---
title: 'Director of Wholesale Sales at Squishable'
canonical: 'https://feeny.ai/job/director-of-wholesale-sales-squishable-new-york-507dfzmxh0kn'
type: 'job'
last_seen: '2026-09-15'
---

# Director of Wholesale Sales at Squishable

- **Company:** Squishable
- **Location:** New York, NY
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-15
- **Apply:** https://job-boards.greenhouse.io/squishable/jobs/4713117005

## Job description

Squishable is a close-knit team of designers, artists, pop-culture fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say “awww.” Our offices are in a sunny SoHo loft in NYC and in downtown Washington, DC.

Job Summary: The Director of Wholesale Sales is responsible for managing and growing Squishable’s wholesale sales channel. Their focus will be on creating and executing a strategic plan for growing existing accounts as well as finding, securing, and growing new accounts.

## Responsibilities

- Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches
- Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management
- Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs
- Managing and training Squishable’s independent sales representative teams
- Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships
- Managing 10-15 national and international trade shows annually, including attending and representing the company at high-profile shows
- Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards
- Partnering with the executive team to shape Squishable’s international growth strategy and managing the team responsible for executing that strategy, including sales and distribution partnerships, product selection, and global market expansion
- Working directly with customers in our custom/white-label production business
- Working in tandem with the product development team to develop new lines and product concepts
- Other duties as assigned

## Skills

- Wholesale sales experience with specialty toys/gifts or other similar consumer products is required
- CRM/ERP—Comfortable with using CRM systems to manage leads and existing customer relationships. Experience with NetSuite is a plus, but not a requirement
- Reporting—Experience building actionable reports and presenting KPIs and recommendations to the executive team
- Microsoft Office Suite—Intermediate Excel and Word
- Communication—Excellent presentation and communication skills, both written and verbal
- Flexibility—Ability to adapt to a continually changing market and rapid launch of new products. Willingness to listen to and consider the opinions of stakeholders
- Self-motivated—Must be able to effectively manage one’s own schedule and workload and balance numerous projects at the same time

## Qualifications

- Bachelor’s degree required, preferably with a concentration in business, sales, and/or marketing. Advanced degree preferred
- A minimum of six years of successful toy/consumer products sales experience managing and selling across all types of accounts
- Demonstrated experience developing and executing growth strategies, setting measurable goals, and translating strategic objectives into actionable plans that drive business results.
- Experience operating either internationally directly or through international distribution agreements is preferred, but not required

Salary Range: $130k-150k, plus bonus potential

Location: NYC office; hybrid schedule

Travel: Requires up to 50% travel

Benefits/ Perks:

- 100% employer-paid health insurance
- 100% employer-paid short- and long-term disability insurance
- 100% employer-paid life insurance
- Affordable vision and dental insurance
- 18 days of PTO per year, plus 2 floating holidays
- 401(k) with employer match
- Generous employee discount (hello, giant plush!)

Squishable.com, Inc. is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and prohibit discrimination and harassment based on race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender, gender identity or expression, age, disability, medical condition, genetic information, marital or familial status, military or veteran status, reproductive health decisions, or any other characteristic protected by applicable federal, state, or local law.

Squishable.com, Inc. also provides reasonable accommodations to qualified applicants and employees with disabilities, for sincerely held religious beliefs and practices, and as otherwise required by applicable law. Applicants who require a reasonable accommodation during the application or hiring process may contact Squishable for assistance.

Squishable.com, Inc. prohibits retaliation against any applicant or employee for exercising rights protected under applicable equal employment opportunity laws.

Squishable.com, Inc. will consider qualified applicants with criminal histories in accordance with applicable federal, state, and local law, including applicable Fair Chance laws.

