---
title: 'Director of Sales Strategy at Chowbus'
canonical: 'https://feeny.ai/job/director-of-sales-strategy-chowbus-united-states-4gzk98374492'
type: 'job'
last_seen: '2026-09-14'
---

# Director of Sales Strategy at Chowbus

- **Company:** Chowbus
- **Location:** United States
- **Posted:** 2026-08-18
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/chowbus/jobs/7894904003

## Job description

Chowbus is a leading AI Asian restaurant technology SaaS platform with deep roots in the North American market. We currently serve more than 10,000 Asian restaurants across 30+ states and 100+ key cities in the U.S.

We build technology solutions across POS, AI, and digital tools that help restaurant operators improve efficiency, reduce operating costs, and grow their businesses. As Chowbus continues to expand its product portfolio, customer base, and sales organization, we are looking for a Director of Sales Strategy to help shape and execute the company’s next stage of growth.

This is a highly strategic, cross-functional role serving as a strategic partner to Sales and senior leadership. The role focuses on identifying growth opportunities, analyzing market and customer data, shaping sales and commercial strategy, and providing data-driven recommendations across product, pricing, partnerships, and go-to-market decisions.

## What You'll Focus On

Sales Strategy & Growth

- Develop and execute Chowbus’ Sales and Commercial Strategy in partnership with senior leadership.
- Translate company goals into strategic priorities, business plans, and actionable initiatives.
- Identify growth opportunities across markets, customer segments, products, and sales channels.
- Develop recommendations around where to play, what to sell, who to target, and how to win.
- Partner with Sales Leadership to translate strategy into clear sales priorities and execution plans.
- Analyze sales performance, market trends, and customer insights to identify growth opportunities.
- Evaluate third-party products, platforms, and partnerships to identify opportunities that can accelerate revenue growth and improve customer value.
- Assess which products, services, customer segments, and partnerships should be prioritized based on market potential, customer demand, and revenue impact.

Product Growth & Pricing

- Identify product and feature opportunities based on customer needs, sales feedback, market trends, competitive intelligence, and revenue potential.
- Evaluate whether existing products, features, packaging, and pricing should be adjusted to better address market demand.
- Develop data-driven recommendations on pricing, packaging, product priorities, and commercialization strategy.
- Partner with Product and Sales leadership to translate market insights into product and pricing decisions.
- Assess the revenue impact and business case of new products, features, and commercial initiatives.

Market & Competitive Intelligence

- Conduct market research to identify industry trends, customer needs, competitive dynamics, and growth opportunities.
- Analyze competitors across restaurant technology, POS, payments, SaaS, and related markets.
- Research third-party products and solutions to assess customer value, market relevance, and commercial potential.
- Conduct customer and merchant research to validate strategic assumptions and identify opportunities.
- Translate market insights into actionable recommendations for Sales, Product, and leadership.
- Build a continuous market intelligence function to track rapidly changing customer needs, competitive dynamics, third-party solutions, pricing, and market trends.
- Consolidate and validate information from Sales, City Managers, customers, external partners, and other market sources to develop a reliable view of market conditions.
- Turn fragmented and sometimes incomplete market data into clear strategic insights and recommendations for leadership.
- Spend approximately 20% of your time in the market engaging with merchants, customers, sales teams, and industry stakeholders — conducting market visits and customer discovery to develop firsthand insights, and working directly with Sales to understand market challenges and validate strategic recommendations.

Cross-Functional Strategy & Leadership

- Partner closely with Sales, Product, Operations, Finance, and external partners to align strategic priorities.
- Influence cross-functional teams without direct authority and drive alignment around strategic recommendations.
- Lead clear, data-driven recommendations to senior leadership and help translate strategy into organizational priorities.

