---
title: 'Director, Social Media - Dunkman at Authentic Brands Group'
canonical: 'https://feeny.ai/job/director-social-media-dunkman-authentic-brands-group-las-vegas-cjb03h8f37gb'
type: 'job'
last_seen: '2026-09-26'
---

# Director, Social Media - Dunkman at Authentic Brands Group 

- **Company:** Authentic Brands Group 
- **Location:** Las Vegas, NV
- **Posted:** 2026-09-24
- **Last confirmed live:** 2026-09-26
- **Apply:** https://job-boards.greenhouse.io/authenticbrandsgroup/jobs/6208030004

## Job description

## Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit[corporate.authentic.com](https://corporate.authentic.com/). Follow Authentic on[LinkedIn](https://www.linkedin.com/company/weareauthentic/),[Instagram](https://www.instagram.com/authentic/) and[WeChat](https://mp.weixin.qq.com/s/6lc-dB-5KdB7izDV2-4HQA).

## Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

## What You’ll Do

This is a foundational role with real ownership. You will be responsible for building the league’s voice, scaling its audience, and turning content into reach, relevance, and revenue. The Director of Social Media will lead all social strategy, content planning, and platform execution for Dunkman League.

## What You’ll be Working on

Lead the social media strategy for the Dunkman sports league across all platforms, driving audience growth, engagement, cultural relevance, and brand affinity, including:

- Own and lead Dunkman’s social media strategy across all major platforms including Instagram, TikTok, YouTube, X, Snapchat, and Facebook
- Build and manage content calendars, posting cadence, and platform-specific strategies that you will then be responsible for implementing
- Oversee creation of platform-specific social content, including short-form video, graphics, photography, copy, memes, highlights, and behind-the-scenes storytelling
- Lead real-time social coverage during live events, including highlight distribution, fan interaction, reactive posting, and issue escalation when needed
- Identify trends across sports, culture, and social media and act on them quickly
- Lead community management, commenting, and engagement across all social platforms
- Collaborate closely with  team on aggregating announcement details for press releases and managing timelines for distribution of these announcements across social
- Develop original content concepts, campaigns, and social-first storytelling formats
- Collaborate with production and design teams to create and optimize content for distribution
- Work with wider integrated marketing team to feed into all corporate trackers, analytics process, and weekly/monthly/quarterly reporting
- Understand commercial relationships with all league sponsors and integrate contractual and organic support into content plans and posting cadence; develop custom reporting for all individual sponsors and league partners
- Work directly with athletes to capture authentic, high impact content
- Ensure all content is built for performance, engagement, and monetization
- Track performance and continuously refine strategy based on data, translating insights into actionable recommendations that improve content performance and audience growth
- Present ideas and campaigns clearly to executives, sponsors, and partners
- Maintain relationships with social media platforms when needed
- Operate effectively in fast moving environments where priorities shift and timelines are tight
- Collaborate creators and partners to expand reach through coordinated content, influencer activations, and cross-promotional opportunities
- Partner with Authentic Brands Group’s social and influencer marketing teams to identify cross-brand social opportunities within Authentic’s brand portfolio
- Partner with Authentic corporate communications team on rolling out social milestones across company and executive social channels, newsletters, and email comms
- Up to 40% travel, including attendance at live events, production activities, meetings, and other business-related engagements

Must Haves

This role requires someone who does not wait for direction. You are expected to bring ideas, move quickly, and execute at a high level. You will work closely with leadership, athletes, production, and design to ensure everything we create is built to win on social.

- A minimum of 5 years of experience in social media, digital content, or a related field
- Deep understanding of all major social platforms including algorithms, trends, and monetization
- Proven track record of growing audiences and driving engagement through content
- Strong instincts for what works and the ability to execute quickly
- Highly organized and detail-oriented with demonstrated success meeting deadlines in a fast-paced environment
- Strong communicator who is comfortable working with executives, athletes, and partners
- Self-starter with leadership ability and a high standard for execution
- Able to adapt quickly and problem solve in real time
- Demonstrated success designing and driving strategy while also rolling up your sleeves to implement
- Passion for sports, culture, and content

## Preferred Experience

- Experience in sports, media, or live events
- Existing relationships with social media platforms
- Working knowledge of Adobe Creative Suite including Premiere and Photoshop
- Understanding of production workflows and content capture

Additional Notes

- This role requires someone who is hands on, accountable, and driven
- Comfortable with ambiguity, enthusiasm for building from scratch, and the drive to turn passion into action
- If you want to build something, move fast, and be part of creating a new category in sports, this is the opportunity
- This role is an individual contributor and would have access to our in-house tools and external agency partners

Primary Location Salary Range: $100,000 - $120,000 Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy

