---
title: 'Director, Sales at Avoca'
canonical: 'https://feeny.ai/job/director-sales-avoca-new-york-885x1fnnprjm'
type: 'job'
last_seen: '2026-10-17'
---

# Director, Sales at Avoca

- **Company:** Avoca
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-11
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/avoca/f5745f18-ad86-400c-bfa4-32e7ad498c17

## Job description

## About Avoca

Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers. We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office. In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.

## About the Role

As Director of Mid-Market Sales, you will lead and elevate our mid-market sales organization, driving performance, consistency, and execution excellence across the segment. This is a leadership role focused on developing talent, sharpening sales rigor, and building a repeatable, high-performing motion. You’ll coach a team of already-performing Account Executives to win complex deals, deepen discovery, improve close rates, and consistently exceed targets. This role is ideal for a sales leader who thrives in high-accountability environments, loves developing talent, and knows how to build discipline and performance into a scaling mid-market team.

## What You’ll Do

- Own mid-market revenue performance, ensuring the team consistently hits and exceeds monthly and quarterly targets.
- Coach and develop Account Executives to improve discovery, objection handling, deal strategy, and closing effectiveness.
- Elevate call quality through regular deal reviews, call coaching, and structured feedback loops.
- Improve pipeline hygiene, forecasting accuracy, and overall sales execution rigor.
- Identify skill gaps and implement targeted enablement programs to raise performance across the team.
- Refine messaging, positioning, and demo execution to increase conversion rates and ACV.
- Lead by example in strategic deals, modeling best-in-class mid-market selling behavior.
- Establish clear performance standards and accountability across the team.

## What You’ll Bring

- 6+ years of B2B SaaS sales experience, with 2+ years leading mid-market or enterprise AEs.
- Strong track record of improving rep performance through hands-on coaching.
- Experience scaling and optimizing mid-market sales motions.
- Proven ability to drive forecast accuracy and operational rigor.
- Deep expertise in discovery-led, consultative sales.
- Ability to diagnose pipeline issues and implement corrective action quickly.
- Clear, confident communicator who can raise the bar on performance standards.
- High ownership mentality and comfort operating in fast-moving, in-office environments.

## Who You Are

- Coach first, manager second: you measure your success by how much better your reps get.
- Obsessed with deal quality, not just deal volume.
- Direct and high-accountability: you don't shy away from tough performance conversations.
- Energized by mid-market complexity: real selling skill, fast cycle times, operational discipline.
- In the weeds on calls, pipeline, and deal strategy, not managing from a dashboard.
- Builder mentality: you want to create something, not maintain it.
- High ownership, low ego: you do whatever it takes to make the team win.
- In-office, engaged, and eager to lead from the front at our NYC location full-time.

## Benefits

- Comprehensive medical, dental, and vision insurance
- Company-sponsored 401(k) through Vestwell
- Flexible PTO plus U.S. federal holidays
- Company-wide off-sites
- Monthly wellness stipend
- Daily in-office lunch through Parkday
- Dinner covered when working late
- Commuter benefits and late-night rideshare
- Standing desks and workspace accommodations available on request
- All core tools and software provided

Compensation: The expected on target earnings for this role is $350,000-$400,000 with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca’s total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.

## Why Avoca

At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.

Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

## About Avoca

## Company Overview
- **One-liner**: Avoca provides an AI-powered sales and front-office workforce that helps home service businesses answer calls, book jobs, and nurture leads 24/7.
- **Entity Type**: Private (venture-backed, Y Combinator Winter 2023 batch)
- **Headquarters**: New York, NY (Union Square)
- **Founded**: 2022
- **Founders**: Tyson Chen and Apurva Shrivastava

## Core Business
- **Primary industry**: AI-powered sales and customer engagement for service-based SMBs, specifically home services (HVAC, plumbing, roofing, etc.)
- **Target customers**: B2B – small-to-medium home service businesses, from single-location shops to multi-location enterprises
- **Mission/purpose**: To help home service pros win every job and grow on their own terms by building AI tools that work as hard as they do.

