--- title: 'Director of Sales Planning at MrBeast' canonical: 'https://feeny.ai/job/director-of-sales-planning-mrbeast-new-york-qccxcnd93x78' type: 'job' last_seen: '2026-10-30' --- # Director of Sales Planning at MrBeast - **Company:** MrBeast - **Location:** New York, NY - **Posted:** 2026-10-27 - **Last confirmed live:** 2026-10-30 - **Apply:** https://job-boards.greenhouse.io/mrbeastyoutube/jobs/6236738004 ## Job description ## About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. ## About Us Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations. Build the Go-to-Market Engine Behind Our Most Valuable Partnerships MrBeast is building one of the most powerful consumer and services ecosystems in the world, spanning media, consumer products, financial services, telecom, loyalty, and brand partnerships. As the Director of Sales Planning at MrBeast, you will lead the market intelligence and sales-planning work that helps our commercial organization focus on the right brands, at the right time, with the right opportunity. You will use data, third-party intelligence tools, and the MrBeast content calendar to identify high-potential targets and convert market signals into focused, actionable sales strategy. You will operate at the intersection of Sales, Revenue Operations, Content, and Go-to-Market leadership. This role is designed for a strategic, data-driven operator who can segment complex markets, prioritize opportunity, and equip VPs and sellers with warm leads and clear direction. ## About the Role You will own the planning frameworks that connect our content pipeline, audience opportunity, brand demand, and sales outreach. You will translate programming moments, franchise opportunities, and commercial priorities into target lists of brands and sub-brands that are highly relevant to specific partnership opportunities. You will work closely with Sales leadership to define where teams should focus, why those targets matter, and how opportunities should be prioritized. Your work will create a more disciplined, insight-led sales motion and help sellers spend more time engaging qualified prospects. ## What You’ll Do - Use first-party data, market intelligence, and third-party tools to segment the market and identify the highest-potential brands, sub-brands, agencies, and categories to target. - Translate the content calendar into focused target lists that align brands with specific programming, production, media, and partnership opportunities. - Build repeatable market-segmentation frameworks that prioritize prospects by strategic fit, revenue potential, timing, and likelihood to convert. - Partner with VPs and Sales leadership to define go-to-market focus areas, target-account strategies, and sales priorities by category, vertical, and opportunity. - Feed sellers warm, actionable leads with the context, intelligence, and rationale needed to begin productive outreach, and at times make the initial contact with prospects. - Develop account and category insights using Salesforce, ZoomInfo, MediaRadar, Winmo, and other relevant tools. - Identify whitespace opportunities, emerging categories, competitive activity, and brand spending signals that can inform proactive sales strategy. - Establish and maintain clear planning cadences that connect the content calendar, commercial priorities, prospecting, and pipeline development. - Partner with Revenue Operations to ensure target-account data, segmentation logic, and lead activity are accurate, standardized, and visible in Salesforce. - Create executive-ready reporting and recommendations that clarify market opportunity, sales focus, pipeline health, and prospecting performance. - Work with Sales, Partner Solutions, and Content teams to refine ideal customer profiles and improve how partnership opportunities are positioned to priority targets. - Evaluate lead quality, conversion trends, and seller feedback to continuously improve targeting models and planning methodologies. - Build scalable processes, templates, and operating standards that strengthen sales planning across the organization. - Influence cross-functional stakeholders to align resources around the highest-value market opportunities. ## What We’re Looking For - 8-10+ years of experience in sales strategy, sales planning, revenue strategy, market intelligence, business development, or a related commercial function. - Demonstrated experience using B2B market segmentation to identify, prioritize, and activate high-potential target accounts. - Strong working knowledge of Salesforce, ZoomInfo, MediaRadar, Winmo, and related CRM and sales-intelligence tools. - Experience translating market data, content opportunities, or commercial signals into targeted lead-generation strategies. - Proven ability to build practical, data-informed recommendations for sales leaders and front-line sellers. - Strong understanding of B2B sales motions, account prioritization, pipeline development, and revenue forecasting. - Advanced analytical and strategic-thinking skills, with the ability to synthesize complex information into clear commercial direction. - Experience partnering cross-functionally with Sales, Revenue Operations, Marketing, Content, and executive leadership. - Strong organizational skills and the ability to build scalable planning processes in a fast-moving environment. - Excellent written and verbal communication skills, including the ability to present insights and recommendations to senior stakeholders. Fixed annual salary of $155,000 - $194,000 plus an annual bonus, an employee equity plan grant, and comprehensive benefits.Equity grants are issued in good faith, subject to company policies, board approval, and individual eligibility. ## Benefits The Perks, Why Work On the MrBeast Team We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen. - Competitive Salary - Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance - Company contributions to employee Health Savings Accounts (HSA) - 401k Plan with Safe Harbor company-matching - Flexible vacation policy and paid company holidays - Company-provided technology package - Relocation assistance where applicable, including travel and company-provided housing for the first 90 days ## About MrBeast ## Company Overview - **One-liner**: MrBeast is a YouTube-driven entertainment brand