---
title: 'Director Paid Media at Sphere Entertainment Group, LLC'
canonical: 'https://feeny.ai/job/director-paid-media-sphere-entertainment-group-llc-new-york-vmmt2e787p81'
type: 'job'
last_seen: '2026-10-18'
---

# Director Paid Media at Sphere Entertainment Group, LLC

- **Company:** Sphere Entertainment Group, LLC
- **Location:** New York, NY
- **Compensation:** $113k–$220k
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-18
- **Apply:** https://www.sphereentertainmentco.com/job/5256198007?gh_jid=5256198007

## Job description

Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at [www.sphereentertainmentco.com](https://nam12.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.sphereentertainmentco.com%2F&data=05%7C02%7CMaddie.Rizzo%40msg.com%7Cf345c42af5d7463ff83408de643f07ae%7Cf2c1e8475bd24ba2b5e4b529a645f31a%7C1%7C0%7C639058419051444527%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=cMiSC0m9pVYooMKOmqGRKLvrWz4pyLwUcbtd%2BD8jl0E%3D&reserved=0).

Who are we hiring?

The Director Paid Media is responsible for building and executing full-funnel media strategies that drive measurable business outcomes. This role oversees media execution, from strategic planning and budget allocation through performance optimization, spend efficiency, and reporting. A core dimension of this position is rigorous oversight of budget pacing, ROAS maximization, and cost-per-acquisition guardrails to ensure media dollars deliver against business objectives.

Reporting into the SVP of Marketing, the Director Paid Media will oversee the development, evolution, and execution of campaign strategies across paid search, paid social, programmatic, display, and video channels. This role owns day-to-day media execution, setting clear expectations for agency partners across planning, execution, optimization, and reporting, and holding them accountable to performance benchmarks and efficiency targets. With a focus on driving efficient customer acquisition, the Director leverages deep knowledge of consumer insights, audience segmentation, media targeting capabilities, and marketing analytics to reach, engage, and convert prospective customers.

This role demands an innovative marketer with deep understanding of the media landscape, including paid search, social, programmatic, OOH, and various DTC, streaming, SVOD, and linear TV business models and products.

What will you do?

Strategy Development

- Build and execute comprehensive, full-funnel paid media strategies aligned to the customer journey
- Define channel roles and investment priorities across paid social (Meta, TikTok, Reddit), paid search (Google, Bing), programmatic display, video (YouTube, CTV/OTT), and specialty/travel intent platforms
- Develop audience-first media frameworks that map targeting strategies, creative messaging, and channel deployment to distinct audience segments and behavioral motivations
- Identify and evaluate emerging platforms, ad products, betas, and optimization opportunities to maintain a competitive advantage
- Translate business objectives into clear media objectives with defined KPIs

Budget Management

- Oversee and optimize media budgets, ensuring disciplined allocation/optimization to maximize ROAS and efficiency
- Establish and maintain profitability guardrails, including CPA and cost-per-ticket targets, modeling media cost against media-contributed outcomes to isolate paid media efficiency
- Use Media Mix Modeling (MMM) tools to quantify incremental revenue contribution by channel and inform budget optimization decisions
- Monitor pacing, delivery, and spend efficiency on a weekly basis, proactively reallocating investment toward higher-yield opportunities

## Team Leadership

- Mentor, manage, and develop marketing team members, fostering a culture of accountability, intellectual curiosity, and continuous improvement
- Serve as the day-to-day contact for the media agency of record, ensuring accountability for media planning, execution, reporting, and optimization while avoiding duplication of effort
- Identify and communicate platform changes and industry best practices, keeping the team current

Data & Analytics

- Partner with cross-functional teams to evaluate attribution models, design incrementality tests, and quantify the true impact of paid media on revenue and ticket sales
- Own the paid media measurement framework, defining leading indicators (website sessions, event detail page visits) and lagging indicators (tickets sold, revenue, CPA)
- Leverage dashboards and reporting tools (e.g., Tableau, platform-native analytics) to monitor performance and surface actionable insights in real time

Cross-Functional Alignment

- Collaborate closely with Brand, Creative, and Content teams to ensure paid media campaigns are fueled by segment-specific, on-brand creative
- Align with Product, CRM, and Ticketing teams to integrate first-party data, CRM audiences, and purchase signals into targeting and retargeting strategies
- Coordinate with integrated marketing stakeholders across earned, owned, and in-venue channels to ensure paid media amplifies broader go-to-market plans
- Serve as the internal subject matter expert on paid media capabilities and performance benchmarks

What do you need to succeed?

