---
title: 'Director, Product Marketing at PAX Labs'
canonical: 'https://feeny.ai/job/director-product-marketing-pax-labs-united-states-mmgg4zxgzhf3'
type: 'job'
last_seen: '2026-10-18'
---

# Director, Product Marketing at PAX Labs

- **Company:** PAX Labs
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-10-18
- **Apply:** https://job-boards.greenhouse.io/paxlabs/jobs/8231560

## Job description

## About PAX

PAX is a leading global cannabis brand redefining how people experience the plant through thoughtful design, innovative technology, and a commitment to quality. For nearly two decades, PAX has crafted products that make cannabis simpler, more enjoyable, and more accessible, earning the trust of millions of consumers around the world.

Recognized by The New York Times’ Wirecutter, TIME, Fast Company, GQ, Gear Patrol, and more, PAX has built a brand at the intersection of cannabis, design, technology, and culture. We’re driven by the belief that cannabis can make life better, and that innovation can unlock its benefits in ways that set a higher standard for the category. Beyond our products, PAX is committed to moving the industry forward through advocacy, responsible access, social impact, and sustainability.

The Opportunity

PAX is seeking a Director of Product Marketing to lead product and portfolio marketing across our global device business and U.S. cannabis consumables business. This person will help determine where PAX plays, whom we serve, and how our products win. They will translate consumer insight, market dynamics, and business priorities into clear portfolio strategies, differentiated product positioning, and commercially rigorous go-to-market plans.

The Director will be involved throughout the product lifecycle, from opportunity identification and product definition through commercialization, launch, and ongoing optimization. They will serve as a critical connector among Product, Marketing, Creative, Sales, E-commerce, Operations, Finance, and Insights, ensuring every product has a clear consumer proposition, role within the portfolio, and plan for commercial success. The ideal candidate is a strategic thinker and strong operator who can move easily between shaping a product roadmap, refining a positioning statement, developing a global launch plan, and evaluating in-market performance.

## ROLE AND RESPONSIBILITIES

Shape the Portfolio

- Lead product marketing across PAX’s device and consumables portfolios.
- Define each product’s audience, consumer need, value proposition, and role within the broader portfolio.
- Turn consumer insights, category trends, and business data into product roadmap recommendations and compelling business cases.
- Help shape portfolio architecture, pricing, and lifecycle strategies across formats, markets, channels, and price points.
- Translate technical information into simple, differentiated benefits that matter.

Bring Products to Market

- Own go-to-market strategy for new products, line extensions, relaunches, and other major portfolio initiatives.
- Define the audience, positioning, channel strategy, commercial requirements, and success metrics for each launch.
- Create clear, insight-led briefs that align Product, Creative, Brand, E-commerce, Sales, Trade Marketing, Communications, Operations, and Finance.
- Adapt launch plans across PAX’s distinct channels, including e-commerce, domestic and international wholesale, and licensed dispensaries.
- Keep teams focused and accountable, surfacing risks and driving decisions early enough to protect timing and quality.
- Equip sales teams and channel partners with compelling product stories, training, and tools that drive sell-in and sell-through.

Drive the Business Forward

- Own the ongoing commercial health of products beyond launch, developing lifecycle strategies that sustain relevance, velocity, and profitability over time.
- Build a deep understanding of how consumers discover, evaluate, purchase, and repurchase PAX products across channels.
- Track product and launch performance across revenue, distribution, velocity, conversion, consumer response, and profitability.
- Identify and lead lifecycle opportunities including pricing and promotion, bundles, product refreshes, new channel or market expansion, repositioning, and end-of-life planning.
- Partner with Brand, E-commerce, Sales, and Trade Marketing to evolve messaging, content, merchandising, and demand-driving programs based on product performance and consumer behavior.
- Turn performance data, competitive intelligence, and partner feedback into clear recommendations for how to accelerate, optimize, or rationalize the portfolio.
- Lead post-launch and ongoing business reviews, translating insights into specific actions, owners, and success metrics.
- Build repeatable processes that bring greater clarity, rigor, and accountability to how PAX launches, grows, and manages products throughout their lifecycle.

## How You’ll Work

- Bring structure and clarity to complex, fast-moving work.
- Build trust across teams and lead effectively through influence.
- Balance strong strategic thinking with a willingness to get into the details.
- Communicate clearly, make thoughtful recommendations, and push decisions forward.
- Stay curious about consumers, the category, and what the data is telling us.
- Operate with high ownership, sound judgment, and low ego.

## QUALIFICATIONS

- 8-12+ years of experience in product marketing, portfolio strategy, or commercialization.
- Demonstrated success leading complex product launches across multiple channels, markets, or business models.
- Strong experience in consumer insight, segmentation, positioning, messaging and consumer-facing product copy, pricing, and go-to-market strategy.
- A proven ability to translate consumer needs and technical product details into differentiated, commercially effective stories.
- Experience partnering closely with Product, Sales, Creative, Operations, and Finance teams.
- Strong commercial and analytical judgment, including the ability to evaluate market opportunities and product performance.
- Exceptional communication skills, with the ability to influence leaders and cross-functional teams.
- Brings structure, clarity, and momentum to fast-paced work with evolving priorities.
- Hands-on approach and willingness to operate at both strategic and executional levels.
- Experience in consumer tech, CPG, wellness, cannabis, or another regulated category.
- Experience with wholesale, retail, DTC, and/or dispensary channels.
- Genuine enthusiasm about cannabis consumers and building the future of the category.
- Ability and willingness to travel approximately 25% of the time for key go-to-market launches, partner meetings, and content campaigns.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

## Compensation

In addition to the benefits below, this role has a pay range between $160,000 and $210,000 and equity. The pay range represents what we believe, in good faith, this role will pay. The final salary offer will be determined based on a variety of factors including, but not limited to, depth of experience, geographic location, and relevant education or training.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.