that produces large-scale challenges, giveaways, and philanthropic content, while extending into consumer food products and financial services. - **Entity Type**: Private (Growth Equity, last round: Grant in Sep 2025; Series C in Feb 2024; Private Equity in Jan 2026; Debt Financing in Oct 2024) - **Headquarters**: Greenville, North Carolina, United States (with additional offices in Oldsmar, Florida; New York, NY; Chicago, IL; San Francisco, CA) - **Founded**: 2012 - **Founders**: Jimmy Donaldson (MrBeast) ## Core Business - **Primary industry**: Media Production / Digital Content Creation / Consumer Packaged Goods - **Target customers**: Global, young audience (B2C); also B2B via brand sponsorships and partnerships - **Mission or purpose**: "Do the impossible" – entertain global audiences, fund charitable initiatives, and build a sustainable entertainment empire ## Products & Services - **YouTube Content (MrBeast channel)**: Large-scale challenges, giveaways, and philanthropic stunts – primary audience driver with 430M+ subscribers and 34B+ views. - **MrBeast Burger**: Virtual restaurant brand operating through partner kitchens for online food delivery. - **Feastables**: Line of chocolate and snack products. - **Beast Industries**: Parent company overseeing all ventures; recently acquired Step (financial technology company, announced 2026). - **Merchandise**: Apparel and branded goods sold through the channel and website. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed; company is private. - **Key Metric**: Total Funding $765M, including a $300M Series C (Feb 2024, led by Alpha Wave Global), $200M Private Equity round (Jan 2026), $100M Debt Financing (Oct 2024), and a $15M Grant from the State of North Carolina (Sep 2025). - **Notable Investors/Partners**: Alpha Wave Global, Bitmine Immersion Technologies, State of North Carolina. - **Growth Signals**: - Workforce grew 67.3% year-over-year to 392 employees (LinkedIn as of mid-2026). - Expanding workforce by 50% in 2026 (hiring across marketing, engineering, consumer products) – reported by Yahoo Finance (Apr 8, 2026). - Active job postings: 101, with quarterly growth of +110.4% and yearly growth of +339.1%. - Operates in 32 countries (including India, Brazil, UK, France, Canada). ## Competitive Advantages - **Massive, loyal audience**: 430M+ subscribers on YouTube; global reach and brand recognition. - **Diversified revenue streams**: YouTube ad revenue, brand sponsorships, merchandise, food ventures (Burger, Feastables), and now financial services (Step acquisition). - **High-stakes, participatory content model**: Differentiates from traditional media by directly involving the audience in challenges and giveaways, driving engagement and virality. - **Philanthropic angle**: "Donated $0M+" – charitable initiatives build goodwill and community trust. - **Talent brand**: Known for competitive pay, equity, relocation support, and a culture of "doing the impossible." ## Strategic Focus - **Current priorities**: Scaling the entertainment empire to rival Disney (per founder Jimmy Donaldson); expanding workforce 50% in 2026; integrating financial services via Step acquisition; growing consumer product lines (Feastables, MrBeast Burger). - **Direction for growth**: Building a diversified creator-led platform across media, consumer goods, and fintech. ## Why Work Here - **Culture**: "We do the impossible" – high-impact, fast-paced environment. Founder works 15-hour days; described as "live to work" culture, but roles offer flexibility and remote/hybrid options for some positions. - **Remote/Hybrid/Office Policy**: Many roles are on-site in Greenville, NC (HQ); hybrid for some positions (e.g., Channel Lead); remote roles available (e.g., contract roles, Senior Data Scientist). Relocation support provided for NC-based roles. - **Notable perks** (from MrBeastJobs.com): - Competitive salary - Generous medical plan, Health Savings Account, 401k with matching - Flexible vacation - Technology package - Relocation coverage - Supportive environment - No college degree requirement for many roles - **Engineering culture**: Roles in engineering (backend, frontend, ML/AI, data), product design, and security. Senior roles offer $130k–$160k salary plus equity (per Yahoo Finance reporting). - **Employee ratings** (LinkedIn, 59 reviews): 4.4/5 overall; Work-Life 3.8, Compensation 4.3, Culture 4.1, Career 4.4. ## Sources 1. [MrBeast Careers](https://www.mrbeastjobs.com/) 2. [Greenhouse Job Board](https://job-boards.greenhouse.io/mrbeastyoutube/jobs/5986847004) 3. [LinkedIn Company Page](https://www.linkedin.com/company/mrbeastyoutube/jobs) 4. [Simplify Jobs Profile](https://simplify.jobs/c/MrBeast) 5. [Yahoo Finance Article (Apr 8, 2026) – via Simplify Jobs summary](https://simplify.jobs/c/MrBeast) ## Other roles at MrBeast - [Director, Internal Communications](https://feeny.ai/job/director-internal-communications-mrbeast-new-york-zbkbqbkjfgr3) — New York, NY - [Director of Yield Operations](https://feeny.ai/job/director-of-yield-operations-mrbeast-new-york-6bnc4ty1pyb6) — New York, NY - [Director of Insights, Research Stewardship](https://feeny.ai/job/director-of-insights-research-stewardship-mrbeast-new-york-1cfyzay06nyq) — New York, NY - [Senior Recruiter](https://feeny.ai/job/senior-recruiter-mrbeast-los-angeles-f3c68sft49dr) — Los Angeles, CA - [Staff Mobile Security Engineer](https://feeny.ai/job/staff-mobile-security-engineer-mrbeast-remote-2jpn2zergsx8) - [Accounting Manager - Revenue](https://feeny.ai/job/accounting-manager-revenue-mrbeast-new-york-a4aahppkw399) — New York, NY - [Principal Product Manager, CX & Platform Integrity](https://feeny.ai/job/principal-product-manager-cx-platform-integrity-mrbeast-san-francisco-a37tw4ty2rgq) — San Francisco, CA / New York, NY - [Director, Branded Content & Partnerships – Financial Services](https://feeny.ai/job/director-branded-content-partnerships-financial-services-mrbeast-new-york-8v1mzmsaf5q5) — New York, NY - [Account Director, Strategist - Financial Services](https://feeny.ai/job/account-director-strategist-financial-services-mrbeast-new-york-0t20dzvtkd6e) — New York, NY - [Full-Stack Engineer, CX & Safety Tooling and Automation](https://feeny.ai/job/full-stack-engineer-cx-safety-tooling-and-automation-mrbeast-san-mateo-hk3pbm7j2xh9) — San Mateo, CA