---
title: 'Director, Product Marketing at Step'
canonical: 'https://feeny.ai/job/director-product-marketing-step-united-states-4075aadar4sv'
type: 'job'
last_seen: '2026-08-31'
---

# Director, Product Marketing at Step

- **Company:** Step
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-08-31
- **Apply:** https://step.com/careers/8721584002?gh_jid=8721584002

## Job description

## About Step

Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries – the company behind MrBeast – we're poised for a new phase of growth to deliver financial literacy and tools at massive scale.

## About the Role

Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem-solver, and is excited about the opportunity to engage with Gen Z and the broader product ecosystem at Beast Industries.

In this role, you will:

- Lead go-to-market strategy, planning, and launches for the entire portfolio: core banking, credit, rewards, lending, and investing
- Own the cross-functional operations between Step and Beast Industries, developing and launching collabs, product integrations, and partnership expansion
- Drive strategy and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
- Deliver best-in-class loyalty and gamification programs at scale
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and/or product adoption
- Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
- Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
- Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high-impact and meaningful learnings.
- Build, develop, and mentor a product marketing team including lifecycle marketers; lead with a passion for learning and development

You might thrive in this role if you have:

- 8+ years of experience in marketing; 5+ of those years in product marketing, with a preference for some experience in a startup environment
- Product marketing experience working across the funnel in B2C tech and/or a consumer app
- Strong preference for a player-coach role, unafraid to roll up your sleeves and get hands-on with campaign development
- Experience managing a nascent product marketing/lifecycle marketing team with direct responsibility for owned communication channels
- Excellent written communication skills, with an ability to craft a clear and compelling narrative for unique audiences
- Analytical and experimental mindset, can use and leverage data and insights to brainstorm ideas, make decisions, and drive growth

Core technologies we use:

- Braze
- Mixpanel
- Looker
- Claude
- Twillio

Logistics

Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings

Reports to: Chief Marketing Officer

Education: Bachelor's degree or an equivalent combination of education, training, and experience

We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.

## How we're different

We stand for the side hustlers, the creators, the freelancers, and the investors — people who are not afraid to take on challenges, especially when it comes to their finances. Step is focused on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience, and we operate like the customers we serve: customer obsessed, acting as owners, moving with urgency, and breaking the norm.

Step is a wholly owned subsidiary of Beast Industries, the media and entertainment company founded by Jimmy Donaldson (MrBeast), the most-watched person in the world. Beast Industries spans digital media, consumer products, philanthropy, and new ventures, with an audience reach no consumer company has ever had — and Step is tasked with turning that reach into financial literacy and tools for the next generation at massive scale. With Beast's distribution and brand behind it, Step is positioned to scale significantly over the next 12 months, and joining now means helping shape that trajectory from the inside.

Come work with us!

Step is a remote-first company building banking for the next generation. We offer competitive compensation and stock options, generous medical, dental, vision, and company-paid life insurance, a 401k plan with Safe Harbor company matching, a flexible vacation policy and paid company holidays, 12 weeks paid parental leave with flexible return to work, and a company-provided technology package. If you're looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!

Step is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.

Step is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and interview process. If you need an accommodation, please let us know at people@step.com and we'll work with you to provide appropriate support.

## About Step

## Company Overview
- **One-liner**: Step provides an all-in-one banking and financial services app for teens and young adults, offering credit building, savings, investing, and early wage access.
- **Entity Type**: Private (Acquired by Beast Industries in February 2026)
- **Headquarters**: Palo Alto, California, United States
- **Founded**: 2018 (publicly stated as 2020 on some materials)
- **Founders**: CJ MacDonald (CEO) and Alexey Kalinichenko (CTO)

## Core Business
- **Primary industry/industries**: Financial Services / Fintech
- **Target customers**: B2C; primarily teens, young adults, and families (the "next generation" of banking users)
- **Mission or purpose statement**: "To help people achieve financial independence as quickly as possible by giving them access to the right tools, education, and opportunities to manage, build, and grow their money confidently." [step.com](https://step.com/about)