- 8+ years of progressive experience in paid media or performance marketing, with demonstrated experience managing agency relationships and large-scale media budgets (seven figures or above) with accountability for ROAS, CPA, and revenue targets
- Deep platform expertise across paid social, paid search, programmatic/display, and video
- Strong analytical foundation with hands-on experience in attribution modeling, incrementality testing, and Media Mix Modeling tools or methodologies
- Proficiency with analytics and reporting platforms such as Tableau, Google Analytics, or equivalent BI tools
- Experience developing audience-first media strategies using behavioral, demographic, psychographic, and geographic segmentation
- Excellent executive communication skills with the ability to distill complex data into concise, insight-driven recommendations
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.

## Preferred Qualifications

- 3 or more years in a leadership or director-level role
- Experience in entertainment, hospitality, or live events preferred, with familiarity with ticketing ecosystems and event-based customer journeys
- Demonstrated leadership ability with a record of mentoring and developing high-performing teams.
- Exceptional communication and project management skills, with the ability to manage complex initiatives, influence cross-functional partners, and deliver results in a fast-paced, collaborative environment.

#LI-Onsite Pay Range $113,000—$220,000 USD

At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. MSG complies with all applicable federal, state, and local laws governing nondiscrimination, including considering requests for reasonable accommodations as required.

## About Sphere Entertainment Group, LLC

## Company Overview
- **One-liner**: Sphere Entertainment Co. is a leader in immersive experiences, technology, and media, operating the revolutionary Sphere venue in Las Vegas and the MSG Networks regional sports and entertainment networks.
- **Entity Type**: Public (NYSE: SPHR)
- **Headquarters**: New York, NY, USA
- **Founded**: 2019 (spun off from Madison Square Garden Sports Corp.)
- **Founders**: James L. Dolan (Executive Chairman and CEO) — the company was formed as a corporate spin-off, with Dolan leading the entity.

## Core Business
- **Primary industries**: Live entertainment, immersive technology, regional sports media, content production.
- **Target customers**: B2C (concertgoers, sports fans, tourists) and B2B (brands, advertisers, artists, corporate event organizers).
- **Mission / purpose**: “We make it happen” — creating unforgettable, multi-sensory experiences through next-generation entertainment and premium sports media.

## Products & Services
- **Sphere (Venue)**: A next-generation entertainment medium powered by cutting-edge technologies, featuring the world’s largest LED screen (Exosphere) and immersive multi-sensory productions. The first Sphere opened in Las Vegas (Sept 2023) with capacity up to 20,000 guests. Plans announced for Sphere in Abu Dhabi and National Harbor, MD.  
- **Sphere Studios**: An immersive content studio in Burbank, CA, with a 68,000 sq ft development facility and a 100-ft high custom dome (Big Dome) for content creation. Produces original Sphere Experiences, concerts, and brand events.  
- **MSG Networks**: Two regional sports and entertainment networks (MSG Network and MSG Sportsnet) serving the New York DMA and surrounding states. Features exclusive live games of the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils, and Buffalo Sabres, plus NFL coverage.  
- **MSG+**: Direct-to-consumer (DTC) and authenticated streaming product offering live sports and original programming.

## Market Standing
- **Valuation / Market Cap**: Not publicly available from the provided search results (public company; market cap fluctuates).
- **Key Metric**: Annual Revenue — not explicitly stated in the provided search results (public filings available via SEC).  
- **Notable Investors / Partners**:  
  - Madison Square Garden Sports Corp. (initial spin-off)  
  - Mohari Hospitality (sold Tao Group Hospitality in 2023)  
  - Long-term media rights agreements with the New York Knicks, New York Rangers, New York Islanders, New Jersey Devils, and Buffalo Sabres.  
  - Partnerships with leading artists, Hollywood creatives, and global brands for Sphere events.  
- **Growth Signals**:  
  - First Sphere venue opened Sept 2023; expansion announced for Abu Dhabi and National Harbor.  
  - Employee base: ~970 full-time and ~2,130 part-time employees as of June 30, 2024 (per 10-K).  
  - Launch of MSG+ DTC streaming service.  
  - In-house Sphere Studios creating original immersive content.

