---
title: 'Director/VP of Marketing at Lightship'
canonical: 'https://feeny.ai/job/director-vp-of-marketing-lightship-south-san-francisco-y9vtkrz194nr'
type: 'job'
last_seen: '2026-10-12'
---

# Director/VP of Marketing at Lightship

- **Company:** Lightship
- **Location:** South San Francisco, CA
- **Compensation:** $180k–$240k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-10-12
- **Apply:** https://jobs.lever.co/lightship/efca1a9a-58de-44e7-8db9-28a875195626

## Job description

## About Lightship

Lightship builds the first fully electric travel trailer engineered from the ground up to inspire a new form of travel. The AE.1 carries a 77 kWh pack standard and propels itself, offsetting its own aerodynamic drag to improve towing efficiency, range, and safety. It raises its roof at camp, runs off-grid on solar, and is assembled in Broomfield, Colorado with roughly 80% of component value sourced in the US.

In May 2026 we launched PowerSled, the same battery and propulsion-assist architecture in acommercial platform: up to 240 kWh usable, 38 kW of continuous 240VAC output, 8,500 lbs of payload, under 12,000 lbs GVWR. It supplements diesel generators and inert cargo trailers for commercial and defense uses, and serves as a platform for other vehicle manufacturers to build on.

Two businesses, one foundation. A consumer brand people fall in love with, and a commercial platform that turns the same engineering into fleet revenue. We are scaling production to match demand and we sell direct to our customers.

## About the Role

Reporting to the Chief Commercial Officer and Co-Founder, you’ll own marketing at Lightship: the strategy, the team, and the numbers. You will set a marketing strategy that drives fast brand exposure and measurable sales ROI, and hold it steady as a North Star while the weekly and monthly realities of a growth-stage hardware company shift under it. This is a builder’s seat. Location This role is based in either of our offices: Broomfield, CO or South San Francisco, CA. We expect frequent in-office presence (3-5 days per week). This is a hardware company, and the best marketing ideas here come from standing next to the product: walking the build floor, sitting in a trailer, talking to the engineers who built it. Expect periodic travel between the Bay Area and Colorado, plus owner events, shows, and shoots (estimating up to 25% travel).

## Responsibilities

- Set the strategy, then execute it. Build a marketing strategy that ties brand building to pipeline and revenue, articulate it so the whole company can repeat it, and keep it intact through the quarter-to-quarter turbulence of a growth-stage hardware business.

- Partner with Brand. You own the marketing strategy: audience, channels, demand and results. Brand owns the brand strategy: identity, voice, visuals and creative direction. The two strategies inform each other and each team gives input on the other's work. Bring sharp audience insight and clear briefs and build a working rhythm where both teams learn quickly from what's landing.

- Run the playbook. Own the full funnel (paid, organic, lifecycle, PR, events, commercial partnerships, owner community, and the website) and make a startup’s budget behave like a larger one through sharp channel choices and disciplined testing.

- Drive qualified demand. Work with sales to build a reservation-to-delivery funnel that converts: the right leads, the right nurture, the right in-person moments for a purchase this considered.

- Lead and grow the marketing team. Structure a small team for leverage (currently 3 direct reports), set clear goals and feedback, rhythms, and give early- and mid-career marketers real ownership plus the coaching to be ready for their next role.

- Measure honestly. Own the marketing dashboard (CAC, pipeline contribution, conversion by stage, brand lift) and be candid with both the executive team and Brand about what is working and what to cut. You’re not afraid to double down on what truly moves the needle while saying no to opportunities that provide less value.

- Support the commercial line. Give PowerSled the positioning, demand generation, and channel support it needs to reach fleet and infrastructure buyers, in partnership with its commercial team.

- Work alongside the product. Sit with engineering and product in the shop, get in the trailers, tow one, and feed what you learn into the work.

## Minimum Qualifications

- 10+ years in marketing, including 4+ leading a team, with a track record of taking a consumer brand from early awareness to real demand.

- Experience marketing a high-consideration, physical product with a long sales cycle, where the buyer researches for months before they commit.

- A data-driven approach; you set measurable goals, track attribution, and change course based on results

- Excellent storytelling, with the ability to make technical products accessible and compelling.

- Experience building a team and marketing function from an early stage.

## Preferred Qualifications

- Category experience in RV, outdoor, automotive, EV, or premium hardware

- Direct-to-consumer experience with a high-ticket-price product sold without a dealer network

- Building an owner community into an advocacy engine (rallies, referrals, user-generated content)

- Exposure to a dual consumer and commercial go-to-market under one brand

- Having done this at a Series B or C company that grew through it

Employee Benefits & Philosophy - Applies to Full Time Employees only Healthcare, Dental, Vision 401k Flexible Paid Time Off - that we actually want you to use! 13 Company Holidays: 8 throughout the year + the company observes a week of scheduled downtime during the end of the year, allowing all employees to enjoy a break 12 weeks paid parental leave Yearly LightTrip stipend for an RV trip &/or professional development opportunities Lightship offers all of its full time employees and their dependents full benefits including health, dental and vision insurance. We are on a mission to create a more healthful all-electric experience for a pastime that millions of families enjoy and believe strongly that our team should not have to worry about quality healthcare for themselves or their loved ones along the way.

