---
title: 'Director, SEO & AEO at Houzz'
canonical: 'https://feeny.ai/job/director-seo-aeo-houzz-united-states-8ra5r78671e3'
type: 'job'
last_seen: '2026-09-07'
---

# Director, SEO & AEO at Houzz

- **Company:** Houzz
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-13
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/houzz/2e44144d-35c3-48ad-ba1c-2860e5d36485

## Job description

## About the Role

Houzz is seeking a passionate and analytical Director of SEO and AEO (aka GEO, AI SEO) to lead its SEO team and pursue world-class SEO on Houzz’s global portfolio of sites. You will take ownership of Houzz’s SEO and AEO strategy across a number of critical verticals. This includes Houzz’s B2B SaaS product Houzz Pro, owning the SEO product optimization as well as the content marketing strategy. On the consumer-facing side, this role owns the SEO and AEO strategy for the following verticals: the Professional Directory, Photo inspiration, Forums & Discussions, and Editorial Magazine. In the new search landscape, you will also drive organic acquisition strategy for customers using ChatGPT, Gemini, and Claude to find Houzz’s portfolio of offerings. You’ll be responsible for being an SEO and AI search evangelist internally and drive SEO strategy and execution, as well as measure the impact of your work. You will have responsibility for results, the support and mentorship of the leadership team, and the resources to make things happen.

## What You’ll Do

- Take responsibility and ownership of the Houzz SEO and AEO strategy across all geos (14 sites total)
- Implement a white hat AEO/GEO strategy involving content marketing, reputation management, digital PR, and PMM
- Manage an offsite SEO strategy that positions Houzz as a best in class SaaS product, partnering closely with the global PR team
- Act as the SEO product manager and implement customer facing changes on both the B2B and Consumer verticals; own all steps of your projects
- Manage SEO engineering sprints, and partner with other Product Managers to lead SEO/AEO driven initiatives on other pagetypes
- Identify areas of SEO opportunity in site structure, on-page optimization, and keyword tracking
- Conduct keyword research and competitor research
- Monitor and report on rankings, traffic, and conversion performance and communicate proactively with leadership
- Write copy or edit existing copy to improve SEO/AEO performance
- Continually expand your knowledge of SEO/AEO and mentor the team

At a Minimum, We’d Like You to Have

- At least 10 years of in house SEO experience, with 5+ years of team leadership experience
- At least 5 years of SEO Product Management experience working with engineers in an agile setting
- At least 5 years of SEO experience on a large multi million URL site
- At least 5 years of experience with B2B SaaS or Content Marketing SEO
- Experience creating SEO performance forecasts
- Deep experience with SEO best practices: you should know how to optimize a page and understand how to make a page rank well, including on and off page signals
- Experience working with C-Level leadership
- Ability to write/edit user-focused SEO copy & articles
- Strong analytical ability
- Proficiency in Excel/Google Sheets

Ideally, You’ll Also Have

- Experience with running an AEO/GEO program
- Experience with link building and off site SEO
- Backdoor access to Google algorithms that let you manually set rankings to whatever you want

## About Houzz

## Company Overview
- **One-liner**: Houzz is the leading platform for home remodeling and design, connecting homeowners with professionals and providing AI-powered project management software for the construction and design industry.
- **Entity Type**: Private (Series E, total funding $613.6M)
- **Headquarters**: West Hollywood, California, United States (with additional offices in Palo Alto, CA)
- **Founded**: 2009
- **Founders**: Adi Tatarko and Alon Cohen

## Core Business
- **Primary industry**: Home remodeling, design, and construction technology (software development for home professionals)
- **Target customers**: B2B (home professionals – builders, remodelers, interior designers, architects) and B2C (homeowners and home design enthusiasts)
- **Mission statement**: “To provide the best experience for home building, renovation and design, connecting homeowners and home professionals with outstanding resources and vendors.”

## Products & Services
- **[Houzz Platform](https://www.houzz.com)**: A consumer-facing website and app offering design inspiration (photos, ideas), a directory of home professionals, and a marketplace for home products. Used by over 70 million homeowners and 3 million professionals.
- **[Houzz Pro](https://houzz.com/pro)**: A cloud-based, AI-powered all-in-one business management and project management software for construction and design professionals. Includes tools for lead generation, project management, client collaboration (mood boards, selections), 3D floor plans, AI-powered takeoffs and estimates, and financial management. Launched in 2015, with continuous updates (e.g., AutoMate AI tools in 2024, ConX acquisition for online takeoffs in 2021).

