---
title: 'Director, Programmatic at Digital Matter'
canonical: 'https://feeny.ai/job/director-programmatic-digital-matter-new-york-6g5h9tdhvzv6'
type: 'job'
last_seen: '2026-09-13'
---

# Director, Programmatic at Digital Matter

- **Company:** Digital Matter
- **Location:** New York, NY
- **Compensation:** $165k–$210k
- **Work type:** hybrid
- **Posted:** 2026-05-19
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/digital-matter/6c26b8b3-ae60-4c9a-a43c-8b33cd821d12

## Job description

Who We Are: At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market. We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm. Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations. We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact. Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology. Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.

## About the Role

As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization’s programmatic media investment portfolio. This role is responsible for translating business objectives into disciplined media allocation decisions, ensuring that every dollar of programmatic spend is underwritten, measured, optimized, and governed with institutional rigor.

The successful candidate will oversee bidding strategy, inventory quality, supply-path optimization, measurement frameworks, risk controls, and team performance across major programmatic platforms and partners.

## What You'll Do

- Serve as the programmatic lead, helping define the team’s mandate, operating model, and standards of excellence
- Build, hire, and develop a high-performing team across programmatic trading, ad operations, analytics, and client strategy
- Establish scalable processes, documentation, workflows, and decision rights to support a growing portfolio of retail clients
- Set the cultural and operational foundation for a disciplined, accountable, and analytically rigorous media investment team
- Lead programmatic strategy across a robust portfolio of retail clients, aligning media investment decisions to each client’s commercial objectives
- Develop client-specific investment theses across display, video, CTV, audio, DOOH, and emerging channels
- Establish allocation frameworks that balance performance, growth, efficiency, and risk across multiple client portfolios
- Identify opportunities to expand client relationships through stronger performance, improved measurement, and new media investment opportunities
- Own the design and optimization of bidding strategies across DV360, The Trade Desk, Amazon DSP, and other relevant platforms
- Partner with product, data science, and engineering teams to help shape the AI trading platform roadmap, ensuring it reflects trader workflows, client needs, and real-world market dynamics
- Build supply-path optimization frameworks, including curated marketplaces, direct publisher access, fee transparency, and inventory governance
- Define standards for campaign execution, pacing, optimization, brand safety, viewability, invalid traffic prevention, and MFA exclusion
- Ensure consistent execution quality across clients while tailoring strategies to category dynamics, margin profiles, and business goals
- Partner with analytics, data science, and finance teams to build measurement frameworks across incrementality testing, attribution, MMM, and business outcome reporting
- Establish portfolio-level governance, including budget guardrails, concentration thresholds, performance benchmarks, and escalation protocols
- Deliver executive-ready reporting on client performance, variance drivers, investment rationale, and forward-looking recommendations
- Create a repeatable operating system for assessing what is working, what is underperforming, and where capital should be reallocated across the portfolio

## What You'll Bring

- 8+ years of experience in programmatic media, digital investment, or performance marketing, including leadership experience within a trading desk, in-house programmatic function, or media investment organization
- Proven track record building and scaling programmatic capabilities within a fast-growing, client-facing environment
- Deep hands-on expertise across major DSPs, including DV360, The Trade Desk, Amazon DSP, and retail media ecosystems
- Strong understanding of the broader programmatic supply chain, including SSPs, exchanges, identity frameworks, curated marketplaces, and supply-path optimization
- Demonstrated ability to develop, optimize, or operationalize bidding strategies, custom algorithms, log-level optimization, and AI-driven decisioning frameworks
- Experience leveraging data, automation, and AI platforms to improve media performance, operational efficiency, and portfolio-level outcomes
- Strong analytical and measurement capabilities, including incrementality testing, attribution, MMM, and interpreting model outputs to drive business decisions
- Financial and commercial acumen, including experience managing media budgets, analyzing unit economics, evaluating ROI, and owning portfolio performance outcomes
- Comfortable working cross-functionally with data science, engineering, analytics, finance, strategy, and client leadership teams
- Experience building processes, operating models, and governance structures within high-growth or evolving organizations
- Proficiency in SQL and familiarity with Python, R, clean rooms, or advanced analytics environments preferred
- Background in quantitative finance, trading, retail media, curated marketplaces, or internal media technology/platform development is a strong plus

What We Value: One Team. We’re all in. When we win, we win together. When we miss, we learn together. Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and every result belongs to all of us.

