---
title: 'Director, Talent Partnerships & Entertainment Marketing at United Talent Agency'
canonical: 'https://feeny.ai/job/director-talent-partnerships-entertainment-marketing-united-talent-agency-uta-p12hdc409mhb'
type: 'job'
last_seen: '2026-10-14'
---

# Director, Talent Partnerships & Entertainment Marketing at United Talent Agency

- **Company:** United Talent Agency
- **Location:** UTA Location
- **Employment:** full-time
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/united-talent-agency/a9be53c6-16d3-4d8f-b857-ca2a2e2ef8ff

## Job description

UTA Advisory Marketing seeks a Director to join our growing team, with responsibilities split equally between Coach and Compari. This role will lead talent strategy, talent buying, and entertainment-driven campaigns for two high-profile, blue-chip brand clients, with an emphasis on A-list celebrity partnerships and broader cultural opportunities.

The ideal candidate combines strategic brand thinking with hands-on execution, has strong relationships across the entertainment and cultural landscape, and can independently lead complex campaigns from concept through delivery. They are digitally savvy, deeply engaged with current culture and online trends, and proactive in identifying opportunities that build brand relevance.

This role will work closely with two senior leaders across the client accounts. New York-based candidates are strongly preferred.

UTA Advisory Marketing - a division of leading global talent and entertainment company United Talent Agency - is a top entertainment marketing agency advising some of the world’s biggest brands. Our team of passionate marketers and experts leverages entertainment to create and execute initiatives including talent procurement, film and television integrations, studio and network co-marketing, promotional partnerships, content strategy, business acceleration, and more.

The salary range for this role is $150,000 to $160,000, commensurate with experience and skills.

## What You Will Do

- Serve as the day-to-day strategic and executional lead across Coach and Compari, with an approximately 50/50 allocation of responsibilities
- Lead talent strategy and buying, prioritizing A-list celebrities and culturally relevant partnerships rather than standard influencer-led programs
- Develop strategic entertainment and cultural marketing recommendations that connect brand objectives with talent, content, and partnership opportunities
- Leverage existing relationships with talent representatives, entertainment partners, and cultural tastemakers to identify and secure high-impact opportunities
- Lead talent negotiations and partnership management, including deal structuring, contract redlines, and direct communication with representatives and legal teams
- Oversee end-to-end talent campaigns, from strategy and creative development through production, content delivery, activation, and results review
- Integrate talent partnerships with content strategy and product placement to create cohesive, brand-relevant campaigns
- Collaborate with internal teams to identify and vet celebrity, creator, entertainment, and cultural partnership opportunities aligned with campaign objectives
- Manage timelines, budgets, deliverables, production logistics, and internal and external communications across multiple workstreams
- Build and present compelling decks that clearly articulate strategic recommendations, creative concepts, talent choices, and activation plans
- Maintain a deep understanding of entertainment, digital culture, emerging online trends, and competitive activity to inform client recommendations
- Lead weekly client calls and meetings, establish agendas, manage follow-ups, and ensure accountability
- Guide junior team members and oversee project execution while contributing to process improvement, knowledge sharing, and a collaborative team culture
- Travel as needed for client activations, talent shoots, media days, and live events

## What You Will Need

- 5+ years of relevant experience in talent buying, entertainment marketing, or strategic brand partnerships, with a proven track record of director-level responsibility
- Demonstrated experience leading talent partnerships and campaigns for high-profile, blue-chip consumer brands
- Significant hands-on experience securing and managing A-list celebrity partnerships, including negotiations, contract management, and production logistics
- Strong existing relationships across the entertainment and cultural ecosystem, including talent representatives and relevant partnership contacts
- Strategic brand experience that extends beyond talent representation or transactional booking, with the ability to connect talent decisions to business and marketing objectives
- Experience integrating talent partnerships with content strategy, product placement, and broader entertainment-driven campaigns
- Deep cultural literacy and digital fluency, with active engagement in current online conversations, emerging trends, and shifts in audience behavior
- Ability to independently lead complex projects from strategy through execution and manage multiple priorities with precision
- Excellent client communication, presentation, negotiation, and relationship-building skills
- Ability to navigate a highly matrixed organization and collaborate effectively across teams, departments, and senior stakeholders
- A proactive, self-driven, solutions-oriented approach, with the initiative to identify opportunities and move work forward
- Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint and/or Google Slides, Docs, and Sheets
- Ability to travel for client activations, media days, talent shoots, and event support
- Bachelor’s degree in marketing, advertising, or a related field strongly preferred
- New York-based candidates strongly preferred

