---
title: 'Director, Product Marketing at Synack'
canonical: 'https://feeny.ai/job/director-product-marketing-synack-in-the-xev4h3ap9s01'
type: 'job'
last_seen: '2026-09-11'
---

# Director, Product Marketing at Synack

- **Company:** Synack
- **Location:** IN the, United States
- **Work type:** remote
- **Posted:** 2026-07-02
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/synack/jobs/8044142

## Job description

Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit [www.synack.com](http://www.synack.com/).

We’re looking for a creative, business-minded, and technically fluent product marketing leader to own the positioning, messaging, and go-to-market strategy for the portfolio of Synack solutions. You’ll dig deeply into our products, customers, and the cyber security market to build winning strategies and marketing programs that drive demand.

You’ll become the expert on our buyers - what they value, the challenges they face, and how they buy - and you’ll lead the organization in translating complex security capabilities into clear, compelling customer value. This is a senior, hands-on role that blends strategy with execution in a fast-paced, startup-mode team: we move quickly, work hard, and own our outcomes. It is a high-energy seat for people who thrive on pace and real accountability, not a relaxed one. Sounds interesting? Keep reading.

Here’s what you'll do

- Product positioning & messaging - Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment.
- Pricing, packaging & go-to-market - Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace.
- Campaign strategy - Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline.
- Market & competitive intelligence - Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio.
- Content & thought leadership - Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear.
- Sales enablement - In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities.
- AI & innovation - Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity.

## Who you are

- High-energy and driven: you bring momentum, optimism, and enthusiasm to everything you touch, and you thrive in a fast-paced, startup-mode environment.
- Dedicated and committed: you take real ownership from strategy through execution, work hard, and follow through to done, even when it is hard.
- Accountable: you own your outcomes, work diligently, measure your impact, and hold yourself to a high bar without needing to be asked.
- Insatiably curious, especially about AI: you actively explore new AI tools, agents, and techniques, ask sharp questions, and quickly turn what you learn into better ways of working.

Here’s what you’ll need

- 8+ years of B2B product marketing experience, ideally in cybersecurity, security software, or technical infrastructure.
- A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences.
- An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits.
- Strong cross-functional leadership-able to build consensus and drive alignment across product, sales, and marketing for maximum market impact.
- Stellar writing and interpersonal skills with a high attention to detail and an eye for quality.
- Highly creative energy, a drive for innovation, and a genuine passion for the craft.
- Enthusiasm for AI and a bias for experimentation-hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story.
- Bachelor’s degree; MBA is a plus.

## Nice to Have

- Direct experience marketing security products such as penetration testing, vulnerability management, offensive security, or cloud/application security.
- Fluency in how security buyers-CISOs, security engineers, and AppSec/DevSecOps teams-evaluate and purchase solutions.
- Experience launching products in a fast-growing or startup environment.
- Analyst relations (e.g., Gartner, Forrester, GigaOM) and structured competitive-intelligence experience.

What Success Looks Like (First 6-12 Months)

- You’ve become the go-to expert on your products and buyers, and the broader team relies on your understanding of the customer.
- You’ve shipped refreshed positioning and a messaging framework for your portfolio that sales and marketing use consistently.
- You’ve led at least one successful product launch, end to end, with measurable adoption and pipeline impact.
- Sales has enablement they actively use, and you can point to opportunities it helped advance.
- You’ve established a repeatable cadence for market and competitive intelligence that informs roadmap and GTM decisions.

Ready to join us?

Synack is committed to embracing diversity. Our people are our strength.  Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints. Synack strives to be inclusive of all people.

As a candidate, Synack cares about your privacy. Please view our [candidate privacy policy](https://www.synack.com/candidate-privacy-notice/).

This position has responsibility to ensure Synack’s security and privacy posture is maintained.

$180,000 - $230,000 Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits.

