--- title: 'Director, Revenue (Onsite) at Weedmaps' canonical: 'https://feeny.ai/job/director-revenue-onsite-weedmaps-irvine-ajdqpwen0r8c' type: 'job' last_seen: '2026-09-14' --- # Director, Revenue (Onsite) at Weedmaps - **Company:** Weedmaps - **Location:** Irvine, CA - **Posted:** 2026-09-01 - **Last confirmed live:** 2026-09-14 - **Apply:** https://job-boards.greenhouse.io/weedmaps77/jobs/8769642002 ## Job description Director, Revenue (Onsite - 5 days per week) Overview: The Director, Revenue will lead revenue growth for Weedmaps by overseeing a high-performing sales team responsible for new business, account expansion, product adoption, and revenue target attainment. This role requires strong ad tech or Ad Tech sales leadership, revenue operations expertise, and a proven ability to train & develop sellers, improve sales execution, and build scalable revenue processes. As a key sales leader, the Director, Revenue will own forecasting discipline, collections, pipeline management, sales effectiveness including how best to sell Weedmaps' value proposition, and team performance while partnering cross-functionally with Revenue Operations, Finance, Product, Client Success, and Sales Enablement to improve processes, support incentive and commission planning, and scale revenue performance. The impact you'll make: - Lead revenue strategy and sales execution for Weedmaps, with accountability for achieving revenue targets across new business, client retention, account growth, ad services, Ad Tech offerings, and product adoption. - Manage, coach, and develop a team of Account Executives and Account Managers, with a focus on improving seller capability, pipeline discipline, consultative selling, closing effectiveness, and overall sales productivity. - Own team-level quota attainment, forecasting, pipeline health, target setting, territory planning, and quarterly revenue planning in partnership with Sales Leadership, Revenue Operations, and Finance. - Drive a disciplined Ad Tech sales culture focused on prospecting, qualification, discovery, solution selling, negotiation, retention, expansion, and long-term customer value. - Partner closely with Revenue Operations to improve sales processes, CRM adoption, pipeline hygiene, reporting, sales workflows, territory design, revenue analytics, and visibility into key performance metrics. - Support the development, evaluation, and refinement of sales incentive plans, commission structures, quotas, and performance measures to ensure alignment with business goals and seller motivation. - Identify new tactics, lead sources, market opportunities, and revenue growth strategies to increase customer acquisition, deepen client relationships, improve retention, and expand account value. - Monitor key performance indicators across quota attainment, pipeline generation, conversion, retention, product adoption, SLA adherence, OKRs, and revenue efficiency; use data to guide team priorities and improve outcomes. - Partner cross-functionally with Product, Marketing, Client Success, Finance, Sales Enablement, and Executive Leadership to align sales positioning, market feedback, resource allocation, customer strategy, and revenue planning. - Provide thought leadership on Ad Tech revenue models, revenue operations best practices, ad serving platforms, customer lifecycle management, competitive positioning, and opportunities to improve the overall WM Business platform offering. - Lead, mentor, and develop a high-performing revenue team with a focus on accountability, sales excellence, coaching, collaboration, and continuous improvement. - Provide hands-on coaching to improve seller effectiveness, including discovery, objection handling, account strategy, deal progression, negotiation, forecasting, and executive-level communication. - Set clear expectations, provide regular performance feedback, and ensure team members are aligned to company goals, revenue priorities, and individual development plans. - Build and maintain a performance-driven culture that celebrates meaningful wins, addresses performance gaps quickly, and reinforces high standards of sales execution. - Recruit, retain, and develop top sales talent while ensuring the team is effectively structured, motivated, and resourced to meet business objectives. - Champion professional development by identifying training needs, creating growth plans, and supporting career progression across the team. What you've accomplished: - Bachelor’s degree or equivalent combination of education and relevant experience. - 8+ years of experience in Ad Tech sales, revenue leadership, account management, or commercial leadership roles. - Significant experience leading revenue teams in Ad Tech, technology, marketplace, digital advertising, or platform-based business environment. - 4+ years of people management experience, including substantial experience coaching, developing, and performance-managing sales professionals. - Proven track record of owning and exceeding revenue targets, sales quotas, pipeline goals, and team performance objectives. - Deep understanding of Ad Tech revenue models, customer lifecycle management, account expansion, retention, product adoption, pipeline management, and forecasting. - Strong revenue operations experience, including sales process optimization, CRM discipline, territory planning, quota setting, reporting, pipeline analytics, and