[Read our CCPA disclosure notice.](https://squishable.com/pages/privacy-notice)

## About Squishable

## Company Overview
- **One-liner**: Squishable designs and sells giant, round, fuzzy stuffed animals (plush toys) through a fan-driven design process, blending technology and toy making.
- **Entity Type**: Private (funding not publicly available)
- **Headquarters**: New York City (Soho), New York, USA (with additional offices in Washington, DC)
- **Founded**: 2007
- **Founders**: Zoe Fraade‑Blanar (Co‑Founder & CCO) and others (names not fully disclosed)

## Core Business
- **Industry**: Toy manufacturing / Consumer goods; the company describes itself as “a technology company with a toy habit.”
- **Target Customers**: B2C (collectors, fans, gift‑givers) and B2B (wholesale to retailers, corporate partners)
- **Mission**: To make the world a cuter place and to empower fans to shape the products they love.

## Products & Services
- **[Squishable Plush Toys]**: The core product line – large, round, soft stuffed animals in categories such as food, animals, mythological creatures, and original fan‑designed characters. Products are sold online and in retail stores. More than half of designs come from fan submissions via the “Project Open Squish” design contest.
- **[Philanthropy Program]**: Monthly charity donations based on customer photo submissions, seasonal toy donations to children’s charities, and auctions of prototypes for charitable causes.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual revenue ~$9.3 million (source: aggregated business database data)
- **Notable Investors/Partners**: No external investors disclosed; partners include children’s charities and the fan community.
- **Growth Signals**: 
  - Over 3 million Squishables released to date.
  - Active hiring for a Head of Visual Merchandising (hybrid, NYC).
  - Small but stable team (62 employees per LinkedIn; 103 per Built In – conflicting reports).
  - Employee headcount declined ~3% year‑over‑year (LinkedIn), but the company continues to invest in retail and design roles.

## Competitive Advantages
- **Fan‑Powered Design**: The “Project Open Squish” contest and constant community feedback ensure products resonate directly with buyers, creating strong brand loyalty and a built‑in marketing channel.
- **Unique Aesthetic**: The distinct “squishy” look (giant, round, fuzzy) differentiates the brand from traditional plush toys.
- **Community‑First Culture**: Active social media engagement, charity initiatives, and a dedicated fan base (over 3,700 LinkedIn followers) provide recurring organic promotion.

## Strategic Focus
- **Retail Expansion**: Hiring a senior visual merchandising leader to elevate in‑store experiences and grow the physical retail footprint.
- **Design & Innovation**: Continuing to crowdsource new designs and expand into new categories (food, mythical creatures, etc.).
- **Philanthropy & Brand Purpose**: Deepening charitable partnerships to reinforce brand identity and customer loyalty.
- **Operational Stability**: Maintaining a lean team while investing in e‑commerce (Shopify, Netsuite, etc.) and digital marketing.

## Why Work Here
- **Culture**: “Small but mighty” team of creatives, dreamers, and highly skilled individuals; described as friendly, passionate, and welcoming of big ideas. Karaoke nights and a strong sense of camaraderie.
- **Work Model**: Hybrid – some roles are based in physical offices (NYC and Washington, DC) with flexibility; many positions require on‑site presence. The new Visual Merchandising role is explicitly hybrid.
- **Benefits** (from company pages):
  - Great healthcare (medical, dental, vision), FSA, disability & life insurance
  - 401(k) with employer match
  - 100% paid parental leave for all new parents
  - Employee Assistance Program (EAP)
  - Generous PTO and paid holidays
  - Employee discounts (and “all the plush you can hug”)
  - Investment in training, education, and career development
- **Engineering / Tech**: The company builds its own websites, tools, and internal systems; tech stack includes Shopify, Stripe, Netsuite, Mailchimp, Adobe Creative Suite, and more.

## Sources
1. [Squishable Official About Page](https://squishable.com/pages/about-us)
2. [Squishable Hire Me / Careers Page](https://squishable.com/pages/hire-me)
3. [Squishable LinkedIn Company Page](https://www.linkedin.com/company/squishable)
4. [Squishable on Built In (company profile)](https://builtin.com/company/squishable)
5. [Squishable Homepage](https://squishable.com/)

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