---
title: 'Director, Product Management, Consumer Frontend at Roblox'
canonical: 'https://feeny.ai/job/director-product-management-consumer-frontend-roblox-san-mateo-mvpx9kyar975'
type: 'job'
last_seen: '2026-10-20'
---

# Director, Product Management, Consumer Frontend at Roblox

- **Company:** Roblox
- **Location:** San Mateo, CA
- **Compensation:** $383k–$439k
- **Posted:** 2026-05-13
- **Last confirmed live:** 2026-10-20
- **Apply:** https://careers.roblox.com/jobs/7913665?gh_jid=7913665

## Job description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox users expect and deserve a modern, standardized and coherent user experience across all platforms we support (mobile, desktop, console, VR, web, etc.). The role of Director of Product, Consumer Frontend is to up-level Roblox UI both directly, with a Core UI team, and, indirectly, through capabilities provided by our Design Systems team. Your goal is to measurably raise the quality of our UI/UX across all surfaces, and unlock greater UI/UX capabilities for the company from a centralized, platform position.

You’ll report to the Senior Director of Product for Apps. This role is based at HQ (no remote option open).

You will:

- Define the product vision, strategy, and roadmap for the Consumer Frontend team which consists of Core UI and Luau architecture and Design System with tooling teams.
- Be the leader for common UI paradigms in the Roblox Consumer Application, providing thought leadership on Roblox UI for both end users and Creators.
- Invest heavily in relationship building and stakeholder management in order to drive UI standardization and design system adoption.
- Help define what success looks like for your teams and measure their progress towards it.
- Personally PM critical projects when required (hands on PM skills as well as management experience required).
- Grow the PM skills of the team under you, hire when required, represent your team at external events with Creators.
- Communicate updates, milestones, and priorities effectively to stakeholders across the organization.
- Stay informed about industry trends and emerging technologies in user interface design and gaming to inform product decisions.
- Research and deploy AI to drive efficiency and innovation at scale.

You have:

- 10+ years of Product Management experience with expertise in shipping high-quality consumer products across multiple platforms.
- Experience defining, managing, or driving adoption of design systems, UI platforms or platform-wide UI changes.
- Expertise in navigating platform product development where internal engineers/designers are your primary customers.
- Deep experience in internal stakeholder management and alignment.
- Experience leading cross-functional execution with various teams including engineering, data science, design, marketing, partnerships, legal, and policy, to conceptualize, develop, test, and launch impactful UI changes.
- Experience running complex, platform-wide AB tests and managing resultant trade-off conversations.
- The ability to clearly communicate roadmaps, priorities, experiments and decisions across a wide spectrum of audiences from partner teams to executive levels.
- Strong design sensibilities and a history of strong product to design working relationships.
- Demonstrated technical proficiency and effectiveness working closely with engineers. Experience with Luau, similar languages, and/or the React framework would be beneficial but are not required.
- A passion for gaming and a deep understanding of game UI or multi-platform UI delivery would be beneficial but is not a requirement.

You are:

- A Product leader with a history of delivering high quality UI/UX work either directly or through a design system.
- Experienced, with 10+ years of product management experience or equivalent and a history of delivering across multiple platforms at scale.
- Analytical, with experience running complex AB tests to conclusion.
- Design-orientated with a passion for high quality user experiences.
- An excellent communicator and documenter, with fantastic listening, verbal, and written communication skills. You’re at home understanding and communicating an overarching vision at the 30k-foot level and diving into technical specifications, individual tradeoffs, and priorities.
- Entrepreneurial, having worked in a fast paced environment, with competing resources and priorities, through the product life cycle from planning, development, through to launch and continuing support. You love to get things done.
- Organized, understanding that the best way to build something great is through the joint efforts of many people.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on [this page](https://careers.roblox.com/total-rewards).

Annual Salary Range $383,120—$439,280 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.

## About Roblox

## Company Overview
- **One-liner**: Roblox is a global platform where millions of people create, play, and connect in immersive 3D experiences built by a community of developers and creators.
- **Entity Type**: Public (NYSE: RBLX)
- **Headquarters**: San Mateo, California, United States
- **Founded**: 2004
- **Founders**: David Baszucki and Erik Cassel

## Core Business
- Primary industry: Online gaming platform and creation system
- Target customers: B2C (players, especially children and teens) and B2B (creators/developers who build experiences)
- Mission: “Reimagine the way people come together” and “connect a billion people with optimism and civility”

## Products & Services
- **Roblox Platform**: An immersive 3D experience where users can play millions of user-generated games and social experiences. Accessible on mobile, console, desktop, and web.
- **Roblox Studio**: Free, powerful creation tool that allows developers to build, publish, and monetize their own 3D experiences using Lua scripting.
- **Roblox Economy**: Virtual currency (Robux) used to purchase in-experience items, avatar accessories, and developer products. Developers earn real money through the Developer Exchange program.
- **Safety & Moderation Systems**: Multiple layers of content moderation including text filtering, safe training data, and Vision-Language Models to enforce Community Standards.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. Recent reports place it around $30–35 billion (early 2026).
- **Key Metric**: Over 150 million daily active users (DAU) and 45 million concurrent users (greater than the population of Canada). Annual revenue for 2024 was approximately $3.5 billion.
- **Notable Investors/Partners**: Public shareholders; major institutional investors include Vanguard, BlackRock, and others. Strategic partners include Sony, Walmart, and various entertainment brands.
- **Growth Signals**: Scaling toward a goal of 1 billion users; expanding into AI with generative AI and 3D foundation models; opening a new immersive Careers Experience on the platform; strong early-career hiring and internship programs.

## Competitive Advantages
- **Massive Network Effects**: The more creators build, the more players join, attracting even more creators. This flywheel is difficult for competitors to replicate.
- **User-Generated Content Ecosystem**: Roblox Studio empowers millions of creators to generate endless fresh content, keeping the platform sticky and diverse.
- **Safety by Design**: Proactive, layered moderation and AI-driven safety features build trust with parents and regulators.
- **Cross-Platform Ubiquity**: Seamless experience across mobile, desktop, console, and web, reaching a broad global audience.

## Strategic Focus
- **AI & Machine Learning**: Investing heavily in generative AI tools for creators, machine learning systems for the economy, and 3D foundation models.
- **Scaling Infrastructure**: Building backend services and data centers capable of supporting a billion users.
- **Immersive Experiences**: Expanding beyond gaming into social, education, commerce, and live events (e.g., concerts, brand activations).
- **Creator Monetization**: Enhancing tools and revenue-sharing to attract and retain top developers.

## Why Work Here
- **Culture & Values**: “Respect the Community, Take the Long View, Be Responsible, Get Stuff Done.” Emphasis on innovation, continuous learning, and ownership.
- **Work Model**: Hybrid – onsite Tuesday, Wednesday, Thursday in San Mateo; optional Monday and Friday.
- **Compensation & Benefits**: Competitive base salary (e.g., Senior Fullstack Engineer: $242,100–$293,800), plus equity and comprehensive benefits focusing on health, wealth, and happiness.
- **Career Growth**: Early ownership, mentorship from industry leaders, and the chance to ship features to hundreds of millions of users. Interns work on real projects that often go live.
- **Assessment-First Hiring**: Early-career roles use skills-based assessments (coding, problem-solving, decision-making) to reduce bias and level the playing field.
- **Diverse Technical Challenges**: Work across AI, real-time communication, massive data processing, 3D rendering, and more.

## Sources
1. [careers.roblox.com](https://careers.roblox.com/) – Careers homepage, values, and culture
2. [about.roblox.com/engineering](https://about.roblox.com/engineering) – Engineering overview and roles
3. [about.roblox.com/newsroom/2026/01/now-live-the-immersive-roblox-careers-experience](https://about.roblox.com/newsroom/2026/01/now-live-the-immersive-roblox-careers-experience) – 2026 Careers Experience announcement
4. [careers.roblox.com/early-career](https://careers.roblox.com/early-career) – Early career programs and assessment process
5. [careers.roblox.com/jobs/7540814](https://careers.roblox.com/jobs/7540814) – Senior Software Engineer, Fullstack job posting

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