---
title: 'Director, Product Marketing at Lone Wolf Technologies'
canonical: 'https://feeny.ai/job/director-product-marketing-lone-wolf-technologies-united-states-c890xfh4xjcv'
type: 'job'
last_seen: '2026-09-12'
---

# Director, Product Marketing at Lone Wolf Technologies

- **Company:** Lone Wolf Technologies
- **Location:** United States
- **Compensation:** $160k–$180k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/lwolf/fa598294-c874-442b-8989-83379a89f26e

## Job description

The Director of Product Marketing is a senior role at the intersection of product, sales, and marketing, serving as the strategic voice of the market inside the organization and the voice of the product outside it. The position owns the master messaging architecture across all products, segments, and buyer personas, and sets the standard for how Lone Wolf is positioned across all channels.

What You'll Own:

## Team Leadership

- Lead a team of Strategic Product Marketers and the content developers who support them.
- Hire, coach, and manage performance so the team keeps getting better, not just staying busy.
- Set the process and quality bar every product marketer works against, so output is consistent no matter which product they're covering.

GTM

- Own the launch process: tiering, timelines, and the cross-functional checkpoints that make a launch land instead of scramble.
- Lead go-to-market planning for new product launches and major releases, coordinating timelines across product, sales, customer success, and demand generation.
- Run pilots that test positioning and pricing before a launch goes wide.
- Measure the impact of GTM programs against pipeline, adoption, and revenue goals, and adjust strategy accordingly

Positioning & Messaging

- Carry final accountability for positioning and messaging across the portfolio. Each Product Marketer owns execution for their own products. You make sure it adds up to one Lone Wolf story.
- Keep competitive intelligence current and built into how the team positions, not just a report that goes stale after launch.
- Own product positioning and messaging across the portfolio, ensuring consistency from website copy to sales decks to customer communications.

Voice of Customer

- Run Product Advisory Boards that give customers a real seat at the table.
- Build structured feedback loops that feed positioning, packaging, and the product roadmap, not just a slide for quarterly reviews.

Packaging & Pricing

- Own the packaging and pricing strategy and framework across the portfolio.
- Partner with Finance and Product so every price reflects real customer value.

Content

- Own all product marketing content: one-pagers, decks, and everything else the team produces.
- Equip sales teams with battle cards, pitch decks, case studies, and objection-handling materials

Cross-Functional Partnership

- Partner with demand generation, customer marketing, sales, and product as peers, not as an order taker.
- Partner closely with Product Management to understand roadmap priorities and translate features into customer-facing value.
- Synthesize market and customer feedback into roadmap input for the product management team.
- Report on GTM and pricing performance to executive stakeholders.
- Manages all activities in Accounts Payable for multiple entities based in the U.S.
- Ensure timely vouchering and payment of vendor invoices
- Assist with Monthly reconciliation of Accounts Payable and company purchasing credit cards
- Maintain accurate records and control reports
- Perform timely month end close activities
- Familiarity with payments via ACH, wire transfers and Online Bill Payment
- Project work as assigned to include migrating newly acquired entities from legacy systems to Company’s NetSuite application

What You'll Bring:

- 10+ years in product marketing, including at least 6 years managing or leading a team of product marketers.
- Experience in residential real estate, proptech, or a closely adjacent vertical (mortgage, title, insurance, or similar). You understand how brokers, agents, and MLSs actually work.
- Experience owning positioning and messaging frameworks across multiple products or a portfolio, not just one product line.
- Experience owning pricing and packaging for B2B SaaS products, ideally across a multi-product portfolio.
- A track record of building a repeatable GTM or launch process at a large, complex organization.
- Experience running structured customer feedback programs (advisory boards, win/loss, or similar) and turning that input into decisions, not just a report.
- Hands-on experience using AI tools to speed up research, content creation, and analysis. This isn't a nice-to-have at Lone Wolf. We expect you to actually use it.
- Sharp, direct writing and the judgment to know when a launch is ready and when it isn't.
- Experience partnering with demand generation, sales, and customer marketing leaders as peers, not just service providers.

Nice to Have:

- Experience managing distributed or international team members.
- Familiarity with AI-driven product positioning.
- Time at a real estate brokerage, franchise, or agent-facing company before moving into product marketing.

