---
title: 'Director, Product Management for Customer Engagement Platform at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/director-product-management-for-customer-engagement-platform-gen-digital-inc-0ns5rc4pyahc'
type: 'job'
last_seen: '2026-11-05'
---

# Director, Product Management for Customer Engagement Platform at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** United States / Mountain View, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/gen-digital/5b686799-29e7-4473-a8de-66c7ddfe7830

## Job description

We are seeking an accomplished Director of Product Management to lead the Customer Engagement Platform (CEP) product organization at Gen Digital. CEP powers licensing, identity, and customer-facing experiences across Gen’s multi-brand portfolio, including Norton, Avast, LifeLock, AVG, Avira, and CCleaner, serving hundreds of millions of users worldwide.

As a senior member of the product leadership team, you will own the end-to-end product strategy and roadmap for licensing infrastructure, identity backend platforms, and the next-generation customer portal. You will work in close partnership with Engineering, Design, Data, Finance, and Commercial stakeholders to deliver platform capabilities that drive acquisition, retention, and monetization at scale.

## Key Responsibilities

- Define and communicate a multi-year product vision and roadmap for the Customer Engagement Platform, spanning licensing infrastructure, identity backend services, and the next-generation customer portal, while ensuring alignment with Gen’s commercial objectives across eCommerce, subscriptions, and renewals.
- Lead, mentor, and grow a team of product managers by establishing strong product rituals, prioritization frameworks, and a culture of data-informed decision-making across both platform and consumer-facing workstreams.
- Own the product roadmap for Gen’s licensing and entitlement infrastructure, including platform APIs, entitlement models, and licensing lifecycle management covering trial, activation, renewal, and transfer across diverse go-to-market motions, including direct and channel partnerships.
- Drive the identity backend product roadmap, including authentication, account management, and single sign-on across Gen’s brand ecosystem, championing security-first design while delivering high-conversion, low-friction user experiences at global scale.
- Lead the strategy for Gen’s next-generation customer portal, a unified and composable experience serving millions of subscribers, by prioritizing features that drive measurable outcomes in activation, cross-sell, upsell, and retention, while leveraging personalization infrastructure and in-product messaging to deliver contextually relevant experiences.
- Partner closely with Engineering, Design, Finance, and Revenue Operations to align the platform roadmap with go-to-market strategy, pricing models, and customer acquisition and retention goals.
- Serve as the primary product point of contact for CEP across eCommerce, payments, billing, and accounts leadership, navigating complex multi-brand and multi-region dependencies with strong stakeholder alignment.
- Drive the adoption of AI and data-driven experimentation within the product development lifecycle to accelerate delivery velocity and strengthen product intelligence across the platform.
- Lead talent management efforts, including recruitment, mentoring, performance management, and organizational development for a global, multicultural product team.
- Partner closely with Legal, Compliance, and Security to ensure platform adherence to data privacy, licensing integrity, and regional regulatory requirements, including GDPR and applicable identity and consumer protection standards.
- Represent the product function in cross-functional and executive forums, contributing to company-wide strategy and decision-making related to monetization, platform modernization, and the customer lifecycle.

## Qualifications

- Bachelor’s or Master’s degree in Computer Science, Business, Engineering, or a related field.
- 12+ years of progressive product management experience, including at least 4 years in a senior product leadership role managing product management teams.
- Deep domain expertise in one or more of the following areas: software licensing platforms, identity and authentication systems, or B2C customer portal products, with a demonstrated track record of building platform products that operate at scale for 100M+ users or transactions.
- Experience defining and delivering API-driven platform products in close partnership with engineering organizations, with the ability to engage at the architecture level on licensing entitlements, identity protocols, and portal infrastructure.
- Strong command of product metrics, experimentation frameworks, and data-informed roadmap prioritization, with a proven ability to influence and align senior stakeholders across Engineering, Commercial, and executive functions.
- Excellent written and verbal communication skills in English, with the ability to translate complex platform trade-offs into clear business impact for executive audiences.
- Experience working in global, matrixed organizations spanning multiple time zones and cultures.
- Experience in consumer software, cybersecurity, SaaS, or digital subscription businesses is highly desirable.
- Experience working across a multi-brand product portfolio with shared platform infrastructure is a plus.
- Exposure to AI-driven personalization, recommendation engines, or agentic product experiences is a plus.

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Machine Learning Manager - MoneyLion](https://feeny.ai/job/machine-learning-manager-moneylion-gen-digital-inc-kuala-lumpur-zg8cqg5n9135) — Kuala Lumpur, Malaysia
- [Senior Principal Product Manager - MoneyLion (Rewards)](https://feeny.ai/job/senior-principal-product-manager-moneylion-rewards-gen-digital-inc-kuala-lumpur-afac1xa189z5) — Kuala Lumpur, Malaysia
- [Creative Director Gen Studio](https://feeny.ai/job/creative-director-gen-studio-gen-digital-inc-united-states-new-york-ny-17nfnk3bq0zh) — United States / New York, NY
- [Associate Creative Director - Copy](https://feeny.ai/job/associate-creative-director-copy-gen-digital-inc-united-states-new-york-ny-yb48r4s85t4v) — United States / New York, NY
- [Machine Learning Engineer - MoneyLion](https://feeny.ai/job/machine-learning-engineer-moneylion-gen-digital-inc-kuala-lumpur-6b7rzz97t62t) — Kuala Lumpur, Malaysia
- [Lead AI Scientist - MoneyLion](https://feeny.ai/job/lead-ai-scientist-moneylion-gen-digital-inc-kuala-lumpur-p26a1fja7fe2) — Kuala Lumpur, Malaysia
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
- [Senior Backend Engineer (Java/Spring)](https://feeny.ai/job/senior-backend-engineer-java-spring-gen-digital-inc-united-states-new-york-ny-ke13at53t8jv) — United States / New York, NY
- [Senior Backend Engineer - (Java/Spring Boot)](https://feeny.ai/job/senior-backend-engineer-java-spring-boot-gen-digital-inc-united-states-new-york-0a02b0t5cjdk) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY