---
title: 'Director of User Growth at Wellhub'
canonical: 'https://feeny.ai/job/director-of-user-growth-wellhub-sao-paulo-4v4ndmqkhgf0'
type: 'job'
last_seen: '2026-10-31'
---

# Director of User Growth at Wellhub

- **Company:** Wellhub
- **Location:** São Paulo, Brazil
- **Work type:** hybrid
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-10-31
- **Apply:** https://job-boards.greenhouse.io/gympass/jobs/8860017002

## Job description

Your wellbeing, our mission. Join a company shaping a healthier world.

## GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

## THE OPPORTUNITY

We are hiring a User Growth Director to our Marketing team in Brazil!

As our User Growth Director, Brazil, you'll own User Growth strategy and execution for one of Wellhub's largest and most strategically important markets: new members, new paid subscribers, upgrade, and reactivation, with a strong secondary focus on engagement and retention. You'll lead an established, high-performing regional team while operating as the primary User Growth partner to our senior Brazil country leadership, translating data into strategy and strategy into hands-on, in-market execution.

This is a senior, highly autonomous role on a market with real momentum and real stakes: you'll set the growth agenda for Brazil, build on a strong existing team and track record, and stay close enough to the work to run the analysis, build the campaign, or fix what isn't working yourself when it matters. We expect you to use AI as a core part of how you and your team operate: accelerating analysis, reporting, and campaign development so you can move faster and go deeper than a traditional growth team. If you're energized by owning a top-priority market end-to-end, building senior stakeholder relationships, and leading with both strategic judgment and hands-on rigor, we'd love to hear from you!

## YOUR IMPACT

- Own the User Growth strategy for Brazil (members, subscribers, upgrade, retention), with a  clear input on the P&L based on ROI trade-offs, building and forecasting the regional marketing plan and the KPIs that track it.
- Build and sustain a trust-based partnership with senior Brazil country leadership, becoming their go-to partner for growth strategy and a credible voice in regional and cross-functional forums, including SVPs, VPs and GM. Turn Brazil's results into a strategic narrative for senior/executive audiences.
- Lead, hire, and develop an established regional team, delegating with context and coaching them toward greater ownership and autonomy.
- Use AI as a core part of how you and your team work: fluent with AI tools to accelerate data analysis, campaign development, reporting, and market research, and comfortable coaching others to do the same.
- Make autonomous, data-driven resource-allocation calls with a clear view of their ROI, cross-team and cross-geography implications. Stay close to the numbers and the work: pull and interpret your own data, build your own reporting, and get hands-on with campaign execution and QA. Champion experimentation that takes calculated, well-reasoned risk, and push for what works to become standard practice beyond Brazil.
- Bring outside-market pattern recognition and industry knowledge, identifying local trends and competitive opportunities, adapting global playbooks to local reality and feeding validated local wins back into Wellhub's global growth playbook.
- Own campaign strategy across lifecycle channels (email, app push, SMS/WhatsApp) and influence the paid media agenda, developing messaging strategies in partnership with cross-functional stakeholders (PMM, Brand, CS) as the subject-matter expert on the Brazilian consumer. Own Brazil's promotional calendar, planning marketing moments and special offers around seasonality and key commercial windows to maximize impact. Influence Finance on pricing and promotional decisions, bringing a growth and ROI lens to commercial trade-offs.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

## WHO YOU ARE

- You use AI as a core part of how you work: fluent with AI tools (e.g. Claude Code, Gemini) to accelerate data analysis, reporting, and campaign development, and able to speak concretely to how you already do this today. You expect this of your team too.
- A seasoned growth/marketing leader with direct experience owning P&L-level trade-offs for a major market or business line, end-to-end strategy and execution, ideally in an owned channels,  CRM/lifecycle and/or subscription-growth context.
- A proven track record of materially improving a growth funnel's performance, not just maintaining a healthy one — you're energized by a market with real upside, not just steady-state execution.
- A strong analytical operator, just as comfortable pulling and interpreting your own data as directing someone else to, and using that fluency to proactively identify trends and opportunities. A strategic thinker with strong prioritization skills, who connects daily execution to business impact and knows how to prioritize when everything feels urgent.
- A confident stakeholder manager who builds trust with senior, cross-functional, and executive audiences, translates complex ideas into simple narratives, and navigates high-stakes conversations calmly, with demonstrated ability to manage up to and partner with VP/GM-level stakeholders without close day-to-day oversight.
- A hands-on leader who moves fluidly between strategy and execution: building the plan, then rolling up your sleeves to help build the campaign, run the analysis, or fix what's not working.
- A people leader who coaches for growth, builds psychological safety, and holds a team accountable to real outcomes. Someone with meaningful people-management experience and a track record building/leading cross-functional teams, who can step into and earn trust within an existing, well-regarded team quickly.
- Global or multi-market experience is a real asset, bringing outside perspective to Brazil specifically, paired with genuine intent to go deep on the local market. Fluent in Portuguese for local team and market work, and fluent in English for cross-functional and global collaboration.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience as a growth/marketing leader and fluent English are mandatory requirements.

## WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.

Our flexible benefits program allows you to customize some of the benefits, according to your needs!

Our benefits include:

WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.

HEALTHCARE: Health, dental, and life insurance.

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. [Learn more about our shared culture and values here.](https://wellhub.com/en-us/careers/our-values/)

Want to see what it’s really like to work here? Follow us on [Instagram](https://www.instagram.com/lifeatwellhub/) @lifeatwellhub and watch our team video on [YouTube](https://www.youtube.com/watch?v=ZgIPiszTVm4)!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. [Read more about it here.](https://www.linkedin.com/posts/wellhub_fairpay-syndio-activity-7407826561531363328-wbN_?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAzHQWABKsRqcpvxy4QpDCJNe_szRdC4hgY)

Questions on how we treat your personal data? See our[Aviso de Privacidade para Candidatos.](https://wellhub.com/en-us/careers/job-applicant-privacy-notice/#:~:text=Aviso%20de%20Privacidade%20para%20Candidatos)

## #LI-HYBRID

## About Wellhub

## Company Overview
- **One-liner**: Wellhub (formerly Gympass) is a corporate wellness platform that provides employees with access to a global network of gyms, studios, classes, personal trainers, and wellness apps through a single subscription.
- **Entity Type**: Private
- **Headquarters**: New York, USA (with significant operations in São Paulo, Brazil)
- **Founded**: 2012
- **Founders**: Cesar Carvalho

## Core Business
- **Primary industry**: Corporate Wellness / Employee Benefits / Health & Fitness
- **Target customers**: B2B — sells to companies of all sizes (SMB to Enterprise) as an employee benefit; B2C — employees subscribe to access the network
- **Mission statement**: "To make every company a wellness company"

## Products & Services
- **Wellhub Platform**: A corporate wellness subscription that gives employees access to 90,000+ in-person gyms and studios, 3,800+ virtual personal trainers, and 95+ premium wellness apps covering fitness, mindfulness, nutrition, and sleep [wellhub.com](https://wellhub.com/en-us/). Companies pay annually based on team size and investment level; employees pay a monthly subscription fee.
- **Wellhub for Employers**: A managed program that companies can launch in 30 days or less, with analytics on employee engagement and wellness ROI. Clients see a 30% reduction in turnover and up to 35% reduction in annual employee healthcare costs [wellhub.com](https://wellhub.com/en-us/).

## Market Standing
- **Valuation**: Not publicly disclosed (last known valuation was $2.4B in 2021, per prior reporting; current status not confirmed)
- **Key Metric**: Serves 40,000+ corporate clients and reaches 20,000,000+ employees in 11 countries, with a network of 100,000+ wellness partners [wellhub.com](https://wellhub.com/en-us/about/)
- **Notable Investors/Partners**: Backed by SoftBank, General Atlantic, and other major VCs (historical)
- **Growth Signals**: Over 2,000 employees globally; expanded from 11 to 18 countries; 1,000,000,000+ partner check-ins [wellhub.com](https://wellhub.com/en-us/about/)

## Competitive Advantages
- **Scale and network effects**: The largest aggregated network of fitness and wellness providers, making it a "must-have" benefit for companies and a "must-join" platform for gyms and studios
- **Proven ROI**: Data-driven value proposition — documented 30% lower turnover and 35% lower healthcare costs for client companies [wellhub.com](https://wellhub.com/en-us/)
- **Global reach**: Operating in 11 countries (with expansion to 18), enabling multinational companies to offer a consistent benefit globally
- **Brand recognition**: Rebranded from Gympass to Wellhub, expanding beyond gyms into holistic wellness (mindfulness, nutrition, sleep)

