--- title: 'Director, Product Marketing at Bestow' canonical: 'https://feeny.ai/job/director-product-marketing-bestow-united-states-xvkjwtz1rcqc' type: 'job' last_seen: '2026-10-16' --- # Director, Product Marketing at Bestow - **Company:** Bestow - **Location:** United States - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-12 - **Last confirmed live:** 2026-10-16 - **Apply:** https://jobs.ashbyhq.com/bestow/54d885bb-c270-47e5-b837-373219152393 ## Job description ## ABOUT BESTOW Life insurance is one of the world's most important products. It's also one of the hardest to build, distribute, and modernize. Bestow exists to change that. Bestow is a leading vertical technology platform serving some of the largest and most innovative life insurers. Our platform unifies the fragmented, legacy value chain, enabling carriers to launch products in weeks instead of years. Carriers choose us to scale and operate at unprecedented speed, powered by AI and automation. Bestow isn't selling policies. We're building the infrastructure that helps an entire industry move faster, reach more people, and deliver on its promise. Backed by leading investors (Goldman Sachs, Hedosophia, NEA, Valar, 8VC) and trusted by major carriers, Bestow is powered by a team that moves with precision, purpose, and heart. If you want to help reimagine a centuries-old industry with lasting impact, join us. Bestow offers flexible remote/hybrid work, meaningful benefits, equity, and substantial growth opportunities. Bestow uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit [E-Verify.gov](http://e-verify.gov). ## ABOUT THE ROLE Bestow is the leading platform for life and annuity carriers, and we're scaling fast. The Director of Product Marketing sets platform positioning strategy and leads go-to-market for Bestow's most important launches, working closely with the CMO, executive team, and stakeholders across the business to shape how the company's innovation narrative evolves alongside the business. You'll build strong partnerships across Product, Sales, and Communications, bringing each function along early and turning competing priorities into a single, clear story the whole company can execute against. You'll have real autonomy to set direction and real influence over how leadership thinks about market strategy. If you want to shape both the narrative and the cross-functional muscle behind it at a company in a high-growth phase, this is the role. This role reports to the CMO and is open to hybrid in our Dallas office or Remote (US). #LIRemote ## WHAT YOU'LL DO - Own Bestow's platform positioning and messaging strategy, and be the senior voice on how that story evolves as the product, market, and competitive landscape shift. - Lead go-to-market strategy and execution for major launches, making the final call on sequencing and priorities across Product, Sales, Communications, and Marketing. - Build proactive, trusted partnerships across Product, Sales, and Communications, aligning stakeholders early so launches and narratives move fast without last-minute scrambles. - Set the strategy and quality bar for sales enablement, pitch decks, battle cards, and competitive intelligence, and build the team and process to maintain it at scale. - Bring market, buyer, and competitive insight into executive conversations, influencing roadmap, positioning, and business strategy decisions. - Own the measurement framework connecting product marketing to pipeline and win rates, using it to guide investment and resourcing. - Grow the product marketing function over time, bringing on and developing team members as Bestow's needs scale. ## WHO YOU ARE - Significant product marketing experience in B2B SaaS or enterprise technology at a senior/leadership level, with a track record of increasing scope. - A trusted strategic partner to executives and cross-functional stakeholders, comfortable shaping company-level narrative and GTM decisions, not just executing on them. - A compelling storyteller who can take a complex, technical platform and make it land clearly with a sophisticated enterprise audience. - Strong positioning and launch instincts, setting direction from ambiguity and driving it through execution with minimal oversight. - Experience building and scaling both sales enablement and a product marketing team. - Experience in fintech, insurtech, or a platform business is a strong plus. - Excellent written and verbal communication, and fluency using AI tools to accelerate research, content, and GTM speed. ## TOTAL REWARDS At Bestow, we’re proud to be awarded for our team members, innovative products, and culture. Our standard benefits for full-time employees include: - Competitive salary and equity based on role - Policies and managers that support work/life balance, like our flexible paid time off and parental leave programs - 100% paid-premium option for medical, dental, and vision insurance - Lifestyle stipend to support your physical, emotional, and financial wellbeing - Flexible work-from-home policy and open to remote - Remote and WFH options, as well as a beautiful, state-of-the-art office in Dallas’ Deep Ellum, for those who prefer an office setting - Employee-led diversity, equity, and inclusion initiatives Recent Employer Awards include: - Best Place for Working Parents 2023 + 2024 + 2025 - Great Place to Work Certified, 2022 + 2023 + 2024 + 2025 - Built In Best Places to Work, 2022 + 2023 + 2025 - Fortune’s Best Workplaces in Texas 2022 + 2023 - Fortune’s Best Workplaces in Financial Services and Insurance 2022 + 2023 + 2024 We value diversity at Bestow. The company will hire, recruit, and promote regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, pregnancy or maternity, veteran status, or any other status protected by applicable law. We understand the importance of creating a safe and comfortable work environment and encourage individualism and authenticity in every team member. Thanks for considering a job at Bestow! ## About Bestow ## Company Overview - **One-liner**: Bestow provides a leading SaaS platform for life insurance carriers to modernize their new business, underwriting, and administration workflows. - **Entity Type**: Private (Series D) - **Headquarters**: Dallas, Texas, United States - **Founded**: 2017 - **Founders**: Melbourne O'Banion (CEO) and Jonathan Abelmann (President) ## Core Business - **Primary Industry**: Insurtech / Life Insurance Software - **Target Customers**: B2B – Life insurance carriers looking to digitize and streamline their operations (new business, underwriting, administration). - **Mission/Purpose**: To modernize the life insurance industry by providing cutting-edge technology and data solutions that reduce costs, maximize efficiency, and drive growth for carriers. ## Products & Services - **Bestow Platform (End-to-End Solution)**: A comprehensive SaaS suite for life carriers covering digital quote, illustration, and application journeys; a sophisticated underwriting engine and workbench; payment, billing, and policy delivery services; and customer/support portal experiences. Supports term life, final expense, IUL, and more. - **Modular Solutions**: Carriers can implement individual components (e.g., just the underwriting engine or just the administration portal) to modernize specific parts of their business. - **TPA Services**: Full third-party administration services trusted by top carriers. - **Recommendation Engine**: An AI-driven tool to drive underwriting efficiency and cost reduction. ## Market Standing - **Valuation**: Not publicly disclosed. - **Key Metric (Total Funding)**: $422.5M total funding across 8 rounds, including a $120M Series D in 2021 from Goldman Sachs and Smith Point Capital, and a $50M debt financing round in 2025. - **Key Metric (Annual Revenue)**: Estimated at $145.9M. - **Notable Investors/Partners**: Goldman Sachs, Smith Point Capital, Hedosophia, New Enterprise Associates (NEA). - **Growth Signals**: 31.9% year-over-year headcount growth (207 employees); active international presence in Pakistan and Colombia; recently sold its direct-to-consumer carrier (Bestow Life Insurance Company) to Sammons Financial Group in 2024 to focus entirely on the B2B SaaS platform. ## Competitive Advantages - **Speed & Efficiency**: Promises to bring new life insurance products to market in months, not years, and to reduce carriers' cost to acquire a customer by as much as 45%. - **Deep Insurance Expertise**: Combines top tech talent with a leadership team that has deep experience in insurance and financial services. - **Proven Track Record**: Has a live, white-labeled platform trusted by top carriers, with a track record of rapid implementation (as fast as 4 months). - **Modularity & Flexibility**: Offers both end-to-end and modular solutions, allowing carriers to modernize at their own pace and focus on their biggest pain points. ## Strategic Focus - **B2B SaaS Pivot**: Following the sale of its own insurance carrier, Bestow is now purely a technology partner for other carriers. - **Product Expansion**: Continuing to build out its platform to support more product types (IUL, final expense) and distribution channels (agent portals). - **Cost & Efficiency Leadership**: Emphasizing its ability to lower carriers' costs and improve underwriting efficiency through automation and data-driven decision-making. - **International Growth**: Expanding its workforce and likely its client base internationally, with offices in Pakistan and Colombia. ## Why Work Here - **Remote-First Culture**: Bestow is a "remote-first, results-first" company, allowing employees to work where they work best. There is also an office in Dallas for those who prefer an in-person setting. - **Comprehensive Benefits**: 100% coverage of healthcare premiums (medical, dental, vision) for employees, dependents, and domestic partners; flexible PTO; equity and bonus opportunities for all employees; pre-tax retirement and FSA programs; scholarships for education and enrichment. - **Award-Winning Workplace**: Recognized as an award-winning workplace with a strong emphasis on employee well-being and work-life balance. - **High-Growth Environment**: With 31.9% YoY headcount growth and a recent strategic pivot, the company offers significant opportunities for impact and career growth. - **Strong Engineering Culture**: Emphasizes modern tech stacks and a test-and-learn approach; actively hiring for engineering roles (Golang, Full Stack). ## Sources 1. [bestow.com](https://www.bestow.com/) 2. [bestow.com/careers](https://www.bestow.com/careers) 3. [bestow.com/about](https://www.bestow.com/about) 4. [linkedin.com/company/bestowtech](https://www.linkedin.com/company/bestowtech) 5. 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