---
title: 'Director, Product Management at Coupang'
canonical: 'https://feeny.ai/job/director-product-management-coupang-seoul-e8q2h1qn3dg6'
type: 'job'
last_seen: '2026-09-04'
---

# Director, Product Management at Coupang

- **Company:** Coupang
- **Location:** Seoul, South Korea
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-04
- **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=8178960

## Job description

## About Coupang

We exist to wow our customers. We know we're doing the right thing when we hear our customers say, "How did we ever live without Coupang?" Born out of an obsession to make shopping, eating, and living easier than ever, we're collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what's possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

## About The Team

The Coupang Catalog Team is responsible for hosting billions of products in Coupang's catalog and the dynamic processing of hundreds of millions of updates to provide the source of truth that powers the online buying experience for millions of customers. We strive to deliver a world-class platform for our customers to find and discover complete, accurate and trustworthy product information without friction and at the lowest price. We continually invest in the latest technologies to ensure the scalability, precision and reliability at scale of these critical systems.

## About The Role

The Director of Catalog Product will be responsible for using the breadth and depth of knowledge and understanding of the last technologies such as Gen AI, ML or any other relevant technologies such as NLP/NLU, Deep Learning, Neural Networks, LLM, Speech/Image Recognition, Computer Vision, Algorithmic Modeling etc. to design, build, grow and scale a diverse portfolio of products, tools and features related to Coupang's vast catalog ensuring that the best items are presented to the customers.

This is a dynamic, rapidly evolving and complex ecosystem, and thus the person hired for this role will be comfortable dealing with high degree of complexity and working with a large cohort of stakeholders internationally across South Korea, China and the US. These stakeholders include Retail and Pricing Product, 3P Marketplace, Search & Discovery, and Finance. S/he will directly manage a team of Product Managers (scaling the team over time) and work closely with engineering and data science teams in Seoul and Shanghai (50+ FTEs).

## Role Overview

- Play a leadership role in setting the vision and product roadmap for Coupang's Catalog platform;
- Responsible for the entire product life cycle from strategic planning to implementation;
- Prioritize and create a future roadmap of projects and initiatives, considering the necessary trade-offs and optimizing for Customer experience. This will likely include the development of a next generation suite of tools to automate our Catalog processes;
- Drive alignment with a wide variety of stakeholders, including executives in engineering, data science, product, operations, and infrastructure to achieve the above goal;
- Review metrics and proactively seek out new and improved data/mechanisms for visibility on performance and greater optimization;

## Basic Qualifications

- Successful track record (10+ years) of developing innovate new products, and taking them to market, for a tier 1 technology player.
- Experience creating product roadmap(s) from conception to launch, driving the product vision, defining the GTM strategy, and leading design discussions.
- Experience leading, driving, launching and managing projects with at one of the targeted workloads: Gen AI; ML; NLP/NLU; Deep Learning; LLM; OCR; or any other relevant technologies
- Understanding of the AI/ML software stack and ML frameworks (strongly preferred).
- Experience managing day-to-day technical and design direction for large scale systems
- Hands on experience working in an agile environment with a rapid iteration cadence (Launch new products and features, test their performance, and iterate quickly).
- Track record of using data and quantitative research methodologies to inform decision-making across the entire product design process/ lifecycle.
- Understanding of the complexities of a marketplace/consumer platform model.
- Experience working with multiple teams across different geographies.
- Startup experience OR experience working in a fast-paced environment(preferred).
- Domain expertise in Catalog or Pricing.

## About Coupang

## Company Overview
- **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers.
- **Entity Type**: Public (NYSE: CPNG)
- **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations.
- **Founded**: 2010
- **Founders**: Bom Kim (Bong-Seok Kim)

## Core Business
- **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce.
- **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.).
- **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'"

## Products & Services
- **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery).
- **[Coupang Eats](#)**: Restaurant food delivery service.
- **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows).
- **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang.
- **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships).
- **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands.
- **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising.

## Market Standing
- **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn].
- **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn].
- **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers.
- **Growth Signals**: 
    - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations].
    - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs).
    - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%).

## Competitive Advantages
- **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate.
- **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match.
- **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price).
- **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation.

## Strategic Focus
- **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page].
- **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint.
- **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy).
- **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver.

## Why Work Here
- **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs].
- **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars.
- **Benefits**:
    - Medical insurance for employee and direct family.
    - Paid family leave (for celebration or bereavement).
    - Learning programs (foreign languages, soft skills).
    - Global project opportunities (collaborate with teams across continents).
    - Team and company events (games, food, bonding).
- **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles.
- **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale.

## Sources
1. [Coupang Careers](https://www.coupang.jobs/en/)
2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/)
3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/)
4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/)
5. [LinkedIn - Coupang](https://www.linkedin.com/company/coupang)

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