
- Full Merchant of Record insurance and liability coverage, reducing compliance risk for customers
- Handles tax compliance across 300+ markets globally – removes the need for customers to manage multiple registrations
- Intelligent automation for billing, revenue optimization, and fraud prevention
- Unified platform replaces a fragmented stack of payments, tax, and analytics tools

## Strategic Focus
- Enable digital product businesses to scale globally without operational complexity
- Continuously improve revenue performance through automation and data-driven insights (ProfitWell/Retain acquisitions)
- Expand into new markets and deepen partnerships with SaaS platforms

## Why Work Here
- **Work model**: Digital-first company with hub offices in London, New York, Toronto, and Austin; remote options available for many roles; flexible work from abroad up to 45 days/year (“Navigate” program).
- **Perks & benefits**: Competitive compensation + share options; unlimited vacation; generous learning & development budget; 26 weeks paid leave for primary caregivers / 17 weeks for non-primary; private healthcare & mental health support; home workstation budget (standing desk, Herman Miller chair); transportation subsidies (train, cycle to work).
- **Culture**: Values include “Paddle simply”, “Paddle for others”, and “Paddle together”; company retreats, happy hours, and inclusive events; strong engineering culture with roles across UK, Portugal, and Ireland.
- **Growth**: Rapidly scaling company with clear career progression and exposure to complex infrastructure challenges.

## Sources
1. [paddle.com](https://www.paddle.com/) – Homepage product and customer highlights
2. [paddle.com/careers](https://www.paddle.com/careers) – Open roles, perks, and culture description
3. [paddle.com/about](https://www.paddle.com/about) – Leadership, company stats, and MoR explanation
4. [builtin.com](https://builtin.com/company/paddle) – Employee count, investors, office locations, and job listings

## Other roles at Paddle

- [Junior Support Specialist](https://feeny.ai/job/junior-support-specialist-paddle-philippines-8d4669hn826t) — Philippines
- [Director of Self Serve](https://feeny.ai/job/director-of-self-serve-paddle-united-kingdom-n7fff1pwjhja) — United Kingdom
- [Business Development Representative](https://feeny.ai/job/business-development-representative-paddle-united-kingdom-hmcftaj698q9) — United Kingdom
- [Business Development Representative](https://feeny.ai/job/business-development-representative-paddle-netherlands-59mt6eewv0rn) — Netherlands
- [Strategic Account Executive](https://feeny.ai/job/strategic-account-executive-paddle-united-kingdom-sv0dq5mc1fjh) — United Kingdom
- [BDR Team Lead](https://feeny.ai/job/bdr-team-lead-paddle-united-kingdom-9qptm821en9a) — United Kingdom
- [Senior Analytics Engineer](https://feeny.ai/job/senior-analytics-engineer-paddle-united-kingdom-4scxqyr59af2) — United Kingdom
- [Creative Ops & Studio Manager](https://feeny.ai/job/creative-ops-studio-manager-paddle-toronto-0wdb1hebrg4r) — Toronto, Canada
- [Marketing Operations Specialist](https://feeny.ai/job/marketing-operations-specialist-paddle-toronto-9c4sarvrgyrq) — Toronto, Canada
- [Senior Marketing Insights Analyst](https://feeny.ai/job/senior-marketing-insights-analyst-paddle-toronto-r1mrad2sdab5) — Toronto, Canada