---
title: 'Director/Vice President, Artist & Label Partnerships - AWAL at Sony Music'
canonical: 'https://feeny.ai/job/director-vice-president-artist-label-partnerships-awal-sony-music-los-angeles-bfkx8p8ejsbz'
type: 'job'
last_seen: '2026-09-16'
---

# Director/Vice President, Artist & Label Partnerships - AWAL at Sony Music

- **Company:** Sony Music
- **Location:** Los Angeles, CA
- **Compensation:** $115k–$160k
- **Posted:** 2026-07-31
- **Last confirmed live:** 2026-09-16
- **Apply:** https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8660068002

## Job description

## About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As the Director or Vice President of Artist & Label Partnerships, you will work with the senior leadership team to source, negotiate, and execute acquisitions of music rights, joint ventures, and any other strategic partnerships with artists and labels. This role will work globally, running the entire deal process for opportunities across the world in collaboration with local AWAL/Sony teams. This is a rare opportunity to have an influence on the development of the music industry and how AWAL is best positioned to be the partner of choice for artists and entrepreneurial label executives.

What you'll do:

- Develop and own the acquisition strategy for AWAL
- Drive relationships on a global basis to source and close new opportunities, creating a network of managers, business managers, lawyers, and rightsholders who see AWAL as the first stop for potential deals
- Leverage and guide the development of tools to identify potential partners
- Prospect at scale, including cold outreach to individuals outside direct network
- Contribute to investment and acquisition deal processes, working cross-functionally across AWAL and Sony Music to conduct due diligence and support negotiations
- Support finance team in creating financial valuation models for each deal, ensuring we have the right view on deal terms and structure
- Contribute to investment presentations and approval memos for senior management
- Engage with the local teams in each of AWAL’s offices globally, supporting the development of a local strategy and collaborating to assess, negotiate, and close deals
- Run process post-close to guide catalog onboarding, evaluate deal performance, and drive process improvements with a spirit of continuous learning

Who you are:

This opportunity may be filled either at a Director or Vice President level. A series of interviews will assess and determine the qualifications required for either level.

- Director: You are an established executive within the music business with 5+ years of experience managing the entire lifecycle of deals, from sourcing to close and onboarding
- VP: You are an established executive within the music business with 8+ years of experience managing the entire lifecycle of deals, from sourcing to close and onboarding
- You possess a deep, lifelong passion for music and are driven by a commitment to empowering artists and labels through fair and strategic partnerships
- You have extensive relationships with managers, business managers, lawyers, and rightsholders within music, with a clear sense of how you would generate deal opportunities from day one
- You have excellent interpersonal and networking skills and a track record of developing effective business relationships both within and outside your organization
- You are a self-starter and use an entrepreneurial mindset to create opportunities
- You never stop learning and are comfortable using technology to improve processes, drive efficiencies, and automate workflows
- You can anticipate and identify industry trends and distill them into actionable ideas and opportunities, with a perspective on potential investable market trends
- You have exceptional verbal and written communication skills and can present ideas clearly and thoroughly to diverse audiences of stakeholders

What we give you:

- You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt, and create what happens next
- Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our [California Recruitment Privacy Policy](https://cdn.smehost.net/2019sonymusiccom-smeprod/wp-content/uploads/2023/01/CA-Recruitment-Privacy-Policy.pdf) for more details. The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.  The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. California Pay Range $115,000—$160,000 USD

## About Sony Music

## Company Overview
- **One-liner**: Sony Music Entertainment is the recorded music and publishing arm of Sony Group, managing a global roster of artists and a vast catalog of music while operating one of the industry’s leading record labels and distribution platforms.
- **Entity Type**: Private (Wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: New York, New York, United States
- **Founded**: 1991 (as Sony Music Entertainment, following the acquisition of CBS Records)
- **Founders**: Not applicable (corporate division of Sony Group)

## Core Business
- **Primary industry**: Music – Recorded music, music publishing, artist services, and distribution.
- **Target customers**: B2B (streaming services, advertisers, film/TV studios); B2C (music fans via streaming, live events, merchandise); Enterprise (brand partnerships, sync licensing).
- **Mission statement**: “To shape what is coming next in music, technology, and culture” and “entertain and move people.”

