---
title: 'Director, Organic Growth & Discovery at Credible'
canonical: 'https://feeny.ai/job/director-organic-growth-discovery-credible-united-states-d7k6xqkjc8a3'
type: 'job'
last_seen: '2026-11-03'
---

# Director, Organic Growth & Discovery at Credible

- **Company:** Credible
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-11-02
- **Last confirmed live:** 2026-11-03
- **Apply:** https://job-boards.greenhouse.io/credible/jobs/8332717

## Job description

Who is Credible?

Credible is a leading U.S. consumer finance marketplace, transforming the way consumers access and compare financial products. We operate at a consumer and enterprise level. On the consumer side, we help millions of people make smarter financial decisions by comparing personalized, pre-qualified offers across student loans, personal loans, mortgages, credit cards, and insurance — all without impacting their credit score. On the enterprise side, we power financial product comparison and distribution through deep integrations and partnerships with lenders, insurance carriers, and financial institutions, as well as providing marketplace technology and capabilities to third-party partners and distribution channels.

About the Role:

Credible is seeking an analytical, testing-obsessed Director of Conversion Rate Optimization to turn organic traffic into incremental revenue. Millions of consumers reach Credible and our tier-1 publishing partners through search every year. This role owns what happens next: how our comparison experiences, widgets, calls to action, and page layouts perform, and how partner promotions are scheduled and optimized to maximize revenue.

You will build and run a rigorous experimentation program across Credible.com and our publisher partner network, and take ownership of promotion scheduling for a flagship publishing partner. You will be accountable for performance, working cross functionally with product, SEO, content, BI, and Data Science.

This is an individual contributor role with high visibility and direct, measurable revenue impact. You will report into the organic growth leadership team. The ideal candidate is deeply analytical, comfortable standing up new reporting and workflows from scratch, and can explain in dollars what happened, why it happened, and what we’re doing about it.

Key Responsibilities:

- Drive incremental revenue through conversion rate optimization and disciplined testing across Credible.com and our tier-1 publishing partner properties.
- Design, prioritize, and run A/B and multivariate tests on widget placement, widget type, CTA copy, page layout, design, and color, and translate results into clear recommendations and shipped changes.
- Own promotion scheduling for our key publishing partner, including the performance of promoted offers, and be accountable for the revenue results with support from BI and Data Science on the optimization algorithms.
- Build and maintain a testing roadmap and backlog, with clear hypotheses, sample size and duration requirements, success metrics, and documented learnings.
- Stand up reporting and workflows for CRO and promotion performance, including dashboards that tie tests and promotions to revenue per visit, conversion rate, and total revenue impact.
- Partner with Product and Engineering to write requirements for page, template, and widget improvements, and ship them on a predictable cadence.
- Work closely with SEO team members to ensure organic entry pages are optimized for both traffic and conversion, and share insights that inform content and template strategy.
- Collaborate with partner and Editorial teams to align promotions, placements, and content with partner goals, brand standards, and compliance requirements.
- Diagnose changes in performance down to the page, placement, offer, and funnel stage, and communicate findings and next steps to leadership and stakeholders.
- Conduct opportunity sizing and ROI modeling to prioritize tests and promotions, balancing near-term revenue impact with long-term user trust.
- Foster a culture of experimentation across the organization, sharing results and best practices.
- Stay current on CRO, personalization, experimentation tooling, and financial services conversion best practices.

Education & Experience

We know the “perfect” candidate doesn’t exist, so if you meet most of the criteria below and are excited about the opportunity, we’d love to hear from you:

- 4+ years of experience in conversion rate optimization, growth, or experimentation, ideally at a marketplace, publisher, affiliate, or consumer fintech company.
- Proven track record of driving measurable incremental revenue through A/B testing on high-traffic pages.
- Strong grasp of experimentation fundamentals, including hypothesis design, statistical significance, and test interpretation.
- Advanced analytical skills, with fluency in Looker or other data platforms and the ability to build and own reporting.
- Strong product sense, with a history of writing requirements and shipping with Product and Engineering teams.
- Senior-level ownership: comfortable operating independently, standing up new processes, and being accountable for revenue outcomes.
- Excellent written and verbal communication, with the ability to present results and recommendations to senior stakeholders.
- Experience working with publishers, media partners, or affiliate/referral programs is a plus.
- Experience with YMYL content and compliance review; financial services experience a plus.
- Familiarity with promotion scheduling, offer optimization, or algorithmic allocation is a plus.

