--- title: 'Director, VIP Experience & Loyalty at PrizePicks' canonical: 'https://feeny.ai/job/director-vip-experience-loyalty-prizepicks-atlanta-gmbwdqmwrq8w' type: 'job' last_seen: '2026-10-18' --- # Director, VIP Experience & Loyalty at PrizePicks - **Company:** PrizePicks - **Location:** Atlanta, GA - **Work type:** remote - **Posted:** 2026-10-16 - **Last confirmed live:** 2026-10-18 - **Apply:** http://prizepicks.com/position?gh_jid=8033668003 ## Job description At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? PrizePicks Most Value Player (MVP) program is intended to ensure the most engaged players enjoy a high quality experience with our brand and product, inspiring loyalty as they enjoy the action and excitement of our leading product portfolio.  We are seeking a strategic and people-driven Director, MVP to lead our high-performing MVP team. This leader will be responsible for growing, engaging, and retaining our most engaged users. This leader sets a high bar for partnership management, operational execution, and people leadership. They bring structure to complex work, non-negotiable responsibility and operational standards, make sound decisions with incomplete information, communicate clearly across stakeholders, and create an environment where the team can deliver a consistent, trusted, and differentiated MVP experience. You will implement and lead customer engagement strategies, oversee a team of MVP relationship managers, and work cross-functionally with product, marketing, compliance, and analytics teams to ensure a best-in-class experience for our top users. What you’ll do: Set the MVP strategy and business plan - Own and evolve the MVP strategy, including player segmentation, tier design, service model, and engagement principles across the player lifecycle - across all products. - Develop an annual roadmap and operating plan that connects MVP initiatives to retention, engagement, lifetime value, and responsible gaming objectives. - Identify and prioritize opportunities to improve the MVP experience through personalized outreach, rewards, exclusive access, events, and product or service enhancements. - Establish clear decision frameworks for investments, offers, experiences, and escalations, balancing player impact, commercial value, and regulatory requirements. - Communicate and present to the executive leadership team on a regular basis. Lead and develop a high performing team - Lead, coach, and develop MVP Managers and Player Representatives, creating clear expectations for leadership, relationship management, and operational excellence. - Set team goals, service standards, performance measures, and capacity plans; use performance trends to improve execution and develop talent. - Build scalable playbooks, training, quality standards, escalation protocols, and knowledge-sharing routines that enable consistent, high-quality player experiences. - Foster a culture of ownership, sound judgment, collaboration, discretion, and responsible gaming stewardship. Own the MVP player experience - Design and oversee high-touch engagement strategies that anticipate player needs, strengthen loyalty, and address churn risk before it materializes. - Serve as the senior escalation point for sensitive or complex MVP matters, ensuring thoughtful resolution and appropriate cross-functional coordination. - Ensure the program delivers a consistent and differentiated experience across digital touchpoints, service interactions, rewards, and live experiences. - Use player feedback and relationship-manager insights to identify friction, improve service design, and advocate for the MVP player perspective. - Have overview and ownership of the entire end-to-end MVP experience Drive cross functional execution - Partner with RevOps and CRM teams to translate MVP strategy into targeted lifecycle campaigns, communications, and engagement journeys. - Work with Product and Analytics to improve the MVP holistic offering and journeys, our understanding of players, product requirements, outcome assessments, and convert insights into scalable solutions. - Collaborate with Customer Support to align service expectations, handoffs, and escalation practices for top-tier players. - Partner closely with Compliance and Legal to ensure player interactions, rewards, communications, and events are executed in accordance with applicable requirements and company policies. Manage performance and continuous improvement - Define and monitor a balanced scorecard of program and team performance, including retention, engagement, churn, lifetime value, player satisfaction, operational quality, and responsible gaming indicators. - Translate data and qualitative insights into clear recommendations for senior leaders, with an emphasis on impact, tradeoffs, risks, and