---
title: 'Director, Product Management (Catalog) at Coupang'
canonical: 'https://feeny.ai/job/director-product-management-catalog-coupang-seoul-e8q2h1qn3dg6'
type: 'job'
last_seen: '2026-09-11'
---

# Director, Product Management (Catalog) at Coupang

- **Company:** Coupang
- **Location:** Seoul, South Korea
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-11
- **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=8178960

## Job description

## About Coupang

We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did we ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we're collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies in the world, establishing an unparalleled reputation as a dominant and reliable force in South Korean commerce.

We offer the best of both worlds: a startup culture backed by the resources of a large, global public company. This fuels our continuous growth and enables us to launch new services at remarkable speed. We are entrepreneurial builders surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people who love to roll up our sleeves and make a direct impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve complex problems and break traditional trade-offs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

## About the Team

The Coupang Catalog Team is responsible for hosting billions of products in Coupang's catalog and dynamically processing hundreds of millions of daily updates to provide the single source of truth that powers the online buying experience for millions of customers. We strive to deliver a world-class platform where customers find complete, accurate, and trustworthy product information without friction and at the lowest prices. To achieve this at scale, we continuously invest in cutting-edge AI architectures—leveraging modern Large Language Models (LLMs) and advanced machine learning—to ensure maximum precision, dynamic scalability, and bulletproof platform reliability.

## About the Role

The Director of Catalog Product will leverage deep expertise in the latest LLM technologies, Generative AI, and advanced machine learning (NLP/NLU, Deep Learning, Computer Vision, Algorithmic Modeling) to pioneer next-generation e-commerce solutions. You will design, build, and scale a diverse portfolio of AI-driven products, automation tools, and catalog features that transform how product data is structured, enriched, and presented across Coupang’s vast e-commerce ecosystem.

Operating in a high-growth, rapidly evolving, and often ambiguous environment, you must thrive amidst constant change while maintaining an uncompromising bar for product quality and execution. You will navigate high degrees of operational complexity and drive strategy across international cohorts of senior stakeholders in South Korea, China, and the US (including Retail, Pricing, 3P Marketplace, Search & Discovery, and Finance).

## Role Overview

- Set the vision and strategic roadmap for Coupang's Catalog platform, pioneering the application of cutting-edge LLMs and Gen AI to solve complex e-commerce challenges (e.g., catalog auto-enrichment, dynamic attribute extraction, automated taxonomy classification, seller content optimization, and fraud/quality detection).
- Lead the entire product lifecycle from conceptual AI frameworks through to production implementation in a high-velocity, continuous-deployment ecosystem.
- Navigate ambiguity with clarity and conviction, establishing structured roadmaps, making clear trade-off decisions, and maintaining a high standard of quality despite fast-moving constraints.
- Drive executive alignment across multi-regional leadership in Engineering, Data Science, Product, Operations, and Infrastructure.
- Establish metrics and build automated mechanisms to track performance, system precision, and operational efficiency across billions of catalog entities.

## Basic Qualifications

- 10+ years of product management experience successfully developing and launching innovative tech products at a tier-1 technology company.
- Proven track record of applying state-of-the-art Large Language Models (LLMs), Generative AI, and ML frameworks to complex, high-scale e-commerce or consumer marketplace applications.
- Demonstrated ability to thrive in highly ambiguous, fast-paced environments, maintaining momentum and producing top-quality outputs under tight timelines and high expectations.
- End-to-end experience leading product strategy, establishing roadmaps from conception to launch, defining GTM strategies, and leading complex technical design discussions.
- Deep understanding of the modern AI/ML software stack, model evaluation frameworks, and deployment of LLMs at scale.
- Experience managing technical and design direction for complex, large-scale distributed systems.
- Hands-on mastery of agile methodologies in high-velocity environments (rapid prototyping, A/B testing, data-driven evaluation, and fast iteration).
- Expert capability in using quantitative research, data analysis, and rigorous metrics to drive product decision-making across the product lifecycle.
- Solid grasp of multi-sided e-commerce marketplace models, catalog architectures, and pricing dynamics.
- Experience collaborating with and leading cross-functional teams across multiple international geographies.

## About Coupang

## Company Overview
- **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers.
- **Entity Type**: Public (NYSE: CPNG)
- **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations.
- **Founded**: 2010
- **Founders**: Bom Kim (Bong-Seok Kim)

## Core Business
- **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce.
- **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.).
- **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'"

## Products & Services
- **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery).
- **[Coupang Eats](#)**: Restaurant food delivery service.
- **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows).
- **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang.
- **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships).
- **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands.
- **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising.

## Market Standing
- **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn].
- **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn].
- **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers.
- **Growth Signals**: 
    - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations].
    - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs).
    - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%).

## Competitive Advantages
- **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate.
- **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match.
- **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price).
- **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation.

## Strategic Focus
- **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page].
- **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint.
- **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy).
- **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver.

## Why Work Here
- **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs].
- **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars.
- **Benefits**:
    - Medical insurance for employee and direct family.
    - Paid family leave (for celebration or bereavement).
    - Learning programs (foreign languages, soft skills).
    - Global project opportunities (collaborate with teams across continents).
    - Team and company events (games, food, bonding).
- **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles.
- **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale.

## Sources
1. [Coupang Careers](https://www.coupang.jobs/en/)
2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/)
3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/)
4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/)
5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang)

## Other roles at Coupang

- [[TW Catalog] Staff Back-end Engineer](https://feeny.ai/job/tw-catalog-staff-back-end-engineer-coupang-beijing-h3q8q45wyb80) — Beijing, China
- [Principal Executive Assistance](https://feeny.ai/job/principal-executive-assistance-coupang-singapore-5ghkw9a83edt) — Singapore
- [Merchant Quality & Growth Strategy Manager](https://feeny.ai/job/merchant-quality-growth-strategy-manager-coupang-tokyo-wf58pyx9qkt1) — Tokyo, Japan
- [Commercial Strategy Manager](https://feeny.ai/job/commercial-strategy-manager-coupang-tokyo-dtmtqpbgp2tv) — Tokyo, Japan
- [[쿠팡] Eats Junior PM (신입 가능)](https://feeny.ai/job/eats-junior-pm-coupang-seoul-t24y5pj9cec1) — Seoul, South Korea
- [Director, ICQA](https://feeny.ai/job/director-icqa-coupang-taipei-ar1f9smj2sm5) — Taipei, Taiwan
- [Senior Principal, Legal Counsel](https://feeny.ai/job/senior-principal-legal-counsel-coupang-tokyo-k0fd8avfzrgj) — Tokyo, Japan
- [Senior Staff ll, Machine Learning Engineer - Search Relevance](https://feeny.ai/job/senior-staff-ll-machine-learning-engineer-search-relevance-coupang-mountain-view-xw5trh6zxvx4) — Mountain View, CA
- [Staff, Detection Platform Engineer](https://feeny.ai/job/staff-detection-platform-engineer-coupang-seoul-me6tbrss4ve0) — Seoul, South Korea
- [Senior PMO Operations Specialist (Digital Trust PMO)](https://feeny.ai/job/senior-pmo-operations-specialist-digital-trust-pmo-coupang-seoul-f0sj5hzw4bmq) — Seoul, South Korea