---
title: 'eCommerce Creative Manager at Hasbro'
canonical: 'https://feeny.ai/job/ecommerce-creative-manager-hasbro-boston-massachusetts-pz6f74dbkxyf'
type: 'job'
last_seen: '2026-09-24'
---

# eCommerce Creative Manager at Hasbro

- **Company:** Hasbro
- **Location:** Boston Massachusetts, United States
- **Compensation:** $113k–$169k
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-09-24
- **Apply:** https://job-boards.greenhouse.io/hasbro/jobs/4411486009

## Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

The eCommerce Creative Manager is responsible for planning, coordinating, tracking, and delivering eCommerce creative assets across multiple brands, markets, and workstreams. Applying strong project management practices, this role drives schedules, milestones, dependencies, reporting, and cross-functional alignment to ensure assets are delivered on time and against business priorities.

Working across Creative, Commercial, Brand, Licensing, Product Development, Operations, and regional teams, the Creative Manager provides clear visibility into project status, proactively identifies and escalates risks, and drives accountability for deliverables. The role also supports continuous improvement of workflows, systems, and reporting to increase efficiency and scalability.

Effective from the date that Hasbro opens its new Boston location, this position will be on-site Tuesday-Thursday at Hasbro's new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday-Thursday at Hasbro's HQ in Pawtucket, RI or at Hasbro's temporary location in Boston, MA

A Day in the Life as an eCommerce Creative Manager:

- Manage multiple eCommerce creative projects and asset deliverables from intake through final delivery.
- Develop and maintain project schedules, milestones, dependencies, deliverables, and ownership across brands, markets, and creative workstreams.
- Drive day-to-day project execution, ensuring priorities, responsibilities, and deadlines are clearly understood.
- Proactively identify risks, blockers, resource constraints, and dependencies; drive resolution and escalate issues as appropriate.
- Provide accurate and timely project reporting, highlighting progress, upcoming milestones, risks, decisions, and actions required.
- Lead forward-planning and status discussions to anticipate upcoming deliverables, approvals, resource needs, and potential risks.
- Coordinate across Creative, Commercial, Brand, Licensing, Product Development, Operations, Post-Production, and regional teams to maintain alignment and momentum.
- Facilitate project working sessions and status reviews, documenting decisions, actions, ownership, and next steps.
- Maintain accurate project information within established workflow-management platforms and reinforce agreed systems as the single source of truth.
- Reduce reliance on duplicate trackers, manual reporting, and ad-hoc status requests through standardized workflows and accessible reporting.
- Identify and implement improvements to creative workflows, including intake, briefing, asset development, approvals, submissions, handoffs, and tracking.
- Develop and enhance dashboards, reporting, automation, and workflow tools that improve visibility and reduce manual effort.
- Support implementation and adoption of new processes and tools through documentation, training, and ongoing guidance.
- Support planning and onboarding of future asset portfolios to ensure project structures and workflows are established ahead of execution.
- Leverage project data, workflow technology, and AI-enabled tools to identify opportunities for greater efficiency and scalability.

What you'll bring:

- Bachelor’s degree or equivalent relevant professional experience.
- 6 years of experience in project management, creative operations, eCommerce operations, production, marketing operations.
- Demonstrated experience managing multiple concurrent projects, creative deliverables, stakeholders, and deadlines.
- Experience coordinating creative or digital asset-development workflows from intake through delivery.
- Strong project management skills, including planning, scheduling, milestone and dependency management, risk management, escalation, and status reporting.
- Experience working across Creative, Commercial, Marketing, Brand, Licensing, Product Development, Production, Operations, or similar cross-functional teams.
- Experience with project and workflow-management platforms such as Adobe Workfront, Monday.com, Smartsheet, Asana, Jira, or comparable systems.
- Strong organizational skills and attention to detail, with the ability to manage a high volume of activity while maintaining accuracy.
- Strong written and verbal communication skills with the ability to provide clear, timely, and audience-appropriate updates.
- Demonstrated ability to drive accountability, influence without direct authority, and move work forward across multiple stakeholders.
- Ability to operate effectively in an evolving environment where processes, systems, and ways of working continue to mature.

## Preferred Qualifications

- Experience supporting eCommerce creative production, digital merchandising, product detail page content, photography, video, CGI, or other digital assets.
- Experience with global or regional creative workflows, licensing approvals, or asset-management processes.
- Experience developing dashboards, reporting, workflow automation, or project-management KPIs.
- Familiarity with AI-enabled productivity and workflow tools.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range $112,800—$169,200 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks

Please review our [Applicant Privacy Notice](https://nam11.safelinks.protection.outlook.com/?url=http%3A%2F%2Fdocs.hasbro.com%2Fprivacy%2Fjob-applicant&data=05%7C02%7CMaria.Hughes%40wizards.com%7C73f450b2476e4441be3308dec7006d14%7C701edd3ec7a84789b1ce8a243620d68f%7C0%7C0%7C639167001791388387%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=QzsYnPcynaB0OC2yYMSHab2TyW8jOlZQWyr87FBwDt8%3D&reserved=0) to learn how we collect, use, and protect your personal information in connection with the application process.

