--- title: 'Director, Performance Marketing at Ethos Life' canonical: 'https://feeny.ai/job/director-performance-marketing-ethos-life-united-states-y9jm6x3k75zn' type: 'job' last_seen: '2026-10-26' --- # Director, Performance Marketing at Ethos Life - **Company:** Ethos Life - **Location:** United States - **Work type:** remote - **Posted:** 2026-07-02 - **Last confirmed live:** 2026-10-26 - **Apply:** https://job-boards.greenhouse.io/ethoslife/jobs/8615032002 ## Job description ## About Ethos Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. ## About The Role As the Director, Performance Marketing at Ethos, you will own strategy, performance, and budget across Paid Search, SEO/GEO, and Affiliates, leading the channel managers who run them day to day. This role is built for a sharp strategic thinker rather than a channel operator. Your channel managers know their platforms, and your job is to solve the harder problems they can't solve alone and to extend that thinking beyond channels you own. Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! Duties & Responsibilities - Strategic Ownership: Lead the strategy, budget allocation, and performance of Paid Search, SEO/GEO, and Affiliates, making the case for where incremental dollars should go and why. - Team Leadership: Manage and develop a team of channel managers, coaching them on strategy, prioritization, and decision-making rather than day-to-day execution. - Complex Problem Solving: Own the ambiguous, high-stakes questions your channels surface including competitive shifts, measurement disagreements, structural changes in how customers find us and drive them to a clear solution. - Funnel Diagnosis & Advocacy: Your remit doesn't end at the click. You'll dig into where and why prospects drop off after they reach us, identify the highest-value fixes, and build the case that gets them prioritized with Growth Product and Analytics. This is a role with real influence over the full customer journey, not just the media that feeds it. - Planning & Forecasting: Partner with Finance on forecasting, budget planning, and scenario modeling, and be the person who can explain clearly why we're ahead or behind and what to do about it. - New Product Strategy: Help shape go-to-market strategy for new products, including audience sizing, channel fit, and how we test our way into what works. - Performance Management: Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs. - Cross-Functional Partnership: Collaborate with internal teams (Creative, Analytics, MarTech, Growth Product, and Finance) to streamline all aspects of your managed channels. - Thought Leadership: Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics. ## Qualifications & Skills - - Proven Track Record: Demonstrated success in-house at a high-growth, DTC company (Fintech or Insurtech experience is a plus, but not required). - Critical Thinking: Exceptional structured problem-solving. You can take a vague, messy business question, break it down, decide what evidence would actually settle it, and land on a recommendation you can defend. - Relevant Experience: Minimum of 8 years in direct response or performance marketing, including experience leading and developing other marketers. - Channel Depth, Not Channel Breadth: Deep hands-on expertise in at least one biddable acquisition channel, and the ability to get smart on unfamiliar channels quickly. We care far more about how you think than whether you've personally run Search or Affiliates. - Analytical Strength: Advanced MS Excel skills and the ability to independently leverage business intelligence tools (e.g., Tableau) to get to your own answers. You're comfortable working with Analytics and Finance to understand downstream economics, not just top-of-funnel volume. - Strategic & Rigorous: You are equally excited by high-level strategy development and the "in-the-weeds" analysis required to know whether that strategy is working. - Operational Agility: Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment. - Technical Collaboration: Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs. - Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data-backed learnings. #LI-Remote #LI-MK1 The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our [California Candidate Privacy Notice](https://res.cloudinary.com/getethos/image/upload/v1684458868/00_CMS/CURRENT_CRPA_Privacy_Notice_for_Job_Applicants_05-23.docx_-_Google_Docs_lr4j43.pdf). Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com. We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent. ## About Ethos Life ## Company Overview - **One-liner**: Ethos is a technology company that simplifies and accelerates the process of buying life insurance using AI-driven underwriting and a fully digital, vertically integrated platform. - **Entity Type**: Public (NASDAQ: LIFE) - **Headquarters**: San Francisco, California, USA - **Founded**: 2016 - **Founders**: Peter Colis (CEO), Lingke Wang ## Core Business - **Primary industry**: Insurance (Insurtech / Life Insurance) - **Target customers**: B2C (consumers seeking life insurance), B2B (independent agents and brokers), and B2B (carrier partners). - **Mission or purpose statement**: "To protect families by democratizing access to life insurance and empowering agents at scale." [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Products & Services - **Term Life Insurance**: Digital-first, fully online application and underwriting, with instant decisions for 95% of applicants. No medical exam required for many policies. - **Whole Life Insurance**: Permanent life insurance product with a cash value component, offered fully online. - **Indexed Universal Life (IUL) Insurance**: Flexible premium, permanent life insurance with growth potential tied to a market index. - **Accumulation IUL**: An IUL product focused on cash value accumulation. - **Supplemental Health Insurance**: Including Cancer Insurance and other health-related products. - **Wills & Estate Planning**: A digital service to create wills and estate plans, extending the company's role in long-term family financial planning. [ethos.com](https://www.ethos.com/) - **Agent OS**: An all-in-one operating system for independent agents that streamlines quoting, application submission, and policy management, enabling them to sell more policies efficiently. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Market Standing - **Valuation/Market Cap**: Market Cap at IPO price (late 2025) was approximately $1.6B. Currently a public company; market cap fluctuates. Total funding prior to IPO was $606.5M. [linkedin.com](https://www.linkedin.com/company/ethoslife) - **Key Metric**: Annual Revenue was **$387.6M** in the latest fiscal year. [linkedin.com](https://www.linkedin.com/company/ethoslife) - **Key Metric**: **Over 500,000 policies activated** since inception. As of Sept 30, 2025, over **10,000 active selling agents** on the platform. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) - **Notable Investors/Partners**: General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank Vision Fund, Jay-Z, Kevin Durant, Robert Downey Jr. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/ethoslife) - **Growth Signals**: Revenue grew **60%** (from $160M to $255M) from FY2023 to FY2024. Headcount grew **35.5%** YoY. Expanded product lineup from 1 product in 2019 to 10 by end of 2024. Achieved GAAP profitability in 2023 and has maintained positive net income. Named to CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Competitive Advantages - **Proprietary AI Underwriting Engine**: Ingests up to 250,000 data points per application (prescription history, credit scores, MVRs) to assess risk instantly and individually, leading to 95% of applicants getting a decision in minutes vs. weeks for traditional insurers. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) - **Asset-Light, Scalable Model**: Does not take balance sheet risk; partners with carriers for underwriting. This allows rapid scaling and high gross margins (97-98%). - **Vertically Integrated Tech Stack**: Full-stack, cloud-native platform handles everything from distribution to underwriting, activation, and administration, creating a seamless experience and durable network effects across consumers, agents, and carriers. - **Strong Network Effects**: As the platform scales and collects more data, the underwriting engine improves, which improves conversion and attracts more agents and carriers, creating a self-reinforcing flywheel. ## Strategic Focus - **Product Expansion**: Rapidly adding new life insurance and adjacent financial products (IUL, estate planning, supplemental health). - **Agent & Channel Growth**: Scaling the independent agent channel via Agent OS, while maintaining a strong direct-to-consumer channel. - **International Expansion**: Operating in 10 countries (including India, Singapore, Canada, Lithuania), with significant engineering and operations hubs in Bangalore, India. - **Continued AI & Data Science Moat**: Deepening the proprietary underwriting engine's capabilities to further improve conversion, pricing, and risk selection. ## Why Work Here - **Culture**: Described as having "intellectual rigor," a "bias for impact," and a "one-team, one-dream mentality." Employees are empowered to dream big and execute quickly with minimal red tape. Values include "speak your mind" and "serve our families." [ethos.com](https://www.ethos.com/careers/) - **Remote/Hybrid Policy**: "Digital-first" company. Over half of the team is remote across the US. Has offices in San Francisco, Bangalore, and Singapore. Many roles are "Remote US." [ethos.com](https://www.ethos.com/careers/) - **Compensation & Benefits**: - Top-tier medical, dental, vision insurance. - 401(k) plan with company contributions. - Generous paid time off + full company holiday schedule. - **100% wage replacement** for new parents during parental leave; coverage for family planning and fertility. - **Company equity** for all employees. [ethos.com](https://www.ethos.com/careers/) - **Impact**: Employees report having "outsized impact and true ownership" over successes, with the chance to "revitalize an industry for good." [ethos.com](https://www.ethos.com/careers/) - **Growth Trajectory**: Rapidly growing (35%+ headcount growth), with recent IPO strength and a clear, well-funded path to market leadership in a massive, legacy industry. ## Sources 1. [ethos.com](https://www.ethos.com/) 2. [ethos.com/careers/](https://www.ethos.com/careers/) 3. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/ethoslife) 4. [linkedin.com](https://www.linkedin.com/company/ethoslife) 5. [sec.gov](https://www.sec.gov/Archives/edgar/data/1788451/000119312526029993/d901135d424b4.htm) ## Other roles at Ethos Life - [Partner Operations Manager](https://feeny.ai/job/partner-operations-manager-ethos-life-bengaluru-9tkh9fws9y00) — Bengaluru, India - [Director, Life Underwriting](https://feeny.ai/job/director-life-underwriting-ethos-life-bengaluru-t8fkwry4q9a6) — Bengaluru, India - [Director of Sales Development & Training](https://feeny.ai/job/director-of-sales-development-training-ethos-life-united-states-z2aw884qzm67) — United States - [CX Trainer](https://feeny.ai/job/cx-trainer-ethos-life-bengaluru-ek0p26qr1bz0) — Bengaluru, India - [Office Manager](https://feeny.ai/job/office-manager-ethos-life-san-francisco-pgxh9knrs3rx) — San Francisco, CA - [Policy Operations Manager](https://feeny.ai/job/policy-operations-manager-ethos-life-united-states-b3da6gafdd4g) — United States - [Salesforce Developer](https://feeny.ai/job/salesforce-developer-ethos-life-united-states-f6c4pwzh9qeg) — United States - [Policy Admin Manager](https://feeny.ai/job/policy-admin-manager-ethos-life-bengaluru-2qmjw58qcf23) — Bengaluru, India - [Strategy & Operations Manager](https://feeny.ai/job/strategy-operations-manager-ethos-life-bengaluru-95r8ntp60qnb) — Bengaluru, India - [Senior Technical Program Manager](https://feeny.ai/job/senior-technical-program-manager-ethos-life-united-states-8as4eztrqvyb) — United States