---
title: 'Director, Talent Social Content at Fanatics Inc.'
canonical: 'https://feeny.ai/job/director-talent-social-content-fanatics-inc-new-york-g0y5ygv94esz'
type: 'job'
last_seen: '2026-11-06'
---

# Director, Talent Social Content at Fanatics Inc.

- **Company:** Fanatics Inc.
- **Location:** New York, NY
- **Compensation:** $180k–$200k
- **Posted:** 2026-10-23
- **Last confirmed live:** 2026-11-06
- **Apply:** https://job-boards.greenhouse.io/fanaticsinc/jobs/4465472009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About the Role

Creatives disrupt the internet by bringing social first ideas that will have an impact across platforms and this role isn’t any different. Content that has been done before is boring, but in this role you will develop ideas and content with the biggest fans, athletes, creators and celebrities in the world. This content will live across the Fanatics handles with the purpose of building the fanatics’ relationships, brand and GETTING VIEWS.

You are someone who can think on their feet and come up with ideas at all times. It can range from a 30 second shoot where you can create one video all the way to planning our biggest tentpole stunts. You are amazing with high profile talent and figuring out what type of content will make them excited and perform well.

This person will think outside the box to connect brand initiatives with social first creativity in mind. You will work with the Original Content, Social Programming and YouTube Teams to engage our audience in the best social first way.

## Responsibilities

- Maximize reach and video views across short-form platforms.
- Lead creative and execution for content with athletes, creators and celebs
- Focus on platform trends and cultural moments to create unique social content.
- Collaborate with the Original Content + Social Programming team to create moments.
- Must have a strong social instinct of what’s trending on the internet and pop culture.
- Lead ideation on social stunts for everyday social and Fanatics Fest
- Identify key creators and influencers to work with.
- Understands social strategy across platforms (FB/X/IG/TT/YT).
- A storyteller that develops content to break the internet while serving company goals.
- Lead conversations with partners and the team to develop the best content possible.
- BE FAST.

Other Key Attributes / Characteristics

- Deep understanding of what’s currently trending on the internet.
- Identifying which athletes and creators are next to make an impact.
- Communicator that is able to speak with internal and external partners.
- Excellent time management and organization to bring concepts to life.
- Existing relationships with talent agents and managers.

Travel

- Any time we have access to a big moment or talent, you will be going to the event or leading the creative for a team member to attend.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range $180,000—$200,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

## About Fanatics Inc.

## Company Overview
- **One-liner**: Fanatics is a leading global digital sports platform that enables fans to buy, bet, collect, and engage with their favorite teams, players, and moments through a unified ecosystem of commerce, collectibles, gaming, events, and media.
- **Entity Type**: Private (multiple funding rounds; last disclosed valuation of $31 billion in 2022 – not confirmed in provided sources)
- **Headquarters**: Jacksonville, Florida, USA (with major offices in New York, Los Angeles, London, and over 80 global locations) [fanaticsinc.com](https://www.fanaticsinc.com/careers)
- **Founded**: Not publicly available in provided sources
- **Founders**: Michael Rubin [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)

## Core Business
- **Primary Industry**: Licensed sports merchandise, digital collectibles, sports betting & iGaming, live events, prediction markets, advertising, and content production.
- **Target Customers**: B2C (sports fans globally), B2B (leagues, teams, players’ associations, colleges, retail partners). Serves over 100 million fans and partners with 900+ sports properties and 6,000+ athletes/celebrities. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Mission Statement**: “Relentlessly enhancing the fan experience.” [fanaticsinc.com](https://www.fanaticsinc.com/)

## Products & Services
- **Fanatics Commerce**: Design, manufacture, and retail licensed fan gear, jerseys, lifestyle apparel, headwear, and hardgoods across digital and physical channels (2,000+ retail locations including Lids). [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Collectibles**: Physical and digital trading cards, sports memorabilia, and digital assets (e.g., NFTs) for sports and entertainment properties. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Betting & Gaming**: Online sportsbook, iGaming (casino), and prediction market platforms for real-money wagering. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Markets**: A prediction markets platform allowing fans to forecast real-world sports, cultural, economic, and political events. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Fest**: Large-scale sports and collector fan events (live experiences). [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Advertising**: A sports media platform connecting brands with 100M+ fans through onsite and offsite media solutions. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Credit Card**: Co-branded credit card offering rewards tied to the Fanatics ecosystem. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics Studios**: A joint venture with OBB Media producing premium sports entertainment content. [fanaticsinc.com](https://www.fanaticsinc.com/)
- **Fanatics ONE**: Loyalty program uniting all Fanatics experiences. [fanaticsinc.com](https://www.fanaticsinc.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (privately held; last reported valuation ~$31B in 2022)
- **Key Metric**: Over 100 million fans reached; 22,000+ employees (15,000+ full-time, 7,000 part-time/contractor); partnerships with 900+ sports properties and 6,000+ athletes. [fanaticsinc.com](https://www.fanaticsinc.com/) | [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Notable Investors/Partners**: Major sports leagues (NFL, NBA, MLB, NHL, WNBA, NWSL), players’ associations, Mitchell & Ness, Lids, Boardroom (Kevin Durant), OBB Media. Investment history includes funds from Silver Lake, SoftBank, Fidelity, and others (not detailed in provided sources).
- **Growth Signals**: Rapid expansion into sports betting, iGaming, prediction markets, credit card services, advertising, and media production; launch of Fanatics Markets (prediction platform); growing loyalty program (Fanatics ONE); continuous retail footprint (2,000+ stores). [fanaticsinc.com](https://www.fanaticsinc.com/)

