---
title: 'Director of Sales at Forthea'
canonical: 'https://feeny.ai/job/director-of-sales-forthea-houston-xazbe6nh02s2'
type: 'job'
last_seen: '2026-09-15'
---

# Director of Sales at Forthea

- **Company:** Forthea
- **Location:** Houston, TX
- **Posted:** 2022-04-04
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/forthea/jobs/5060154003

## Job description

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.

The Director of Sales shall be tasked with leading and growing our sales team, and will work closely with senior management across the company.  You shall also be responsible for acquiring new clients and generating quarterly and annual department revenue quotas. You must be awesome at opening doors, and getting appointments from a cold start. You must be highly self-motivated, a terrific presenter and communicator, demonstrated sales manager, and an expert closer.

---Core Job Responsibilities---

- Create and implement both marketing and sales (M&S) plans.
- Improve M&S collateral and processes (e.g. sales presentations, case studies, proposals, reports, meeting standards, etc.).
- Lay the foundation for a future M&S team that you will help recruit, hire, train and grow.
- Independently prospect and qualify new business opportunities by identifying business goals and critical issues.
- Convert qualified prospects into new clients.
- Build rapport with executives at prospective client companies through discussion of sales, business, and technology issues.
- Follow-up on existing leads and cultivate new ones through effective marketing and business development strategies, such as cold-calling, networking in the community, and attending fairs, events, seminars, performances, etc. that present opportunities to promote our services and the company.
- Manage database for prospective targets, including consultants, prospects, current clients, etc.
- Prepare new business proposals and review with prospect, answering any questions they have; work with agency leadership and production departments to develop, if necessary.
- Continue to follow-up and work to close outstanding opportunities not closed during proposal review meeting.
- Provide post-sale support to the Accounts and Production teams, including making introductions, leading kickoff meetings, handing off requirements and addressing outstanding issues related to the sales, if they arise.
- Periodic meetings with Account Manager to review success status.
- Periodic meetings with Client to review overall progress, strategy, satisfaction and any new needs.
- Stay abreast of all current agency accounts for reference in new business presentations.
- Assist agency leadership with research, and information gathering.
- Create lead generation best practices and optimize processes and collateral.
- Able to travel locally and out of town as needed.

---Required Competencies---

- Conscientiousness – Strong sense of duty, responsibility and reliability.
- Initiative – Self-starter / “Hunter” attitude (persistence and regular follow-ups). Highly resourceful.
- Leadership –Respected influencer of others actions and opinions.
- Competitiveness – Not discouraged easily, and hates to lose.
- Modesty – Not ostentatious, or full of bravado.
- Measurement Orientation – Fixated on achieving goals and continuously measuring performance against goals.
- Curiosity – Strong hunger for knowledge and information. Continual self-development.
- Organization – Highly organized, and time efficient.

---Required Qualifications---

- Minimum Education: Bachelor's Degree from 4-year, accredited college
- Minimum Experience: 2-3+ years account executive/sales manager experience (preferably with an agency)
- Proven track record of being able to build and manage a sales force.
- Proven success in developing new business, writing client proposals and managing complex sales cycles from generating leads to closing deals.
- Proven track record of penetrating and expanding large corporate accounts.
- Proven track record of exceeding quotas and goals.
- Experience in selling in a competitive environment.
- Experience with a CRM application, such as Salesforce, ACT or NetSuite. Natural systems/process-driven proclivity.
- Minimum Computer Experience: Working knowledge of Microsoft Word, Excel, Outlook and PowerPoint.

---Ideal/Icing Qualifications (Non-Required)---

- 4+ years direct sales experience (preferably with an agency).
- Any advertising sales and/or professional services sales experience (e.g. newspaper advertising, billboard / outdoor advertising, TV advertising, radio advertising, etc.)
- Strong executive-level/decision-maker contacts in enterprise and mid-market companies, in such verticals as: Real Estate (Builders, Developers, Contractors); Dealerships / Automotive; Hospitals / Surgery Centers; Legal / Law Firm Sales; Apartment Services Sales.
- Experience with digital marketing services such as SEO, PPC, Social Media, Email Marketing & Web Design.
- Experience using website analytics software (Omniture, Google Analytics, Google AdWords, etc) a plus.