## What You Bring

- 6+ years of experience in Sales Strategy, Commercial Strategy, Business Strategy, Growth Strategy, Management Consulting, or a related strategic function, preferably within a high-growth technology or SaaS company.
- Proven experience developing strategies that drive revenue growth, product growth, market expansion, or sales effectiveness.
- Strong commercial mindset with the ability to connect product, pricing, market, sales, and revenue.
- Experience with pricing, product commercialization, or go-to-market strategy.
- Strong analytical and problem-solving skills, with the ability to turn complex business problems into clear recommendations.
- Experience in SaaS, POS, payments, restaurant technology, marketplace, or other B2B technology businesses is highly preferred.
- Strong understanding of B2B sales and complex products or customer segments.
- Demonstrated ability to independently frame ambiguous business problems, analyze incomplete or complex data, develop strategic recommendations, and influence senior stakeholders to act on those recommendations.
- Excellent cross-functional communication and stakeholder management skills, with the ability to influence without direct authority.
- Strong executive communication and presentation skills.
- Comfortable working in both strategic and hands-on environments.
- Willingness to travel approximately 5-7 days per month for market visits, customer meetings, competitive research, partner meetings, and strategic initiatives.
- Fluency in both English and Mandarin Chinese is required.

## What We Offer

- Competitive compensation package
- Medical, dental, and vision insurance
- 401(k)
- 100% employer-paid Short-Term Disability (STD)
- 100% employer-paid Life Insurance
- 100% employer-paid AD&D Insurance
- Company holidays
- Birthday off
- Paid Parental Leave
- Flexible Paid Time Off (PTO)
- Employee Assistance Program (EAP)
- Monthly Stipend
- Direct exposure to North America leadership and the opportunity to shape Chowbus’ next stage of growth

The salary for this role is $130,000–$180,000 base plus bonus/equity, depending on experience.

## About Chowbus

## Company Overview
- **One-liner**: Chowbus is a full-stack technology platform providing AI-powered POS, SaaS, and business services for culturally rooted independent restaurants across North America.
- **Entity Type**: Private (Series E, raised $81M in March 2026)
- **Headquarters**: Chicago, Illinois, United States
- **Founded**: 2016
- **Founders**: Linxin Wen, Suyu Zhang

## Core Business
- **Primary industries**: Restaurant technology, Point of Sale (POS), SaaS, AI-driven restaurant services
- **Target customers**: Independent, culturally rooted restaurants (Asian cuisine, fast-casual, full-service) – B2B, primarily SMB to mid-market
- **Mission/purpose**: “Empowering restaurants with the tools to thrive — whether you’re serving sushi, Korean BBQ, dim sum, boba tea, or pho. We’re more than a POS provider. We’re a partner in growth, innovation, and cultural pride.” [chowbus.com/about-us](https://www.chowbus.com/about-us)

## Products & Services
- **POS Stand**: Full-featured countertop POS running on iOS Apple devices with offline mode and real-time cloud sync.
- **Handheld POS**: Mobile ordering and payment device for tableside service.
- **Tablet Ordering**: Self-service ordering via tablets for dine-in customers.
- **Kiosk Ordering**: Self-service kiosks for quick-service and fast-casual settings.
- **Kitchen Display System (KDS)**: Digital screen for kitchen order management.
- **Delivery Integration**: Unified management of third-party delivery orders (DoorDash, Uber Eats, etc.) alongside in-house delivery.
- **AI Digital Ads**: AI-driven marketing platform for targeted ad campaigns.
- **Automated Accounting & Supply Chain Optimization**: Tools to reduce overhead and manage inventory (part of upcoming service expansion).
- **Insurance & Services**: Planned expansion into business services beyond software.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metrics**: 
  - $120+ million Annual Recurring Revenue (ARR) as of September 2025 (9x growth over four years) [en.wikipedia.org/wiki/Chowbus](https://en.wikipedia.org/wiki/Chowbus)
  - ~$4 billion annualized processed transaction volume across all 50 U.S. states and Canada
  - Total funding raised: $209M (including $81M Series E in March 2026) [cbinsights.com/company/chowbus](https://www.cbinsights.com/company/chowbus) – note: some sources list $203.32M (conflicting reports)
- **Notable Investors**: Prysm Capital (lead), Left Lane Capital (lead), Dutchess, Fika, Avid Bank; 22 total investors per PitchBook
- **Growth Signals**: 
  - Expanded from delivery-only to full SaaS/POS platform in 2022; sold delivery business to Fantuan in January 2024 to focus on tech.
  - Hosted 2026 Summer Launch Event and Summit Forum (“Welcome to the AI Digital Worker Era”) in May 2026 at the NRA Show.
  - Plans international expansion into Canada and deeper AI service offerings.

