--- title: 'Director, Product & Solutions Marketing at GumGum' canonical: 'https://feeny.ai/job/director-product-solutions-marketing-gumgum-new-york-1fj1b7v7ra3k' type: 'job' last_seen: '2026-09-10' --- # Director, Product & Solutions Marketing at GumGum - **Company:** GumGum - **Location:** New York, NY - **Posted:** 2026-09-10 - **Last confirmed live:** 2026-09-10 - **Apply:** https://job-boards.greenhouse.io/gumgum/jobs/7990595003 ## Job description GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia. Our principles guide our work every day and are as follows: - Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners. - Make it Happen: We have a bias for action and take ownership to deliver results. - Always Innovate: We push boundaries with creativity and technology. - Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive. To be a part of The Mindset Company™ transforming advertising, please visit [www.gumgum.com/careers](http://www.gumgum.com/careers). The Director, Product & Solutions Marketing leads GumGum's go-to-market marketing function and reports to the SVP, Global Marketing. This role brings product marketing and solutions marketing together into a single remit responsible for turning GumGum's products into a story our commercial teams can sell and giving them the programs, materials, and training to sell it well. You'll work in close partnership with the SVP, Global Marketing, on GTM strategy and narrative, and with Product, Sales, Client Services, and the broader Marketing team on execution. This is a people leadership role responsible for setting direction for an established, high-performing team and developing its talent. Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office. ## What You'll Achieve - Translate positioning into a consistent sales pitch across all products, campaigns, and messaging architectures to eliminate field confusion. - Lead high-impact product launches personally while guiding the team on mature product repositioning and full portfolio strategy. - Partner with Product leadership on roadmap sequencing, using market feedback and competitive intelligence to influence prioritization. - Package offerings into problem-centric solutions for vertical and seasonal campaigns aligned with an annual GTM calendar. - Direct the case study pipeline to continuously convert client wins into compelling, field-ready proof points for live deals. - Oversee the content, tools, and systems—including battlecards, decks, and sales hub infrastructure—that power field readiness. - Shape training programs, deliver critical voice-of-authority sessions, and co-pitch alongside sellers on priority accounts. - Coach a team of product and solutions marketers, providing actionable feedback while shielding them from low-impact initiatives. ## Skills You'll Bring - 8+ years of product/solutions marketing experience, including 3+ years directly managing and developing marketers. - Proven ability to build positioning, messaging, and end-to-end go-to-market strategies for complex product portfolios. - Track record of creating vertical/seasonal commercial programs that drive measurable pipeline and win-rate growth. - Skill in translating technical capabilities into sellable, problem-centric solutions for brands and agencies. - Strong written and verbal communication skills, with the credibility to train sellers and influence product leaders. - Experience designing field enablement materials, systems, and training that drive voluntary sales adoption. - Decisive and adaptable leader who thrives under fast-paced commercial demands and uses data to build alignment. - Preferred: Background at an ad tech provider, DSP/SSP, or major agency within advertising strategy. ## What We Offer At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $174,000 - $210,500 annually.  The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions. The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at [gumgum.com/benefits](https://gumgum.com/benefits). Awards - 2025 & 2026 Digiday Media Awards Europe Best Contextual Targeting Offering - 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist - 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture. Follow Us on Social - Instagram: @gumgum - LinkedIn: https://www.linkedin.com/company/gumgum/ - YouTube: @GumGumInc - TikTok: @itsgumgum ## About GumGum ## Company Overview - **One-liner**: GumGum is an AI-powered advertising technology company that uses contextual intelligence and “mindset” data to place ads in moments of genuine consumer receptivity, moving beyond traditional audience targeting. - **Entity Type**: Private (Bootstrapped/Organic Growth; no disclosed external funding rounds) - **Headquarters**: Santa Monica, California, USA - **Founded**: 2008 - **Founders**: Not publicly available ## Core Business - **Primary Industry**: Advertising Technology (AdTech) & Digital Marketing - **Target Customers**: B2B – Enterprise brands, agencies, and publishers with 3,000+ global brand partners - **Mission**: “Advertising works best when it reaches people at the moment they're most receptive” – a concept they call “mindset.” ## Products & Services - **Contextual Intelligence Engine**: Proprietary AI that analyzes text, image, and video content well beyond simple keyword matching to understand the full context and sentiment of a