For more details about our benefits, please see our [benefits overview](https://synack.mybenefits.life). Then for the Employer code, enter: synack

## About Synack

## Company Overview
- **One-liner**: Synack provides an AI-powered Penetration Testing as a Service (PTaaS) platform that fuses intelligent AI agents with a vetted community of human security researchers to deliver continuous, high-fidelity security validation.
- **Entity Type**: Private (Series D)
- **Headquarters**: Redwood City, California, United States
- **Founded**: 2013
- **Founders**: Jay Kaplan (CEO and Co-founder)

## Core Business
- **Primary industry**: Computer and Network Security / Cybersecurity
- **Target customers**: B2B, Enterprise, specifically security teams managing complex attack surfaces in global financial systems, U.S. Department of Defense, and other critical infrastructure sectors.
- **Mission or purpose statement**: To make the world more secure by leveraging global security talent coupled with advanced technology to help enterprises discover security vulnerabilities before they become business problems.

## Products & Services
- **Synack Platform (PTaaS)**: A platform that combines the speed and scale of intelligent AI agents with the judgment of vetted human testers. It delivers continuous, high-fidelity assessments that go beyond automated scans, covering web applications, APIs, cloud environments (AWS, Azure, GCP), and hosts.
- **Attack Surface Management**: Continuously discovers, fingerprints, and prioritizes internet-facing assets for immediate testing.
- **AI Pentesting**: Automated pentesting launched in days, using both human and AI agents to filter out 99.98% of noise, delivering only verified, real vulnerabilities.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company).
- **Key Metric**: Total Funding of **$107.6M** across 7 rounds. Annual Revenue estimated at **$37.0M**.
- **Notable Investors/Partners**: Backed by top-tier venture capital firms including **Kleiner Perkins Caufield & Byers**, **Microsoft (M12 - Microsoft's Venture Fund)**, and **Google Ventures**. Other investors include Icon Ventures and Notable Capital.
- **Growth Signals**: Enables nearly 10 million hours of expert testing. Protects U.S. Department of Defense networks. Headcount of 192 employees (+0.4% YoY). Operates in 24 countries. Named "Fast" in flexibility, value, and scalability compared to other PTaaS vendors.

## Competitive Advantages
- **Human + AI Fusion**: Unique model combining the speed of AI agents with the intuition and creativity of highly vetted human security researchers (the Synack Red Team) to find logic flaws, chained exploits, and subtle vulnerabilities that automated tools miss.
- **Noise Reduction**: Filters out 99.98% of false positives, delivering only verified, exploitable vulnerabilities.
- **Elite Talent Pool**: Access to at least 35 highly qualified penetration testers per engagement, drawn from a global community of vetted security researchers.
- **Military-Grade Origin**: Founded by former NSA cybersecurity operators, bringing military-grade discipline and adversarial thinking to enterprise security.
- **Proven Track Record**: 47% faster vulnerability remediation, 32% lower pentesting costs, and 22 days saved per pentest.

## Strategic Focus
- **Continuous Security Validation**: Moving away from periodic testing to a continuous, always-on model.
- **AI Innovation**: Deepening the integration of agentic AI to enhance the speed and scale of testing.
- **Expanding Attack Surface Coverage**: Continuously discovering and testing new assets across cloud, API, and ephemeral environments.
- **Protecting Critical Infrastructure**: Deep focus on securing global financial systems, defense networks, and other sensitive sectors.

## Why Work Here
- **Culture**: Fast-paced, global company with a culture of inclusion, innovation, and interconnectedness. Core values include innovation, respect, trust, transparency, and a passion for the mission.
- **Work Model**: Remote in the US. Most roles listed are remote-first.
- **Benefits**: Competitive compensation packages, comprehensive medical/dental/vision coverage (US), generous paid parental leave, and ample holidays and time off ("work hard to play hard").
- **Engineering Culture**: Focus on solving big problems with tenacity and innovation. Teams are empowered to take on tough challenges. R&D roles include Senior Software Engineer, AI; Director, Software Engineering, AI; and DevOps Engineer.
- **Team**: Diverse workforce with employees across 24 countries. Technical roles make up the largest department (26%). Notable talent sources include Bugcrowd, HackerOne, and FireEye.

## Sources
1. [synack.com](https://www.synack.com/)
2. [synack.com - About](https://www.synack.com/about/)
3. [synack.com - Careers](https://www.synack.com/careers/)
4. [LinkedIn - Synack](https://www.linkedin.com/company/synack-inc-)
5. [Greenhouse - Synack Jobs](http://job-boards.greenhouse.io/synack)

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