---
title: 'Director, Retention Marketing at Trove'
canonical: 'https://feeny.ai/job/director-retention-marketing-trove-new-york-ezcktk8vbhz1'
type: 'job'
last_seen: '2026-09-16'
---

# Director, Retention Marketing at Trove

- **Company:** Trove
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-16
- **Apply:** https://jobs.ashbyhq.com/trovehq/0fba9de6-475a-414d-9bc6-f681b28e974e

## Job description

Location: NYC (in office 3 days per week)

Trove is building the future of collectibles, bringing culture, community, and commerce together in one mobile experience. We're a small team building fast, and we're looking for a Director, Retention Marketing to own CRM, lifecycle, and rewards end to end. This is a chance to build Trove's entire retention function from scratch and own it end to end: the lifecycle strategy, the promotions and rewards, the testing machine, and the outcomes. It's a hands-on role for someone who has built retention and CRM for an early stage consumer product. This isn't a role where you brief an agency and manage from a distance. You'll live inside the CRM tools and turn engagement into loyal, repeat collectors, with one mission: build the retention engine that keeps Trove's collectors coming back and spending more. You'll work directly with the founders, design, and engineering to stand up our retention strategy from zero. You'll need to make decisions on offers and incentives with incomplete information, build the systems that let your testing engine run without constant manual lift, and stay honest about the numbers. The team that learns fastest wins, and you'll set that pace.

On any given week, you might:

- Lead, run, and iterate CRM and lifecycle campaigns across email, push, SMS, and in-app messaging
- Build a high-velocity testing engine for offers, loyalty, and rewards, killing or scaling based on the data
- Partner with Design to develop creative and messaging that resonates with collectors at every lifecycle stage
- Own the retention and share of wallet KPIs and defend every number behind a promotion or reward decision
- Own the segmentation and lifecycle tracking behind every campaign, partnering with engineering to automate it
- Design and manage promotions and rewards programs that drive engagement without eroding margin
- Build campaigns that capitalize on collectibles culture and the moments driving it
- Use AI automation to handle the busywork so your time goes to the work only a human can do
- Make big bets, move quickly, and have fun doing it

You have experience and success in these areas:

- 7+ years of hands-on CRM, lifecycle, or retention marketing for a B2C product
- Owning retention, repeat purchase, and LTV math and defending every number
- Deep expertise running promotions and rewards programs, with fluency across CRM and lifecycle tools
- Working technically and analytically, comfortable in SQL and diving into the data on your own
- Building from zero, with no existing retention machine to fall back on
- Background in gaming, fintech, crypto, or collectibles is a strong plus
- Based in or willing to work from New York

What success looks like:

- Creating a CRM strategy that spans acquisition through loyalty
- A creative testing engine is running, with offers and messaging shipping and getting killed or scaled on the data
- Reports on performance exist that the whole team trusts, and campaigns are optimized accordingly
- CRM has become a predictable, compounding retention engine

About us: We’re building a new kind of collectibles company from the ground up. Trove lets you buy and open packs digitally, then choose to keep, sell, or physically redeem cards. We’re just getting started but our team is led by proven entrepreneurs with multiple exits and has raised capital from top tier investors. We know that putting together a talented, passionate group of people is the most important part of building a business. Our bar is high and our results are exceptional. This is an environment where you’ll feel challenged, grow beyond what you’ve done before, and visibly see how your work impacts the business. Our job is to give you what you need and get out of your way. Beyond that, we offer highly competitive comp, free health insurance, flexible time off, and meaningful equity so you’ll share in the company’s success. The team is headquartered in NYC and hiring for flexible in-person work.

## About Trove

## Company Overview
- **One-liner**: Trove is a digital platform for buying, opening, and collecting premium trading cards with transparent odds, real PSA-verified cards, and instant buyback offers.
- **Entity Type**: Private (Pre-Seed, $3M raised)
- **Headquarters**: New York, NY, USA
- **Founded**: 2025
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Internet Marketplace Platforms / Digital Collectibles
- **Target customers**: B2C (collectors, sports fans, trading card enthusiasts)
- **Mission or purpose**: To bring the excitement of collecting into a beautifully designed digital experience built on trust and transparency.

