--- title: 'Director, Sales Operations at GumGum' canonical: 'https://feeny.ai/job/director-sales-operations-gumgum-new-york-6ch25r13w535' type: 'job' last_seen: '2026-10-15' --- # Director, Sales Operations at GumGum - **Company:** GumGum - **Location:** New York, NY - **Posted:** 2026-10-07 - **Last confirmed live:** 2026-10-15 - **Apply:** https://job-boards.greenhouse.io/gumgum/jobs/8016132003 ## Job description GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia. Our principles guide our work every day and are as follows: - Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners. - Make it Happen: We have a bias for action and take ownership to deliver results. - Always Innovate: We push boundaries with creativity and technology. - Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive. To be a part of The Mindset Company™ transforming advertising, please visit [www.gumgum.com/careers](http://www.gumgum.com/careers). ## Overview The Director, Sales Operations at GumGum is a hands-on individual contributor role sitting between strategy and execution, responsible for managing the systems, data, and processes that drive revenue growth across global regions (NA, EMEA, JAPAC), products, and customer segments. Reporting to the VP of Sales Strategy and Operations, this role serves as the functional source of truth—partnering closely with regional sales leadership, Finance, Legal, and Product Marketing to convert complex planning rules and sales motions into seamless Salesforce configurations, trusted dashboards, and actionable seller workflows. Success requires deep technical CRM expertise, strong commercial judgment, and the ability to turn operational ambiguity into structured, reliable forecasting and scalable go-to-market execution, with potential to lead a small team as the function matures. ## What You’ll Acheive - Partner with the Salesforce owner to manage CRM configuration, data models, and workflows to align with GTM rules. - Own the revenue reporting suite (pipeline, bookings, forecasts) and lead forecasting cadences with Sales leadership and Finance. - Execute annual and quarterly sales planning, including territory design, account assignment, coverage models, and quota deployment. - Deliver executive-ready performance analysis, regional business reviews, and account-level intelligence to sales leadership. - Provide operational inputs for incentive compensation plan designs, quota models, and payout administration. - Define and maintain sales processes, stage definitions, pricing approvals, and rules of engagement across global regions. - Lead onboarding, tool training, and change management for reps to drive effective adoption of CRM workflows and sales motions. ## Skills You’ll Bring - 8+ years of experience in sales operations, revenue operations, sales strategy, management consulting, or sales effectiveness. - Deep, hands-on experience owning a Salesforce environment in a complex B2B sales organization (Salesforce Admin certification preferred). - Proven track record of executing forecasting and sales planning cycles (territory, coverage, quota deployment). - Advanced analytical and modeling skills in Excel or Google Sheets, with working knowledge of BI tools like Tableau, Looker, or Power BI. - Strong understanding of sales compensation mechanics, quota setting, and pipeline management. - Excellent communication and presentation skills with the ability to turn complex data into actionable recommendations for executives. - Preferred background in ad tech, digital media, or SaaS across direct/agency sales motions and global regions. ## What We Offer At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $174,000 - $210,500 annually.  The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions. The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at [gumgum.com/benefits](https://gumgum.com/benefits). Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office. Awards - 2025 & 2026 Digiday Media Awards Europe Best Contextual Targeting Offering - 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist - 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture. Follow Us on Social - Instagram: @gumgum - LinkedIn: https://www.linkedin.com/company/gumgum/ - YouTube: @GumGumInc - TikTok: @itsgumgum Beware of recruitment scams. GumGum recruits only for active roles on our careers page, accepts applications through Greenhouse, and communicates only via LinkedIn or @gumgum.com / @ic.gumgum.com email addresses. We never use chat apps, ask you to register on other recruiting sites, or request financial information, payments or purchases. [Verify suspicious outreach](https://gumgum.com/contact) before sharing personal information. ## About GumGum ## Company Overview - **One-liner**: GumGum is an AI-powered advertising technology company that uses contextual intelligence and “mindset” data to place ads in moments of genuine consumer receptivity, moving beyond traditional audience targeting. - **Entity Type**: Private (Bootstrapped/Organic Growth; no disclosed external funding rounds) - **Headquarters**: Santa Monica, California, USA - **Founded**: 2008 - **Founders**: Not publicly available ## Core Business - **Primary Industry**: Advertising Technology (AdTech) & Digital Marketing - **Target Customers**: B2B – Enterprise brands, agencies, and publishers with 3,000+ global brand partners - **Mission**: “Advertising works best when it reaches people at the moment they're most receptive” – a concept they call “mindset.” ## Products & Services - **Contextual Intelligence Engine**: Proprietary AI that analyzes text, image, and video content well beyond simple keyword matching to understand the full context and sentiment of a page or video environment. - **The Mindset Graph™**: A proprietary data layer that processes billions of real-time signals to identify moments of peak consumer receptivity (e.g., interest, intent, mood) at scale. A dedicated portal for client access launched in 2025. - **Attention Measurement**: An in-house built, proprietary attention measurement tool that tracks how audiences actually engage with ad creative. - **GumGum Outcomes**: A measurement product launched in 2025 that connects media exposure directly to real-world, downstream business results (e.g., sales, foot traffic). - **CTV, OLV, & Display Ad Placements**: Ad inventory across Connected TV, Online Video, and high-impact display formats, all served on MFA-free (Made for Advertising-free) partner sites. ## Market Standing - **Valuation**: Not disclosed (Private company) - **Key Metric**: 450+ employees globally; 3,000+ brand partners; 1B+ monthly global uniques; presence in 19+ markets across North America, Europe, Japan, and Australia. - **Notable Investors/Partners**: 3,000+ brand partners (names not disclosed); acquired Playground xyz (date undisclosed). - **Growth Signals**: - Expanded into CTV, OLV, and high-impact display formats. - Launched The Mindset Graph™ Portal and GumGum Outcomes in 2025. - Introduced “Seasonal Moments and Events” capability to target culturally relevant timeframes. ## Competitive Advantages - **Proprietary “Mindset” Technology**: Unlike ad networks that rely on user identity and cookies, GumGum’s engine analyzes real-time page context and attention signals to find receptivity without needing personal data. - **Integrated Suite of Capabilities**: They have built contextual intelligence, attention measurement, and outcome measurement as a single, interconnected stack – a deliberate progression that competitors often lack. - **Long-Standing Industry Leadership**: 17+ years of innovation in the AdTech space, allowing them to refine their models and partnerships. - **MFA-Free Environment**: A commitment to premium, brand-safe content environments. ## Strategic Focus - **Expanding “Mindset” as the New Currency**: Pushing the industry away from identity-based targeting and toward contextual receptivity as the standard for ad placement. - **Proving Real-World Outcomes**: Moving beyond media metrics (impressions) to measuring actual business impact (the GumGum Outcomes product). - **Global Scale**: Continuing to grow their global footprint across 19+ international markets. ## Why Work Here - **Culture & Belonging**: Emphasis on a culture where “ambitious people thrive,” backed by strong Employee Resource Groups: Black Excellence in Tech, Women of GumGum, HOLA, Queersphere, and The VOICE Coalition. - **Career Growth**: Offers GumGum University, monthly Learning Labs, and a Management Accelerator Program for internal development. - **Perks**: Paid parental leave (16-18 weeks for birthing, 10 for non-birthing), work-from-home stipend, wellness reimbursement, WeWork monthly pass, annual Hackathon, and Summer Fridays (half days). - **Hybrid Policy**: Operates a Hybrid Workspace model, with offices in Los Angeles, New York, Chicago, London, Amsterdam, and other global hubs. - **Global & Diverse Team**: 450+ employees across 19 markets, fostering a multicultural environment. ## Sources 1. [gumgum.com](https://gumgum.com/careers) – Careers page with culture, perks, and Employee Resource Groups details. 2. [gumgum.com](https://gumgum.com/about) – About page: mission, timeline, product descriptions, global presence, and leadership. 3. [linkedin.com](https://www.linkedin.com/company/gumgum) – LinkedIn company profile (employee count, industry, headquarters). 4. [builtin.com](https://builtin.com/company/gumgum?ni=6) – Built In profile confirming hybrid work policy and culture highlights. ## Other roles at GumGum - [Group Digital Director](https://feeny.ai/job/group-digital-director-gumgum-dusseldorf-north-rhine-westphalia-zjjb89g0mjez) — Düsseldorf North Rhine-Westphalia, Germany - [Senior Manager, Experiential Marketing & Events](https://feeny.ai/job/senior-manager-experiential-marketing-events-gumgum-new-york-w8vy5r6rfr43) — New York, NY - [Account Director (digital advertising Sales)](https://feeny.ai/job/account-director-digital-advertising-sales-gumgum-sydney-new-south-wales-62tbzrm70pnk) — Sydney New South Wales, Australia - [Account Manager](https://feeny.ai/job/account-manager-gumgum-sydney-new-south-wales-pc2y9pmy85xb) — Sydney New South Wales, Australia - [Director, Product & Solutions Marketing](https://feeny.ai/job/director-product-solutions-marketing-gumgum-new-york-1fj1b7v7ra3k) — New York, NY - [Workplace Employee Specialist - Part Time](https://feeny.ai/job/workplace-employee-specialist-part-time-gumgum-sydney-new-south-wales-90n1es0anrya) — Sydney New South Wales, Australia - [Manager, Publisher Success](https://feeny.ai/job/manager-publisher-success-gumgum-london-4fybf23m2ect) — London, United Kingdom - [VP, Sales](https://feeny.ai/job/vp-sales-gumgum-chicago-0hq779ps1nn4) — Chicago, IL - [Account Manager](https://feeny.ai/job/account-manager-gumgum-new-york-82de6ry9v1br) — New York, NY - [Director, Sales Operations](https://feeny.ai/job/director-sales-operations-assetwatch-inc-united-states-225e02v9j8hj) — United States