## About Hasbro

## Company Overview
- **One-liner**: Hasbro is a leading game, intellectual property, and toy company that delivers play experiences through physical and digital games, toys, licensed products, and entertainment.
- **Entity Type**: Public (NYSE: HAS)
- **Headquarters**: Pawtucket, Rhode Island, USA
- **Founded**: 1923 (incorporated in 1926)
- **Founders**: Henry Hassenfeld, Hillel Hassenfeld

## Core Business
- **Primary Industries**: Toys, Games, Intellectual Property (IP) Licensing, Digital Gaming, Entertainment
- **Target Customers**: B2C (kids, families, fans of all ages); B2B (retail partners, licensors, entertainment studios)
- **Mission Statement**: "Create joy and community through the magic of play."

## Products & Services
- **MAGIC: THE GATHERING**: Collectible card game and digital platform (Magic: The Gathering Arena) — both physical and digital.
- **DUNGEONS & DRAGONS**: Tabletop roleplaying game with digital tools (D&D Beyond).
- **MONOPOLY & HASBRO GAMES**: Classic board games and family game night staples.
- **NERF**: Blaster toys and active play products.
- **TRANSFORMERS**: Action figures, media franchise, and licensed merchandise.
- **PLAY-DOH**: Modeling compound and creative play sets.
- **PEPPA PIG**: Preschool toy line and media brand.
- **BEYBLADE**: Spinning top toys and competitive play system.
- **Hasbro Pulse & Secret Lair**: Direct-to-consumer platforms for exclusive collectibles and fan-focused drops.
- **Digital Licensing**: Partnerships for mobile games like *Monopoly Go!* (Scopely) and other video game adaptations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources – check financial sites for current market cap.
- **Key Metric**: Annual revenue of $5.0 billion (FY 2023); record performance in Wizards of the Coast segment in FY 2025.
- **Notable Partners**: Scopely (*Monopoly Go!*), Marvel, and other major IP licensors.
- **Growth Signals**: Record year for MAGIC: THE GATHERING (Final Fantasy set was best-selling of all time); operational excellence program delivered ~$800M in gross cost savings; continued expansion in digital licensing and aging-up consumer strategy.

## Competitive Advantages
- **Iconic Brand Portfolio**: Owns and controls deeply loved brands like MAGIC, D&D, MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG – spanning multiple generations and play categories.
- **Franchise-First Approach**: Unlocks value across physical toys, digital games, licensed consumer products, location-based entertainment, film, and TV.
- **Wizards of the Coast**: High-margin, high-growth segment with dedicated fan communities and recurring digital revenue (Magic: The Gathering Arena, D&D Beyond).
- **100+ Year Legacy**: Deep retail relationships, supply chain excellence, and trusted brand equity worldwide.
- **Diversified Revenue Streams**: Balanced between owned brands, partner brands, direct-to-consumer, and licensing – reducing reliance on any single product category.

## Strategic Focus
- **"Playing to Win" Strategy** (launched 2025):
  - **Anytime is Playtime**: Expand play occasions and distribution points.
  - **Aging Up**: Target consumers aged 13+ who are gaining purchase share.
  - **Everyone Plays**: Capture new demographics and under-indexed markets.
  - **Digital and Direct**: Invest in video games, digital technology, and direct-to-consumer channels.
  - **Partner Scale**: Leverage partners’ investments to extend brand reach.
- **Operational Excellence**: Ongoing cost-savings program targeting $1.0 billion in gross savings; process modernization across IT, supply chain, and HR.
- **AI & Emerging Tech**: Embracing AI-enabled entertainment and product innovation.
- **Sustainability & CSR**: Recognized as a JUST Capital Industry Leader (2025), 100 Best Corporate Citizens (3BL Media), and Civic 50 honoree.

## Why Work Here
- **Culture**: Creative, innovative, and inclusive – described as "legendary play starts with bold ideas." Emphasis on curiosity, lifelong learning, and "playing with purpose."
- **Work-Life Balance**: Half-day Fridays all year round; generous paid vacation and holidays.
- **Benefits**:
  - Medical, Dental, and Prescription coverage
  - Health Savings Account (HSA)
  - Retirement Savings Plan with generous company match and annual company contribution
  - Paid Parental Leave
  - Tuition Reimbursement
  - Life, Accident, and Disability Insurance
  - Pet Insurance and Identity Theft Protection
  - Onsite Fitness Center (at headquarters)
  - Learning & Development opportunities, clear goal-setting
- **Remote/Hybrid Policy**: Flexible work arrangements are part of the total rewards package (exact policy not detailed in provided sources; likely hybrid for most roles).
- **Global Presence**: Offices in Pawtucket (HQ), Providence, Los Angeles, Miami, Renton (Wizards of the Coast), plus 40+ countries – opportunities for domestic and international mobility.
- **Early Career**: Robust student programs and internship opportunities to shape the next generation of talent.
- **Impact**: Work on beloved brands that create joy and community; CSR programs embedded in the business.

## Sources
1. [Hasbro About Page (Corporate)](https://jobs.hasbro.com/content/About-Hasbro/)
2. [Hasbro 10-K FY2025 (SEC Filing)](https://newsroom.hasbro.com/static-files/30601d9c-1e19-47af-a62e-0de43d437ba9)
3. [Hasbro 2025 Corporate Fact Sheet](https://assets-us-01.kc-usercontent.com/500e0a65-283d-00ef-33b2-7f1f20488fe2/d66b7984-a04c-4f8c-aa86-d1c7854654aa/2025%20Corp%20Fact%20Sheet%2002.17.2025.pdf)
4. [Hasbro Careers Page](https://jobs.hasbro.com/)
5. [Hasbro Jobs & Internships (Greenhouse)](https://job-boards.greenhouse.io/hasbro)

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