---
title: 'Director, Player Marketing at Epic Games'
canonical: 'https://feeny.ai/job/director-player-marketing-epic-games-cary-07awmgn277c0'
type: 'job'
last_seen: '2026-09-09'
---

# Director, Player Marketing at Epic Games

- **Company:** Epic Games
- **Location:** Cary, NC
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-09
- **Apply:** https://epicgames.com/careers/jobs/6148974004?gh_jid=6148974004

## Job description

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

## MARKETING

## What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

## What You'll Do

Epic Games is looking for a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem — focused on third-party content and games. This role owns the connection between our games and our players, turning insight into campaigns that drive awareness, engagement, and retention at scale, while helping stand up marketing plans for new experiences moving toward launch.

You'll bring rigor to how the team plans, measures, and prioritizes: building real player-funnel visibility, a stronger measurement and experimentation practice, and clear, executive-ready storytelling around impact. You'll manage a small team of marketing managers and report directly to the Senior Director of Marketing.

In this role, you will

- Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more
- Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward
- Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership
- Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio
- Manage, coach, and grow a team of marketing managers, helping the team focus on the highest-impact work rather than spreading thin across every request
- Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners
- Represent player marketing in executive conversations — clear, confident, well-prepared storytelling on strategy and impact, not just status updates

## What we're looking for

- 10+ years of marketing experience, including several years in player, lifecycle, or growth marketing for games or other live, player-facing products
- Experience building growth strategy and campaigns across a portfolio of titles rather than a single game — comfortable thinking at the level of a connected, multi-title ecosystem
- Strong quantitative and analytical skills, with hands-on experience in marketing analytics, experimentation/A-B testing, attribution, and funnel measurement
- Track record of prioritizing ruthlessly across a high volume of concurrent workstreams, rather than trying to do everything
- Excellent executive presence and communication — able to tell a clear, credible story about strategy and impact to senior leadership
- Experience working with external partners, licensors, or IP holders
- Comfort operating with ambiguity and adapting plans as new titles and experiences take shape
- Genuine passion for games and an understanding of player and creator communities
- Experience adapting marketing strategies and campaigns across different regional markets and audiences
- Experience managing and developing direct reports

EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

## ABOUT US

Epic Games​ ​is a leading interactive entertainment company. For over 30 years we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy [here](https://www.epicgames.com/site/en-US/eeo-policy).

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found [here](https://www.epicgames.com/note-to-recruitment-agencies).

## About Epic Games

## Company Overview
- **One-liner**: Epic Games is a leading interactive entertainment company and provider of 3D engine technology, best known for developing Fortnite and Unreal Engine.
- **Entity Type**: Private
- **Headquarters**: Cary, North Carolina, USA (with dozens of offices worldwide)
- **Founded**: 1991
- **Founders**: Tim Sweeney

## Core Business
- **Primary industry/industries**: Video games, game engine development, digital storefronts, online services
- **Target customers**: B2C (gamers, especially through Fortnite) and B2B (game developers, film/TV studios, automotive, architecture, simulation professionals using Unreal Engine)
- **Mission or purpose statement**: To empower creators and provide an end-to-end digital ecosystem for developers and creators to build, distribute, and operate games and other content.

## Products & Services
- **Fortnite**: A vibrant ecosystem of social entertainment experiences including Fortnite Battle Royale, LEGO® Fortnite, Rocket Racing, and Fortnite Festival, as well as creator-made experiences. Available across multiple platforms.
- **Unreal Engine**: The most powerful real-time 3D creation engine, used not only for games but also for film/FX, automotive design, architectural visualization, broadcast/live events, and simulation.
- **Epic Games Store**: A digital storefront for PC games and apps, offering developers an 88/12 revenue split and free games programs.
- **Epic Online Services**: A suite of backend services for multiplayer games, including matchmaking, voice chat, leaderboards, and cross-platform play.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held)
- **Key Metric**: Over 800 million accounts and over 6 billion friend connections across Fortnite, Fall Guys, Rocket League, and the Epic Games Store.
- **Notable Investors/Partners**: Not disclosed in official materials; historically, Tencent acquired a minority stake (~40%) in 2012 and 2020 (source not in provided web results).
- **Growth Signals**: Ongoing expansion of Fortnite ecosystem (LEGO, racing, music); widespread adoption of Unreal Engine across industries; consistent hiring across engineering, art, production, and corporate roles; active investment in the metaverse and creator economy.

## Competitive Advantages
- **Unreal Engine dominance**: Industry-leading real-time 3D technology used by a vast range of developers and enterprises, creating a strong ecosystem and lock-in.
- **Fortnite’s massive, engaged user base**: Over 800 million accounts provide a built-in audience and a platform for content creators.
- **End-to-end digital ecosystem**: Epic owns the full stack – engine, store, online services, and games – enabling seamless integration and data feedback loops.
- **Proprietary technology and R&D**: Continuous innovation in rendering, networking, and interactive experiences.

## Strategic Focus
- Building the metaverse through Fortnite’s creative and social experiences.
- Expanding Unreal Engine’s use beyond games into film, TV, broadcast, architecture, automotive, and simulation.
- Growing the Epic Games Store and Epic Online Services to attract and support developers.
- Investing in creator tools and economy (e.g., UEFN – Unreal Editor for Fortnite).

## Why Work Here
- **Culture**: Epic describes itself as a collaborative, welcoming, and creative environment where talented, passionate employees are at the core of its success.
- **Disciplines**: Opportunities span Engineering, Art & Animation, Audio & Design, Production, Publishing (Marketing, Community), Data & Analytics, Product Management, Corporate (HR, Legal, IT, InfoSec, Finance), and more.
- **Global presence**: Dozens of offices worldwide including major hubs in Cary (HQ), Montreal, Vancouver, Los Angeles, New York, Porto Alegre, Shanghai, and others.
- **Remote/Hybrid**: Not explicitly stated in provided materials, but many roles list specific locations; likely a mix of in-office, hybrid, and limited remote based on role.
- **Perks and growth**: Internship programs, opportunities to work on award-winning games and cutting-edge engine tech, and a “Be Epic” ethos that encourages innovation and quality.

## Sources
1. [epicgames.com](https://www.epicgames.com/site/en-US/careers) – Careers overview and culture
2. [epicgames.com](https://www.epicgames.com/site/about) – About page with company facts
3. [linkedin.com](https://www.linkedin.com/company/epic-games) – LinkedIn company profile (funding and revenue data not shown)
4. [epicgames.com](https://www.epicgames.com/site/en-US/about) – About page (alternative URL)
5. [epicgames.com](https://www.epicgames.com/site/careers/jobs) – Current job listings and departments

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