## Market Standing
- **Valuation/Total Funding**: $613.6 million total funding. Notable rounds: Series D ($165M, 2014, led by Sequoia), Series E ($400M, 2017, led by ICONIQ Growth). Current valuation is not publicly disclosed.
- **Key Metric**: Revenue is not publicly available (private company). The platform serves over 70 million homeowners and 3 million professionals monthly.
- **Notable Investors/Partners**: Sequoia Capital, ICONIQ Growth, and others.
- **Growth Signals**:
  - Employee headcount: ~775 (as of mid-2026), down 5.8% YoY. (Conflicting reports: BuiltIn lists 1,750 total employees, likely an older figure.)
  - Active job postings: 2 on Lever (Product Manager, Product Designer), but additional roles listed on careers page (e.g., Director of SEO & AEO, Business Development Representative).
  - Recent product launches: AutoMate AI tools (2024), Selections tool (2022), AR room measurement for Houzz Pro.
  - Acquisition of ConX (2021) to add online takeoffs.

## Competitive Advantages
- **All-in-one ecosystem**: Houzz uniquely combines a consumer inspiration and marketplace platform with a professional-grade business management software (Houzz Pro), creating a two-sided network effect.
- **AI-powered tools**: AutoMate, AI takeoffs, 3D floor plans, and AR room measurement give pros a competitive edge in efficiency and client communication.
- **Large community**: 3 million+ professionals and 70 million+ homeowners provide a massive, engaged user base that drives lead generation for pros.
- **Brand recognition**: Houzz is a well-known brand in the home improvement space, trusted by both consumers and professionals.

## Strategic Focus
- **AI integration**: Deepening AI capabilities in Houzz Pro (AutoMate, automated estimates, etc.) to streamline workflows and differentiate from competitors.
- **Expanding Houzz Pro**: Growing the professional subscriber base and adding more features (e.g., financial tools, client experience enhancements).
- **Student program**: Houzz Pro for Students (launched 2023) to train the next generation of professionals and build pipeline.
- **International growth**: The company has a distributed workforce across 30 countries, with offices in the US, Israel, Taiwan, Nepal, UK, and others.

## Why Work Here
- **Culture**: Employee reviews on Indeed (2026) highlight strong work-life balance, great remote/hybrid environment, supportive teams, and wellness classes. The company is described as having a “startup vibe” with flexible work arrangements.
- **Remote/Hybrid**: Houzz operates a remote-first culture with optional in-office days. Many roles are fully remote (US and Israel). The Palo Alto office is on-site for some functions.
- **Perks**: Competitive benefits include health/dental/vision insurance, equity (company stock options), performance bonuses, generous parental leave, free snacks and drinks, job training and conferences, and customized development tracks.
- **Compensation caveats**: Some Indeed reviews note that pay is on the lower side compared to other tech companies, and there is no 401k matching (as of 2026). Promotion opportunities can be limited.
- **Engineering culture**: Strong emphasis on product and design (open roles for Product Manager and Product Designer). The engineering team is distributed across the US, Israel, and Taiwan.

## Sources
1. [jobs.lever.co/houzz](https://jobs.lever.co/houzz)
2. [linkedin.com/company/houzz](https://www.linkedin.com/company/houzz)
3. [builtin.com/company/houzz](https://builtin.com/company/houzz)
4. [houzz.com/aboutUs](http://houzz.com/aboutUs)
5. [indeed.com/cmp/Houzz/reviews](https://www.indeed.com/cmp/Houzz/reviews)

## Other roles at Houzz

- [Senior Product Manager](https://feeny.ai/job/senior-product-manager-houzz-israel-hdxjx5dj9j12) — Israel
- [Assistant Controller](https://feeny.ai/job/assistant-controller-houzz-united-states-h2vte9hshxc7) — United States
- [Product Designer](https://feeny.ai/job/product-designer-houzz-israel-efchehhggq56) — Israel
- [Product Manager](https://feeny.ai/job/product-manager-houzz-israel-j1hh4ww14qnr) — Israel