## Products & Services
- **[Trove Platform](https://trove.xyz/)**: A digital marketplace where users can purchase and open packs of premium trading cards (major sports, Pokémon, One Piece). Each pull is a real, PSA-verified card stored in a secure digital vault. Users can hold digitally, trade instantly, sell back (buyback offers start at 100% FMV for the first 2 minutes, then 90% for 24 hours, then 80% FMV), or have physical cards shipped to their door. No hidden fees or forced sellbacks.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Pre-Seed stage)
- **Key Metric**: $3M Pre-Seed funding announced ([getclera.com](https://www.getclera.com/companies/trove))
- **Notable Investors/Partners**: Backed by "top tier investors" (names not specified); PSA certification partnership for card authentication ([getclera.com](https://www.getclera.com/jobs/trove/head-of-growth))
- **Growth Signals**: Founded in 2025, team size of 1–10, actively hiring for Head of Growth, Community Manager, and iOS Engineer ([builtinnyc.com](https://www.builtinnyc.com/company/trove-1)), indicating early but ambitious scaling.

## Competitive Advantages
- **Transparency**: All pack odds are displayed upfront; no hidden fees or forced sellbacks.
- **Trust**: Every card is PSA-verified and stored in a secure vault, eliminating authenticity concerns.
- **Flexibility**: Users can keep digital cards, trade, sell back at high FMV percentages, or ship physical cards – a rare combination of digital and physical optionality.
- **Buyback Offer**: Industry-leading buyback terms (100% FMV for the first 2 minutes, 90% for next 24 hours) reduce downside risk for collectors.

## Strategic Focus
- **Growth Marketing**: Building the acquisition engine from 0 to 1 across all channels, with deep emphasis on creator/streamer partnerships and online communities ([getclera.com](https://www.getclera.com/jobs/trove/head-of-growth)).
- **Product & Design**: Partnering closely with product and design teams to refine the digital pack-opening experience and vault interface.
- **Community Building**: Hiring a Community Manager & Content Creator to engage with passionate collector communities.

## Why Work Here
- **Founding team environment**: Led by proven entrepreneurs with multiple exits; high bar and exceptional results expected ([getclera.com](https://www.getclera.com/jobs/trove/head-of-growth)).
- **Impact**: Small team (1–10) means every role directly shapes the product and business – visible results from your work.
- **Compensation**: "Very competitive compensation" plus equity ([getclera.com](https://www.getclera.com/companies/trove)); Head of Growth salary range $200k–$250k cited.
- **Work model**: Hybrid – employees engage in a combination of remote and on-site work in New York, NY; flexible time on-site ([builtinnyc.com](https://www.builtinnyc.com/company/trove-1)).
- **Culture**: Described as passionate, talented, and growth-focused; founders aim to "get out of your way" and provide the resources needed to excel ([getclera.com](https://www.getclera.com/jobs/trove/head-of-growth)).

## Sources
1. [trove.xyz](https://trove.xyz/)
2. [getclera.com (company profile)](https://www.getclera.com/companies/trove)
3. [getclera.com (Head of Growth job)](https://www.getclera.com/jobs/trove/head-of-growth)
4. [builtinnyc.com](https://www.builtinnyc.com/company/trove-1)
5. [jobs.ashbyhq.com (iOS Engineer)](https://jobs.ashbyhq.com/trovehq/80922a16-fb93-48e9-b28f-afa0395b1417)

## Other roles at Trove

- [Director of Customer Ops](https://feeny.ai/job/director-of-customer-ops-trove-new-york-d2ygek5b0dtn) — New York, NY
- [Founding Recruiter](https://feeny.ai/job/founding-recruiter-trove-new-york-d399046yymhv) — New York, NY
- [Growth Engineer](https://feeny.ai/job/growth-engineer-trove-new-york-1pp3wd3k6qp3) — New York, NY
- [Performance Marketing Lead](https://feeny.ai/job/performance-marketing-lead-trove-new-york-2jce8k1apmmp) — New York, NY