---
title: 'Director, SEO at RVO Health'
canonical: 'https://feeny.ai/job/director-seo-rvo-health-charlotte-north-carolina-45n8dykn2gj6'
type: 'job'
last_seen: '2026-09-14'
---

# Director, SEO at RVO Health

- **Company:** RVO Health
- **Location:** Charlotte North Carolina, United States
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/rvohealth/jobs/4729727005

## Job description

Healthcare is complex. We’re here to change that.

RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone.

Here, you'll help over 40 million people every month, with a team that genuinely cares about the work and each other.

## AT A GLANCE

RVO Health is seeking an experienced and highly analytical Director, SEO & AEO to own organic search performance across our entire suite of health brands, including Healthline (The #1 health website in Google AI Overviews and ChatGPT visibility), Healthgrades (The #1 healthcare finder website), Medical News Today, and more.

This role leads and scales a high-performing SEO team, setting strategy and driving measurable growth in both team capability and organic traffic. The Director brings deep and varied SEO expertise, spanning traditional Google search, Agentic search (AEO), and Social search, and translates that expertise into performance gains and business impact across our digital ecosystem.

This is a highly visible leadership role with direct collaboration at the VP+ level, requiring strong analytical rigor, technical depth, and the ability to connect SEO performance to enterprise priorities.

Where You'll Be

Location: Charlotte Metro Area (Fort Mill, SC) | Hybrid

We believe great collaboration happens when we're together, solving problems, learning from each other, and connecting as a team. That's why we’re in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Office address: 1101 Red Ventures Dr Fort Mill, SC 29707

## What You’ll Do

- Lead, coach and scale a highly performant SEO team across multiple priorities and brands.
- Develop team-wide SEO (Google, Agentic, Social) strategies, across every stage of the health search journey (including for Healthline and Healthgrades), based on a nuanced understanding of site performance, SEO data, Google's updates, and third-party industry insights, in alignment with overall business goals.
- Diagnose organic performance issues & guide the team to solutions to difficult search problems.
- Cultivate strategic partnerships with key stakeholders across Product, Engineering, Editorial, Content Operations, Social, GTM teams, and DPM to ensure strategic alignment, build collaborative partnerships, and provide SEO support where needed.
- Demonstrate a high level of understanding for any industry specific requirements or best practices, specifically in the Healthcare and media industries
- Drive the implementation of AI, technology and automation to drive strong efficiency.
- Monitor and analyze SEO performance metrics to track progress and identify opportunities for improvement. Report on these as appropriate to the senior leadership team of the business.
- Use search industry knowledge & experience to autonomously shift strategy and team roadmaps as needed, both in proactive assessment of search behavior and following learnings from Core Algo Updates.
- Consistently & proactively identify testing opportunities, delegates and trains the testing process, and helps the team translate test results into scalable recommendations.
- Provide strategic guidance on Search engine and behavior trends across traditional Google search, Agentic, and Social.

## What We’re Looking For

Required:

- 10+ years of experience in SEO with 5+ years in a leadership role.
- Proven track record of improving search rankings and increasing organic traffic in every stage of the marketing funnel.
- The ability to leverage data from our suite of SEO and AI tools to build forecasting models, upskill the team’s tool proficiency, develop SEO agentic workflows, and design SEO strategy connected to our overall business goals.
- The vision to prioritize and prune work across the SEO team as needed, so that the right resources are focused on the right opportunities.
- Discernment in data analytics, effective in communicating insights and recommendations to senior management and other key stakeholders, and impactful storytelling ability to drive quality decisions.
- Savvy in team upskilling and empowering personal growth journeys.
- Strategic thinker with exceptional decision-making skills.
- Excellent leadership and strategic planning skills.
- Ability to communicate and collaborate effectively with diverse stakeholders.
- Leadership that seeks out different perspectives and creates space for all voices to be heard.
- Skilled in giving and asking for feedback regularly, with honesty, care, & the intent to support growth.

Preferred:

- Master's degree in Marketing, Communications, or related experience.
- Proven track record of increasing organic traffic in the Health industry.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

- Starting Salary: $131,250 - $180,000* *Note actual salary is based on geographic location, qualifications and experience
- Bonus Potential
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program

Who We Are:

RVO Health is a health-technology company created through a joint venture between Red Ventures and UnitedHealth Group’s Optum. Together, we’ve brought some of the most trusted names in healthcare under one roof, including Healthline, Healthgrades, Fullspan Health, Medical News Today, Optum Perks, and more. We're the #1 source for doctor search in the U.S. Every day, people turn to our brands in moments that matter to find reliable health information, connect with doctors, save money on prescriptions, and take meaningful action on their wellbeing.

