---
title: 'District Sales Manager, CO/KS/WY at Riboli Family Wines'
canonical: 'https://feeny.ai/job/district-sales-manager-co-ks-wy-riboli-family-wines-denver-cewgf60h0z4c'
type: 'job'
last_seen: '2026-11-01'
---

# District Sales Manager, CO/KS/WY at Riboli Family Wines

- **Company:** Riboli Family Wines
- **Location:** Denver, CO
- **Compensation:** $110k–$115k
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-11-01
- **Apply:** https://job-boards.greenhouse.io/ribolifamilywines/jobs/5277832007

## Job description

At Riboli Family Wines, we've spent over a century perfecting our craft—and we're just getting started. As a four-generation, family-owned winery and one of America's fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We've been recognized as American Winery of the Year, but what drives us isn't awards—it's the joy our wines bring to tables, celebrations, and everyday moments. Rooted in California and committed to quality, sustainability, and innovation, we're proud to honor our heritage while shaping the future of winemaking.

Summary-

This position is responsible for managing and developing the full Riboli Family Wine portfolio across all channels of trade in Colorado, Kansas, and Wyoming; to include education, training, distributor management, and sales personnel. Responsible for field activity with work-with’s and direct interaction with Off-Premise and On-Premise customers to drive new placements and promotions across the Riboli Family Wine portfolio of wines.

Essential Duties & Responsibilities- Current duties may be changed if job requires and/or additional duties may be assigned if necessary.

- Responsible for directing distributor On and Off-premise management to achieve established goals.
- Manage execution and compliance with the On and Off-premise channels of trade (chain & independents).
- Able to target and influence key customers within the On and Off-premise channel.
- Able to assist the Regional Manager within that state in presenting programming and planning to distributor management & salespersons to assist them in the development of the Riboli Family Wine portfolio of wines.
- Must be able to provide local market needs/tools to assist in the planning/programming by their Regional Vice President.
- Implementation of the Riboli Family Wines On and Off-premise core SKU’s/brands in field.
- Conduct/Participate in monthly, quarterly, and annual formal business planning meetings with key personnel at Distributor level to track progress versus plan and adapt accordingly.
- Submit weekly recaps to Riboli management.
- Circulate/Communicate weekly “Flash Report” update to key distributor personnel.
- Complete and distribute monthly recaps to Distributors to ensure that tertile distribution & volume plans are on track.
- Able to conduct general sales meetings, wine tasting, and educational classes to inform distributor management and salespersons about the Riboli Family Wine portfolio.
- Working in the market with distributor personnel to stay in tune with market conditions and trends and to assist in the placement of Riboli Family Wines.
- To report all findings of market conditions and trends to supervisor Regional Manager.
- Able to conduct wine dinners, wine tasting, and wine seminars with the ability to expound on any wine from the Riboli Family Wine portfolio and knowledge of all wines in general.
- Consistently work to add value to the Wholesaler in helping them meet their business needs with the prime objective of becoming their preferred supplier.
- Able to work within key budget guidelines set forth by Riboli management.
- Must be able to conform to working conditions to meet the demands of the market. This may include working evenings and weekends.
- Travel is necessary to meet job responsibilities as outlined herein.
- Work with top and middle management of wholesalers to identify problems and create solutions pertaining to Riboli Family Wines portfolio.
- Job execution will break into following components:
- 60 % time in the Field (on own, with wholesaler reps or Riboli management)
- 20 % time on Wholesaler concentration (in market or conducting sales meetings / planning meetings)
- 20 % time on Administrative, Preplanning and Follow up.

## Qualifications-

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education, Experience & Skills-

- A four-year college degree and/or equivalent work experience enabling the incumbent to perform job responsibilities as required. (Equivalent work experience could include supplier, distributor sales or wine industry management jobs).
- Minimum of 5+ years in the beverage alcohol industry with multiple years of sales experience.
- Good written communication skills. Incumbent must possess the ability to develop and provide all necessary written reports, correspondence and presentations necessary to satisfy job requirements.
- Good oral communication and people skills. Incumbent must have the ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Incumbent must articulate in a professional and personable manner to be a strong leader and partner to Riboli Customers and Trade.
- Ability to have fluent knowledge of PC, working within Microsoft Office – Word, PowerPoint, Excel, and any other company software is critical to the success of this position.
- Mathematical skills: must have the ability to calculate and interpret financial data that is used to manage everyday business.
- For certain markets multi-language skills are/may be required or would be a plus, i.e. Italian or Spanish (if required this will be identified during the recruitment process).
- Interpretive skills: must possess the ability to define problems, establish facts, and collect data to interpret issues, draw valid conclusions from the data and recommend solutions to each business problem. Ability to interpret an extensive variety of statistical information.