## Competitive Advantages
- **Vertical Integration**: End-to-end control from product design and manufacturing to retail, digital platforms, and real-money gaming, creating a seamless fan experience.
- **Exclusive Licensing**: Deep, long-term partnerships with all major U.S. sports leagues, top player associations, and major colleges – barriers for competitors.
- **Massive Scale**: 100M+ fan reach, 22,000 employees, 2,000+ retail locations (including Lids), and global supply chain provide unmatched distribution and data.
- **Data-Driven Ecosystem**: Cross-platform data allows personalized offers, loyalty rewards, and targeted advertising across commerce, betting, and collectibles.
- **Diversified Revenue Streams**: Commerce, collectibles, betting, events, advertising, and financial services reduce reliance on any single segment.

## Strategic Focus
- **Integrated Ecosystem**: Connecting all fan touchpoints (buy, bet, collect, engage) to maximize lifetime value and reduce churn.
- **Technology Innovation**: Investing in AI, prediction markets, digital collectibles (blockchain), and real-time personalization.
- **Expansion into Financial Services**: Launching co-branded credit cards and financial products to deepen fan loyalty.
- **Global Growth**: Extending partnerships and operations internationally (80+ offices globally).
- **Media & Content**: Scaling Fanatics Studios to produce premium sports entertainment and leveraging advertising as a revenue engine. [fanaticsinc.com](https://www.fanaticsinc.com/)

## Why Work Here
- **High-Performance Culture**: Fanatics emphasizes speed, intensity, and a “relentless” work ethic. The company seeks “high performers” who thrive in a fast-paced, no-offseason environment. [fanaticsinc.com/careers](https://www.fanaticsinc.com/careers)
- **Competitive Compensation**: Competitive pay, bonuses, equity (where eligible), robust 401(k) matching, student loan assistance, tuition reimbursement, and merchandise discounts. [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Work-Life Balance Benefits**: Unlimited discretionary time-off, generous maternity/paternity leave, flexible schedules, remote/hybrid options available for certain roles (e.g., Privacy & Product Counsel REMOTE). [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent) | [greenhouse.io](http://job-boards.greenhouse.io/fanaticsinc)
- **Wellness & Health**: Comprehensive health coverage, mental health services, Wellhub (Gympass) access, fertility and adoption assistance, gender affirmation care.
- **Talent Development**: Fanatics University (FanU) for learning, mentoring, leadership coaching, and inclusive leadership programs for emerging female leaders. [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Diversity & Inclusion**: Strong focus on Inclusion, Diversity, Equity, and Allyship (IDEA); employee-led FANs groups (AAPI, Black, PRIDE, Veterans, Women’s). 43% of US director+ are female; 45% ethnically diverse. [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Awards**: Forbes America’s Dream Employers 2025, Fast Company 50 Most Innovative Companies, Front Office Sports Best Employer in Sports, Sports Business Journal Most Influential (Michael Rubin). [fanaticsinc.com/culture-talent](https://www.fanaticsinc.com/culture-talent)
- **Office/Remote Policy**: Hybrid for many roles; some fully remote positions available. Over 80 offices globally including US hubs in Jacksonville, New York, Los Angeles, Tampa, and international in London, Hyderabad, Paris, Manchester. [greenhouse.io](http://job-boards.greenhouse.io/fanaticsinc) | [fanaticsinc.com/careers](https://www.fanaticsinc.com/careers)

## Sources
1. [fanaticsinc.com – Main About Page](https://www.fanaticsinc.com/)
2. [fanaticsinc.com/careers – Careers Page](https://www.fanaticsinc.com/careers)
3. [fanaticsinc.com/culture-talent – Culture & Talent Page](https://www.fanaticsinc.com/culture-tal

_…truncated._

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