---
title: 'Driver Growth Marketing Principal at Via'
canonical: 'https://feeny.ai/job/driver-growth-marketing-principal-via-new-york-mwngphcgfx60'
type: 'job'
last_seen: '2026-10-30'
---

# Driver Growth Marketing Principal at Via

- **Company:** Via
- **Location:** New York, NY
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-10-30
- **Apply:** https://job-boards.greenhouse.io/via/jobs/8923506002

## Job description

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

As a Driver Growth Marketing Principal, you will lead top-of-funnel driver acquisition and sourcing strategies across North America. Bridging performance marketing, local brand presence, and community engagement, you will own candidate sourcing from awareness through initial application. You will champion recruiting safe, exceptional driver partners who serve as true brand and community ambassadors, helping expand accessible transit throughout North America.

What You’ll Do:

- Drive Data-Driven Sourcing & Spend Allocation: Own multi-market driver acquisition budgets across paid digital (Meta, Google, Programmatic), hyper-local media (OOH, direct mail, radio), and community channels. Continuously monitor data-driven KPIs to scale applicant volume while aggressively reducing Cost Per Applicant (CPA) and Cost Per Hire (CPH).
- Recruit Safe, High-Quality Community Ambassadors: Craft performance marketing positioning, messaging, and sourcing tactics specifically tailored to identify, attract, and activate driver partners who uphold high standards of safety, service excellence, and community representation.
- Execute Supply-Side Experimentation & Media Optimization: Formulate hypotheses and run rapid A/B and multivariate tests across creative messaging, audience targeting, landing pages, and referral incentives to establish playbooks that maximize driver conversion, retention, and lifetime value.
- Analyze Funnel Dynamics & Operations Handoffs: Deep-dive into driver conversion metrics across operational models to pinpoint drop-off bottlenecks and seasonal supply constraints, collaborating closely with the Driver Success team to ensure seamless handoffs from sourcing to onboarding.
- Scale Grassroots & Localized Playbooks: Partner with local workforce boards, community organizations, and municipal transit partners across North America to build grassroots driver-get-driver initiatives, local activation events, and high-converting candidate pipelines.
- Build Performance Dashboards & Reporting: Partner with analytics teams to build robust self-serve dashboards (Tableau / AI tools), tracking acquisition cohort health and reporting actionable funnel efficiency insights to leadership.

Who You Are:

- Experienced professional with 6+ years of growth marketing experience
- Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact
- Creative problem solver and continuous experimenter who challenges the status quo
- Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences
- You have a proven track record of managing teams (at least 3-5 years) and developing people - you know how to motivate and get the best work out of every person who you work with
- Strong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools
- Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment

Preferred Qualifications:

- Prior experience driving driver/courier/supply acquisition in a mobility, rideshare, or delivery network (e.g., DoorDash, Uber, Lyft, Instacart).
- Proficiency across paid digital (Meta, Google, DSPs), hyper-local offline media (OOH, direct mail, radio), and community-based recruiting channels.

Compensation and Benefits:

- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $130,000 - $165,000 / year
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

Ready to join the ride?

Via is an equal opportunity employer.

## About Via

## Company Overview
- **One-liner**: Via provides software and operations to build and optimize dynamic, shared public mobility networks for cities, transit agencies, schools, universities, healthcare providers, and corporations around the world.
- **Entity Type**: Private (conflicting reports: some sources list a public stock symbol VIA on NYSE, but LinkedIn and Crunchbase classify it as privately held; total disclosed funding of $1.4B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2012
- **Founders**: Daniel Ramot (CEO), Oren Shoval (CTO)

## Core Business
- Primary industry/industries: Public transportation technology, mobility-as-a-service (MaaS), paratransit, student transit, microtransit, and transit planning software.
- Target customers: B2G (transit agencies, cities), B2B (corporations, universities, healthcare providers), and B2C (riders).
- Mission or purpose statement: “Using technology to transform transportation. Creating more livable cities that are efficient, highly connected, and help more people easily access education, healthcare, and employment opportunities.”