revenue performance management. - Experience partnering with Revenue Operations, Finance, Sales Enablement, Product, Marketing, and Client Success to improve sales performance and revenue outcomes. - Experience supporting or partnering on sales incentive plan design, commission structures, quota setting, territory planning, or revenue operations initiatives. - Demonstrated ability to use data, dashboards, CRM insights, and sales metrics to evaluate performance, identify trends, and drive action. - Strong business acumen with the ability to connect sales strategy, revenue operations, incentive design, customer growth, and team execution. - Excellent communication, presentation, and influencing skills with the ability to engage credibly with senior leaders, cross-functional partners, and customer stakeholders. - Comfort operating in a fast-paced, evolving environment with shifting priorities, ambitious goals, and a need for scalable revenue processes. Bonus points: - Cannabis industry experience or knowledge of the cannabis regulatory and business landscape. - Experience with Salesforce, Tableau, or similar CRM, reporting, forecasting, and business intelligence tools. - Experience in digital advertising, ad-serving platforms, marketplace businesses, or multi-product Ad Tech environments. - Experience leading teams through growth, transformation, process improvement, revenue model evolution, or sales process redesign. - Strong understanding of customer segmentation, territory planning, sales compensation, revenue analytics, and customer lifecycle revenue strategy. The base pay range for this position is $170,000 - $230,000 per year, and a competitive bonus 2026 US Benefits for Full Time, Regular Employees: - Physical Health (Medical, Dental & Vision) - 100% employer-paid premium for employees - Up to 80% coverage for dependents - Company HSA contribution with the High Deductible Health Plan - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) - Basic Life, Voluntary Life and AD&D Insurance options - Supplemental, voluntary benefits - Student Loan Repayment/529 Education Savings with a monthly company contribution - FSA (Medical, Dependent, Transit and Parking) - Voluntary Life and AD&D Insurance - Critical Illness Insurance - Accident Insurance - Short- and Long-term Disability Insurance - Pet Insurance - Identity theft protection - Legal access to a network of attorneys - PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) - Paid parental leave Why Work at Weedmaps? Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. You too can have a hand in shaping the industry’s future; ready to roll with us? See how we’ve grown—our journey, leadership team, and what’s next at [Weedmaps.com/corporate](http://weedmaps.com/corporate) About Weedmaps: Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.” Notice to prospective Weedmaps job applicants: Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: - Our recruiters will always communicate with candidates through an @[weedmaps.com](http://weedmaps.com/) email address. - CORRECT: jlebowski@weedmaps.com - INCORRECT: jlebowski@gmail.com - Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps. - If you are interested in a role at Weedmaps, please apply through our established channels. - Weedmaps[Careers Page](https://weedmaps.com/careers) or[LinkedIn](https://www.linkedin.com/company/weedmaps) If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us! Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit [www.dhs.gov/E-Verify](http://www.dhs.gov/E-Verify). Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at [weedmaps.com](http://weedmaps.com/) if you would like to confidentially discuss a potential accommodation during the interview process. ## About Weedmaps ## Company Overview - **One-liner**: Weedmaps operates the leading online marketplace connecting cannabis consumers with licensed dispensaries, delivery services, and brands. - **Entity Type**: Public (NASDAQ: MAPS) - **Headquarters**: Irvine, California, USA - **Founded**: 2008 - **Founders**: Not publicly disclosed on primary sources; company was founded in Irvine, CA. ## Core Business - **Primary industry/industries**: Cannabis technology, online marketplace, SaaS - **Target customers**: B2B (cannabis operators like dispensaries, delivery services, brands, MSOs) and B2C (cannabis consumers and patients) - **Mission or purpose statement**: A community connecting cannabis consumers, patients, retailers, doctors, and brands since 2008. The company focuses on the benefits of weed and the community that supports it. ## Products & Services - **Weedmaps Marketplace (App & Web)**: A two-sided online marketplace that allows consumers to browse local dispensaries, view live menus and pricing, read product reviews, and place orders for pickup or delivery. Available for free on iOS and Android. - **WM Business Subscription**: A "business in a box" SaaS software bundle for cannabis operators. Includes live menu and order integration, business management tools, and a listing on the Weedmaps marketplace. - **Featured Listings & Deal Listings**: Advertising products that allow cannabis operators to increase visibility and attract customers through promoted placements and special offers. - **Performance-based Advertising**: Additional ad products for operators. - **Acquired Technologies**: CannCurrent (integration tools), CannVeya (delivery logistics), Sprout (CRM), and Enlighten (in-store ad and kiosk platform) — all integrated into the core product suite. ## Market Standing - **Valuation/Market Cap**: Publicly traded on Nasdaq (MAPS); market cap fluctuates with stock price. As of mid-2022, the company reported a history of profitable growth. - **Key Metric**: Annual Revenue of $193 million in 2021 (US revenue, 48% YoY growth). Over 5,000 licensed US cannabis operators use the platform. - **Notable Investors/Partners**: Included in the Russell 2000 index. The company has a history of profitable growth, which is cited as a competitive advantage. - **Growth Signals**: Operating in all state-legal jurisdictions with an audience of over 15 million users. Focused on "Winning the Big East" states (NY, NJ, CT). Acquired four companies in the past year to strengthen technology and product suite. Addressable market includes an estimated $24B legal US cannabis market and $70B total market (legal + illicit). ## Competitive Advantages - **First-Mover & Data Moat**: Founded in 2008, Weedmaps has 14+ years of first-party user data on how consumers shop for and consume cannabis. This data enables personalized experiences and is a key differentiator. - **Classic Marketplace Model**: Operates a two-sided network effect — a large, engaged user base (over 15M users, 70%+ daily consumers) attracts cannabis operators, and the operator listings attract more users. - **Profitable Growth**: Unlike many tech peers, Weedmaps has historically been profitable, allowing for strategic investment without reliance on external funding. - **Subscription-like Revenue Model**: Due to federal regulations preventing payment processing for cannabis, the company monetizes via SaaS subscriptions and ad products, creating predictable, recurring revenue. ## Strategic Focus - **Geographic Expansion**: "Winning the Big East" — aggressively expanding into newly legalized states like New York, New Jersey, and Connecticut. - **Product Development**: Building tools to strengthen the marketplace and leveraging first-party data across all products and services. - **M&A Playbook**: Acquiring complementary technology and talented teams to enhance the product suite (delivery logistics, CRM, in-store tech, integration tools). - **Addressing the Illicit Market**: As more states issue licenses, the company aims to convert illicit market participants to legal operators, expanding its addressable customer base. ## Why Work Here - **Culture & Mission**: Company emphasizes "innovation and heart" with a bustling, collaborative culture centered around the cannabis community. Employees are encouraged to shape the industry's future. - **Total Rewards**: Extensive benefits package including 100% employer-paid medical, dental, and vision for employees; family planning/fertility benefits; student loan repayment/529 education savings; matching 401k; paid parental leave; generous PTO; mental health services; and gender-affirming care. - **Work Policy**: Hybrid and remote options available. Key office hubs include Irvine, CA (HQ), Austin, TX, and New York City, NY. Remote roles are available for many tech and corporate positions. - **Growth Trajectory**: As a public company with a history of profitability and a massive addressable market, employees have the opportunity to work on a platform that is central to the legalization movement and the digitization of the cannabis industry. - **Recognition & Community**: Company offers opportunities to attend events, training, and hear from experts on topics centered around building a culture of continuous learning and improvement. ## Sources 1. [Weedmaps Careers](https://weedmaps.com/careers) 2. [WM Technology 101 - Investor Relations](https://ir.weedmaps.com/node/8576/pdf) 3. [Jobs at Weedmaps (Greenhouse)](https://boards.greenhouse.io/weedmaps77) 4. [Jobs at Weedmaps - Greenhouse (Tech Focus)](http://job-boards.greenhouse.io/weedmaps77) 5. [Careers-open - Weedmaps](https://weedmaps.com/corporate/careers-open) ## Other roles at Weedmaps - [Senior Growth Creative Specialist (Hybrid)](https://feeny.ai/job/senior-growth-creative-specialist-hybrid-weedmaps-austin-wrw6dnfsqs8r) — Austin, TX - [Senior Growth Creative Specialist (Hybrid)](https://feeny.ai/job/senior-growth-creative-specialist-hybrid-weedmaps-irvine-vnh4ngjhtcab) — Irvine, CA - [Account Manager (Onsite)](https://feeny.ai/job/account-manager-onsite-weedmaps-irvine-4fv6nebcxxqw) — Irvine, CA - [Account Executive (Onsite)](https://feeny.ai/job/account-executive-onsite-weedmaps-irvine-p4zcq09thmc0) — Irvine, CA - [Manager, Curation (Onsite)](https://feeny.ai/job/manager-curation-onsite-weedmaps-austin-er10phxa67qm) — Austin, TX - [Associate Director, Revenue Operations (Onsite)](https://feeny.ai/job/associate-director-revenue-operations-onsite-weedmaps-irvine-fmsx5rba4dfy) — Irvine, CA - [Data Entry Associate, Temporary (Onsite)](https://feeny.ai/job/data-entry-associate-temporary-onsite-weedmaps-austin-ywxxs7cn0fff) — Austin, TX - [Market Manager (Remote)](https://feeny.ai/job/market-manager-remote-weedmaps-new-york-ejwg210x7wsh) — New York, NY - [Social Media Manager (Hybrid)](https://feeny.ai/job/social-media-manager-hybrid-weedmaps-irvine-56w1ge2bmvm2) — Irvine, CA - [Associate Creative Director, Design (Remote)](https://feeny.ai/job/associate-creative-director-design-remote-weedmaps-irvine-ytp5fcvg6ywb) — Irvine, CA