## What You Will Get

- The unique and exciting opportunity to work at one of a leading global entertainment companies
- Access to the tools, leadership, and resources you will need to create and drive a center of excellence
- The opportunity to do the best work of your career
- Work in an inclusive and diverse company culture
- Competitive programs to support your well-being
- Experience working in a collaborative environment with room to grow

## About UTA

UTA is a premier global talent agency built for the future of media and entertainment. The agency's diversified platform and best-in-class, client-first approach is innovative, collaborative, and positioned to lead in an evolving market. UTA represents the most celebrated artists, creatives, and brands, from icons and legends to next-generation talent. Its integrated capabilities span film and television, music, comedy, creators, sports, brands, news, publishing, speakers, theater, and more. It is based in Los Angeles with offices in the U.S., London, and Munich. For more information: https://www.unitedtalent.com/about/ UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers. https://www.unitedtalent.com/privacy-policy

## About United Talent Agency

## Company Overview
- **One-liner**: United Talent Agency (UTA) is a global talent and entertainment company that represents the most celebrated artists, creators, athletes, and brands, helping them grow across film, television, music, sports, and the creator economy.
- **Entity Type**: Private (with outside investment from EQT and other private equity firms)
- **Headquarters**: Beverly Hills, California, USA (9336 Civic Center Drive, Beverly Hills, CA 90210) [unitedtalent.com](https://www.unitedtalent.com/about)
- **Founded**: 1991
- **Founders**: Jeremy Zimmer, Peter Benedek, and Jim Berkus [unitedtalent.com](https://www.unitedtalent.com/about)

## Core Business
- **Primary industry**: Talent representation, entertainment, media, sports, and marketing.
- **Target customers**: Artists, storytellers, musicians, athletes, content creators, and brands (B2B across entertainment and sports).
- **Mission or purpose statement**: To represent bold and visionary talent while building a collaborative, inclusive culture that drives the future of entertainment. [unitedtalent.com](https://www.unitedtalent.com/careers)

## Products & Services
- **[UTA Representation]** – Core agency service for clients in film, television, music, comedy, publishing, theater, news, and broadcasting. [unitedtalent.com](https://www.unitedtalent.com/)
- **[UTA Sports]** – Sports representation including KLUTCH Sports Group (NBA, NFL) and ROOF Athlete Management (international football). [unitedtalent.com](https://www.unitedtalent.com/about)
- **[UTA Music]** – Global music representation, strengthened by acquisitions of The Agency Group and Echo Location Talent Agency. [unitedtalent.com](https://www.unitedtalent.com/about)
- **[UTA Brand Studio]** – Brand strategy and entertainment marketing, including the Next Gen practice (from JUV Consulting acquisition). [unitedtalent.com](https://www.unitedtalent.com/about)
- **[UTA IQ]** – Data and analytics division (from MediaHound acquisition) providing insights for clients. [unitedtalent.com](https://www.unitedtalent.com/about)
- **[UTA Ventures]** – Investment and advisory arm for emerging companies and technologies. [unitedtalent.com](https://www.unitedtalent.com/about)
- **[UTA Foundation]** – Nonprofit supporting social issues, nonprofit resources, and client social impact goals. [unitedtalent.com](https://www.unitedtalent.com/about)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed. UTA is private and has taken strategic outside investment from global private equity firm EQT (2022) and earlier private equity rounds (2013). [unitedtalent.com](https://www.unitedtalent.com/about)
- **Key Metric**: Total employees ~2,200 (2024). [wikipedia.org](https://en.wikipedia.org/wiki/United_Talent_Agency)
- **Notable Investors/Partners**: EQT (largest outside investor), KLUTCH Sports Group (Rich Paul), Curtis Brown Group (UK), and Digital Brand Architects. [unitedtalent.com](https://www.unitedtalent.com/about)
- **Growth Signals**:
  - 2024: Acquired JUV Consulting (Gen Z marketing) and ROOF Athlete Management (football).
  - 2023: Opened office in Atlanta (first major agency to do so); acquired Fletcher & Co. (literary agency) and James & Co. (executive search).
  - 2022: Acquired The Curtis Brown Group (UK talent agency) and MediaHound (data analytics); EQT became largest outside investor.
  - 2021: Acquired Echo Location Talent Agency (UK hip-hop/electronic).
  - 2019: Acquired Digital Brand Architects; partnered with KLUTCH Sports Group.
  - 2018: Acquired MediaLink (marketing advisory). [unitedtalent.com](https://www.unitedtalent.com/about)

