---
title: 'Director, Paid Media at VaynerMedia LLC'
canonical: 'https://feeny.ai/job/director-paid-media-vaynermedia-llc-canada-toronto-81cajcknaaf7'
type: 'job'
last_seen: '2026-10-30'
---

# Director, Paid Media at VaynerMedia LLC

- **Company:** VaynerMedia LLC
- **Location:** Canada- Toronto, Canada
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-10-30
- **Apply:** https://vaynermedia.com/careers?gh_jid=8330867

## Job description

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

The Media Director, Buying will be tasked with high level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports into a S/VP, Media and will work on a cohesive team consisting of buying, planning and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends.  We look for Directors that embody a true leadership mentality.  We love seeing leaders that devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance and fostering their growth within VaynerMedia.

What You’d Do:

- Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise.  As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.
- Act as the key contact for client and platform partners, operating as a go-to voice and leader.
- Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
- Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
- Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
- Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
- Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
- Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
- Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
- Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
- Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency.
- Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment.

What You’ve Got:

- A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
- A proven track record of large-scale media buying proficiency across major paid social, SEM, and other biddable platforms. Emphasis on performance / lower funnel tactics and channels.
- Fluency with analytics, attribution and measurement systems
- Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
- You live for today’s digital & mobile consumer and is passionate about developing brand-specific strategies and constantly seeks out innovative partners/platforms to identify new opportunities.
- An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
- A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
- Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful.  The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

## About VaynerMedia LLC

## Company Overview
- **One-liner**: VaynerMedia is a contemporary global creative and media agency that helps brands build relevance by putting social at the center of strategy, creative, media, and commerce.
- **Entity Type**: Private (part of the VaynerX family of companies; no external funding rounds disclosed)
- **Headquarters**: New York, New York, United States
- **Founded**: 2009
- **Founders**: Gary Vaynerchuk

## Core Business
- **Primary industry**: Advertising Services (Marketing & Advertising)
- **Target customers**: B2B – Fortune 500 brands and enterprise clients seeking full-funnel creative, media, influencer, and commerce solutions.
- **Mission / purpose**: To grow brands through relevance by blending culture and data, with social at the center of everything.

## Products & Services
- **Integrated Agency Services**: Full-funnel offering combining strategy, creative, media buying/planning, analytics, influencer marketing, and commerce. Social is the nervous system connecting all channels. *(Service)*
- **Consulting**: Strategic roadmaps and actionable ideas to help brands build sustainable relevance across consumer touchpoints. *(Service)*
- **Influencer & Talent Management**: Tapping into the creator economy with audits, affiliate strategy, and execution. *(Service)*
- **Commerce**: Live shopping and social commerce capabilities, targeting platforms where Gen Z discovers and purchases. *(Service)*

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (privately held)
- **Key Metric**: Annual Revenue approximately **$209M** (LinkedIn estimate)
- **Notable Investors / Partners**: Part of VaynerX; no outside investors listed. Clients include Fortune 500 brands across multiple industries.
- **Growth Signals**:
  - Headcount: 1,094 employees (+9.5% YoY as of mid-2026) [linkedin.com](https://www.linkedin.com/company/vaynermedia)
  - Operates in 24 countries with offices in New York, Los Angeles, London, Toronto, Mexico City, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, Sydney, and more.
  - Acquired Playbook (2018), PureWow (2017), and Betabox (2015).
  - Recognized at Cannes Lions, Clio Awards, and Webby Awards.

## Competitive Advantages
- **Social‑first DNA**: All strategy, creative, and media start with social platforms and consumer behavior, not traditional boardroom thinking.
- **Consumer‑led, data‑informed culture**: Analytics go beyond dashboards to decode culture in real time, enabling highly relevant messaging.
- **Full‑funnel integration**: Unlike many agencies that silo media, creative, and commerce, VaynerMedia unites them under one roof with social as the connective tissue.
- **Founder‑led, independent ownership**: Gary Vaynerchuk remains Chairman/CEO, giving the agency long‑term vision without public market pressure.

## Strategic Focus
- **Relevance over reach**: Moving beyond traditional metrics to attention, relevance, and business outcomes.
- **Creator economy and influencer marketing**: Scaling partnerships with creators who define culture.
- **Social commerce**: Investing in live shopping and shoppable content, especially for Gen Z audiences.
- **Global expansion**: Continued growth in key international markets (APAC, EMEA, LATAM).

## Why Work Here
- **Culture**: Described as consumer‑obsessed, humble, and curious. Values include “scale the unscalable,” “practitioners not thinkers,” and “ideas consumer‑up, not ego‑down.” Rated 3.3/5 on LinkedIn with strong culture (3.4) and work‑life (3.3) scores.
- **Work model**: In‑office focused (“Employees work from physical offices”) across global hubs, though some remote roles appear. Office perks include free snacks, commuter benefits, and flexible spending accounts.
- **Benefits**: Generous parental leave, health/dental/vision insurance, 401(K), life and disability insurance, job training, talent development programs, and promotion policies.
- **Engineering & Analytics culture**: Strong emphasis on data science and analytics roles (e.g., VP Analytics, Senior Associate Analytics). The agency uses real consumer signals and proprietary insights.
- **Career growth**: Provides customized development tracks and job training; active job postings (~74 at time of data) across strategy, creative, media, analytics, and project management.

## Sources
1. [vaynermedia.com](https://vaynermedia.com/) – Company website overview, services, and philosophy
2. [linkedin.com/company/vaynermedia](https://www.linkedin.com/company/vaynermedia) – Company details, employee count, revenue, demographics, and recent departures
3. [builtin.com/company/vaynermedia](https://builtin.com/company/vaynermedia) – Perks, benefits, culture, career development, and office locations

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