---
title: 'Director, Product PR at Snowflake'
canonical: 'https://feeny.ai/job/director-product-pr-snowflake-menlo-park-skesng3m4emp'
type: 'job'
last_seen: '2026-11-06'
---

# Director, Product PR at Snowflake

- **Company:** [Snowflake](https://feeny.ai/companies/snowflake)
- **Location:** Menlo Park, CA
- **Compensation:** $228k–$299k
- **Employment:** full-time
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/snowflake/2b964eec-d95c-47f5-a5cd-982c7b2fa207

## Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. We are growing our Global Communications team and hiring a Director of Product PR to own the global Product PR function and shape Snowflake’s AI narrative. This high-impact leadership role drives communications across the company's end-to-end product portfolio, translating complex innovations into compelling stories. You will lead product launches, AI-native partnerships, M&A communications, and executive visibility, including direct C-level communications strategies. We are looking for a strategic powerhouse and modernized media thinker who can seamlessly pivot from advising the C-suite on high-stakes decisions to architecting 360° global campaigns and immersive press experiences.

AS A DIRECTOR OF PRODUCT PR, YOU WILL:

- Own the Global Product PR Function: Shape Snowflake's AI narrative and drive communications across the end-to-end product portfolio. Translate complex innovations into compelling stories and lead PR for product launches, AI-native partnerships, customer success, and more.
- Drive Executive Communications: Lead the communications strategy for Snowflake’s product executives, shaping messaging for media interviews, thought leadership, and major product announcements. Develop strategic messaging, keynote narratives, and social content for product leadership.
- Manage 360° Integrated Campaigns: Lead communications campaign management for Snowflake's highest-priority initiatives, aligning global teams and delivering integrated campaigns spanning corporate, product, executive, customer, partner, analyst, employee, and social communications.
- Modernize Media Strategy: Expand Snowflake's media footprint beyond traditional outlets, securing visibility across podcasts and Substack. Create high-impact, non-traditional journalist experiences, including curated executive dinners and "speed dating" press sessions.
- Oversee Flagship Events: Lead communications for major events (Snowflake Summit, BUILD/Expedition, and Snowflake World Tour), driving integrated media programs, executive storytelling, reporter engagement, and press experiences that maximize awareness and business impact.
- Lead and Develop Talent: Manage, mentor, and inspire a high-functioning team of PR professionals, fostering a high-performance, AI-native culture of ownership, collaboration, and continuous growth.
- Innovate with AI: Build and optimize AI-powered workflows to streamline media monitoring, reporting, content development, and other PR operations, always looking for smarter, faster ways to work.

## OUR IDEAL CANDIDATE WILL HAVE:

- 10+ years of experience in public relations, corporate communications, or a related field, with deep expertise in B2B technology and enterprise SaaS.
- Demonstrated people management experience, with a proven track record of hiring, mentoring, and leading high-performing PR and communications teams.
- A proven track record of owning global Product PR functions, launching complex technical products, and shaping AI or data narratives.
- Extensive experience working directly with C-suite executives on strategic communications, keynote development, and high-stakes media engagements.
- Deep expertise in crisis and issues communications, with the ability to remain calm and strategic while advising senior leadership during sensitive moments.
- Exceptional writing and storytelling skills, with a talent for translating technical product capabilities into compelling, business-outcome-focused content.
- A modernized approach to media relations, with strong existing relationships and proven experience leveraging new media (Substack, podcasts) and experiential PR tactics.
- Experience managing integrated PR for massive-scale tier-one flagship events and global corporate campaigns.
- A natural curiosity about AI and automation, with demonstrated experience building AI-assisted workflows or integrating new tools into day-to-day work.
- A bias for action and a builder mentality. You see gaps and fill them without waiting for direction.
- BA/BS degree or equivalent experience.