## Competitive Advantages
- **Unique immersive venue technology**: The Sphere’s Exosphere (largest LED screen globally), advanced audio and haptic systems, and patented technologies create a moat in live entertainment.  
- **Exclusive local sports rights**: Long-term agreements with five major professional sports teams in the nation’s largest media market (New York) provide recurring revenue and loyal viewership.  
- **In-house creative studio**: Sphere Studios enables full control over content production, from concept to post-production, reducing reliance on third parties.  
- **Global brand and location**: Las Vegas attracts over 40 million visitors annually, providing a built-in audience for Sphere.  
- **Strong intellectual property portfolio**: Patents covering Sphere design, audio delivery, display systems, and in-venue technologies.

## Strategic Focus
- **Global expansion of Sphere**: Building additional Sphere venues in Abu Dhabi and National Harbor to replicate the Las Vegas model.  
- **Deepening DTC presence**: Growing MSG+ subscriber base and enhancing streaming capabilities.  
- **Original content development**: Leveraging Sphere Studios to create exclusive immersive experiences and attract top artists and brands.  
- **Operational excellence**: Focusing on world-class guest experience and leveraging decades of venue management expertise.

## Why Work Here
- **Culture**: Emphasis on respect, teamwork, creativity, excellence, and a passion to serve. Active Employee Resource Groups and social impact initiatives (Garden of Dreams Foundation).  
- **Work environment**: Roles span Las Vegas, Burbank (CA), and New York City. The company values “one team” mentality — whether behind the scenes, on the floor, or in the office.  
- **Benefits**: Comprehensive medical, prescription, dental & vision; 401(k) retirement plan; paid parental leave; tuition reimbursement; online/in-person learning courses; internal mobility options; pet insurance; Wellhub; commuter benefits; paid time off and company holidays; volunteer days; matching gift program.  
- **Career development**: Performance management with goal-setting and feedback conversations, leadership development programs, and a learning platform.  
- **Perks**: Exclusive tickets to events, employee discounts, and involvement in the Garden of Dreams Foundation.

## Sources
1. [sphereentertainmentco.com - Our Company](https://www.sphereentertainmentco.com/our-company/)
2. [sphereentertainmentco.com - Careers](https://www.sphereentertainmentco.com/careers/)
3. [sphereentertainmentco.com - Leadership](https://www.sphereentertainmentco.com/leadership/)
4. [SEC 10-K Filing (Fiscal Year 2024)](https://s23.q4cdn.com/910947899/files/doc_financials/2024/ar/Sphere-Co-06-30-2024-10K-Final.pdf)
5. [Greenhouse Careers Page](https://job-boards.greenhouse.io/sphereentertainment)

## Other roles at Sphere Entertainment Group, LLC

- [Senior Copywriter Marketing (Temporary)](https://feeny.ai/job/senior-copywriter-marketing-temporary-sphere-entertainment-group-llc-burbank-nbknyrg2qtts) — Burbank, CA
- [VP Accounting & Assistant Controller](https://feeny.ai/job/vp-accounting-assistant-controller-sphere-entertainment-group-llc-new-york-h555xyxycn0q) — New York, NY
- [Specialist Talent Acquisition](https://feeny.ai/job/specialist-talent-acquisition-sphere-entertainment-group-llc-las-vegas-prkvag1fb2rb) — Las Vegas, NV
- [Executive Administrative Assistant](https://feeny.ai/job/executive-administrative-assistant-sphere-entertainment-group-llc-new-york-yp6pjag1eg90) — New York, NY
- [Senior Administrative Assistant](https://feeny.ai/job/senior-administrative-assistant-sphere-entertainment-group-llc-burbank-s7x0ejzvqn67) — Burbank, CA
- [Merchandise Warehouse Worker (Part-Time)](https://feeny.ai/job/merchandise-warehouse-worker-part-time-sphere-entertainment-group-llc-las-vegas-099wjkr59jmt) — Las Vegas, NV
- [Senior Analyst FP&A](https://feeny.ai/job/senior-analyst-fp-a-sphere-entertainment-group-llc-new-york-f15xt8vy1tp0) — New York, NY
- [Director Health and Safety Management](https://feeny.ai/job/director-health-and-safety-management-sphere-entertainment-group-llc-national-w4xjkhewn5n4) — National Harbor, MD
- [Office Manager](https://feeny.ai/job/office-manager-sphere-entertainment-group-llc-national-harbor-k3p7r175d014) — National Harbor, MD
- [Manager Commercial](https://feeny.ai/job/manager-commercial-sphere-entertainment-group-llc-national-harbor-r9sfqe1ns9j7) — National Harbor, MD