---
title: 'Director, Sales Enablement at First Due'
canonical: 'https://feeny.ai/job/director-sales-enablement-first-due-united-states-7tycmy086f71'
type: 'job'
last_seen: '2026-09-10'
---

# Director, Sales Enablement at First Due

- **Company:** First Due
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/localitymediallcdbafirstdue/jobs/4356903009

## Job description

## About First Due

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

Job Title: Director, Sales Enablement

Location: Remote - US Only Country: United States Department: Sales Position Type: Full-Time Salary: $175,000

Job Summary:

We are hiring a Director, Sales Enablement to deeply partner with GTM and drive actionable accelerated outcomes. We want someone who sees the function of Sales Enablement as a revenue problem rather than a training problem. The job will be measured on ramp time, certification, and win rates, not on how much training gets delivered.

This is a player-coach role, particularly at the start. For the first six to twelve months, you should expect to write the playbook and then run reps through it yourself: leading live sessions, reviewing call recordings, sitting in on demos, and building the certification program by hand before you scale any of it.

Key Responsibilities:

- Rep ramp and productivity
- You own time-to-first-deal for new AEs. Onboarding should be built around real pipeline, live customer conversations, and recorded calls, so that new hires are selling early rather than watching slide decks. You'll also build a tiered certification program covering trade-show fluency, demo certification, and full-suite certification, with live evaluated practice at each level. Completing a video course doesn't count as a credential here.
- AI-driven coaching at scale
- We have more than 30 reps and one enablement leader, so ride-alongs alone won't work. We expect you to use AI heavily: call analysis, coaching, content personalization, and rep self-service, built on our current GTM stack. In practice that means standing up a coaching loop that surfaces deal risk, demo quality, talk-track adherence, and discovery gaps to each rep and their Regional Sales Director every week. It also means building reusable AI assistants for things like objection handling, battlecards, discovery prep, and account research. Every tool should be tied to an outcome. If something isn't moving win rate, ramp time, or activity quality, we stop paying for it.
- Product and competitive fluency
- An early and non-negotiable goal: every AE can hold a 15-minute overview conversation across the full product suite at a trade show without a solution consultant in the room. From there, the longer-term work is building the habits that let reps land and expand across RMS, ePCR, scheduling, training, command, and reporting from the first call, supported by competitive playbooks and displacement plays.
- Content and sales tools
- Audit the existing collateral in your first 60 days. Keep what reps actually use and what converts, and rebuild or retire the rest. Reps should never have to wonder which deck, pricing sheet, or battlecard is current, so part of this job is establishing a single source of truth and keeping it that way. The same standard applies to the tool stack: every tool gets an owner, an adoption target, and a connection to a sales metric before it gets renewed.
- Partnership with sales leadership
- You'll sit in the weekly leadership stand-up and monthly business reviews, and your input will shape coaching priorities region by region. A significant part of the job is making our four Regional Sales Directors better coaches, and we'll measure enablement partly on how their reps improve. You'll also keep a tight loop with Solution Consulting and Product on demo discipline, sandbox usage, and new-feature enablement so that product launches turn into pipeline quickly.

Qualifications:

- Seven or more years in B2B SaaS sales, sales enablement, sales engineering, or sales management, including at least three years owning enablement outcomes
- A track record you can point to: ramp time you reduced, win rates you moved, a certification program that changed how reps actually sell
- Hands-on experience with Gong or a similar platform, modern outbound tooling, LMS platforms, and CRM workflow design
- Real working fluency with AI. You are already building custom GPTs or similar assistants, automating call review, and using AI for coaching and content, not just reading about it
- Field credibility. Reps will trust you faster if you can take the call and run the demo yourself, so a background as a high-performing AE, sales manager, or sales engineer is a strong plus
- Experience selling into public safety, healthcare, govtech, or other vertical or regulated markets helps
- Comfort with ambiguity. We are moving fast, and you will not get a perfect org chart or a finished tech stack before results are expected
- We'll expect you to tell us what's broken, including our content, our tools, and our managers, and then lead the fix

For US-based Roles All applicants must be authorized to work for any US employer in the United States. Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. Hiring is contingent upon candidates successfully passing a criminal background check. As part of the I-9 verification of authorization to work in the US, Locality Media participates in E-Verify.

Physical Demands and Work Environment This role is fully remote with minimal travel expectations at this time. Reasonable accommodation may be made to enable qualified employees and applicants to perform the essential functions as outlined above. If you require an accommodation during the interview process, please reach out to people@firstdue.com.

Working at First Due First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit [www.firstdue.com](http://www.firstdue.com/) to learn more.

If you are a resident of a state requiring wage transparency, please reach out to people@firstdue.com for a reasonable estimate of annual base compensation and any eligible incentive compensation. The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.

First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated.