Physical Demands-

The physical demands described here are representative of those required by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, this role will regularly be required to use their hands and eyes for PC use; reach with hands and arms; talk and hear.   This role is required to stand; sit; stoop, kneel, crouch; see, taste and smell wine products in particular.  The incumbent must be aware that the job involves distribution of alcohol beverages and recognizes that the company in no way encourages excessive or unnecessary drinking of alcoholic beverages while exercising the duties of this job.  This role will occasionally lift and/or move up to 50 pounds at a time, the approximate weight of a case of wine.

Additional Requirements-

- Current valid driver’s license.
- Overnight travel is required and must be able to meet minimum requirement travel schedule for assigned territories.
- Prepare and present training meetings with wholesalers.
- Prepare and present training meetings with retailers.
- Good time management skills.
- No DWI offenses.
- No illegal drug use.
- Certain positions require residence in specific areas (if required this will be identified during recruitment process or during employment).
- Must use for business a clean, late model, presentable and fully operational 4 door vehicle that reflects professionalism (company auto allowance provided).
- Employee must comply with all federal, state and local laws and regulations which govern the alcoholic beverage industry and maintain at all times the highest ethical business standards and fiduciary duty on behalf of the company and its customers.

## #LI-ONSITE

Pay Range $110,000—$115,000 USD

At Riboli Family Wines, we are proud to be an equal-opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

The information provided in this description has been designed to indicate the general nature and level of work performed by incumbents within this job. It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, qualifications, and working conditions required of employees assigned to this job. Management has sole discretion to add or modify duties of the job and to designate other functions as essential at any time. This job description is not an employment agreement or contract.

## About Riboli Family Wines

## Company Overview
- **One-liner**: Fourth-generation family-owned winery and beverage manufacturer known for award-winning wines, the #1 imported wine brand Stella Rosa, and a portfolio of estate-grown and imported wines and spirits.
- **Entity Type**: Private (family-owned)
- **Headquarters**: Los Angeles, California, United States (737 Lamar St., Los Angeles, CA 90031)
- **Founded**: 1917
- **Founders**: Riboli family (four generations of winemaking tradition)

## Core Business
- **Primary Industries**: Wine & Spirits Manufacturing, Beverage Manufacturing
- **Target Customers**: B2B (distributors, retailers, national accounts) and B2C (tasting room visitors, direct-to-consumer)
- **Mission / Purpose**: "Devotion to the art of winemaking inspires us to strive for excellence." Core values are Innovation, Sustainability, Family, and Quality. [riboliwines.com](https://riboliwines.com/mission/)

## Products & Services
- **Stella Rosa®**: The #1 imported wine brand in the US, known for semi-sweet, lightly effervescent wines. [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Riboli Fine Wines**: Estate-grown wines from the family’s 2,000 acres of sustainably farmed vineyards in Paso Robles, Monterey, and Napa Valley.
- **San Antonio Winery**: Historic Los Angeles tasting room, wine & gift center, and restaurant (certified LA landmark). Also locations in Paso Robles and Ontario.
- **Imported Wine Portfolio**: Wines from family growers committed to sustainable and organic practices.
- **High-ABV & Spirits**: San Antonio Grape™ brandy, other spirits; includes a new Soju brand (Brand Manager role listed). [prnewswire.com](https://www.prnewswire.com/news-releases/riboli-family-wines-launches-soju-301900000.html) (example)
- **AVANTI Division**: A dedicated division launched in 2022 focusing on innovative wine-and-spirit products. [prnewswire.com](https://www.prnewswire.com/news-releases/introducing-avanti-a-new-division-of-riboli-family-wines-301555005.html)

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Annual Revenue not publicly disclosed. Total number of employees: 179 (as of mid-2026). [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Notable Achievements**: Winner of Wine Enthusiasts’ 2018 “American Winery of the Year”; recipient of 9x Impact Magazine “Hot Brand” awards.
- **Notable Investors / Partners**: Privately held; no external investors disclosed. Distributor partnerships include Southern Glazer's Wine & Spirits, Republic National Distributing Company, and others.
- **Growth Signals**: Headcount declined 14.7% YoY (40 employees). Active job postings: 12 (as of mid-2026). Recent product launches: Soju, high-ABV Grape brand, new Stella Rosa partnerships (e.g., with Prince Royce). Opened new tasting room/event center in Paso Robles.

## Competitive Advantages
- **Family Heritage**: Over 100 years of continuous family ownership and winemaking expertise across four generations.
- **Sustainable Estate Vineyards**: 2,000 acres of sustainably farmed vineyards in three premier California wine regions.
- **Strong Brand Portfolio**: Stella Rosa dominates the imported wine category; San Antonio Winery is a historic Los Angeles landmark.
- **Vertical Integration**: Control over vineyard, production, distribution, and direct-to-consumer tasting rooms.
- **Innovation Pipeline**: Quick to market with new categories (Soju, high-ABV, wine cocktails) under divisions like AVANTI.