## Products & Services
- **Step Account & Visa Card**: A free FDIC-insured bank account with a Visa card (Step Black) that offers up to 10% cashback and helps users build credit with every purchase. Includes 3.00% APY on savings. [step.com](https://step.com/)
- **Step EarlyPay**: Early wage access feature allowing users to borrow up to $250 instantly before payday. [step.com](https://step.com/)
- **Step Investing**: In-app investment capabilities for stocks and ETFs.
- **Step Mobile**: A mobile phone plan launched in May 2025, starting at $15/month, designed to save users up to $600 a year. [linkedin.com](https://www.linkedin.com/company/stepmobile)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (acquired by Beast Industries; prior valuation not public post-acquisition)
- **Key Metric**: Total funding of approximately $500 million (over $491M raised per LinkedIn/CB Insights, with a $300M debt facility led by Evolve Bank & Trust and TriplePoint Capital in 2022). [linkedin.com](https://www.linkedin.com/company/stepmobile)
- **Annual Revenue**: Estimated at $8 million (per LinkedIn data). [linkedin.com](https://www.linkedin.com/company/stepmobile)
- **Notable Investors/Partners**: General Catalyst (led Series C), Stripe (led Series A), Crosslink Capital, Evolve Bank & Trust, TriplePoint Capital, and Beast Industries (acquired). [linkedin.com](https://www.linkedin.com/company/stepmobile)
- **Growth Signals**: Over 7 million accounts opened; named to CNBC’s World’s Top Fintech Companies 2025 list; acquired by Beast Industries (MrBeast) in Feb 2026, signaling major expansion into financial services; launched Step Mobile in 2025. [step.com](https://step.com/about)

## Competitive Advantages
- **First-mover in teen/Gen Z banking**: A dedicated platform for building credit and financial literacy for minors and young adults, with parental controls and no hidden fees.
- **Visa Zero Liability & FDIC insurance**: Up to $1M in FDIC insurance, providing trust and security.
- **High cashback and savings rates**: Up to 10% cashback and 3.00% APY on savings, significantly above national averages.
- **Post-acquisition resources**: Backed by Beast Industries (MrBeast), giving access to massive brand reach, marketing, and distribution to a young audience.

## Strategic Focus
- **Expansion of financial products**: Continuing to launch new services like Step Mobile and deeper lending/investing features.
- **Closing the financial literacy gap**: Using Beast Industries’ platform to amplify financial education and product reach.
- **Scaling the platform**: Growing beyond 7 million users with a focus on credit building, early wage access, and mobile phone services.

## Why Work Here
- **Culture highlights**: Emphasizes "Team First," "Move with urgency," "Break the mold," and "Be customer obsessed." [step.com](https://step.com/careers/5934882002)
- **Remote/hybrid/office policy**: Flexible work-from-home and time-off policy. [step.com](https://step.com/careers/5934882002)
- **Notable perks**: Competitive medical, dental, mental health & wellbeing benefits; 12 weeks paid parental leave; baby bonus; stock options; 401k retirement plan. [step.com](https://step.com/careers/5934882002)
- **Engineering culture**: Focus on building for scale (mobile, ML, backend) with a team of 63 employees (as of 2026), including strong technical leadership from ex-Google, Stripe, Square, and Affirm engineers. [linkedin.com](https://www.linkedin.com/company/stepmobile)
- **Employer rating**: 3.3/5.0 on LinkedIn (29 reviews), with scores for work-life (3.6), compensation (3.3), culture (3.4), and career (3.2). [linkedin.com](https://www.linkedin.com/company/stepmobile)

## Sources
1. [step.com - Careers](https://step.com/careers/5934882002)
2. [step.com - About](https://step.com/about)
3. [step.com - Homepage](https://step.com/)
4. [linkedin.com - Step Company Page](https://www.linkedin.com/company/stepmobile)
5. [cbinsights.com - Step Mobile Profile](https://www.cbinsights.com/company/step-mobile)

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