## Products & Services
- **Record Labels (Columbia, Epic, RCA, Arista Nashville, etc.)**: A&R, recording, marketing, and promotion of artists across all genres.
- **Music Publishing (Sony Music Publishing)** : Administration of song rights, sync licensing, and songwriter development.
- **Distribution & Artist Services (The Orchard, AWAL)** : Digital distribution, marketing, and global reach for independent artists and labels.
- **Direct-to-Consumer (D2C)**: Merchandising, fan engagement platforms, and e‑commerce (Three Ten Merch, The Merch Collective).
- **Podcasting & Content**: Original podcast production and ad sales (Global Podcasting division).
- **Film & TV Sync**: Licensing music for media (SyncShop, Business & Legal Affairs teams).

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private subsidiary); Sony Group Corporation’s music segment reported revenue of approximately ¥1.6 trillion (~$10.6 billion) for FY2024 (ended March 2025).
- **Key Metric**: Annual Revenue (music segment) – ~$10.6 billion (FY2024) – as reported by Sony Group.
- **Notable Investors / Partners**: Parent company Sony Group Corporation; strategic partnerships with streaming platforms (Spotify, Apple Music, YouTube Music), film studios, and global brands.
- **Growth Signals**: Continued expansion through acquisitions (AWAL, Alamo Records, Somethin’ Else); growing podcast and D2C revenue; investment in emerging technology (AI, immersive audio); global headcount of thousands with active hiring across 20+ countries.

## Competitive Advantages
- **Vast, iconic catalog**: Ownership of the world’s largest music catalog (over 5 million songs) and rights to legendary artists (Bob Dylan, Bruce Springsteen, Queen, etc.).
- **End‑to‑end artist ecosystem**: From A&R and recording to publishing, distribution, merchandise, and sync – all under one roof.
- **Global scale & Sony synergy**: Access to Sony’s electronics, gaming (PlayStation), and entertainment divisions for cross‑promotion and technology innovations.
- **Deep industry relationships**: Long‑standing ties with streaming services, radio, live events, and media partners.

## Strategic Focus
- **Digital transformation**: Expanding direct‑to‑consumer channels, fan‑data analytics, and personalized experiences.
- **Emerging technology**: Investment in AI‑assisted music creation, spatial audio, and virtual concerts.
- **Global growth**: Strengthening presence in high‑growth markets (India, Latin America, Africa) via local labels and partnerships.
- **Diversified revenue**: Growing non‑streaming income through sync licensing, brand partnerships, podcasting, and live events.

## Why Work Here
- **Culture**: “Honour the creative journey” – a collaborative, creative environment that values insight, integrity, and imagination.
- **Career development**: Award‑winning 12‑month paid internship programs, global mobility, and internal learning opportunities.
- **Remote / Hybrid / Office**: Roles are posted for both in‑office (New York, Nashville, Los Angeles, London, Mumbai, Warsaw) and remote positions – policy varies by team and function.
- **Perks**: Competitive compensation, benefits, access to a global music community, and the chance to work directly with top artists.
- **Engineering & Data**: Growing data analytics, security, and engineering teams (e.g., Label Analytics, Cyber Security, Automation) – tech roles are integrated into a creative business.

## Sources
1. [Sony Music Global Job Board (Greenhouse)](https://job-boards.greenhouse.io/sonymusicentertainment/jobs/8239876002)
2. [Sony Music Careers](https://careers.sonymusic.com/jobs/)
3. [Inside Sony Music – Introducing Sony Music Careers](https://www.sonymusic.com/inside-sony-music/introducing-sony-music-careers/)
4. [Careers FAQ – Sony Music Careers](https://careers.sonymusic.com/how-we-hire/frequently-asked-questions/)
5. [Sony Music UK – Careers](https://www.sonymusic.co.uk/careers/)

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