## Products & Services
- **Microtransit**: On-demand, dynamic ride-sharing services for cities and transit agencies to fill gaps in fixed-route networks.
- **Paratransit**: AI-powered paratransit software (including Eligibility Manager, AI Application Scanning, Caregiver App) to digitize approvals, reduce ride times, and increase efficiency.
- **Student Transit**: Flexible, cost-effective school transportation with real-time visibility for districts and parents.
- **Remix Planning & Scheduling**: Data-driven planning, scheduling, and predictive runtime tools to design and optimize transit networks.
- **Citymapper**: Consumer mobility app for journey planning across all modes, plus MaaS+ for agencies to power multimodal trip discovery.
- **Corporate & Campus Shuttles**: Managed shuttle services for employers and universities, using AI routing and scheduling.
- **Health Transportation**: Integrated transportation for healthcare providers and payers to improve patient access.
- **Via Intelligence**: A vertical AI platform that provides recommendations and automations to boost transit efficiency and service performance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; confidential valuation upon SPAC merger reports are conflicting (some indicate $3.5B at merger announcement in 2021, but current status unconfirmed).
- **Key Metric**: Total funding of $1.4B across 12 rounds; annual revenue estimated at $434.3M (as of latest public data).
- **Notable Investors/Partners**: Works with 700+ global partners including King County Metro (Seattle), Transport for London, Transport for NSW (Australia), Berliner Verkehrsbetriebe. Backed by investors undisclosed in the provided sources.
- **Growth Signals**: Headcount growth of +10.1% YoY to 827 employees; operates in 29 countries; recent product expansions (AI Paratransit, Remix Planning, Citymapper integration).

## Competitive Advantages
- **Vertical AI platform**: First AI platform purpose-built for public transit, offering predictive runtimes, ridership modeling, and automated planning across all service types.
- **Full-stack offering**: Unique combination of software SaaS, managed operations, and consulting – allowing deep integration with partner agencies.
- **Scale and trust**: 700+ partners globally including some of the largest transit agencies, providing real-world operational data and network effects.
- **Multi-modal ecosystem**: Citymapper acquisition gives a consumer-facing mobility app that feeds insights back to the planning tools.

## Strategic Focus
- Deepening AI capabilities across all product lines (e.g., AI Planning, AI Paratransit) to automate more decisions and reduce costs for partners.
- Expanding student transit and health transportation verticals as high-growth adjacent markets.
- Continued global expansion into new cities and countries, particularly in Europe and Asia-Pacific.
- Integrating Citymapper’s rider experience data with Via’s operations platform to close the loop between planning, operations, and ridership.

## Why Work Here
- **Mission-driven work**: Employees get to directly impact urban livability, equity, and sustainability through transportation technology.
- **Hybrid workspace**: Flexible on-site/remote policy (typical time on-site is flexible); offices in New York, San Francisco, Washington DC, Chicago, Los Angeles, and international hubs.
- **Compensation & benefits**: Competitive salaries, equity packages, 401(k), health/dental/vision insurance, FSA, life and disability insurance, fertility benefits, generous parental leave, and family medical leave.
- **Professional development**: Learning opportunities via “Via-Versity”, customized development tracks, and exposure to cutting-edge AI and transit operations.
- **Culture**: Values of “Smart, Human, Shared” – intellectual curiosity, focus on human impact, and collaboration across teams.
- **Perks**: Free snacks and drinks, travel concierge services, company car (for certain roles), local volunteer opportunities, Employee Resource Groups.
- **Inclusive hiring**: Committed to equal opportunity and diverse backgrounds; explicitly welcomes unconventional career paths.

## Sources
1. [Life at Via careers page](https://ridewithvia.com/careers/)
2. [Via public mobility solutions – product overview](https://ridewithvia.com/)
3. [Via open jobs listings](https://ridewithvia.com/careers/jobs)
4. [LinkedIn company profile for Via](https://www.linkedin.com/company/ridewithvia)
5. [Built In company profile and perks](https://builtin.com/company/via)

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