page or video environment. - **The Mindset Graph™**: A proprietary data layer that processes billions of real-time signals to identify moments of peak consumer receptivity (e.g., interest, intent, mood) at scale. A dedicated portal for client access launched in 2025. - **Attention Measurement**: An in-house built, proprietary attention measurement tool that tracks how audiences actually engage with ad creative. - **GumGum Outcomes**: A measurement product launched in 2025 that connects media exposure directly to real-world, downstream business results (e.g., sales, foot traffic). - **CTV, OLV, & Display Ad Placements**: Ad inventory across Connected TV, Online Video, and high-impact display formats, all served on MFA-free (Made for Advertising-free) partner sites. ## Market Standing - **Valuation**: Not disclosed (Private company) - **Key Metric**: 450+ employees globally; 3,000+ brand partners; 1B+ monthly global uniques; presence in 19+ markets across North America, Europe, Japan, and Australia. - **Notable Investors/Partners**: 3,000+ brand partners (names not disclosed); acquired Playground xyz (date undisclosed). - **Growth Signals**: - Expanded into CTV, OLV, and high-impact display formats. - Launched The Mindset Graph™ Portal and GumGum Outcomes in 2025. - Introduced “Seasonal Moments and Events” capability to target culturally relevant timeframes. ## Competitive Advantages - **Proprietary “Mindset” Technology**: Unlike ad networks that rely on user identity and cookies, GumGum’s engine analyzes real-time page context and attention signals to find receptivity without needing personal data. - **Integrated Suite of Capabilities**: They have built contextual intelligence, attention measurement, and outcome measurement as a single, interconnected stack – a deliberate progression that competitors often lack. - **Long-Standing Industry Leadership**: 17+ years of innovation in the AdTech space, allowing them to refine their models and partnerships. - **MFA-Free Environment**: A commitment to premium, brand-safe content environments. ## Strategic Focus - **Expanding “Mindset” as the New Currency**: Pushing the industry away from identity-based targeting and toward contextual receptivity as the standard for ad placement. - **Proving Real-World Outcomes**: Moving beyond media metrics (impressions) to measuring actual business impact (the GumGum Outcomes product). - **Global Scale**: Continuing to grow their global footprint across 19+ international markets. ## Why Work Here - **Culture & Belonging**: Emphasis on a culture where “ambitious people thrive,” backed by strong Employee Resource Groups: Black Excellence in Tech, Women of GumGum, HOLA, Queersphere, and The VOICE Coalition. - **Career Growth**: Offers GumGum University, monthly Learning Labs, and a Management Accelerator Program for internal development. - **Perks**: Paid parental leave (16-18 weeks for birthing, 10 for non-birthing), work-from-home stipend, wellness reimbursement, WeWork monthly pass, annual Hackathon, and Summer Fridays (half days). - **Hybrid Policy**: Operates a Hybrid Workspace model, with offices in Los Angeles, New York, Chicago, London, Amsterdam, and other global hubs. - **Global & Diverse Team**: 450+ employees across 19 markets, fostering a multicultural environment. ## Sources 1. [gumgum.com](https://gumgum.com/careers) – Careers page with culture, perks, and Employee Resource Groups details. 2. [gumgum.com](https://gumgum.com/about) – About page: mission, timeline, product descriptions, global presence, and leadership. 3. [linkedin.com](https://www.linkedin.com/company/gumgum) – LinkedIn company profile (employee count, industry, headquarters). 4. [builtin.com](https://builtin.com/company/gumgum?ni=6) – Built In profile confirming hybrid work policy and culture highlights. ## Other roles at GumGum - [Workplace Employee Specialist - Part Time](https://feeny.ai/job/workplace-employee-specialist-part-time-gumgum-sydney-new-south-wales-90n1es0anrya) — Sydney New South Wales, Australia - [Digital Executive (digital advertising/media Sales)](https://feeny.ai/job/digital-executive-digital-advertising-media-sales-gumgum-london-england-t6d38wd1pswp) — London England, United Kingdom - [Manager, Publisher Success](https://feeny.ai/job/manager-publisher-success-gumgum-london-england-4fybf23m2ect) — London England, United Kingdom - [VP, Sales](https://feeny.ai/job/vp-sales-gumgum-chicago-illinois-0hq779ps1nn4) — Chicago Illinois, United States - [Executive Assistant](https://feeny.ai/job/executive-assistant-gumgum-new-york-21k4s1j347ps) — New York, NY - [Account Director (Media Sales)](https://feeny.ai/job/account-director-media-sales-gumgum-dallas-texas-efqhvatwhhpz) — Dallas Texas, United States - [Senior Platform Engineer](https://feeny.ai/job/senior-platform-engineer-gumgum-santa-monica-california-mjyq2nmt8js1) — Santa Monica California, United States - [Account Manager](https://feeny.ai/job/account-manager-gumgum-new-york-82de6ry9v1br) — New York, NY - [Manager, Account Management (digital media/advertising)](https://feeny.ai/job/manager-account-management-digital-media-advertising-gumgum-chicago-illinois-pnfh01h2bcdd) — Chicago Illinois, United States - [Account Director](https://feeny.ai/job/account-director-gumgum-minneapolis-minnesota-wp664bg6smkt) — Minneapolis Minnesota, United States