## Products & Services
- **[Avoca Responder](https://www.avoca.ai/)**: Always-on AI agent that answers every call, text, and chat, books jobs 24/7, and captures leads that would otherwise be missed.
- **[Avoca Coach](https://www.avoca.ai/)**: Scores every call, surfaces missed opportunities, and gives managers real-time visibility into team performance.
- **[Avoca Nurture](https://www.avoca.ai/)**: Multi-channel drip campaigns (SMS and calls) that re-engage past customers, send booking confirmations, and drive reviews.
- **Human-in-the-Loop**: Optional escalation to human team members for complex situations, ensuring high-quality customer experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available.
- **Key Metric**: Over 1,000 service leaders trust Avoca, and the company is growing to ~100 employees. (Source: [avoca.ai](https://www.avoca.ai/))
- **Notable Investors/Partners**: Y Combinator (Winter 2023 batch, primary partner Diana Hu) and “top investors” (not named publicly). (Source: [ycombinator.com](https://www.ycombinator.com/companies/avoca))
- **Growth Signals**:
  - A case study with Granite Comfort (PE-backed HVAC platform) showed 20% YoY revenue growth, 50%+ bookings end-to-end via AI, and consolidation of 9 contact centers into 1. (Source: [avoca.ai](https://www.avoca.ai/))
  - SOC 2 certified, deployed at scale across hundreds of home service front offices.
  - Team grew from 85 (YC profile) to ~100 (current careers page).

## Competitive Advantages
- **Deep vertical focus**: Purpose-built for the $1 trillion home services industry, not a generic AI assistant.
- **Voice-first AI**: Specializes in natural, conversational phone interactions that close deals, a notoriously hard problem.
- **End-to-end front office**: Combines inbound, outbound, coaching, and nurturing in one platform, reducing reliance on separate call centers and after-hours vendors.
- **Enterprise-grade security**: SOC 2 certified, with best-in-class data protection and compliance.

## Strategic Focus
- **Define the AI front office** for service businesses, expanding from inbound call handling to outbound marketing and coaching.
- **Scale multi-location deployments** – the Granite Comfort case shows ability to serve large, PE-backed platforms.
- **Continue product depth** in voice AI and customer intelligence to increase revenue capture for clients.

## Why Work Here
- **Culture**: High trust, high ownership, customer-obsessed. The team talks to customers daily, visits their call centers, and attends industry conferences. “We have each other’s backs.”
- **Location**: In-office at Union Square, New York City. Lunch and dinner provided (free lunch daily, $30 dinner after 6:30 PM), transit and parking covered, Uber home on us.
- **Benefits**: 
  - Equity for all full-time employees.
  - Medical, vision, dental with multiple plan options, covered from day one.
  - Short- and long-term disability, life insurance fully covered.
  - 401(k) pre-tax or Roth from day one.
  - Flexible PTO (unlimited) plus 10 company holidays.
  - Paid parental leave.
  - Top-tier tools and equipment fully covered.
- **Growth**: 100 people and growing, backed by top investors, defining a new category in a massive industry.

## Sources
1. [avoca.ai/careers](https://www.avoca.ai/careers)
2. [avoca.ai/about](https://www.avoca.ai/about)
3. [avoca.ai](https://www.avoca.ai/)
4. [ycombinator.com/companies/avoca](https://www.ycombinator.com/companies/avoca)
5. [jobs.ashbyhq.com/avoca](https://jobs.ashbyhq.com/avoca)

## Other roles at Avoca

- [Field Engineer](https://feeny.ai/job/field-engineer-avoca-new-york-5b40hgqbydcx) — New York, NY
- [Implementation Manager](https://feeny.ai/job/implementation-manager-avoca-remote-ev66x5gec12q)
- [Account Executive](https://feeny.ai/job/account-executive-avoca-santa-barbara-064w225a0ch1) — Santa Barbara, CA
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-avoca-santa-barbara-4xmfn72v2w20) — Santa Barbara, CA
- [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-avoca-new-york-wrp8ecgnbr85) — New York, NY
- [Software Engineer (Product)](https://feeny.ai/job/software-engineer-product-avoca-bengaluru-9er344f7svbj) — Bengaluru, India
- [Content Lead](https://feeny.ai/job/content-lead-avoca-new-york-cz5z6x6n38n2) — New York, NY
- [Sales Development Representative](https://feeny.ai/job/sales-development-representative-avoca-santa-barbara-gc6xfyg2srgy) — Santa Barbara, CA
- [GTM Engineer](https://feeny.ai/job/gtm-engineer-avoca-new-york-9nftkq9t85qz) — New York, NY
- [Growth Lead, Performance](https://feeny.ai/job/growth-lead-performance-avoca-new-york-bj2zf96pb4jw) — New York, NY