## About Authentic Brands Group 

## Company Overview
- **One-liner**: Authentic Brands Group is a digital-first, asset‑light platform that acquires, manages, and licenses some of the world’s most iconic intellectual property across sports, media, entertainment, and lifestyle.
- **Entity Type**: Private (backed by CVC, HPS, General Atlantic, and Leonard Green & Partners; celebrity shareholders include Shaquille O’Neal, David Beckham, and Kevin Hart)
- **Headquarters**: New York City, USA (multiple global offices including London, Shanghai, Tokyo, Mexico City)
- **Founded**: Not publicly available from provided sources
- **Founders**: Jamie Salter (Founder & Executive Chairman)

## Core Business
- **Primary industries**: Brand management, licensing, sports, media, entertainment, fashion, lifestyle, beauty, active/outdoor.
- **Target customers**: B2B (licensing partners, retailers, manufacturers) and B2C through owned brands and partnerships. Serves enterprise-level partners across 150+ countries.
- **Mission or purpose**: To bring brands to life and cultivate fandom through powerful storytelling, premium content, and unforgettable live experiences.

## Products & Services
- **Brand Portfolio Management**: Acquires and invests in iconic brands (e.g., Reebok, Sports Illustrated, Brooks Brothers) and celebrity-backed properties (Shaquille O’Neal, David Beckham). The company does not sell products directly; it licenses the IP to a network of 1,700+ partners who manufacture, distribute, and retail the goods.
- **Licensing & Partnerships**: Operates a global licensing ecosystem covering apparel, footwear, accessories, home goods, and more across 50+ brands.
- **Digital & Content**: Creates digital content and experiences to drive brand awareness and fan engagement. Includes an entertainment division led by Corey Salter.
- **Retail & Shop‑in‑Shops**: Supports branded retail environments and pop-ups through partner networks.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company). Recent funding or valuation rounds have not been publicly reported, but the company is backed by major private equity firms.
- **Key Metric**: $36+ billion in annual global retail sales (systemwide) – reported on corporate site.
- **Notable Investors / Partners**: CVC Capital Partners, HPS Investment Partners, General Atlantic, Leonard Green & Partners; independent shareholders include Shaquille O’Neal, David Beckham, Kevin Hart.
- **Growth Signals**: Portfolio spans 150+ countries with 1,700+ licensed partners; 260 million customer data files; 500,000+ physical points of sale; 31K+ social media followers; continual expansion into new markets (e.g., recent hiring in Japan, South Korea, LATAM).

## Competitive Advantages
- **Asset‑light model**: Owns the IP but does not operate manufacturing or retail, allowing scalability with lower capital intensity.
- **Iconic brand portfolio**: Houses some of the most recognized consumer brands and celebrity names, creating built-in fan bases and cultural relevance.
- **Deep licensing network**: 1,700+ best-in-class partners across geographies and product categories provide strong distribution and market access.
- **Celebrity shareholder alignment**: Key influencers (Shaq, Beckham, Hart) are both brand ambassadors and equity owners, aligning incentives.

## Strategic Focus
- **Global expansion**: Actively building presence in Asia‑Pacific (Japan, South Korea, China) and Latin America (Mexico).
- **Digital transformation**: Enhancing direct-to-consumer digital channels, marketplace strategies, and data-driven marketing.
- **Entertainment & content**: Growing the media and entertainment division to create live experiences, TV, and film properties around its IP.
- **Sustainability and brand longevity**: Investing in brand revitalization and responsible licensing practices.

## Why Work Here
- **Culture**: Described as inclusive, dynamic, and built by “go‑getters” who contribute unique perspectives. Employee Resource Groups (ERGs) are active.
- **Work policy**: Hybrid/office presence – multiple global hubs (NY, London, Shanghai, etc.); specific remote policy not detailed but “Summer Fridays” suggests flexibility.
- **Perks & benefits**:
  - Brand discounts
  - 401(k) employer matching
  - Medical, dental, vision insurance
  - Commuter benefits
  - Fully stocked kitchen and giveaways (“Authentic Drops”)
  - Employee training and development programs
  - Team events and collaboration-focused environment
- **Engineering/tech environment**: Digital and IT teams are growing (e.g., Director of IT, Senior Director of Global Business Systems). The platform is data-driven, offering exposure to large-scale consumer analytics and e‑commerce systems.

## Sources
1. [corporate.authentic.com/about](https://corporate.authentic.com/about)
2. [corporate.authentic.com/](https://corporate.authentic.com/)
3. [corporate.authentic.com/careers](https://corporate.authentic.com/careers)
4. [boards.greenhouse.io/authenticbrandsgroup](https://boards.greenhouse.io/authenticbrandsgroup)
5. [corporate.authentic.com/leadership](https://corporate.authentic.com/leadership)

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