--- title: 'Director, Pet Parent Journey & GTM at Rover.com' canonical: 'https://feeny.ai/job/director-pet-parent-journey-gtm-rover-com-seattle-az3h52tfcymf' type: 'job' last_seen: '2026-10-27' --- # Director, Pet Parent Journey & GTM at Rover.com - **Company:** Rover.com - **Location:** Seattle, WA - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-10-21 - **Last confirmed live:** 2026-10-27 - **Apply:** https://jobs.lever.co/rover/d7d86dfb-aba6-44bd-abd4-f09ceb6d31b2 ## Job description Who we are: At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community. We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees. Want to make an impact? Join our pack and come work (and play!) with us. Who we are looking for: Rover is looking for a Director of Pet Parent Journey & GTM to join our Pet Parent Organization. In this role, you will build and drive consistent go-to-market strategies and initiatives for all pet parent–facing investments, you will own pet parent communications strategy, alignment, and execution, and you will own the message architecture and journey documentation that every pet parent touch point ladders up to. This will include owning the end-to-end global positioning, messaging, and channel strategies for the pet parent product roadmap and initiatives. This is a high-impact role that requires a unique blend of strategic vision and hands-on execution. You will be equally comfortable aligning executive stakeholders on long-term journey strategy as you are digging into the day-to-day decisions that determine whether a pet parent books, returns, and stays. ## What you’ll own You own the strategy across the areas below. Execution is delivered hand-in-hand with cross-functional partners, and your job is to define what good looks like, set the framework, hold the alignment, and make sure the pieces reinforce each other rather than fragmenting by team, brand, market, or channel. - Pet parent GTM. The end-to-end strategy for taking demand-side initiatives to market: positioning, channels, messaging, sequencing, and measurement, applied consistently across services, brands, and countries. You will partner with Product, UX, Marketing, International, and brand teams to ensure its effective and scalable execution. - Pet parent communications. A unified communications strategy: voice, segmentation, cadence, governance, quality bar, across both UX and non-UX touch points. You will partner with Lifecycle, Product, UX, and International to ensure its effective execution. - Message architecture and journey documentation. The brand-aligned message pillars for pet parents and the single source of truth that all journey content must ladder up to, reviewed at launch and audited for consistency across live journeys. - Consideration and the active shopper. The alignment between off-platform communications and the active shopper journey in UX, so that lifecycle and consideration are developed as one plan rather than two that get reconciled after the fact. You will partner with UX, Lifecycle, and Performance Marketing. - Pet parent voice and feedback. The strategy and the mechanisms by which pet parent sentiment, feedback, and lived experience are measured, surfaced, and acted on. You define the signals, set the cadence, and hold the company accountable to what pet parents tell us. You will partner with Data Science, UX Research, Product, and Operations. ## Minimum qualifications - 10+ years of experience in one or more of the following fields: product marketing, B2C go-to-market, lifecycle or CRM leadership, product management, marketing, general management, or consulting roles in marketplace, platform, or two-sided business contexts. - Experience partnering with Product, UX, Data Science, and Engineering teams to create and execute on shared roadmaps and metrics. - Clear and structured written and verbal communication style, with the ability to influence and partner with senior leaders and diverse teams to drive critical decisions. - Highly proactive, comfortable operating with minimal guidance in uncertain and ambiguous business environments. - Analytical rigor, with enthusiasm for modeling and measuring the impact of the initiatives you drive, including incrementality and holdout-based measurement. - Strong leadership skills and experience giving actionable feedback and coaching, and welcoming the same. - Comfortable working across US (Pacific Time) and Europe (Central European Time) timezones. - Bachelor’s degree. Marketing or business degrees preferred. ## Preferred qualifications - Experience in online marketplaces with a meaningful consumer demand side (services marketplaces, accommodation, mobility, delivery, e-commerce, or similar). - Demonstrated track record of growing the demand side of a marketplace at scale: acquiring, activating, converting, and retaining customers against business targets. - Experience running lifecycle or CRM programs as a cross-channel system rather than an email channel, including next best action or triggered journey work. - Experience building go-to-market frameworks from scratch and getting other functions to adopt them. - Experience with customer advocacy, community, or advisory programs. - Master’s degree. ## Benefits of Working at Rover - Competitive compensation - 401k match - Long-term incentive