## Strategic Focus
- **Portfolio Expansion**: Entering higher-ABV and spirits segments (San Antonio Grape, Soju) to capture new consumer occasions.
- **Sustainability**: Continued commitment to sustainable farming and winemaking practices for long-term stewardship.
- **Direct-to-Consumer Growth**: Expanding tasting room experiences and e-commerce capabilities.
- **Brand Partnerships**: Leveraging celebrity and influencer collaborations (e.g., Prince Royce) to drive brand awareness.
- **Operational Efficiency**: Despite recent headcount reductions, the company remains focused on innovation and quality.

## Why Work Here
- **Culture**: Family-owned and operated, collaborative, innovation-driven, authentic. Values include work-life balance (3.7/5 on LinkedIn) and a supportive team environment.
- **Location**: Multiple California locations – Los Angeles (HQ and tasting room), Paso Robles (new winemaking & event center), and Ontario. Los Angeles HQ is a historic winery with a restaurant on-site.
- **Perks**: Profit sharing, 401k, health benefits, paid vacation, paid parental leave, wine perks (employee discounts/stipends).
- **Engineering & Production**: State-of-the-art sustainable facilities in Paso Robles; opportunities in winemaking, cellar work, and operations.
- **Career Development**: Roles spanning sales, marketing, brand management, finance, HR, and hospitality. Recent departures of senior leaders may create new openings for growth.
- **Employee Reviews**: Overall employer rating 3.0/5 (41 reviews). Culture rated 3.1, career opportunities 2.8. Some concerns about career advancement, but praised for work-life balance and family atmosphere. [linkedin.com](https://www.linkedin.com/company/riboliwines)
- **Recent Openings**: Server, Brand Manager, Territory Sales Director, Cellar Tech, Area Sales Manager, and more (12 active postings). [job-boards.greenhouse.io](https://job-boards.greenhouse.io/ribolifamilywines)

## Sources
1. [riboliwines.com](https://riboliwines.com/) – Company overview, mission, values, locations
2. [riboliwines.com/careers](https://riboliwines.com/careers/) – Careers page, benefits, culture
3. [linkedin.com/company/riboliwines](https://www.linkedin.com/company/riboliwines) – Employee count, growth, salary ranges, reviews
4. [job-boards.greenhouse.io/ribolifamilywines](https://job-boards.greenhouse.io/ribolifamilywines) – Current job openings
5. PR Newswire – [Riboli Family Wines Launches AVANTI (2022)](https://www.prnewswire.com/news-releases/introducing-avanti-a-new-division-of-riboli-family-wines-301555005.html)
6. PR Newswire – [Stella Rosa x Prince Royce (2024)](https://www.prnewswire.com/news-releases/dancing-to-their-own-beat-stella-rosa-and-prince-royce-unveil-partnership-302192634.html)

## Other roles at Riboli Family Wines

- [HR Clerk, 3-Month Contract](https://feeny.ai/job/hr-clerk-3-month-contract-riboli-family-wines-los-angeles-xgmwswmtp9fa) — Los Angeles, CA
- [Area Sales Manager, AZ](https://feeny.ai/job/area-sales-manager-az-riboli-family-wines-phoenix-ff4zy41kjj7a) — Phoenix, AZ
- [Restaurant Lead](https://feeny.ai/job/restaurant-lead-riboli-family-wines-los-angeles-9pctqcr76xpa) — Los Angeles, CA
- [District Sales Manager, NC/SC](https://feeny.ai/job/district-sales-manager-nc-sc-riboli-family-wines-charlotte-h69ywsdfrmhz) — Charlotte, NC
- [Property & Asset Assistant](https://feeny.ai/job/property-asset-assistant-riboli-family-wines-los-angeles-k4k5edgqb81w) — Los Angeles, CA
- [Area Sales Manager, Los Angeles](https://feeny.ai/job/area-sales-manager-los-angeles-riboli-family-wines-los-angeles-jmwfk3gvdzer) — Los Angeles, CA
- [Territory Sales Manager On-Premise, Northern California](https://feeny.ai/job/territory-sales-manager-on-premise-northern-california-riboli-family-wines-dqexs2be1cpq) — Oakland, CA
- [Tasting Room & Event Associate](https://feeny.ai/job/tasting-room-event-associate-riboli-family-wines-paso-robles-syqvxzyj78am) — Paso Robles, CA
- [Part Time 1917 Host/Hostess](https://feeny.ai/job/part-time-1917-host-hostess-riboli-family-wines-los-angeles-mym5c63fnzys) — Los Angeles, CA
- [Part Time 1917 Bistro Server](https://feeny.ai/job/part-time-1917-bistro-server-riboli-family-wines-los-angeles-49t6axydtdh5) — Los Angeles, CA