---
title: 'Director, Strategy at Interbrand'
canonical: 'https://feeny.ai/job/director-strategy-interbrand-new-york-d849xgt5bbe4'
type: 'job'
last_seen: '2026-09-08'
---

# Director, Strategy at Interbrand

- **Company:** Interbrand
- **Location:** New York, NY
- **Posted:** 2026-05-07
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/interbrand/jobs/7904606

## Job description

## About Interbrand

Interbrand understands what it takes today to build the world’s most iconic brands.

To support our clients in an ever more complex and fascinating world, we have renewed our commitment to both common global standards and greater empowerment, experimentation and entrepreneurialism.

Interbrand is its people. We are a global team of highly diverse thinkers, makers and collaborators. We are proud of our heritage and often regarded as the university of branding. Over the past four decades, we have pioneered iconic work and invented many of the brand building tools that are now commonplace.

In collaboration with many of the world’s leading brands, we are pioneering the future of brand building. In a world where people’s expectations are moving faster than businesses, we give our clients the confidence to make Iconic Moves that create desire and utility, reshape the competitive landscape and drive extraordinary results.

The Interbrand Best Global Brands study/rankings are resources to our clients and the industry, providing proprietary data and insight for our role as client partner and commentator. We have published 18 books on brands and are often the reference point for university curriculum and professional associations. Today, through our own Academy, we aim to be the most impactful learning environment in the marketing world.

Our Behaviours

Our culture is informed by a set of behaviours we co-created as a business. Our behaviours give us space to experiment, permission to speak out, and a model of leadership that anyone in the business can adopt. Our behaviours are Lead with love, Be Brave, Listen First and Make it happen. We are proud of our behaviours. They make us, us.

The opportunity You're a strategic leader who shapes how we solve problems, build relationships, and grow our business. You see opportunity where others see complexity, and you have the commercial confidence and creative judgment to turn ambitious visions into reality.

At Interbrand, you'll lead our most significant strategy engagements, build deep relationships with C-suite clients, and guide multidisciplinary teams to create work that defines the future of iconic brands. You'll also play a key role in shaping our office, developing our talent, winning new business, and building Interbrand's reputation in the market.

This is a role where your strategic thinking, client relationships, and leadership directly impact our growth and success.

## What you'll be doing

- Lead complex, high-stakes strategy engagements for global and regional clients across brand, business, and experience challenges
- Build and maintain deep relationships with senior client stakeholders, acting as a trusted advisor who understands their business, anticipates their needs, and helps them navigate critical decisions
- Use our Thinking & Making approach and Three Lenses (Human Truth, Brand Economics, Experience) to diagnose what matters, shape bold strategic direction, and ensure ideas are viable, desirable, and ready for the real world
- Present and sell strategic thinking to C-suite audiences with authority, confidence, and conviction
- Lead and develop strategy teams, providing direction, coaching, feedback, and creating an environment where people do their best work
- Identify and pursue commercial opportunities for Interbrand and our clients, thinking like a business partner to maximize mutual value and extend relationships
- Collaborate with designers, writers, client partners, brand economists, principals, and other disciplines globally to deliver integrated solutions
- Collaborate with the Growth team by driving pitches, shaping proposals, building relationships, and helping define our competitive positioning
- Build Interbrand's external profile through thought leadership, speaking, writing, and representing our point of view in the market
- Play an active role in growth strategy, contributing to how we grow, what we prioritize, and how we operate
- Champion Interbrand's culture and values, helping create an environment where people feel supported, challenged, and inspired to do their best work
- Stay ahead of branding, business, and cultural shifts, bringing provocative points of view and helping shape where our craft is going next

## What we're looking for

## Experience

Proven reputation within brand strategy, business strategy, or management consulting. You've led significant engagements, built lasting client relationships, developed teams, and delivered work that created measurable business impact.

Strategic thinking You diagnose complex challenges, reframe business problems, and build strategies that combine Human Truth, Brand Economics, and Experience. You know how to balance creativity with commercial reality, and you champion ideas from concept through to implementation. You bring robust points of view on categories, markets, and where brands need to go next.

Communication You're an exceptional communicator who writes with clarity and conviction, presents with authority, and facilitates sessions that unlock breakthrough thinking. You adapt your approach for different audiences and know how to build buy-in at every level, from working teams to boardrooms.

Collaboration You build trust across teams, disciplines, geographies, and cultures. You bring people together around a shared vision, invite diverse perspectives, and elevate the thinking and quality of everyone around you.

Independence and ownership You take full accountability for your projects, your relationships, your team, and your contributions to the business. You manage complexity with commercial intelligence, balancing client satisfaction, team wellbeing, and profitability. You do what you say you'll do and inspire confidence in others.