plan with a company performance-based cash payout - Flexible PTO - Competitive benefits package, including medical, dental, and vision insurance - Commuter benefits - Bring your dog to work (and unlimited puppy time) - Pet benefits, including $1000 toward adopting your first dog or cat - Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly - Regular team activities performed in-person and virtually ## Compensation - In the greater Seattle area the first-year salary range is $172,779 - $229,797 with a 15% bonus. Additionally, Rover offers benefits to full-time employees. - The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process. At Rover, we’re driven by seeing our people succeed and grow, while doing our jobs better than ever before. We believe the best business outcomes come from a diverse set of perspectives and we’re committed to promoting an inclusive, inventive, and fun environment with amazing employees. We welcome and encourage applicants from all backgrounds to apply. Rover is an equal opportunity employer. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, military or veteran status, sex, pregnancy, gender identity or expression, sexual orientation, marital or partnership status, genetic predisposition, or any other protected status in accordance with applicable federal, state and local laws. We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. ## About Rover.com ## Company Overview - **One-liner**: Rover.com operates a global marketplace connecting pet parents with trusted pet sitters, dog walkers, groomers, and trainers. - **Entity Type**: Private (acquired by Blackstone Inc. in 2024; previously public under ticker ROVR) - **Headquarters**: Seattle, Washington, United States (with offices in Barcelona, London, and remote hubs) - **Founded**: 2011 - **Founders**: Greg Gottesman, Aaron Easterly, Philip Kimmey ## Core Business - **Primary industry**: Pet care services marketplace - **Target customers**: B2C – pet parents (owners of dogs and cats) seeking boarding, walking, daycare, sitting, training, and grooming - **Mission**: To make it easier for people to experience the unconditional love of a pet by providing trusted, high-quality pet care ## Products & Services - **Rover Marketplace (Platform)**: Online and mobile marketplace for booking pet sitters, dog walkers, pet boarding, doggy daycare, drop-in visits, house sitting, dog training, and grooming. Features include in-app messaging, photo sharing, reviews, background checks, and the Rover Guarantee/accident cover. ## Market Standing - **Valuation/Market Cap**: Not disclosed (acquired by Blackstone in 2024; prior public market cap varied) - **Key Metric**: $174 million annual revenue (latest available); total funding of $2.9 billion across 13 rounds prior to acquisition - **Notable Investors/Partners**: Blackstone Inc. (owner), Greylock, Founders Fund, Menlo Ventures, T. Rowe Price - **Growth Signals**: Expanded to 18 countries across North America and Western Europe; over 12 million pets cared for; 41 million services booked (cumulative); 4.9/5 average sitter rating; workforce of 7,301 employees across 29 countries ## Competitive Advantages - **First-to-market pet care marketplace** – first major platform of its kind, with strong brand recognition and scale. - **Trust & Safety infrastructure** – background checks or ID verification for sitters, verified reviews, Meet & Greets, and the Rover Guarantee/accident cover. - **Large, engaged supply side** – thousands of independent pet sitters and walkers, enabling broad geographic coverage. - **Loyalty and repeat usage** – high average sitter rating (4.9/5) drives trust and retention. ## Strategic Focus - **International expansion** – growing presence in Europe (e.g., Spain, UK, France) and ongoing market penetration. - **Product innovation** – expanding service types (dog training, grooming) and enhancing the platform with AI-powered matching and safety tools. - **Building a premium experience** – high-quality, personalized care offerings and deepened pet parent/sitter relationships. ## Why Work Here - **Culture**: Dog-friendly offices, inclusive environment with five Employee Resource Groups (Gender Equity in Action, Pride, Rover Military Community, BARKS for BIPOC, MIND for neurodiversity). Company values ownership, transparency, and work-life balance. - **Work model**: Hybrid – offices in Seattle and Barcelona, plus remote roles across the US and Europe. Engineering roles often based in Barcelona, Madrid, Berlin, London. - **Perks**: $1,000 adoption/foster assistance, pet staycation coverage, stocked offices, company lunches, competitive benefits (medical/dental/vision, 401k match, 4 weeks+ PTO, 11 paid holidays, 10 weeks fully paid parental leave). Barcelona office offers meal vouchers, wellness reimbursement, and 25 days PTO. - **Engineering culture**: Emphasis on data and software engineering across multiple levels; involvement in platform reliability, backend platform, and data infrastructure. ## Sources 1. [rover.com/careers](https://www.rover.com/careers) 2. [jobs.lever.co/rover](https://jobs.lever.co/rover) 3. [rover.com/about-us](https://www.rover.com/about-us) 4. [linkedin.com/company/roverdotcom](https://linkedin.com/company/roverdotcom) 5. 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