## Competitive Advantages
- **Silo‑free collaboration**: UTA cultivates a culture where teams partner across departments and offices, avoiding the typical agency silos. [unitedtalent.com](https://www.unitedtalent.com/careers)
- **Broad platform**: Representation spans every major entertainment vertical (film, TV, music, sports, creators, brands, news, publishing) under one roof.
- **Data-driven edge**: UTA IQ provides proprietary analytics and insights, differentiating the agency from traditional talent representation.
- **Global reach**: Offices in Beverly Hills, New York, London, Atlanta, Nashville, and a strong UK presence through Curtis Brown Group.
- **Long‑term talent development**: Early career programs (Media & Entertainment Training Program, internships) foster internal growth and leadership. [unitedtalent.com](https://www.unitedtalent.com/careers)

## Strategic Focus
- **Expanding global sports and entertainment**: Recent acquisitions in football (ROOF), NFL (ELITE Athlete Management), and UK literary/talent (Curtis Brown) signal continued internationalization.
- **Creator economy and Gen Z marketing**: Acquisition of JUV Consulting and launch of Next Gen practice target younger audiences.
- **Data and technology**: UTA IQ and MediaHound integration emphasize data-driven decision-making for clients.
- **Diversity, equity, and inclusion**: Perfect score (100) on Human Rights Campaign Corporate Equality Index; employee inclusion groups and mentorship programs. [unitedtalent.com](https://www.unitedtalent.com/careers)

## Why Work Here
- **Culture**: UTA emphasizes collaboration, curiosity, and entrepreneurial thinking. Employees describe it as “ambitious but human,” with a focus on long-term, fulfilling careers. [unitedtalent.com](https://www.unitedtalent.com/careers)
- **Remote/Hybrid/Office**: UTA has physical offices in Beverly Hills, New York, London, Atlanta, and Nashville. Specific remote/hybrid policies are not publicly detailed but the workplace is centered around in-person collaboration.
- **Benefits** (from careers page):
  - Comprehensive medical, dental, and vision coverage.
  - 401(k) with employer match.
  - Generous paid parental leave and fertility/family planning support.
  - Back-up child and elder care.
  - Mental health tools and fitness/health benefits.
  - Long-term financial wellness support. [unitedtalent.com](https://www.unitedtalent.com/careers)
- **Engineering culture**: While UTA is not a tech-first company, its UTA IQ division and data analysts play a key role in modernizing the agency. The culture is built on cross-functional collaboration and professional development.

## Sources
1. [unitedtalent.com - Home](https://www.unitedtalent.com/)
2. [unitedtalent.com - About](https://www.unitedtalent.com/about)
3. [unitedtalent.com - Careers](https://www.unitedtalent.com/careers)
4. [wikipedia.org - United Talent Agency](https://en.wikipedia.org/wiki/United_Talent_Agency)
5. [builtin.com - United Talent Agency](https://builtin.com/company/united-talent-agency)

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