When you apply for a role at Locality Media, LLC d/b/a First Due, we collect personal information such as identifiers (e.g., name, email, phone number), professional and employment information, education information, and information you provide in your application materials. We use this information to evaluate your candidacy, communicate with you, and manage our recruiting process. We may share this information with our service providers who assist with recruiting and background screening. We do not sell or share applicant personal information for cross-context behavioral advertising. We retain applicant information in accordance with our data retention policies. California residents have rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA. For more information, please review our Candidate Privacy [here](https://www.firstdue.com/first-due-applicant-privacy-policy).

## About First Due

## Company Overview
- **One-liner**: First Due provides the only end-to-end, cloud-based software platform built specifically for Fire & EMS agencies to manage their entire operation—from response and reporting to prevention and personnel.
- **Entity Type**: Private (venture-backed; raised $356.8M total funding across multiple rounds)
- **Headquarters**: Garden City, New York, United States
- **Founded**: 2016
- **Founders**: Ed Stempinski (Founder/Inventor)

## Core Business
- Primary industry: Public safety technology (GovTech) for fire departments and emergency medical services (EMS)
- Target customers: B2G – fire and EMS agencies of all sizes, from small volunteer departments to large metropolitan cities (e.g., El Paso, New Orleans, Seattle, Vancouver)
- Mission statement: “Prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.”

## Products & Services
All offerings are cloud-based SaaS modules accessible via a single login. Key products include:

- **ePCR**: Electronic Patient Care Reporting for EMS.
- **Fire Prevention**: Inspection, code enforcement, and plan review management.
- **Scheduling & Personnel**: Shift scheduling, time tracking, and staff management.
- **Assets & Inventory**: Tracking of equipment, apparatus, and supplies.
- **Hydrants**: Hydrant inspection and maintenance records.
- **Training**: Course management, certifications, and drill tracking.
- **Community Connect**: Public-facing portal for community engagement and pre-incident info.
- **Mobile Responder**: Mobile app for field access to all modules.
- **Incident Command**: Real-time incident management and accountability.
- **Pre-Incident Planning**: Digital pre-plans for commercial and high-risk buildings.
- **Data & Analytics**: Advanced reporting and dashboards for operational insights.
- **ITM**: Inspection, Testing, and Maintenance for fire protection systems.
- **Fire Investigations**: Case management for fire origin and cause investigations.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue of $3.7M (LinkedIn estimate); Total Funding of $356.8M (LinkedIn)
- **Notable Investors/Partners**: New York Angels (lead in seed rounds), other angel groups; partners include government agencies and integration with NERIS.
- **Growth Signals**:
  - 385 employees (40.3% YoY growth, +143 people)
  - 2,800+ agencies using the platform, 300,000+ users, 4M+ incident reports/year
  - Recognized as GovTech 100 honoree (2025), Fast Company’s Next Big Thing in Tech (2024), #1 Fire & EMS Software Company (2022–2024), SOC 2 Type 2 compliant
  - Operating in 19 countries (US, India, Spain, Uruguay, Canada, Brazil, etc.)
  - Acquired Data Chief in 2019

## Competitive Advantages
- **Single, unified platform**: Only vendor offering a complete end-to-end suite for fire/EMS, eliminating the need for multiple disconnected systems.
- **Cloud-native and in-house built**: All development done internally, ensuring seamless integration, rapid innovation, and effortless maintenance.
- **Aggressive innovation cycle**: Continuously releases new features and modules (e.g., AI-powered workflows).
- **Trusted by large cities**: Deployed in major metros like El Paso, New Orleans, Seattle, and Vancouver, proving scalability.
- **SOC 2 Type 2 compliant**: Meets rigorous security and data protection standards.

## Strategic Focus
- **AI-powered enhancements**: Integrating artificial intelligence into RMS workflows to improve efficiency and decision-making.
- **Global expansion**: Continuing to grow across North America and into new international markets.
- **Holistic product development**: Deepening integration between all modules and expanding into adjacent areas (e.g., health & wellness, community engagement).
- **Client success partnerships**: Emphasizing customer success and support to retain agencies and drive referrals.

## Why Work Here
- **Mission-driven culture**: Directly contributes to preventing first responder injury and death—work has tangible, life-saving impact.
- **Remote-first**: All listed jobs are remote within the US (“Remote - US Only”), offering flexibility.
- **High growth**: 40%+ headcount growth signals opportunity for career advancement and impact.
- **Global team**: Colleagues across India, Europe, Latin America, and North America; strong engineering hub in Hyderabad.
- **Recognition & perks**: Award-winning company (GovTech 100, Fast Company), with benefits including health insurance, flexible working hours, job training, soft skill training, and employee-friendly policies.
- **Engineering culture**: In-house development, modern cloud stack, and a focus on continuous improvement and innovation.

## Sources
1. [firstdue.com](https://www.firstdue.com/)
2. [firstdue.com/about](https://www.firstdue.com/about)
3. [linkedin.com/company/firstdue](https://www.linkedin.com/company/firstdue)
4. [ambitionbox.com](https://www.ambitionbox.com/overview/first-due-overview)
5. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/localitymediallcdbafirstdue)

## Other roles at First Due

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