Why work at Credible?

We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.

We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

## About Credible

## Company Overview
- **One-liner**: Credible operates a transparent online marketplace that lets consumers compare personalized rates for student loans, personal loans, and insurance products from multiple vetted lenders.
- **Entity Type**: Private (funding stage not publicly available)
- **Headquarters**: Not publicly available
- **Founded**: 2012
- **Founders**: Not publicly available

## Core Business
- **Primary industries**: Consumer lending marketplace, personal finance, insurance comparison
- **Target customers**: B2C (consumers seeking loans or insurance) and B2B (partner lenders and insurance providers)
- **Mission / purpose**: “Simplify financial decisions through technology that makes comparison simple, transparent, and immediate.” Their goal is to “empower consumers to understand and improve their finances and discover the best financial products for every stage of life.”

## Products & Services
- **Student Loan Marketplace**: Lets users compare pre‑qualified rates from multiple lenders for student loans and refinancing. Soft credit pull; no fees to the consumer.
- **Personal Loan Marketplace**: Similar comparison tool for personal loans, with pre‑qualified rates from partner lenders.
- **Insurance Comparison**: Connects users with insurance agents and providers, allowing side‑by‑side quotes (evidenced by job postings for Insurance Agents).

All offerings are delivered via a web‑based SaaS marketplace; Credible itself is not a lender or insurer.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metrics**:
  - Helped **over 20 million people** shop for pre‑qualified rates
  - **$19+ billion** in student and personal loans closed
- **Notable Investors / Partners**: Not listed in available sources; the company partners with “top financial service providers” and all three national credit bureaus.
- **Growth Signals**:
  - Actively hiring (6 open roles on LinkedIn, 4 on Greenhouse as of mid‑2025), including a Director of Partnerships & Business Development and Insurance Agent roles, indicating expansion into insurance vertical.
  - Emphasizes “growth” culture and internal promotion.

## Competitive Advantages
- **Soft credit inquiry only**: Users see personalized rates without impacting their credit score.
- **Free to consumers**: Credible only gets paid when a loan is disbursed or a product is taken; no fees charged to users.
- **Transparent & unbiased**: Lender placement on the site is not influenced by compensation; provides a single‑form interface to compare multiple lenders at once.
- **Privacy‑focused**: Does not share user data with lenders until the consumer chooses to proceed.

## Strategic Focus
- **Insurance expansion**: Hiring insurance agents and a Director of Partnerships suggests building out the insurance vertical.
- **Deepening partnerships**: Growing relationships with lenders and financial service providers to diversify product offerings.
- **Consumer education**: Providing expert blog content to help users make informed decisions.

## Why Work Here
- **Culture & values**: Emphasizes “be curious,” “take ownership,” “be bold,” and “get results.” Encourages learning, risk‑taking, and continuous improvement.
- **Work style**: Offers remote and hybrid opportunities; office locations provide open layouts and snacks.
- **Benefits**: Competitive base salaries, yearly bonuses, 401(k) with company match, employee referral bonus, medical/dental/vision with HSA contributions, pet insurance discount, Employee Assistance Program.
- **Growth & development**: Mentorship culture, financial assistance for ongoing education, promotion from within.
- **Perks**: Generous PTO, work‑from‑home stipend, rewards and recognition platform.

## Sources
1. [credible.com/careers](https://www.credible.com/careers)
2. [job-boards.greenhouse.io/credible](http://job-boards.greenhouse.io/credible)
3. [credible.com/about](https://www.credible.com/about)
4. [credible.com](https://www.credible.com/)
5. [linkedin.com/company/crediblelabs](https://www.linkedin.com/company/crediblelabs)

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