---
title: 'Director, Product Management - Advertiser Experience at Ibotta'
canonical: 'https://feeny.ai/job/director-product-management-advertiser-experience-ibotta-denver-mn5qb02d1999'
type: 'job'
last_seen: '2026-11-04'
---

# Director, Product Management - Advertiser Experience at Ibotta

- **Company:** Ibotta
- **Location:** Denver, CO
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-11-04
- **Apply:** https://jobs.ashbyhq.com/ibotta/0629350a-e3c3-45c3-a09a-42828ee000a4

## Job description

Ibotta is hiring a Director of Product Management to lead the IPN Advertiser Experience: the Portal and tools that advertisers, Ibotta sellers, and Operations use to plan, launch, optimize, and measure campaigns on the Ibotta Performance Network (IPN). Your mission is to turn the Portal from a promotions interface into an intelligent, agent-first performance marketing platform, as part of Ibotta’s shift from a promotions marketplace to a modern performance marketing engine. Success means a unified Portal experience that increases adoption, reduces friction, and delivers measurable value for every user.

You will lead a growing team of Product Managers across Campaign Design, Optimization, Performance, and Portal Experience. You will work closely with the Campaign Platform team, which owns the APIs, data, and integrations underneath, and with Engineering, Data Science, UX, Product Marketing, Sales, Client Success, and Operations.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

- Own the vision, strategy, and multi-year roadmap for the Advertiser Experience
- Define the agent-first strategy for the Portal: where AI agents plan, set up, and optimize campaigns for users, and where people stay in control
- Connect Market Insights, Campaign Design, Optimization, and Performance Reporting into one coherent journey, with consistent workflows, navigation, and patterns across every surface
- Build a high-performing team of PMs; hire well, set clear standards for high-quality product work, develop a strong operating model and help each PM become the best version of themselves
- Set priorities and success metrics, and run quarterly and strategic planning so your team and partner teams are sequenced and resourced to deliver
- Build AI fluency across your team, putting AI at the center of how you discover, define, and deliver product
- Represent the Advertiser Experience in senior leadership forums
- Build a customer-obsessed culture grounded in clarity, ownership, and high-velocity execution
- Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

What we are looking for:

- 8+ years of product management experience, including 3+ years managing Product Managers
- BA/BS in computer science, engineering, or a related technical field required
- Experience with advertising or performance marketing platforms: campaign setup, pacing and budgeting, targeting, optimization, measurement, or reporting
- Experience leading multi-surface, multi-persona products (ad managers, marketing platforms, enterprise SaaS, or complex data products)
- A track record of unifying complex workflows or fragmented product surfaces into intuitive end-to-end journeys
- Experience shipping AI-powered or agentic product experiences, or a strong point of view on how they should change advertiser workflows
- Demonstrated AI fluency: you use tools like Claude or ChatGPT in your daily work and have evolved your product process or team operating model with AI
- Strong product sense and data-informed decision making, and the ability to hold a PM team to those standards
- Leads through others: sets goals, removes blockers, and holds teams accountable without acting as a hands-on IC
- A track record of attracting, developing, and retaining strong Product Management talent

## About Ibotta (“I bought a...”)

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

- This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks and occasional meals.
- Base compensation range: $173,000 - $198,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
- Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
- Applicants must be currently authorized to work in the United States on a full-time basis.
- Applicants are accepted until the position is filled.
- For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

## About Ibotta

## Core Business
- Primary industry: Performance marketing / digital promotions for CPG (consumer packaged goods) brands
- Target customers: B2B (brands, retailers, publishers) and B2C (consumers via the Ibotta app)
- Mission: "Make Every Purchase Rewarding"

## Products & Services
- **[Ibotta App / Consumer Cash Back]**: A free mobile app, website, and browser extension that helps consumers earn cash back on everyday purchases (groceries, electronics, clothing, etc.). Average consumer earns over $250/year in cash back.
- **[Ibotta Performance Network (IPN)]**: A pay-per-sale advertising platform that connects brands with consumers through a network of publisher partners. Marketers only pay when their campaigns directly result in a sale.
- **[Rewards as a Service]**: The IPN provides rewards capabilities to partners who want to offer promotions to their own consumers.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (public company, so market cap available on stock exchanges)
- **Key Metric**: American shoppers have earned over **$2.6 billion** through the IPN since 2012. The network reaches **over 200 million consumers**.
- **Notable Investors/Partners**: Major retail partners include Walmart, Family Dollar, and Dollar General.
- **Growth Signals**: Went public in 2024 (largest tech IPO of the year, per careers page); hybrid work model in Denver; 37 open positions across multiple teams; awarded "Performance Marketing Innovation Award" in 2024 MarTech Breakthrough Awards.

## Competitive Advantages
- **Pay-per-sale model**: Brands only pay when a sale occurs, reducing wasted ad spend.
- **Scale**: Access to 200M+ consumers through a large publisher network.
- **First-mover in digital receipt-based cash back** with deep integrations with major retailers.
- **Data-driven targeting**: Ability to influence what, where, and how often people shop.

## Strategic Focus
- Expand the Ibotta Performance Network to more publishers and retailers.
- Increase consumer engagement and cash-back earnings.
- Continue innovating in digital promotions and rewards-as-a-service offerings.
- Grow the Denver-based team while maintaining a hybrid work culture.

## Why Work Here
- **Culture**: Emphasizes boldness, transparency, ownership, teamwork, and integrity. Employee-led culture clubs and D&I initiatives (botta team).
- **Work Model**: Hybrid (in-office days + work-from-home days each week). Office in downtown Denver with onsite gym.
- **Perks & Benefits**: Competitive salary, equity, 401(k) match, flexible time off, parental leave, healthcare coverage, dinner perk, weekly lunch & learns, company-wide volunteer days.
- **Growth**: Fast-paced environment with resources for career development; internship and early career programs.
- **Recognition**: Listed as a top place to work by *The Denver Post* and *Inc. Magazine*.

## Sources
1. [home.ibotta.com](https://home.ibotta.com/work-with-us/careers)
2. [ibotta.com](https://ibotta.com/company)
3. [investors.ibotta.com](https://investors.ibotta.com/company-information)
4. [myworkdayjobs.com](https://ibotta.wd1.myworkdayjobs.com/Ibotta)

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