## Strategic Focus
- **Holistic wellness expansion**: Moving beyond physical fitness to cover mental, nutritional, and emotional wellbeing
- **International growth**: Expanding into new geographies to serve global enterprise clients
- **Deepening employer engagement**: Increasing employee adoption rates (more than doubling engagement) and proving ROI to retain and upsell clients
- **Technology & platform innovation**: Enhancing the app experience, personalization, and data analytics for employers

## Why Work Here
- **Culture**: Strong emphasis on wellbeing — employees receive a free Gold membership (access to gyms, studios, apps). The culture is described as "high-growth technology company disrupting the health and wellness space" [wellhub.com](https://wellhub.com/careers/)
- **Flexible work**: "The Way We Work" policy offers flexible hybrid or fully remote models depending on role. Teams connect virtually through town halls, coffee breaks, and mixer events [wellhub.com](https://wellhub.com/careers/)
- **Benefits**: Minimum 25 days of paid leave per year, extra days off for local holidays and birthday, free Udemy access for learning, competitive compensation with equity programs, substantial parental leave, and comprehensive healthcare/dental/vision [wellhub.com](https://wellhub.com/careers/)
- **Diversity & Belonging**: 14 employee-led affinity groups (Women@Wellhub, Black Empowerment Movement, WellPride, Asians at Wellhub, Juntos, etc.). Launched a 5-Year Commitment to DEI in 2021 with a Global Belonging Advisory Board [wellhub.com](https://wellhub.com/careers/)
- **Growth opportunities**: Robust internal recruitment process for promotions and lateral moves; employees encouraged to develop their careers in a fast-growing company
- **Global team**: 2,000+ employees across 18 countries, offering a diverse, international work environment

## Sources
1. [wellhub.com](https://wellhub.com/en-us/about/)
2. [wellhub.com](https://wellhub.com/careers/)
3. [wellhub.com](https://wellhub.com/en-us/)
4. [greenhouse.io](https://boards.greenhouse.io/gympass)
5. [linkedin.com](https://www.linkedin.com/company/wellhub)

## Other roles at Wellhub

- [Growth & Engagement Manager (Enterprise Accounts)](https://feeny.ai/job/growth-engagement-manager-enterprise-accounts-wellhub-sao-paulo-qrt15gjxbpkr) — São Paulo, Brazil
- [Wellbeing Engagement Growth Manager](https://feeny.ai/job/wellbeing-engagement-growth-manager-wellhub-sao-paulo-4kp6j8xctbyy) — São Paulo, Brazil
- [Global Director of Transfer Pricing](https://feeny.ai/job/global-director-of-transfer-pricing-wellhub-united-states-23tbd8hntbme) — United States
- [Sr. Director of Global Tax Reporting & Compliance](https://feeny.ai/job/sr-director-of-global-tax-reporting-compliance-wellhub-united-states-xc6n7w8wdfnq) — United States
- [Wellbeing Engagement Manager](https://feeny.ai/job/wellbeing-engagement-manager-wellhub-paris-shzgyrn101mj) — Paris, France
- [Senior Manager, Partner Sales & Success - Austria & Switzerland (m/w/d)](https://feeny.ai/job/senior-manager-partner-sales-success-austria-switzerland-m-w-d-wellhub-vienna-fkcfab5zvahz) — Vienna, Austria
- [Director Product Manager | Payout](https://feeny.ai/job/director-product-manager-payout-wellhub-brazil-hfxhze64cxb8) — Brazil
- [Gerente de Departamento Pessoal (English Speaker)](https://feeny.ai/job/gerente-de-departamento-pessoal-english-speaker-wellhub-sao-paulo-0c4mg8gr8edn) — São Paulo, Brazil
- [Senior SMB & Mid-Market Account Executive](https://feeny.ai/job/senior-smb-mid-market-account-executive-wellhub-us-44mnwmeye58z) — US, NY
- [Client Sales Enterprise Account Executive](https://feeny.ai/job/client-sales-enterprise-account-executive-wellhub-united-states-5e5k8wa8y7hr) — United States