## About PAX Labs

## Company Overview
- **One-liner**: PAX Labs (stylized as PAX) is a leading global cannabis brand that designs premium vaporizers and cannabis consumption systems to enhance people’s lives through exceptional, safe, and consistent experiences.
- **Entity Type**: Private (multiple funding rounds – latest confirmed total funding of ~$2.48B, including a $2B round in November 2023)
- **Headquarters**: San Francisco, California, United States
- **Founded**: June 2007
- **Founders**: James Monsees & Adam Bowen (Stanford product-design graduates)

## Core Business
- **Industry**: Cannabis vaporization technology and branded cannabis products (hardware + consumables).
- **Target Customers**: B2C consumers (medical and adult-use), B2B partnerships with licensed cannabis producers and retailers.
- **Mission / Purpose**: “To enhance people’s lives through exceptional cannabis experiences,” honoring the power of the plant with pioneering innovation, peerless quality, and premium design.

## Products & Services
- **PAX 3**: Flagship dry-herb and concentrate vaporizer with precise temperature control and smartphone app connectivity.
- **PAX Era / Era Pro**: Pod-based vaporizer for cannabis oil concentrates, featuring proprietary PAX pods, ExpertTemp technology, haptic feedback, and UL-certified battery.
- **PAX Plus**: Larger-oven vaporizer for sharing, with adjustable session volumes and four Experience Modes.
- **PAX Mini / Mini 2**: Compact dry-herb vaporizer with rounded design, matte finish, and simple controls.
- **PAX Flow** (released August 2025): Newest dry-herb device with a redesigned side-mounted oven, hybrid conduction-convection heating, USB-C charging, and five preset temperature modes.
- **PAX Pods**: Pre-filled cannabis oil cartridges (sold through licensed partners) designed exclusively for PAX Era devices.

## Market Standing
- **Valuation**: Estimated at $1.7 billion following the April 2019 $420M equity round. No updated valuation has been disclosed since the $2B round in 2023.
- **Key Metric (Funding)**: Total disclosed funding is approximately **$2.48 billion** (as per LinkedIn, including the $2B round in November 2023); the company’s own careers page states “over $430M,” which appears outdated.
- **Notable Investors**: Tiger Global Management, Tao Capital Partners (Tao Invest), Sand Hill Angels. Also formerly backed by Japan Tobacco International.
- **Growth Signals**:
  - Distributing products in the United States, Canada, Germany, Spain, France, and the United Kingdom.
  - Signed supply agreements with Canadian producers (Aurora, Aphria, OrganiGram, Supreme Cannabis) in 2019.
  - Certified **Plastic Negative** across all product lines (rePurpose Global).
  - Brand claims “#1 cannabis brand nationally” with top awareness and NPS scores.
- **Workforce**: ~414 employees (LinkedIn, as of mid-2026; monthly growth slightly negative at -0.7%, indicating steady-state headcount).

## Competitive Advantages
- **Pioneering Technology & IP**: First to market with smart, app-controlled vaporizers; proprietary pod system (Era) that locks in quality and safety.
- **Brand Trust & Market Leadership**: Recognized as the #1 cannabis brand in the U.S. with high consumer trust and Net Promoter Scores.
- **Design & Engineering Heritage**: Team includes alumni from Apple, Google, Tesla, Uber, GoPro, Fitbit, and Honest Company.
- **Safety Standards**: UL-certified batteries, food-grade polycarbonate pods, rigorous testing for purity and consistency.
- **Vertical Integration / Ecosystem**: Hardware + consumable pods create recurring revenue and strong brand loyalty.

## Strategic Focus
- **International Expansion**: Continue entering regulated markets in Europe (Germany, Spain, France, UK) and North America (Canada).
- **Product Innovation**: Recent releases (Flow, Mini 2) show commitment to improving vaporization technology (hybrid heating, USB-C, smart features).
- **Social Impact & Advocacy**: Active partnerships with Last Prisoner Project and Weed for Warriors; focus on social justice, equity, and safe access in the cannabis industry.

## Why Work Here
- **Mission-Driven Culture**: Employees are passionate about cannabis wellness and social reform; the company values “putting the consumer first, making an impact together, and having fun.”
- **High-Caliber Team**: Work alongside engineers and creatives from top consumer tech and wellness brands.
- **Hybrid/Office Policy**: HQ in San Francisco, California; specific remote policy not publicly stated but typical for a product-focused hardware/software company.
- **Perks & Environment**: Emphasis on innovation, design excellence, and a collaborative, flat organizational culture. Actively hiring across hardware engineering, data analytics, marketing, and creative roles.
- **Growth Potential**: As a private company with massive backing ($2.48B), PAX is well-positioned for continued expansion and career development in a fast-growing industry.

## Sources
1. [pax.com (Careers)](https://www.pax.com/discover/careers)
2. [pax.com (About Us)](https://www.pax.com/discover/about-us)
3. [LinkedIn – PAX](https://www.linkedin.com/company/paxofficial)
4. [Wikipedia – Pax Labs](https://en.wikipedia.org/wiki/PAX_Labs)

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