## About Lone Wolf Technologies

## Company Overview
- **One-liner**: Lone Wolf Technologies provides real estate technology solutions including back office, accounting, transaction management, CRM, and analytics to empower agents, brokers, and teams.
- **Entity Type**: Private (PE‑backed; funding rounds led by Vista Equity Partners and Stone Point Capital)
- **Headquarters**: Dallas, Texas, United States (with offices in Cambridge, Ontario, Canada and remote teams across North America, Philippines, Colombia, and Australia)
- **Founded**: 1989
- **Founders**: Lorne Wallace (chartered accountant and third‑generation real estate professional)

## Core Business
- **Primary industry**: Real estate technology (PropTech)
- **Target customers**: B2B – real estate agents, brokers, teams, and associations (SMB to enterprise)
- **Mission/purpose**: “To create solutions that enhance the human element of real estate. We aim to simplify the complexities of real estate transactions so agents and brokers can focus on what matters most—building lasting relationships with their clients.” [lwolf.com](https://www.lwolf.com/about)

## Products & Services
- **Lone Wolf Foundation** – The real estate industry cloud (launched 2024) that provides modular software covering the entire real estate journey: back office, front office, transaction management, CRM, analytics, and marketing. [lwolf.com](https://www.lwolf.com/about)
- **Back Office & Accounting** – Flagship accounting and back‑office software for brokerages (the company’s original product).
- **Transaction Management (zipLogix)** – Digital transaction and forms management tools, acquired in 2019.
- **CRM (LionDesk)** – Customer relationship management platform for agents, acquired in 2021.
- **Analytics & Data (W+R Studios, Terradatum)** – Market analytics, property data, and business intelligence tools, acquired in 2020‑2021.
- **Marketing & Mobile (HomeSpotter)** – Mobile and marketing solutions for agents, acquired in 2021.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual revenue of **$45 M** (estimated) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Notable Investors / Partners**: Vista Equity Partners (led 2015 PE round), Stone Point Capital (led 2020 PE round) [linkedin.com](https://linkedin.com/company/getlwolf)
- **Growth Signals**:
  - Headcount of **517 employees** (+6.5 % YoY) [linkedin.com](https://linkedin.com/company/getlwolf)
  - Acquired six companies between 2017‑2021 (zipLogix, W+R Studios, LionDesk, HomeSpotter, Propertybase, Terradatum)
  - Launched the **Lone Wolf Foundation** cloud platform in 2024, signaling a shift to a unified, modular ecosystem
  - Workforce distributed across 7 countries with 22 % in technical roles [linkedin.com](https://linkedin.com/company/getlwolf)

## Competitive Advantages
- **35+ years of domain expertise** in real estate software, giving deep understanding of agent and broker workflows.
- **Comprehensive, integrated platform** covering accounting, CRM, transaction management, analytics, and marketing – reducing the need for multiple vendors.
- **Large, loyal customer base** in North America; the company’s back‑office software is considered the industry standard.
- **Modular cloud architecture** (Foundation) allows customers to adopt only what they need and scale.
- **Strategic acquisitions** have filled product gaps and brought in talent and technology.

## Strategic Focus
- **Unify the product suite** under the Lone Wolf Foundation cloud, creating a seamless end‑to‑end experience for real estate professionals.
- **Expand integrations** with third‑party tools and MLS systems to become the central hub for brokerages.
- **Invest in analytics and AI** to help agents and brokers turn data into actionable insights.
- **Grow international presence** – already have teams in the Philippines, Colombia, and Australia.

## Why Work Here
- **Remote‑first environment** – “Our remote‑first work environment allows you to stay inspired, productive, and engaged while contributing to something great.” [lwolf.com](https://lwolf.com/about/join-the-team)
- **Comprehensive benefits** – Health, vision, dental, mental health support; retirement savings with 50 % match on up to 6 % of earnings; responsible PTO policy.
- **Mentorship and professional development** – Formal mentorship program with experienced leaders, plus access to cutting‑edge learning resources. [lwolf.com](https://lwolf.com/about/join-the-team)
- **Global, diverse team** – Employees in 7 countries; 22 % of staff in technical roles, offering a mix of engineering, product, design, and customer support opportunities.
- **Growth opportunity** – The company is actively hiring (7 open roles as of the latest data) and has a track record of promoting from within; recent CEO transition suggests a new chapter.
- **Meaningful mission** – Work on software that directly impacts how people buy and sell homes, with a focus on “enhancing the human element of real estate.”

## Sources
1. [lwolf.com/about](https://www.lwolf.com/about)
2. [lwolf.com/about/join-the-team](https://lwolf.com/about/join-the-team)
3. [linkedin.com/company/getlwolf](https://linkedin.com/company/getlwolf)
4. [jobs.lever.co/lwolf](https://jobs.lever.co/lwolf)
5. [lwolf.com/leadership](https://www.lwolf.com/leadership)

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