--- title: 'Director, Performance Marketing at Scopely' canonical: 'https://feeny.ai/job/director-performance-marketing-scopely-shanghai-art75g27zh3n' type: 'job' last_seen: '2026-10-25' --- # Director, Performance Marketing at Scopely - **Company:** Scopely - **Location:** Shanghai, China - **Posted:** 2026-06-25 - **Last confirmed live:** 2026-10-25 - **Apply:** https://job-boards.greenhouse.io/scopely/jobs/5281535008?gh_jid=5281535008 ## Job description Scopely is looking for a highly motivated Director of Performance Marketing to join our Performance Marketing team in Shanghai to support a new, unannounced mobile ARPG based on a major IP! At Scopely, we care deeply about what we do and aim to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry, connecting millions of people worldwide daily. The Performance Marketing team is focused on driving player growth and efficiency across a diverse set of digital marketing channels. With teams across the US and Europe, we operate in a fast-evolving mobile advertising ecosystem. In this role, you will play a critical part in launching and scaling our next major title, shaping the future of user acquisition at Scopely. ## What You’ll Do You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations. You will also build and operate Scopely’s first UA pod in China. This role partners closely with Product, Finance, Analytics, Growth Marketing, Creative, and Data Engineering, and sits within Scopely’s Performance Marketing organization. - Own and lead global go-to-market Performance Marketing strategy and execution for the new title, from pre-launch testing through global scale - Define and execute user acquisition strategies, methodologies, and processes to achieve aggressive growth and efficiency targets - Partner with Product, Strategic Marketing, and Growth teams to align UA strategy with game positioning, audience targeting, and lifecycle marketing - Build and scale high-performing acquisition programs across key channels (e.g., Meta, Google, TikTok, DSPs, ad networks, and emerging platforms) Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling - Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making - Lead, mentor, and grow a high-performing team of performance marketers, fostering a culture of accountability, innovation, and continuous improvement - Collaborate cross-functionally to enhance creative strategy, marketing tech stack, automation, and fraud prevention systems - Champion a culture of experimentation—testing new channels, formats, and bidding strategies to unlock incremental growth opportunities Manage and optimize multi-million dollar marketing budgets with a focus on ROI and long-term player value ## What We’re Looking For - Fluent in English and Mandarin - Preferred experience working with Western game publishers - Deep understanding of the Asian and Global gaming markets - 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps - 4+ years of people management experience, with a track record of building and leading high-performing teams - Experience working with Chinese gaming studios. - Proven success in managing and scaling multi-million dollar acquisition budgets across multiple channels - Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.) Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products - Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting - Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure - Experience working with global, cross-functional teams across multiple time zones - Strong leadership, communication, and stakeholder management skills - Bonus: Experience in Midcore, RPG, Strategy 4x mobile games Please submit your resume in English for the application. ## About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/. Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official [website](http://scopely.com) and verify that all Talent Partner communications come from an email address ending in @[scopely.com](http://scopely.com). Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: [California Privacy Notice](https://www.scopely.com/en/job-applicant-privacy-notice-for-ca-residents) and [EEA/UK Privacy Notice](https://www.scopely.com/en/eea-and-uk-job-applicant-privacy-notice). Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law. ## About Scopely ## Company Overview - **One-liner**: Scopely is a global interactive entertainment and mobile-first video game company, home to top-grossing titles like MONOPOLY GO!, Star Trek Fleet Command, and Pokémon GO. - **Entity Type**: Private (Subsidiary of Savvy Games Group, acquired in 2023 for $4.9B) - **Headquarters**: Culver City, California, United States - **Founded**: 2011 - **Founders**: Walter Driver, Ankur Bulsara, Eytan Elbaz, Eric Futoran ## Core Business - **Primary Industry**: Mobile video game development and publishing - **Target Customers**: B2C (mass-market mobile gamers globally, free-to-play model) - **Mission/Purpose**: "Inspire Play, Every Day" — expanding the possibilities of play through game experiences that aim to inspire community, connection, and competition. ## Products & Services - **MONOPOLY GO!