Maximum Transparency. We are transparent, both internally and externally. The value we deliver comes from leveraging those truths to drive actionable solutions that move the business forward.

Ownership Culture. We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities, make informed decisions and execute with speed and accountability. Success is measured by what we accomplish, not just what we plan.

Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. If you require a reasonable accommodation for an interview please reach out to HR at Jana.Greenberg@dgtlmttr.com ** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. **

## About Digital Matter

## Company Overview
- **One-liner**: Digital Matter is a technology-first, integrated media and marketing consultancy that partners with leading consumer brands to unlock growth and transformation by managing media as an asset class.
- **Entity Type**: Private (bootstrapped – no public funding rounds found)
- **Headquarters**: New York, New York, United States
- **Founded**: 2018
- **Founders**: Not publicly listed; CEO is Rachel Mack

## Core Business
- **Primary industries**: Integrated media, digital marketing, performance marketing, data science & analytics, strategic consulting, media management & optimization
- **Target customers**: B2B – primarily large consumer brands seeking growth and transformation (e.g., True Religion, Marc Jacobs)
- **Mission or purpose**: “We manage media as an asset class, applying the discipline of capital allocation to maximize returns and compound value.”

## Products & Services
- **Media Services**: Full-service media planning, buying, and optimization across paid social, paid search, programmatic, and integrated media.
- **Cloud for Marketing**: Cloud-based infrastructure and solutions tailored for marketing operations.
- **Data Science, Analytics & AI**: Advanced analytics, data engineering, and AI-driven insights to power media decisions.
- **Measurement & Attribution**: Custom frameworks for measuring media effectiveness and ROI.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Total funding – Not disclosed (likely bootstrapped); headcount reported as 7 (LinkedIn) or 16 (Built In NYC) – conflicting reports.
- **Notable Investors/Partners**: No external investors found; partners include leading consumer brands and agencies (e.g., Tapestry, Gilt Groupe, MetLife, Bayer, AlphaSights, WPP, Omnicom, Dentsu, Publicis).
- **Growth Signals**: Active hiring in 2025-2026 (3 open positions as of Sept 2026); recent hires and departures; LinkedIn following of 5,432 (+0.1% monthly growth). Notable client wins: True Religion e-commerce milestone, Marc Jacobs brand ecosystem.

## Competitive Advantages
- **Specialized focus**: Treats media spend as a capital allocation discipline, bridging finance and marketing.
- **Diverse expert team**: Hires from top consulting, media, and tech firms (Tapestry, Gilt, MetLife, Bayer, WPP, Omnicom, etc.).
- **Technology stack**: Modern data tools (Snowflake, dbt, Looker, Python, SQL, Adobe Analytics, The Trade Desk, DV360) combined with deep media buying expertise.
- **Privacy-first data strategy**: Emphasizes compliant, future-proof data approaches.

## Strategic Focus
- Continued growth in integrated media buying and performance marketing.
- Expanding data science, analytics, and AI capabilities to deliver measurable ROI for clients.
- Building a hybrid, in-office culture in New York with a lean, high-impact team.

## Why Work Here
- **Culture**: Described as a technology-first, data-led consultancy with a flat structure and direct client impact.
- **Remote/Hybrid**: Hybrid – employees work from a physical office in New York (300 Park Avenue) with typical on-site expectations.
- **Notable perks**: Opportunity to work with iconic consumer brands, exposure to cutting-edge ad tech, and a collaborative team of industry veterans.
- **Engineering culture**: Emphasis on data engineering, business intelligence, and analytics (e.g., recent hiring for Sr. Business Intelligence Engineer, Mid-Sr. Data Engineer). Small team size ensures ownership and visibility.

## Sources
1. [dgtlmttr.com](https://www.dgtlmttr.com/)
2. [jobs.lever.co/digital-matter](https://jobs.lever.co/digital-matter)
3. [linkedin.com/company/dgtlmttr](https://www.linkedin.com/company/dgtlmttr)
4. [builtinnyc.com/company/digital-matter](https://www.builtinnyc.com/company/digital-matter)

## Other roles at Digital Matter

- [Senior Manager, Paid Social](https://feeny.ai/job/senior-manager-paid-social-digital-matter-new-york-ekamgr6yjdss) — New York, NY
- [Sr Director, Paid Social](https://feeny.ai/job/sr-director-paid-social-digital-matter-new-york-fk44aeej6dqa) — New York, NY