--- title: 'Director, Sales Strategy & Planning | Rocket Growth at Coupang' canonical: 'https://feeny.ai/job/director-sales-strategy-planning-rocket-growth-coupang-seoul-p8by2hxxvkz3' type: 'job' last_seen: '2026-09-11' --- # Director, Sales Strategy & Planning | Rocket Growth at Coupang - **Company:** Coupang - **Location:** Seoul, South Korea - **Posted:** 2026-07-28 - **Last confirmed live:** 2026-09-11 - **Apply:** https://www.coupang.jobs/en/jobs/?gh_jid=8090150 ## Job description Location: Seoul, South Korea Job Type: Full-time ## About Coupang At Coupang, we exist to wow our customers. Our mission is to make shopping, eating, and living easier than ever before. We’re disrupting the multi-billion-dollar commerce industry from the ground up and building a reputation as South Korea’s most innovative and reliable e-commerce platform. We combine the agility of a startup with the scale and resources of a global public company. This unique blend empowers us to launch new services at speed, drive innovation, and make a tangible impact every day. At Coupang, you’ll grow alongside bold, hands-on, and ambitious teammates who are passionate about shaping the future of commerce. On Rocket Growth (RG): Rocket Growth is a dynamic business unit focused on driving innovation, scale, and strategic growth across emerging markets and categories. We are building a brand that stands for bold thinking, transformative impact, and future-forward leadership. A. Sales Planning & Performance Management - Strategic Planning: Act as the primary planning partner to designated Category Leaders, coordinating and driving the annual, quarterly, and ongoing sales planning processes. - Goal Setting & Tracking: Establish and maintain robust performance tracking mechanisms (KPIs, OKRs) to monitor category sales execution against strategic objectives. - Deep-Dive Analysis: Conduct detailed, hypothesis-driven analysis of sales performance, market trends, and category performance to identify risks, opportunities, and areas for optimization. B. Strategic Storytelling & Executive Presentation - Narrative Development: Design and build compelling, clear, and concise strategic 'storylines' and presentations for consumption by Sales Leadership and Executive Management. - Executive Readouts: Present key findings, strategic recommendations, and performance summaries with conviction, translating complex planning and tracking data into actionable business insights. - Rapid-Turnaround: Leverage a 'management consulting' mindset to quickly synthesize complex information and transform it into highly polished, presentation-ready formats under tight deadlines. C. Team Leadership & Asset Scalability - Team Management: Manage, coach, and develop a team of Analysts/Planners, ensuring high quality and consistency in their analytical outputs. - Scalable Solutions: Lead the team in the development and implementation of reusable, automated, and scalable planning and tracking assets (e.g., dashboards, templates, data models). - Sales Enablement: Drive the transition toward a 'self-serve' data model, enabling the broader sales team to access performance data and tracking insights directly and efficiently. II. Required Qualifications & Experience - Experience: 10-15 years of professional experience in Sales Operations, Business Planning, Strategy, or a related analytical function, preferably supporting a high-intensity, fast-paced Sales organization. - Structure & Detail: Demonstrated history of being highly structured and meticulous in planning, execution, and documentation. - Analytical Skills: Advanced proficiency in data analysis and modeling (e.g., Excel, SQL, Tableau/Power BI) and the ability to derive strategic insights from large datasets. - Communication: Exceptional written and verbal communication skills, with a proven ability to summarize complex issues into a crisp, consumable storyline for executive audiences. III. Preferred Qualifications - Management Consulting: Prior experience at a top-tier management consulting firm is a strong advantage. - Team Leadership: Experience managing or mentoring analytical staff. - Tool Proficiency: Expertise in CRM systems (e.g., Salesforce), planning tools, and Business Intelligence platforms (Tableau). Recruitment Process - Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer - The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. - Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. Things to Consider - This job posting may be closed prior to the stated end date for application if all openings are filled. - Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. - Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants. Privacy Notice​ - Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/ ## About Coupang ## Company Overview - **One-liner**: Coupang is a global technology and Fortune 150 company that reimagines commerce by integrating e-commerce, logistics, last-mile delivery, restaurant delivery, video streaming, and fintech services to wow customers. - **Entity Type**: Public (NYSE: CPNG) - **Headquarters**: Seattle, Washington, USA (global HQ); operates major hubs