--- title: 'Director, Performance Media at SharkNinja' canonical: 'https://feeny.ai/job/director-performance-media-sharkninja-needham-ma-54xe730k72xg' type: 'job' last_seen: '2026-09-08' --- # Director, Performance Media at SharkNinja - **Company:** SharkNinja - **Location:** Needham MA, United States - **Compensation:** $180k–$220k - **Posted:** 2026-04-10 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/sharkninjaoperatingllc/jobs/4670603006 ## Job description ## About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. ## About the Role Reporting to the General Manager of the US Ecommerce business, the Director of Performance Media will own the strategy, execution and performance of our paid acquisition investment across the US business. This role is responsible for managing a media portfolio in excess of $50M annually, driving profitable growth across Google Search, Shopping, Performance Max, Display, YouTube, Meta, Affiliate and emerging digital acquisition channels. This is a hands-on leadership role for someone who combines strategic thinking with deep technical expertise. While you'll be responsible for setting the vision for our performance media function, you'll also remain closely connected to the day-to-day performance of the business—reviewing results, identifying opportunities, guiding optimization decisions and partnering with the team to solve complex performance challenges. This is not a role for someone whose experience has primarily been managing agencies or developing media strategy from a distance. We are looking for a practitioner who has personally built, managed and scaled sophisticated paid media programs, either within a high-performing in-house team or at a leading performance marketing agency. Your credibility as a leader will come from your ability to coach, challenge and guide the team through deep subject matter expertise. Success in this role requires strong cross-functional leadership. You'll work closely with Brand Marketing, Creative, Ecommerce, Analytics and our Global Media teams to ensure upper-funnel brand investment and lower-funnel performance marketing operate as one connected growth engine. You'll help shape broader media strategy, influence investment decisions across the funnel, and ensure our performance insights inform how we build demand—not just how we capture it. ## Key Responsibilities Own the strategy, execution and commercial performance of our US paid media investment, balancing revenue growth, customer acquisition, profitability and long-term brand health across a portfolio exceeding $50M in annual spend. Lead the daily operating rhythm of the performance media team, partnering closely with channel managers on campaign architecture, bidding strategies, audience development, Shopping feed optimization, creative testing, attribution, budget allocation and experimentation. Develop a culture of continuous testing and learning, using incrementality, measurement and commercial outcomes—not platform recommendations alone—to guide investment decisions. Partner closely with Brand Marketing and the Global Media organization to develop integrated full-funnel media strategies that strengthen brand demand while maximizing demand capture across performance channels. Build strong partnerships across Ecommerce, Analytics, CRM and Creative to improve measurement, landing page performance, customer acquisition and creative effectiveness. Serve as the organization's subject matter expert on the rapidly evolving digital advertising landscape, translating new platform capabilities into scalable competitive advantages. ## What We're Looking For The ideal candidate has spent their career buying media—not simply managing the people who buy it. You have extensive hands-on experience managing large-scale performance marketing programs and have personally owned media investments at meaningful scale, ideally managing annual budgets of $50M or more. You have built and optimized campaigns yourself, understand how auction dynamics influence commercial outcomes, and have led teams through expertise rather than oversight alone. You are equally comfortable discussing commercial strategy with senior leadership as you are reviewing campaign structures with channel managers. You understand how to balance short-term performance with long-term brand growth and can influence stakeholders across Brand Marketing, Ecommerce and Global Media to make better investment decisions. You should have informed opinions—not just awareness—on topics such as: - Google Search campaign architecture and Smart Bidding - Shopping strategy, Merchant Center optimization and product feed management - Performance Max structure, segmentation and measurement - Broad Match, Demand Gen and YouTube's role across the customer journey - Meta Advantage+ and AI-driven campaign automation - Attribution, incrementality and measurement in a privacy-first world - Server-side tracking, Enhanced Conversions and first-party data activation - Affiliate strategy and Creator Commerce as scalable acquisition channels - How AI platforms, including OpenAI, are reshaping search, discovery, advertising and commerce Most importantly, you're intellectually curious. You stay ahead of platform evolution, challenge conventional thinking, embrace experimentation, and help the organization capitalize on emerging opportunities before they become industry standard. What This Role Is Not This role is not intended for candidates whose experience has primarily focused on media planning, brand strategy or agency management without direct platform ownership. We're looking for someone who has personally managed paid media at scale, understands the technical details that drive performance, and wants to remain closely connected to the execution of the business while leading a high-performing team. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $180,000—$220,000 USD Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. ## What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: https://sharkninja.com/dei[Life At SharkNinja](https://www.instagram.com/sharkninja/) [Outrageously Extraordinary](https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ) SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/candidate-privacy-notice.html). - For candidates based in China, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-china.html). - For candidates based in Vietnam, please refer to this [Candidate Privacy Notice](https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html). We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com ## About SharkNinja ## Company Overview - **One-liner**: SharkNinja is a global product design and technology company that designs, develops, and markets innovative small household appliances under the Shark and Ninja brands. - **Entity Type**: Public (NYSE: SN) - **Headquarters**: Needham, Massachusetts, USA - **Founded**: 2008 (as a merger of Shark and Ninja brands; founding roots go back decades) - **Founders**: Mark Rosenzweig ## Core Business - **Primary industries**: Small household appliances (floor care, kitchen, food preparation, beauty, home environment) - **Target customers**: B2C consumers across all income brackets; sold through major retailers (online and offline) and distributors globally - **Mission statement**: “To positively impact people’s lives every day in every home in our global markets.” ## Products & Services - **Shark**: Floorcare products (vacuums, mops, steam cleaners) – #1 floorcare brand in the US by dollar sales. - **Ninja**: Small kitchen appliances (blenders, food processors, cookers, beverage systems) – best-selling small kitchen appliance brand in the US. - **Beauty & Home Environment**: Hair care, air purifiers, and other lifestyle appliances (growing category). - **Product type**: Hardware (consumer electronics/appliances) with integrated software and app connectivity in select products. ## Market Standing - **Valuation/Market Cap**: Not publicly stated in provided sources; as of 2025 annual report, net sales were $6.4 billion. - **Key Metric**: Annual Revenue (2025) – $6.4 billion net sales, up ~16% year-over-year. Adjusted EBITDA $1.14 billion (19% growth). Adjusted EPS $5.28 (up 21%). - **Notable Investors/Partners**: Publicly traded; major institutional investors. Key retail partners include Walmart, Target, Amazon, Costco, and international distributors. - **Growth Signals**: 21% headcount growth since 2008 (now 4,000+ associates). Expanded into 38 product subcategories. International net sales grew 20.8% in 2025. Strong market share gains across categories. ## Competitive Advantages - **Continuous disruptive innovation**: Rapid product iteration and refinement based on “always-on” consumer insights and reviews, allowing SharkNinja to solve problems competitors overlook. - **Scaled engineering powerhouse**: Global cross-functional engineering and product development team that can quickly bring new products to market. - **Brand trust and market leadership**: Shark is #1 in US floorcare; Ninja is best-selling small kitchen appliance brand. Products have broad appeal across price points, taking share from both higher- and lower-priced competitors. - **Extensive IP portfolio**: Proprietary technologies and intellectual property that differentiate products and extend product life cycles. ## Strategic Focus - **Category expansion**: Entering new product categories (beauty, home environment) and subcategories within existing lines. - **International growth**: Expanding presence in EMEA, Asia, and other global markets (international sales growing faster than domestic). - **AI and digital transformation**: “Jailbreak” company-wide AI initiative, including AI hackathons and an AI-native early talent program (SharkByte) with a $1M AI Awards prize. - **Sustainability**: Designing energy-efficient products, reducing carbon footprint across the value chain. ## Why Work Here - **Culture**: Described as “outrageously extraordinary” – encourages fearless thinking, cross-functional collaboration, and rapid experimentation. Emphasis on innovation and impact. - **Growth opportunities**: High-impact programs like “Breakthrough Intensive Thinking”, “Built-to-Lead” sessions with executive leadership, and workshops with external voices. - **AI immersion**: Every employee gets hands-on with AI through Jailbreak initiatives; interns/co-ops in SharkByte program work on real projects with a shot at the $1M AI Awards. - **Diversity & inclusion**: 14 Employee Resource Groups (ERGs) with executive sponsors, over 500 members worldwide. - **Community & planet**: Nearly $3.7M donated to nonprofits since 2020; paid volunteer day; matching gifts up to $500/year. Sustainability commitments. - **Work model**: Not explicitly stated as fully remote; likely hybrid/office-based given headquarters and global offices. Roles span product, engineering, marketing, sales, digital technology, customer excellence, and corporate functions. - **Locations**: Needham, MA (HQ); offices across America, Europe, and Asia (including UK, China). ## Sources 1. [sharkninja.com](https://www.sharkninja.com/about-us/our-company.html) 2. [careers.sharkninja.com](https://careers.sharkninja.com/) 3. [sec.gov - 2025 Annual Report](https://www.sec.gov/Archives/edgar/data/1957132/000195713226000025/sn-2025arsfinal.pdf) 4. [linkedin.com](https://www.linkedin.com/company/sharkninja) ## Other roles at SharkNinja - [Senior Director, Industrial Design](https://feeny.ai/job/senior-director-industrial-design-sharkninja-needham-ma-4j97fqa1fw09) — Needham MA, United States - [Sr. Manager, Commercial Strategy Brazil](https://feeny.ai/job/sr-manager-commercial-strategy-brazil-sharkninja-mexico-city-mexico-city-f4bwr77mn6sm) — Mexico City Mexico City, Mexico - [Global Design Director, Shark Home](https://feeny.ai/job/global-design-director-shark-home-sharkninja-london-z6kvcsvxea8b) — London, United Kingdom - [Demand Lead, Commercial Planning](https://feeny.ai/job/demand-lead-commercial-planning-sharkninja-needham-ma-qztker74fcwg) — Needham MA, United States - [Global Product Strategy Manager](https://feeny.ai/job/global-product-strategy-manager-sharkninja-needham-ma-p6brw0ws1sjf) — Needham MA, United States - [Supply Planner](https://feeny.ai/job/supply-planner-sharkninja-needham-ma-6s61zx8v33x9) — Needham MA, United States - [Key Account Manager (Department Stores)](https://feeny.ai/job/key-account-manager-department-stores-sharkninja-mexico-city-mexico-city-h1ffc8792vbp) — Mexico City Mexico City, Mexico - [Lead Compensation Analyst](https://feeny.ai/job/lead-compensation-analyst-sharkninja-united-states-4ven3jm6fjkx) — United States - [Product Integrity Engineer - Floorcare](https://feeny.ai/job/product-integrity-engineer-floorcare-sharkninja-needham-ma-vt47x8w893en) — Needham MA, United States - [Senior Product Integrity Engineer](https://feeny.ai/job/senior-product-integrity-engineer-sharkninja-needham-ma-5a9kw9155vww) — Needham MA, United States