## About Lightship

## Company Overview
- **One-liner**: Lightship is America’s first all-electric recreational vehicle company, building the AE.1 travel trailer to enable zero-emission road trips.
- **Entity Type**: Private (venture-backed; Series B stage)
- **Headquarters**: Broomfield, Colorado, United States (with offices in South San Francisco and San Francisco)
- **Founded**: 2020
- **Founders**: Toby Kraus (CEO) and Ben Parker (Chief Product Officer)

## Core Business
- **Primary industry**: Motor vehicle manufacturing (electric recreational vehicles)
- **Target customers**: B2C – RV owners, outdoor enthusiasts, and EV truck owners looking for a sustainable travel trailer
- **Mission or purpose**: “Sustainability and joyful outdoor travel experiences can go hand in hand. We’ve built the all-electric AE.1 to enable zero-emission road trips so that you can explore nature while preserving it for generations to come.” [lightshiprv.com/company](https://lightshiprv.com/company)

## Products & Services
- **[AE.1 All-Electric Travel Trailer]**: A fully electric, aerodynamic travel trailer designed to retain most of a towing EV’s range or boost gas mileage. Type: Hardware (vehicle). [lightshiprv.com/careers](https://lightshiprv.com/careers)
- **[PowerSled]**: An electric mobile power product (introduced May 2026) for off-grid and outdoor use. Type: Hardware. [lightshiprv.com/careers](https://lightshiprv.com/careers)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual revenue ~$2.4M (estimated); total funding $87.8M across five rounds (latest Series B closed December 2025 at $26.6M). [linkedin.com/company/lightshiprv](https://www.linkedin.com/company/lightshiprv)
- **Notable Investors/Partners**: Prelude Ventures (led Series A and Series B), Obvious Ventures (led Seed and Series B)
- **Growth Signals**:
  - Expanding Colorado factory from 32,000 to 76,000 sq. ft., aiming to quadruple AE.1 production by end of 2026. [linkedin.com/company/lightshiprv](https://www.linkedin.com/company/lightshiprv)
  - Headcount grew 23.8% YoY (now 88 employees). [linkedin.com/company/lightshiprv](https://www.linkedin.com/company/lightshiprv)
  - More than 85% of supply chain is US-based. [lightshiprv.com/company](https://lightshiprv.com/company)
  - Employer rating 4.6/5.0 on Built In (5 reviews). [builtin.com/company/lightship-lightshiprvcom](https://builtin.com/company/lightship-lightshiprvcom)

## Competitive Advantages
- **First-mover in all-electric RV segment**: Only mass-produced all-electric travel trailer on the market.
- **Aerodynamic design** that preserves EV towing range, solving a key pain point for EV owners.
- **Deep EV talent pool**: Team includes alumni from Tesla, Rivian, Proterra, Zoox, and AeroVironment. [lightshiprv.com/company](https://lightshiprv.com/company)
- **US-centric supply chain** (85%+ domestic) reduces logistics risk and appeals to buyers seeking American-made products.

## Strategic Focus
- **Scale manufacturing**: Expanding factory capacity to 4x current output by end of 2026.
- **Product line expansion**: Introducing PowerSled and potentially more RV models.
- **Sustainability mission**: Cementing position as the go-to electric RV brand for eco-conscious travelers.

## Why Work Here
- **Culture highlights**: Values include “balance at work, home, and in the great beyond,” honoring diverse perspectives, autonomy with collaboration, and building to last. [lightshiprv.com/company](https://lightshiprv.com/company)
- **Work environment**: Highly collaborative, with a high dose of integrity, autonomy, and creativity. [lightshiprv.com/company](https://lightshiprv.com/company)
- **Remote/hybrid/office policy**: Roles are listed as on-site (Broomfield, CO or South San Francisco, CA). Hybrid/remote not explicitly mentioned; likely office-first for hardware roles.
- **Notable perks**: DEI focus, supportive of outdoor lifestyle, working on climate-positive products. Compensation rated 3.6/5 on Built In, career advancement 3.6/5; work-life balance scores 5.0/5. [builtin.com/company/lightship-lightshiprvcom](https://builtin.com/company/lightship-lightshiprvcom)

## Sources
1. [Lightship Careers Page](https://lightshiprv.com/careers)
2. [Lightship Company Page](https://lightshiprv.com/company)
3. [Lightship on LinkedIn](https://www.linkedin.com/company/lightshiprv)
4. [Lightship on Built In](https://builtin.com/company/lightship-lightshiprvcom)
5. [Lightship on Lever (jobs)](https://jobs.lever.co/lightship)

## Other roles at Lightship

- [Software/UI Engineer](https://feeny.ai/job/software-ui-engineer-lightship-south-san-francisco-8qsmr7rkqnp3) — South San Francisco, CA
- [Software/UI Engineer](https://feeny.ai/job/software-ui-engineer-lightship-broomfield-f5061fy4zsfz) — Broomfield, CO
- [Director/VP of Marketing](https://feeny.ai/job/director-vp-of-marketing-lightship-broomfield-zan0hermsm3q) — Broomfield, CO
- [Manufacturing Engineer](https://feeny.ai/job/manufacturing-engineer-lightship-broomfield-y2b59bc8k1ah) — Broomfield, CO
- [Field Service Engineer](https://feeny.ai/job/field-service-engineer-lightship-broomfield-mwwnqn9axt6v) — Broomfield, CO
- [Senior Recruiter](https://feeny.ai/job/senior-recruiter-lightship-broomfield-0sgy5egf3ffk) — Broomfield, CO
- [Senior Quality Engineer](https://feeny.ai/job/senior-quality-engineer-lightship-broomfield-0a1g5bhqaxc5) — Broomfield, CO
- [Manager of Logistics and Warehouse](https://feeny.ai/job/manager-of-logistics-and-warehouse-lightship-broomfield-rah9xrha0nnr) — Broomfield, CO
- [Staff Mechanical Engineer - Chassis Design](https://feeny.ai/job/staff-mechanical-engineer-chassis-design-lightship-broomfield-yqa1z0y9za95) — Broomfield, CO
- [Manufacturing Technician](https://feeny.ai/job/manufacturing-technician-lightship-broomfield-zxwdy8axg77v) — Broomfield, CO