--- title: 'Director of Sales, China at Morse Micro' canonical: 'https://feeny.ai/job/director-of-sales-china-morse-micro-shenzhen-4c7hwt3j9hy0' type: 'job' last_seen: '2026-09-12' --- # Director of Sales, China at Morse Micro - **Company:** Morse Micro - **Location:** Shenzhen, China - **Employment:** full-time - **Posted:** 2026-07-15 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.ashbyhq.com/morse-micro/3587c7ea-a04a-47c6-96a9-cbc21d695716 ## Job description Are you a tenacious and creative sales leader who loves to drive growth and exceed targets? Do you have a passion for cutting-edge technology and innovation? If so, we want you to join the Morse Micro team as our Manager/Director of Sales in China! You will be responsible for driving profitable growth of Morse Micro’s Wi-Fi HaLow products and solutions within China. You will be at the forefront of our growth strategy, working closely with our product and marketing teams to drive revenue and market share within the region. As a Manager/Director of Sales, you will be responsible for developing and executing sales plans, building and maintaining strong relationships with customers and partners, and identifying new business opportunities. You will work with a dynamic team of professionals who are passionate about technology and driven to succeed. The position will report to the VP, Country Manager Greater China & South East Asia. Your role and team will help drive the sales success of Morse Micro’s HaLow technology. Morse Micro is Australia’s largest fabless semiconductor company and the leader in Wi-Fi HaLow technology, which is shaping the future of long-range Wi-Fi for IoT. The company has raised over $200M in funding from VC and Strategic investors, including Megachips Corp. The company is headquartered in Sydney and has over 240 employees worldwide. Your main responsibilities will include: - Key accounts management and projects following up - Focusing at the revenue funnels building up and moving forward - Developing and maintaining influential relationships with key customer executives that enable early architecture engagements - Identify, develop, and nurture emerging accounts and markets - Driving and managing the distributors and REPs - Executing a sales vision and strategy that is aligned with will further Morse Micro’s revenue goals - Collaborate to develop and implement a sales plan that results in profitable revenue and market share growth meeting or exceeding Morse Micro’s corporate objectives - Creatively solving problems to improve Morse Micro’s market penetration and perception - Provides input into organizational effectiveness to inform optimal structure, skills, and staff needed to execute on strategies - Actively participate in trade shows and conferences Required qualifications and experience: - BSEE or equivalent preferred - 8+ years’ semiconductor sales experience and direct or indirect management experience with a history of sales execution. - 802.11 wireless experience. - Integrity & High Execution: High ethical standards with the resilience to deliver results in a high-pressure, fast-paced environment. - Verifiable Revenue Growth: Clear record of scaling business from zero to mass production, especially through new technology Design-Ins. - Strong Existing Network: An active, ready-to-use network of ODMs, OEMs, and industrial customers in Mainland China (e.g., Industrial IoT, Security, Smart Home, Robotics, Smart Energy). - Demonstrated problem-solving capabilities with a history of bringing new technologies to market. - Experience selling wireless technology into the IOT verticals, namely Building Automation, POS, Smart City, Inventory Management and Industrial Automation. - Team oriented; leverages sales partners abilities appropriately; shares in successes and takes ownership for mistakes or losses. - Language Skills: Fluent in both English and Mandarin. What we offer: - Competitive salary + sales incentive plan + excellent stock option package - Performance Bonus opportunity - Mobile phone benefit - Opportunity to join a high performing, inclusive company where you can make a real impact Who we are: Morse Micro is Australia’s largest semiconductor company building Wi-Fi HaLow (802.11ah) chips for the Internet of Things (IoT). We are a team of wireless experts that love to work hard, innovate & invent. Together, we are building the world’s lowest power Wi-Fi technology that will enable billions of IoT devices to connect securely to the internet. We are a global team with offices in Sydney, Picton & Melbourne (Australia), Irvine & San Jose (USA), Bangalore (India), Cambridge (UK), Hangzhou & Shenzen (China), Taipei (Taiwan) and Tokyo (Japan). ## About Morse Micro ## Company Overview - **One-liner**: Morse Micro is reinventing Wi-Fi for the Internet of Things by developing the world’s smallest, fastest, longest-range and lowest-power Wi-Fi HaLow chips. - **Entity Type**: Private (Series B, raised ~A$170M / ~US$200M; valuation ~US$700M as of Feb 2023) - **Headquarters**: Surry Hills, Sydney, Australia (also offices in Irvine & Portola Valley, CA; Cambridge, UK; Hangzhou, China; Taipei, Taiwan; Bangalore, India) - **Founded**: 2016 - **Founders**: Michael de Nil (CEO) and Andrew Terry (CTO) ## Core Business - **Industry**: Wi-Fi HaLow semiconductors for the Internet of Things (IoT) - **Target Customers**: B2B – OEMs, system integrators, and design houses serving Commercial, Residential, and Industrial IoT markets (access control, security cameras, industrial automation, retail, mobile devices) - **Mission/Purpose**: To become the #1 wireless IoT chip company in the world by building a new generation of wireless chips that reach farther, are lower power, and truly secure. ## Products & Services - **MM8108 Wi-Fi HaLow SoC**: The industry’s smallest and most integrated single-chip solution, operating in the sub-1 GHz band for superior penetration and extended range. Features a new USB host interface for simplified integration. - **HaLowLink 1 Evaluation Kit**: A development board available on Mouser.com for $99, with FCC/IC/RCM certifications for the U.S., Canada, and Australia, enabling rapid prototyping. - **Design Partner Program**: A global initiative to accelerate commercialization of production-ready Wi-Fi HaLow solutions through collaboration with vetted design houses and system integrators. ## Market Standing - **Valuation**: ~US$700 million (A$1 billion) as of February 2023 (conflicting reports may cite different dates; this is the most recent available). - **Key Metric**: Total funding of ~A$170M (Series B led by MegaChips, with participation from TelstraSuper, HESTA, Hostplus, NGS/Blackbird, UniSuper/Uniseed, and Australian Government seed funding). - **Notable Investors/Partners**: MegaChips (lead investor), Blackbird Ventures, Uniseed, TelstraSuper, HESTA, Hostplus; board members include Ray Stata (Analog Devices co-founder) and Mike Nicholls. - **Growth Signals**: - 180 employees globally (late 2023), with plans to grow significantly and open more overseas offices. - Over 2 million chips produced by November 2023 from Singapore facility. - Won IoT Product of the Year in 2022 and 2023. - Expanded into Japan via MegaChips; established operations centre in Taiwan (2024). - Maintains dual supply chains (China and Taiwan) for geopolitical resilience. ## Competitive Advantages - **Technology Moats**: - Claims 10x range, 100x area, and 1,000x volume over traditional Wi-Fi. - Chip is one-fifth the size of a traditional Wi-Fi processor, runs for years on a coin-cell battery. - Single access point can securely connect up to 8,191 devices. - Team includes original inventors of Wi-Fi and designers of billions of shipped Wi-Fi chips. - **Standards Leadership**: Morse Micro’s executive staff includes the Vice-Chair of the Wi-Fi HaLow Task Group, ensuring interoperability and influence over the standard. - **First-Mover Advantage**: Best-funded Wi-Fi HaLow company; first to commercialize record-breaking SoC. ## Strategic Focus - **Commercialization**: Ramping production and go-to-market through the Design Partner Program and distribution (Mouser). - **Geographic Expansion**: Deepening presence in Japan, China, Taiwan, and India; opening new offices. - **Application Verticals**: Prioritizing security cameras, smart home, smart city, industrial automation, and AMI 2.0 (advanced metering infrastructure). - **Supply Chain Resilience**: Dual-sourcing chips and components from China and Taiwan, with assembly/warehousing in Singapore. ## Why Work Here - **Culture**: “Relaxed, friendly work environment” with honest & transparent culture; values include perseverance, initiative, and delivering excellence. - **Work Model**: Newly fitted-out offices with sit/stand desks, large screens, and stocked drinks fridge, snack bar, and barista coffee. - **Perks**: Competitive salary, excellent stock option/benefit package, potential visa sponsorship and relocation support for the right candidates. - **Engineering Focus**: Work alongside “the best engineers in the world” – many are Wi-Fi pioneers. The company is growing and actively hiring across hardware, software, and systems roles. ## Sources 1. [morsemicro.com](https://www.morsemicro.com/) – Company overview and product details 2. [morsemicro.com/careers](https://www.morsemicro.com/careers/) – Career benefits and culture 3. [morsemicro.com/company](https://www.morsemicro.com/company/) – Team, offices, investors 4. [morsemicro.com/vision-mission-values](https://www.morsemicro.com/vision-mission-values/) – Vision, mission, values 5. [en.wikipedia.org](https://en.wikipedia.org/wiki/Morse_Micro) – Funding, history, valuation, headcount ## Other roles at Morse Micro - [Senior Firmware Engineer](https://feeny.ai/job/senior-firmware-engineer-morse-micro-surry-hills-ezhajkhdn62g) — Surry Hills, Australia - [Principal Product Manager](https://feeny.ai/job/principal-product-manager-morse-micro-san-jose-bmm13zjhwkpg) — San Jose, CA - [Supply Chain & Logistics Specialist](https://feeny.ai/job/supply-chain-logistics-specialist-morse-micro-taipei-y0qgpnvgg4y4) — Taipei, Taiwan - [DevOps Engineer](https://feeny.ai/job/devops-engineer-morse-micro-sydney-m9vatackpttr) — Sydney, Australia - [Product Quality Engineer](https://feeny.ai/job/product-quality-engineer-morse-micro-irvine-p00rhwzfn43k) — Irvine, CA - [Senior Digital Engineer](https://feeny.ai/job/senior-digital-engineer-morse-micro-sydney-k8bvkatrr38k) — Sydney, Australia - [Senior DFT Engineer](https://feeny.ai/job/senior-dft-engineer-morse-micro-sydney-je4b8f9e4kh1) — Sydney, Australia - [Senior RF Calibration & Lab Technician](https://feeny.ai/job/senior-rf-calibration-lab-technician-morse-micro-surry-hills-f0mgc2kve6w6) — Surry Hills, Australia - [Senior Frontend PHY IC Design Engineer (DSP focus)](https://feeny.ai/job/senior-frontend-phy-ic-design-engineer-dsp-focus-morse-micro-surry-hills-3gr0m8tmgztb) — Surry Hills, Australia