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

#LI-Hybrid

RVO Health Privacy Policy: [https://rvohealth.com/legal/privacy](https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Frvohealth.com%2Flegal%2Fprivacy&data=05%7C01%7Cbblankenship%40rvohealth.com%7C1510f53cf659471b999e08dabc259ced%7C00e1df3d9626410c898c16aaa8c2afc9%7C0%7C0%7C638029166974867871%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=uCauLbrBaYhsGWlQoABzOwOqqjDY5fX0dBvLv4Ob%2F44%3D&reserved=0)

## About RVO Health

## Company Overview
- **One-liner**: RVO Health owns and operates the largest health and wellbeing platform in the U.S., connecting over 70 million monthly visitors with health information, doctor discovery, prescription savings, and virtual wellness programs.
- **Entity Type**: Private (Joint Venture / Partnership) – no current funding rounds reported
- **Headquarters**: Charlotte, North Carolina, United States
- **Founded**: 2022
- **Founders**: Not publicly available from provided sources (company formed as a partnership between Red Ventures and Optum/UnitedHealth Group)

## Core Business
- Primary industry: Digital health information and healthcare marketplace
- Target customers: B2C (health seekers), B2B (pharma and life sciences via Fullspan Health), and B2B (employers/health plans for coaching programs)
- Mission: "To give people a better way to health & wellbeing" – making healthcare easier to navigate, more accessible, and more affordable for everyone.

## Products & Services
- **Healthline Media Portfolio** (Healthline, Medical News Today, Psych Central, Greatist, Bezzy): Medically-backed health information and condition-specific communities. [rvohealth.com](https://www.rvohealth.com/company)
- **Healthgrades**: Largest marketplace for finding and evaluating doctors and hospitals. [rvohealth.com](https://www.rvohealth.com/company)
- **Optum Store**: E-commerce platform selling FSA/HSA-eligible health and wellness products. [rvohealth.com](https://www.rvohealth.com/company)
- **Optum Perks**: Prescription discount program and virtual care for 50+ health needs, including an online pharmacy. [rvohealth.com](https://www.rvohealth.com/company)
- **Real Appeal**: Lifestyle coaching program focused on disease prevention. [crunchbase.com](https://www.crunchbase.com/organization/rvo-health)
- **Quit For Life**: Tobacco cessation program with coaching and medication delivery. [crunchbase.com](https://www.crunchbase.com/organization/rvo-health)
- **Fullspan Health**: Patient engagement and adherence solutions for pharma and life sciences partners. [rvohealth.com](https://www.rvohealth.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Largest health information platform in the U.S., serving ~70 million people monthly (as of 2025-2026). [rvohealth.com](https://www.rvohealth.com/company)
- **Notable Investors/Partners**: Formed as a joint venture between Red Ventures and Optum (UnitedHealth Group); also partners with pharma/life sciences companies via Fullspan Health. [linkedin.com](https://www.linkedin.com/company/rvohealth)
- **Growth Signals**: Headcount of 701 (-11.3% YoY as of mid-2026); 28 active job postings with quarterly job posting growth +7.7%; expansion into pharma services with Fullspan Health brand; operates in 10 countries including United Kingdom, Costa Rica, Australia. [linkedin.com](https://www.linkedin.com/company/rvohealth)

## Competitive Advantages
- **Scale**: Largest health information audience in the U.S. (70M+ monthly visitors) across trusted brands like Healthline, Healthgrades, and Medical News Today.
- **Vertical integration**: Covers the full health journey from information and community to doctor search, prescription savings, e-commerce, and virtual coaching – all medically backed.
- **Ecosystem**: Backed by Red Ventures’ digital growth engine and Optum’s healthcare infrastructure, providing unique advantages in data, distribution, and payer relationships.

## Strategic Focus
- **Health accessibility**: Pledged to create equally accessible and affordable content, products, and services for all segments of the audience. [rvohealth.com](https://www.rvohealth.com/company)
- **Platform expansion**: Recently introduced **Fullspan Health** to serve pharma and life sciences clients with patient finding, adherence, and affordability solutions. [rvohealth.com](https://www.rvohealth.com/)
- **Virtual care and coaching**: Scaling programs for weight management, smoking cessation, and chronic condition support – including hiring for roles like "Head of Sales, Weight Care" and "Nurse Practitioner - Weight & Wellness". [linkedin.com](https://www.linkedin.com/company/rvohealth)

## Why Work Here
- **Culture**: Emphasizes values such as "Act with conviction", "No one’s an island" (collaboration), "Tend the soil" (sustainability), and "Pave new roads" (innovation). The company states it "creates an environment of growth, with fresh challenges and abundant learning opportunities." [rvohealth.com](https://www.rvohealth.com/company)
- **Remote/Hybrid**: Many roles listed as "Remote - US" (e.g., Associate Data Analyst, Software Engineer). Physical offices in Charlotte (HQ), Denver, Minneapolis, New York, and Brighton (UK). [linkedin.com](https://www.linkedin.com/company/rvohealth)
- **Salary Ranges** (from LinkedIn):
  - Director: ~$146,812/year
  - Designer: ~$75,828/year
  - Senior Product Manager: ~$145,518/year
- **Employer Ratings** (self-reported on LinkedIn, 243 reviews): Overall 2.7/5.0. Work-Life: 3.4, Compensation: 3.0, Culture: 2.6, Career: 2.3. [linkedin.com](https://www.linkedin.com/company/rvohealth)
- **Notable departures**: Recent exits (2026) include Director of R&D - AI, VP Data, Head of Training & Development – may indicate organizational restructuring.

## Sources
1. [rvohealth.com - Company Page](https://www.rvohealth.com/company)
2. [rvohealth.com - Home Page](https://www.rvohealth.com/)
3. [rvohealth.com - Careers Page](https://www.rvohealth.com/careers)
4. [linkedin.com - RVO Health Company Page](https://www.linkedin.com/company/rvohealth)
5. [crunchbase.com - RVO Health Profile](https://www.crunchbase.com/organization/rvo-health)

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