Curiosity You have a genuine passion for brands, culture, business, and what's next. You stay ahead of shifts in our industry and adjacent fields, and you bring that thinking into your work and share it generously with others.

## Why Interbrand

For over 50 years, we've been shaping the world's most iconic brands. We solve brand challenges through our Thinking & Making approach, combining Human Truth, Brand Economics, and Experience to help our clients make the moves that unlock growth and define what's next.

We nurture a global community of thinkers and makers with the curiosity and confidence to create iconic work. Here, you'll find transparent career pathways, on-demand learning, honest feedback, real collaboration across borders, and a culture that champions difference and wellbeing.

We don't do ordinary. And we don't expect you to either.

Salary: $160k-$210k

This role requires 3 days in office per week We are working through access barriers across our job site, so if you run into any issues and would like this information in an alternative format, or would prefer to apply via email, please send us a message at careers@interbrand.com.

## About Interbrand

## Company Overview
- **One-liner**: Interbrand is a leading global brand consultancy that helps clients build and manage their brands through strategy, experience design, and brand valuation.
- **Entity Type**: Public subsidiary (owned by Omnicom Group, NYSE: OMC)
- **Headquarters**: New York, New York, USA
- **Founded**: 1974
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Brand Consultancy, Marketing, Advertising Services
- Target customers: B2B, primarily large global enterprises (Fortune 500)
- Mission or purpose statement: To give clients the confidence to make "Iconic Moves" – bold moves that leap ahead of customer expectations and competitors, sparking desire and creating utility to drive extraordinary results.

## Products & Services
- **Brand Strategy**: Consulting services to define brand purpose, positioning, architecture, and go-to-market strategy.
- **Brand Valuation & Analytics**: Quantitative analysis of brand value, including the annual "Best Global Brands" report, using proprietary financial modeling and brand strength analysis.
- **Experience Design**: Creating customer experiences through design, language, and technology to shape brand perception and behavior.
- **Corporate & Packaging Design**: Developing visual identity systems, brand guidelines, and packaging design for products.
- **Naming & Verbal Identity**: Crafting brand names, messaging, and verbal identity systems.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (as a subsidiary). Parent company, Omnicom Group, has a market cap of approximately $20 billion (as of mid-2026).
- **Key Metric**: Annual Revenue of $210 million (source: LinkedIn, 2026).
- **Notable Investors/Partners**: Part of the Omnicom Group (NYSE: OMC). Key clients include many of the world's most valuable brands.
- **Growth Signals**: Founder of the "Best Global Brands" report, a leading industry benchmark. Offices in 17 countries. Recent headcount decline of 13.1% YoY (source: LinkedIn, 2026), indicating a period of restructuring or downsizing.

## Competitive Advantages
- **Pioneering Heritage**: Widely recognized as the company that pioneered brand valuation as a business discipline, creating a strong reputation for thought leadership.
- **Proprietary Data & Methodology**: The "Best Global Brands" ranking and related brand strength analysis tools provide a unique data-driven perspective that is highly respected in the C-suite.
- **Global Scale & Omnicom Resources**: As part of the Omnicom Group, Interbrand has access to a vast network of resources, global talent, and client relationships.
- **Three-Lens Approach**: Their integrated methodology of "Human Truths," "Experience," and "Economics" offers a comprehensive framework for brand building.

## Strategic Focus
- **Brand Economics**: Moving beyond classic brand strategy to prove the direct financial impact of brand decisions on business value.
- **Iconic Moves**: Shifting the narrative from incremental change to bold, transformative actions that help clients leapfrog competitors.
- **Deepening Customer Experience**: Integrating design and technology expertise to create more powerful and engaging brand experiences.

## Why Work Here
- **Global Brand Work**: Opportunity to work on strategy and design for some of the world's most recognizable and valuable brands.
- **Thought Leadership Culture**: A workplace that values big ideas and deep expertise, particularly in brand strategy and valuation.
- **In-Office Culture**: The company emphasizes an in-office environment, with major hubs in New York, London, Cologne, and Madrid.
- **Current Challenges**: The company is currently undergoing a period of significant headcount reduction (13.1% decrease YoY) and has experienced recent departures of senior leadership, which may indicate instability or a restructuring phase. Employee reviews on platforms like LinkedIn rate the company 3.3/5, with compensation and culture scoring 3.0/5.
- **Salary Data**: Example salary ranges from LinkedIn include a Senior Strategist at $136,064/year and an Associate Consultant at $93,011/year.

## Sources
1. [Interbrand.com](https://interbrand.com/who-we-are/)
2. [LinkedIn.com](https://www.linkedin.com/company/interbrand)
3. [Forbes.com](https://www.forbes.com/companies/interbrand/)
4. [BuiltIn.com](https://builtin.com/company/interbrand)

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