## Competitive Advantages
- **Vertical focus**: Deep specialization in culturally rooted restaurants (especially Asian cuisine), a $240B market segment that is often underserved by generic POS systems.
- **Full-stack integration**: POS, online ordering, delivery aggregation, marketing, and accounting on a single platform – eliminates need for multiple vendors.
- **AI-first approach**: AI Digital Ads and upcoming AI tools for supply chain, accounting, and marketing give independent restaurants capabilities previously available only to large chains.
- **Reliability**: iOS-powered Apple hardware with offline mode ensures uptime even during internet outages.
- **Real-time cloud sync**: All data syncs instantly across devices, enabling remote management from anywhere.

## Strategic Focus
- **Expand AI-driven tools**: Build next-generation AI platform for marketing, automated accounting, supply chain optimization.
- **Move beyond SaaS into services**: Offer comprehensive business services (marketing, accounting, supply ordering, insurance) where restaurant operators spend significantly more than on software alone.
- **International growth**: Enter Canada while deepening support in the U.S.
- **Continue serving independent restaurants**: Maintain focus on culturally rooted operators, a core market representing ~16% of the U.S. restaurant industry.

## Why Work Here
- **Culture**: Mission-driven company that values cultural pride, innovation, and community. Founded by international students who experienced the pain points they now solve.
- **Growth trajectory**: Rapidly scaling from $120M ARR with 9x growth in four years; employees have opportunity to shape AI products in a high-impact market.
- **Team size**: ~190 employees (per PitchBook) – still at a stage where individual contributions can have outsized impact.
- **Work environment**: Headquarters in Chicago (224 S. Michigan Ave). Remote/hybrid policy is not publicly specified; check the careers page on Greenhouse for specific role details.
- **Notable perks**: Involvement in industry events (NRA Show, Summer Launch), exposure to cutting-edge AI development in a real-world vertical.

## Sources
1. [chowbus.com](https://www.chowbus.com/) – Product overview, press release details
2. [chowbus.com/about-us](https://www.chowbus.com/about-us) – Mission, founding story, why restaurants choose Chowbus
3. [cbinsights.com/company/chowbus](https://www.cbinsights.com/company/chowbus) – Funding history, total raised, investors, competitors
4. [en.wikipedia.org/wiki/Chowbus](https://en.wikipedia.org/wiki/Chowbus) – Company history, ARR, transaction volume, acquisition of delivery business
5. [pitchbook.com/profiles/company/182630-89](https://pitchbook.com/profiles/company/182630-89) – Employee count, valuation status, primary industry, office address

## Other roles at Chowbus

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- [Bilingual Marketing Campaigns Manager (Mandarin, English)](https://feeny.ai/job/bilingual-marketing-campaigns-manager-mandarin-english-chowbus-united-states-nvgatj724pp1) — United States
- [Bilingual Digital Marketing Manager(Mandarin, English)](https://feeny.ai/job/bilingual-digital-marketing-manager-mandarin-english-chowbus-united-states-0shqahc5c34v) — United States
- [Warehouse Associate, Operations](https://feeny.ai/job/warehouse-associate-operations-chowbus-chicago-1dat908vx7ad) — Chicago, IL
- [Technical Associate_Mandarin Speaking](https://feeny.ai/job/technical-associate-mandarin-speaking-chowbus-seattle-xjvc9sjc5bgj) — Seattle, WA
- [Sales Manager_Chinese Vertical](https://feeny.ai/job/sales-manager-chinese-vertical-chowbus-dmv-13j28tzwm9t4) — DMV
- [POS Support Specialist _Toronto](https://feeny.ai/job/pos-support-specialist-toronto-chowbus-toronto-v7438v777918) — Toronto, Canada
- [Key Account Customer Success Associate_Chineses Vertical](https://feeny.ai/job/key-account-customer-success-associate-chineses-vertical-chowbus-chicago-gf9te5mhrccd) — Chicago Illinois, United States
- [Sales Manager_Orlando, FL_Chinese Vertical](https://feeny.ai/job/sales-manager-orlando-fl-chinese-vertical-chowbus-orlando-b7tmg20keqpc) — Orlando, FL