**IMPORTANT: These Ideal/Icing qualifications are simply a “plus”, but NOT AT ALL REQUIRED TO BE SERIOUSLY CONSIDERED FOR THIS POSITION.

## About Forthea

## Company Overview
- **One-liner**: Forthea is a full-service digital marketing agency specializing in data-driven PPC, SEO, CRO, analytics, and web design to deliver measurable results for enterprise and SMB clients.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Houston, Texas, United States
- **Founded**: 2006
- **Founders**: Not publicly listed

## Core Business
- **Primary industry**: Digital Marketing Services
- **Target customers**: B2B, enterprise to SMB clients across industries such as automotive, legal, real estate, and e-commerce
- **Mission statement**: “We love connecting data to decisions, transforming results, and accelerating your success.”

## Products & Services
- **Search Engine Optimization (SEO)**: Optimizes websites for organic search by understanding customer intent, growing visibility, and delivering a compelling user experience.
- **Paid Search & Paid Social (PPC)**: Funnel-driven paid media campaigns tracked to business goals and backed by data.
- **Marketing Analytics**: Uses Ph.D.-level data scientists to uncover deep insights, trends, and opportunities from marketing and website data.
- **Conversion Rate Optimization (CRO)**: Improves conversion rates through systematic testing and user experience improvements.
- **Web Design & Development**: Builds and evolves marketing technology platforms, websites, and internal tools using technologies such as React, TypeScript, Python, SQL, and Docker.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Annual Revenue of $7.9M (estimated)
- **Notable Partners**: Google, Bing, Apple, Facebook (strategic partnerships to stay ahead of platform updates)
- **Growth Signals**:
  - 42 employees (15.6% YoY headcount growth)
  - Helped over 500 brands transform digital marketing effectiveness
  - Named PPC Agency of the Year two years in a row and Best SEO Performance + Results
  - 4,806 LinkedIn followers (+20.5% yearly growth)

## Competitive Advantages
- **Concierge service model**: Limits the number of clients per specialist to ensure deep focus and strategy, unlike agencies managing 50+ clients per person.
- **Data-driven expertise**: Employs Ph.D. data scientists and uses advanced analytics across all channels.
- **Full integration**: Services are delivered consultatively across SEO, paid media, analytics, and web design rather than operating in silos.
- **Transparent reporting**: Monthly reporting goes beyond campaign metrics to highlight performance analytics that help clients make better business decisions.

## Strategic Focus
- **Data-to-decisions approach**: Continually improving marketing effectiveness by connecting consumer insights, sales processes, and marketing goals.
- **Continuous learning**: Dedicated to constantly finding better ways of doing things and staying ahead of industry trends.
- **Expanding remote capabilities**: Active job postings for remote and hybrid roles, signaling flexibility in work arrangements.

## Why Work Here
- **Culture**: Described as a “family culture” with a focus on service, results, and helping others succeed. Team activities include lunch outings, kickball, and workout sessions.
- **Remote/Hybrid Policy**: Offers remote and office-based roles; major office locations in Houston (HQ), Austin, Dallas/Fort Worth, Texas.
- **Benefits**: Medical, dental, vision insurance, 401k options, annual training budget, health and wellness funds, and development plans to support career goals.
- **Engineering Culture**: The Senior Software Developer role involves building a proprietary marketing technology platform; tech stack includes React, TypeScript, Python, SQL, Docker, Terraform, PostgreSQL, and Google Cloud services.
- **Rating**: 4.2/5.0 on employer rating (25 reviews) with culture rated 4.3 and career growth rated 4.0.

## Sources
1. [forthea.com](https://www.forthea.com/)
2. [forthea.com/about/](https://www.forthea.com/about/)
3. [forthea.com/about/careers/](https://www.forthea.com/about/careers/)
4. [linkedin.com/company/forthea](https://www.linkedin.com/company/forthea)
5. [rocketreach.co](https://rocketreach.co/forthea-digital-marketing-agency-profile_b5def300f42e4f13)

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