next steps. - Collaborate cross-function to lead testing & measurement of new MVP initiatives; scale successful programs and discontinue approaches that do not create sufficient value. - Establish disciplined operating rhythms for planning, forecasting, reporting, issue management, and stakeholder communication. What you have: - 10+ years of experience in high-value player management, customer success, loyalty, CRM, retention, or customer experience, ideally within gaming, sports betting or DFS. - 4+ years of progressive people leadership experience, with a demonstrated ability to build, coach, and retain high-performing teams. - Proven success developing and executing customer engagement or loyalty strategies that improve retention, engagement, and lifetime value. - Strong commercial and analytical judgment, with experience using player or customer data to identify opportunities, measure impact, and make decisions. - Experience working cross-functionally with marketing, product, analytics, customer support, compliance, and legal stakeholders. - Excellent written and verbal communication skills, including the ability to present to and influence senior stakeholders and build trusted relationships with high-value players. - Experience with CRM platforms, segmentation, loyalty programs, and performance reporting. Familiarity with responsible gaming practices is strongly preferred. - Unrelenting passion for delivering exceptional player experiences. - A passion for sports, fantasy sports, and/or iGaming is a plus. Where you’ll live: - While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote Working at PrizePicks: The typical salary range for this position is $140,000 to $180,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process. This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting. Date Posted:  10/16/2026 Benefits you’ll receive: In addition to your great compensation package, full-time employees will be eligible for the following perks: - Company-subsidized medical, dental, & vision plans - 401(k) plan with company match - Annual bonus - Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) - Generous paid leave programs, including 16-week paid parental leave and disability benefits - Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked - Company-wide in-person events and team outings - Lifestyle enhancement program - Company equipment provided (Windows & Mac options) - Annual performance reviews with opportunities for growth and career development You must be authorized to work for any employer in the U.S.  We are unable to sponsor or take over sponsorship of an employment Visa at this time. PrizePicks is an Equal Opportunity Employer.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. ## About PrizePicks ## Company Overview - **One-liner**: PrizePicks is America’s #1 daily fantasy sports (DFS) app, allowing users to make real-money predictions on player performances across major sports and culture events. - **Entity Type**: Private (majority stake acquired by Allwyn International AG in 2025) - **Headquarters**: Atlanta, Georgia, USA - **Founded**: 2015 (founded as SidePrize LLC / Performance Predictions) - **Founders**: Adam Wexler, Jay Deuskar ## Core Business - **Primary Industry**: Daily Fantasy Sports (DFS) / Sports Gaming / Entertainment - **Target Customers**: B2C — sports fans and casual gamers in the U.S. and Canada (available in 46 jurisdictions) - **Mission**: "To create engaging, shareable prediction games within the sports and culture events fans love." ## Products & Services - **PrizePicks App (iOS & Android)**: The core product — a skill-based DFS game where users pick "over/under" on player stats (points, rebounds, strikeouts, etc.) across MLB, NBA, NFL, NHL, PGA, soccer, esports, and more. Players compete against the numbers, not each other. - **PrizePicks Arena**: A newer peer-to-peer fantasy sports game mode, launched to expand the social and competitive experience. - **The Esports Lab**: A dedicated vertical for esports predictions, tapping into the growing gaming and esports audience. - **Team & Culture Prediction Markets**: Launched in 2025, expanding beyond traditional player props into team outcomes and culture-event predictions. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. In 2025, Allwyn International AG acquired a 62.5% stake, implying a significant valuation, though the exact figure is private. - **Key Metric**: Over 10 million community members; billions paid out in winnings; #1 DFS app in the U.S. by user base. - **Notable Investors/Partners**: Allwyn International AG (majority owner); partnerships with the NBA (Preferred Daily Fantasy Partner), Atlanta Braves, Miami Marlins, Dallas Stars, and Atlanta Hawks. - **Growth Signals**: - Acquired by Allwyn International AG (2025) — a major global lottery and gaming operator. - New $25M headquarters in Atlanta (top two floors of an office tower), with plans to add 1,000 new jobs. - Named the fastest-growing sports company in the U.S. by Inc. 5000 (2022, 2023). - Ranked 8th fastest-growing company in North America (Deloitte Technology Fast 500, 2024). - Certified as a Great Place to Work (2025). ## Competitive Advantages - **First-Mover in Pick’em Format**: PrizePicks popularized the simple "over/under" pick’em style, which is now the dominant format in U.S. DFS — far simpler than traditional salary-cap fantasy. - **Scale & Reach**: Operates in 46 jurisdictions, covering over 60% of the U.S. population, including large markets like Texas, Florida, California, and Georgia (where sports betting is not yet legal). - **Player-First Policies**: Known for industry-leading responsible gaming features, player-friendly promotions, and transparent terms. - **Tech & Product Innovation**: Consistently wins awards for product experience (e.g., "Best Product Experience" at the EGR North America Awards, back-to-back). - **Strong Brand & Community**: 10M+ community members; #1 Free Sports App on the Apple App Store. ## Strategic Focus - **Geographic Expansion**: Continuing to expand into new U.S. states and potentially international markets via Allwyn’s global network. - **Product Diversification**: Growing beyond traditional player props into team markets, culture predictions, and peer-to-peer gaming (PrizePicks Arena). - **Deepening Sports Partnerships**: Extending partnerships with major leagues (NBA, MLB, NHL teams) to drive brand trust and user acquisition. - **Headcount & Office Growth**: Investing in a massive new Atlanta HQ and hiring 1,000+ new employees across Engineering, Product, Marketing, and IT. ## Why Work Here - **Culture**: Strong emphasis on "people-first" culture with core values: *Play As A Team, Accept Audibles, Leave It All On The Field, Let It Fly*. Recognized as a Great Place to Work (2025). - **Work Policy**: Flexible — hybrid model with a flagship Atlanta HQ (West Midtown) and remote options. Remote employees can travel to HQ for team connection. - **Perks & Benefits**: Competitive salary, bonus program, comprehensive health insurance, retirement savings with company match, flexible PTO, paid parental leave, pet insurance, telemedicine, behavioral health benefits, and family planning support. - **Office Life**: Atlanta HQ features regular team outings, intramural sports, community service events, weekly Pickleball, catered lunches, and trips to Braves/Hawks games. - **Growth Trajectory**: High-growth environment (fastest-growing sports company in the U.S.) with massive investment from Allwyn — strong job security and upward mobility. - **Engineering Culture**: Product-driven, fast-paced, and focused on innovation (peer-to-peer, esports, AI-driven predictions). Engineers work on high-scale consumer apps with millions of users. ## Sources 1. [PrizePicks About Page](https://www.prizepicks.com/about) 2. [PrizePicks Careers Page](https://www.prizepicks.com/careers) 3. [PrizePicks Current Openings](https://www.prizepicks.com/jobs) 4. [PrizePicks Press Release - Great Place to Work 2025](https://www.prizepicks.com/press-news/prizepicks-earns-2025-great-place-to-work-certification) 5. [Crunchbase - PrizePicks](https://www.crunchbase.com/organization/prizepicks) ## Other roles at PrizePicks - [UX Research Intern - Spring 2027](https://feeny.ai/job/ux-research-intern-spring-2027-prizepicks-atlanta-e21yh324vb0t) — Atlanta, GA - [Manager of Database Reliability Engineering](https://feeny.ai/job/manager-of-database-reliability-engineering-prizepicks-atlanta-wm4s2xqrg7x2) — Atlanta, GA - [Receptionist](https://feeny.ai/job/receptionist-prizepicks-atlanta-j0erp4xhbr5c) — Atlanta, GA - [Manager, CRM Marketing](https://feeny.ai/job/manager-crm-marketing-prizepicks-atlanta-cs3v9cjj5mc6) — Atlanta, GA - [Product Analytics Internship - Spring 2027](https://feeny.ai/job/product-analytics-internship-spring-2027-prizepicks-atlanta-s8fq7c8ee62y) — Atlanta, GA - [Fraud Analytics Internship - Spring 2027](https://feeny.ai/job/fraud-analytics-internship-spring-2027-prizepicks-atlanta-nb3vd6vs3hth) — Atlanta, GA - [Lifecycle Marketing Specialist](https://feeny.ai/job/lifecycle-marketing-specialist-prizepicks-atlanta-mvqw6d28x28s) — Atlanta, GA - [Strategic Insights, Senior Researcher [Market Insights]](https://feeny.ai/job/strategic-insights-senior-researcher-market-insights-prizepicks-atlanta-k34s6b1rm4bv) — Atlanta, GA - [Director, Government Affairs - Northeast](https://feeny.ai/job/director-government-affairs-northeast-prizepicks-remote-b6vf6yp22c4a) - [Senior Security Engineer](https://feeny.ai/job/senior-security-engineer-prizepicks-atlanta-465yr047c78b) — Atlanta, GA