This role requires remote and in-office work at our Menlo Park, CA office. Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. How do you want to make your impact? For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: [careers.snowflake.com](http://careers.snowflake.com)

## About Snowflake

## Company Overview
- **One-liner**: Snowflake provides an AI Data Cloud platform that enables enterprises to store, analyze, and securely share their data across multiple clouds and geographies.
- **Entity Type**: Public (NYSE: SNOW)
- **Headquarters**: Bozeman, Montana, United States
- **Founded**: 2012
- **Founders**: Not explicitly listed in the provided search results (widely known co-founders include Benoit Dageville, Thierry Cruanes, Marcin Zukowski – not verified in these search results)

## Core Business
- **Primary Industry**: Enterprise software, cloud data platform
- **Target Customers**: B2B, including large enterprises (e.g., hundreds of the world’s largest companies), mid-market, and SMBs
- **Mission**: “To Mobilize the World’s Data” (Glassdoor) and “empower every enterprise to achieve its full potential through data and AI” (Snowflake Careers page)

## Products & Services
- **Snowflake AI Data Cloud**: A unified, multi-cloud platform that combines data warehousing, data lakes, data sharing, and AI/ML capabilities. Customers can discover, share, and analyze data while running analytic workloads across public clouds (AWS, Azure, GCP).
- **Snowflake Marketplace**: A marketplace for discovering and accessing third‑party data sets and applications.
- **Snowflake‑Powered Applications**: Platform for building and deploying data‑intensive applications.

## Market Standing
- **Valuation/Market Cap**: Not directly provided in search results (as a public company, market cap fluctuates and is available on financial websites).
- **Key Metric**: Annual Revenue – $1 to $5 billion (USD) per Glassdoor.
- **Notable Investors/Partners**: Not explicitly mentioned in the search results (historically backed by Sequoia Capital, Dragoneer, etc. – not verified here).
- **Growth Signals**:
  - Named #1 on the 2023 Fortune Future 50 List ([Fortune.com](https://fortune.com))
  - Listed as a U.S. Best Large Place to Work by BuiltIn in 2024
  - Recognized as one of the “20 Coolest Cloud Software Companies” by CRN in 2022 and 2024
  - Headcount of 5,001–10,000 employees with 30 global locations; actively hiring
  - Revenue range $1B–$5B indicates strong scale

## Competitive Advantages
- **Multi‑Cloud Flexibility**: Operates across AWS, Azure, and GCP, avoiding vendor lock‑in.
- **Unified Data Experience**: One platform for data sharing, analytics, and AI, reducing silos.
- **Separation of Compute and Storage**: Allows independent scaling and cost efficiency (not detailed in provided sources, but a known differentiator).
- **Strong Ecosystem**: Data marketplace and extensive partner network.

## Strategic Focus
- **AI & Data Innovation**: The company’s current emphasis is on making “enterprise AI easy, efficient, and trusted” and integrating AI capabilities into the Data Cloud.
- **Global Expansion**: Active hiring across 30 locations indicates continued geographic growth.
- **Customer‑Centric Development**: Focus on empowering enterprises to achieve “full potential through data and AI.”

## Why Work Here
- **Culture**: Described as “driven by innovation, low egos, high bars, and collaboration” (Snowflake Careers page). Glassdoor rating of 3.9/5 overall (78% approve CEO).
- **Work‑Life Balance**: Glassdoor rates Work/Life Balance at 3.7/5; many remote and hybrid roles available (see Indeed listings).
- **Benefits**: “Benefits & Beyond” program includes competitive compensation, equity, career advancement programs, and commitment to pay equality and veteran hiring.
- **Engineering Focus**: Hiring process includes 2–4 week timeline with technical interviews; the company values impactful, project‑based work for all roles, including interns.
- **Recognition**: Named a Best Large Place to Work (BuiltIn 2024) and future‑focused by Fortune, signaling strong employer brand.

## Sources
1. [Snowflake Careers Overview](https://careers.snowflake.com/us/en)
2. [Life at Snowflake](https://careers.snowflake.com/us/en/snowflake-life)
3. [Snowflake on Glassdoor](https://www.glassdoor.com/Overview/Working-at-Snowflake-EI_IE928471.11,20.htm)
4. [Snowflake Hiring Process](https://careers.snowflake.com/us/en/gethired)
5. [Snowflake on Indeed](https://www.indeed.com/cmp/Snowflake-7f4a7fba)
6. [Snowflake Careers Portal (Ashby)](https://jobs.ashbyhq.com/snowflake) – provided by user

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