**: Top-grossing mobile board game adaptation; flagship title driving majority of revenue. - **Pokémon GO**: Augmented reality mobile game (acquired via Niantic acquisition in 2025). - **Star Trek Fleet Command**: Strategy MMO mobile game based on the Star Trek franchise. - **Stumble Guys**: Massively multiplayer party knockout game (similar to Fall Guys). - **MARVEL Strike Force**: Squad-based RPG featuring Marvel characters. - **Yahtzee With Buddies**: Social dice game; part of the "With Buddies" franchise. - **Scrabble GO**: Digital version of the classic word game. - **WWE Champions**: Wrestling-themed card-collecting RPG. - **Pikmin Bloom & Monster Hunter Now**: AR mobile games acquired via Niantic. - **Other titles**: Bingo Bash, Tiki Solitaire TriPeaks, Looney Tunes: World of Mayhem, Campfire, Wayfarer. ## Market Standing - **Valuation/Market Cap**: Acquired by Savvy Games Group in April 2023 for $4.9 billion. - **Key Metric**: Annual Revenue of **$1.5 billion** (2024 estimate). Total funding of $998.7M prior to acquisition. - **Notable Investors/Partners**: Savvy Games Group (parent), NewView Capital, Horizons Ventures, Greenspring Associates, Techstars. - **Growth Signals**: Ranked **#1 mobile game maker in the U.S.** and **#2 globally** by revenue as of 2024. Named a **TIME100 Most Influential Companies**. Over 15 acquisitions completed, including the massive Niantic games business in 2025. Headcount of **2,377 employees** growing at +0.5% monthly with 239 active job postings. ## Competitive Advantages - **Massive IP Portfolio**: Owns or operates some of the most valuable mobile game IPs in the world (Pokémon, MONOPOLY, Marvel, Star Trek). - **Scale & Reach**: Operates in 30+ countries with 21 offices across 9 countries; truly global development and publishing footprint. - **Proven M&A Engine**: Demonstrated ability to acquire, integrate, and scale studios (Niantic, GSN Games, Digit Game Studios) — a core strategic moat. - **Data-Driven Development**: Heavy investment in analytics, performance marketing, and live operations to maximize player lifetime value. - **Savvy Games Group Backing**: Backed by the $4.9B acquisition by Savvy, providing deep financial resources and strategic autonomy. ## Strategic Focus - **Live Service Excellence**: Deep focus on live operations, player engagement, and long-term retention for existing titles. - **Global Expansion**: Continued hiring and office growth in key markets (Spain, India, UK, Canada, Mexico). - **AI & Data**: Investing heavily in data science, analytics engineering, and anti-cheat/player safety technologies. - **New Game Development**: Actively building new titles across multiple genres, leveraging both original IP and licensed brands. - **Post-Acquisition Integration**: Smoothly integrating Niantic's games, teams, and technology into the Scopely ecosystem. ## Why Work Here - **Culture**: Described as a place where "creators, dreamers, and pioneers" work, with a strong emphasis on mutual respect and mindfulness. Employees are called "Scopeleans." - **Awards**: Named a **Top 100 Best Workplace for Innovators**, **Best Places to Work in LA**, and **Built In Best Places to Work**. - **Global & Remote-Friendly**: Offices in 21 locations across 9 countries (US, Spain, UK, India, Canada, Mexico, Ireland, Portugal, China, Singapore). Large engineering hubs in Barcelona, Culver City, and India. - **Engineering Culture**: Heavy investment in tech roles (581 employees in Technical departments). Roles include Senior Front End Engineer, Staff Engineer (Server), Director of Data (Analytics Engineering), and Director of Player Safety & Anti-Cheat. - **Compensation & Ratings**: Glassdoor rating of **3.7/5** (499 reviews) with compensation rated 3.7/5 and culture rated 3.6/5. Example salary: Creative Director ~$177K/year, Deployment Project Manager ~$98K/year. - **Growth Trajectory**: Rapidly growing company (+0.5% monthly headcount growth) with 239 open roles, offering significant career advancement potential in a top-tier mobile gaming company. ## Sources 1. [scopely.com](https://www.scopely.com/en) 2. [scopely.com - Life at Scopely](https://www.scopely.com/en/life-at-scopely) 3. [careers.scopely.com](https://careers.scopely.com/us/en/home) 4. 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