in Seoul, South Korea, and other locations. - **Founded**: 2010 - **Founders**: Bom Kim (Bong-Seok Kim) ## Core Business - **Primary industry/industries**: E-commerce, Logistics & Fulfillment, Retail, Food Delivery, Fintech, Content Streaming, AI-driven Commerce. - **Target customers**: B2C (primarily consumers in South Korea, with growing global operations including Taiwan, Singapore, and the U.S.). - **Mission or purpose statement**: "We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, 'How did I ever live without Coupang?'" ## Products & Services - **[Coupang (Rocket Delivery)](#)**: Core e-commerce platform offering millions of products with over 99% of orders delivered same or next day via a proprietary logistics network. Includes Rocket Fresh (groceries) and Rocket Now (ultra-fast delivery). - **[Coupang Eats](#)**: Restaurant food delivery service. - **[Coupang Play](#)**: Video streaming service (original content, sports, and licensed shows). - **[Farfetch](#)**: Global luxury fashion platform acquired by Coupang. - **[Coupang Fintech](#)**: Payment and financial services (e.g., Coupang Pay, credit card partnerships). - **[Coupang Logistics & Fulfillment Services](#)**: End-to-end logistics for third-party sellers and brands. - **[Rocket Growth](#)**: SaaS-like tools and services for sellers/suppliers to manage inventory, analytics, and advertising. ## Market Standing - **Valuation/Market Cap**: ~$25.8 billion (as of mid-2026) [LinkedIn]. - **Key Metric**: Annual Revenue of **$34.5 billion** (most recent fiscal year) [LinkedIn]. - **Notable Investors/Partners**: Publicly traded on NYSE (institutional investors include SoftBank, BlackRock, Fidelity, and others). Key partners include major global brands and local Korean suppliers. - **Growth Signals**: - Ranked **#132 on the 2026 Fortune 500**, jumping significantly [investor relations]. - Rapid AI-driven global commerce expansion (e.g., Taiwan, Singapore, and U.S. tech hubs). - 5,940 employees (linkedIn data, with monthly headcount growth of +1.1% and quarterly job posting growth of +154.2%). ## Competitive Advantages - **Fully Integrated Infrastructure**: Coupang owns and operates over 100 fulfillment and logistics centers (covering tens of millions of square feet) combined with proprietary software, AI, and machine learning to predict demand and route deliveries — a moat that competitors in Korea and emerging markets find hard to replicate. - **Speed & Reliability**: Over 99% of orders delivered same or next day (including dawn delivery) 365 days a year, setting a bar that most global e-commerce players cannot match. - **Customer Obsession Culture**: "Wow the Customer" is a core leadership principle, driving constant innovation to break traditional tradeoffs (speed, selection, price). - **Startup Culture with Fortune 150 Resources**: Offers the agility and risk-taking of an early-stage company combined with the stability, compensation, and scale of a large public corporation. ## Strategic Focus - **AI & Technology Leadership**: Heavy investment in AI/machine learning for demand forecasting, dynamic routing, and customer personalization. Actively hiring senior ML and data engineers [careers page]. - **Global Expansion**: Leveraging its Korean infrastructure playbook to enter new markets (Taiwan, Singapore) and grow its global footprint. - **Diversification into Fintech & Content**: Building out Coupang Pay, Coupang Play, and fintech products to create an ecosystem (similar to Amazon Prime's strategy). - **Farfetch Integration**: Turning the luxury fashion platform into a global growth driver. ## Why Work Here - **Culture**: "Best of both worlds" — startup energy (fast decision-making, ownership, risk-taking) with the resources of a Fortune 150 company. Flat hierarchy, open culture, and a strong "bias for action" ethos [coupang.jobs]. - **Remote/Hybrid/Office Policy**: Flexible working hours and work-from-home options are available. Many roles are based in offices (Seattle, Mountain View, Seoul, etc.) with state-of-the-art amenities including cafeterias serving three meals a day, lounge spaces, and coffee/snack bars. - **Benefits**: - Medical insurance for employee and direct family. - Paid family leave (for celebration or bereavement). - Learning programs (foreign languages, soft skills). - Global project opportunities (collaborate with teams across continents). - Team and company events (games, food, bonding). - **Engineering Culture**: High-impact projects — building the commerce infrastructure of the future (large-scale AI, logistics optimization, mobile-first, search & discovery). Emphasizes "Hire and Develop the Best" and "Learn & Iterate" principles. - **Career Growth**: Opportunities for internal rotations, upskilling, and taking on entrepreneurial initiatives within a massive scale. ## Sources 1. [Coupang Careers](https://www.coupang.jobs/en/) 2. [Why Work at Coupang](https://www.coupang.jobs/en/why-coupang/) 3. [Coupang About Us](https://www.aboutcoupang.com/aboutus/) 4. [Coupang Investor Relations](https://ir.aboutcoupang.com/overview/) 5. 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